The Vegas Stats and Information Network is the brainchild of Brian Musburger. On the 11th episode of Season 2 of the BSM Podcast, Brian shares how the network was born, what the first year in business has been like, how he convinced Brent Musburger to join the upstart company and leave ESPN, where he sees opportunities for future growth, the length of commitments the network has received from SiriusXM and the South Point Casino, how the NFL squashed a potential television partnership, why other broadcast groups will get deeper involved in the sports betting content space and much more.
Jason also tackles the 5 in 5 by offering his thoughts on the split between Mitchy Levy and Sports Radio 950 KJR, a strong summer ratings period for sports radio brands, Michelle Beadle’s comments about white males on ESPN, FS1’s aggressive marketing campaign aimed at the New York Knicks and Mike Missanelli’s views on female play by play announcers on NFL games.
AREAS OF CONVERSATION WITH BRIAN MUSBURGER:
- When he got the idea to start a sports radio betting network
- Why he believed the network could be a business success
- The initial steps that had to be taken to build VSIN
- Convincing Brent Musburger to join and leave ESPN
- The commitment length he asked Brent to give to VSIN
- His satisfaction with the network’s current crop of talent
- Whether he’d consider airing shows in other cities and casinos
- What the length of commitment is between VSIN and SiriusXM
- Trying to measure the network’s audience growth and impact
- Future aspirations for putting VSIN content on television
- How satisfied the South Point Casino is with the partnership
- South Point’s measurement of the effectiveness of the relationship
- Overcoming the stigma of shady handicappers and bad companies
- Future possibilities with Brent on television as a betting expert
- Why more audio providers will add sports betting content
- Tough lessons and challenging decisions as a startup company
- The plan to expand the network’s awareness via marketing
- Quick Hits: Best PXP, Legalization, Interesting client, Most trusted expert
FROM THE GUEST
Brian’s Twitter handle: @BrianMusburger
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Producers Podcast – Billy Gil, The Dan Le Batard Show
Billy Gil relives the show’s exit from ESPN, talks about what he has learned about being part of the cast on a big show, and explains the value of being polite.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at email@example.com.
Seller to Seller: Adam Shifrin, Westwood One
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.
Media Noise: ESPN Shake Up Adds Local Flavor to New York Sports Radio
Demetri is joined by Derek Futterman and Garrett Searight this week as Media Noise does a deep dive into ESPN Radio’s lineup change, taking both a national and New York-centric view.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.