Q & A with Marc Kestecher
From his early days of having beer spilled on him while calling an Arena Football League game, to his dream role of calling the NBA Finals last June for ESPN Radio, Marc Kestecher has quite the tale to tell. He’s a very bright guy with plenty of insight to share on numerous aspects of sports broadcasting. Marc also has an outstanding reputation as one of the great individuals in the business. After reading this piece, I’m sure you will be able to see why many people think so highly of him.
BN: How did you initially break into the business?
MK: Well, I guess I wanted to be a broadcaster. My parents didn’t think it was a real career so we took a look and chemical engineering was the route. I was pursuing that at Syracuse University for two years until I realized it wasn’t what I wanted to do. I was at a great university with broadcast students. So, I switched into communications.
Everything changed when I got an internship my junior year with the Albany Yankees Double-A affiliate. I was working under a guy named Dale McConachie. We worked together that summer during my internship. He was a basketball announcer in Albany for the Patroons, a CBA team. I had switched to take classes at University at Albany, so I was working with him. The season started in October or November, and by December 25th, he landed the Triple-A baseball job in Portland, OR and he was going to take it because baseball was his thing.
The Patroons were left without an announcer and as they looked for a suitable backup, they asked me if I had any experience. Fortunately, I had been taking as much time as I could to make tapes, sit in the crowd, call the game when I wasn’t doing anything on air with Dale. That tape landed me a two-week, four-city road trip audition, which apparently I passed. I had it for the rest of the year and I was on my way.
BN: How did that lead to you ultimately landing in Bristol?
MK: I went from my Albany years — for six, to Cleveland — for almost three. A guy that I worked with at WKNR radio in Cleveland, Greg Brinda, was on the short list of fill-ins for ESPN Radio GameNight, which was on weekends — Friday, Saturday, and Sunday. Great show.
I gave Greg my audition tape to give to anybody, which turned out it never got listened to, but part of the deal for Greg when he went up to Bristol was on Monday morning he would do his Cleveland radio show from a Bristol studio. The guy who ultimately hired me happened to be in the booth while one of my updates was coming down the line, and he was like, “Oh, what’s that voice?” From there, Greg gave them my number and they brought me out for a series of auditions in the fall of ’98.
BN: What do you remember from those auditions?
MK: I remember being incredibly nervous. It was a little different because I had been used to being in my own booth. In the old ESPN Radio days it was a little, corner broadcast booth with three microphone positions and most of the time there were three co-hosts. I would have to walk in about a minute before the update and one of the hosts would have to vacate — usually, right about the time they were sending it to the update. So, one guy would get up, I’d quickly sit down and have to deliver my update in front of Chuck Wilson, Tony Bruno, Keith Olbermann, or Chris Berman. It was nutty.
I couldn’t believe where I was sitting, but I thought I held my own. I thought I did a pretty good job. I did the best that I could do. I got a second audition and by then I was feeling a little more confident. By the end of the second audition, I had a feeling that there was gonna be an opening and I started hunting apartments. Sure enough, I got a third audition, and after that they offered a contract.
BN: How has ESPN Radio changed over the past two decades?
MK: Well, it’s a complete change in many ways in A) our studios. We went from that corner, little tiny dinky studio, to state of the art, digital, multi 55-inch plasma HDTV viewing studios. Also, how people receive our content. We were only on terrestrial radio stations. Then, ESPNRadio.com happened and we became available online. Then, with the advent of smartphones — the app. Many people get it that way.
I should add somewhere in that timeline, I don’t know if it was 2001 or 2002, whenever SiriusXM went on the air, satellite radio started delivering us 24/7. That also helped and became another way which we were heard. From how we go about putting our stuff together in studio, to how it is received by everybody, it’s just changed completely over the 20 years that I’ve been there.
BN: Do you think there’s anything that translates from doing play-by-play to hosting sports talk radio shows?
MK: I think the one common thread is the unscripted nature of it. I think as a play-by-play guy, you do all of your preparation in the days before your event. Then, once the game starts, you can look at your chart all you want, but you’ve got to basically keep your head up and call the action that you see in front of you. Have most of the stuff that you want to add memorized in your head.
Even though it’s a world apart from a talk show, there are some parallels in that most of your prep is done before, and you don’t know what direction you’re heading in if you’re taking phone calls. Callers may drive that show. We don’t do that as much nationally, but there still are guests and co-hosts that can take things in completely different ways then you would have planned.
I don’t do talk shows, so I don’t know exactly what the thread is, but just from having done a few here and there, it would be the kinda tightrope, high-wire-act nature of being on air — cracking a microphone and filling three hours of time.
BN: When you’re doing play-by-play, it’s so important to be concise. As a color commentator, Cris Collinsworth has talked about diagnosing a play and having maybe 10 seconds to do it — it’s not the easiest thing to pull off. Do you have any tricks of being concise when you’re doing a game?
MK: It’s more than a trick. It’s just that internal clock after the reps of doing hundreds of games. You know when something that has to be described on radio is coming up, and you have to get the idea of what you see and share it in this small timeframe. I think it’s just repetition.
Look, there are some naturals out there. Especially, analysts I’ve worked with who’ve never done games on radio or even TV. On radio, concise is obviously most important cuz your play-by-play guy needs to describe everything because you can’t see anything. On TV, things can be disjointed — you can see things and you may want to describe things, but now you’ve added a third element of what does the producer/director want to do? What replays are they going to show? What package are they going to squeeze into this moment?
Analysts on television, and even on radio, they’re impressive in two different ways — the conciseness of the radio analysts and then on TV, being able to work around multiple things that are happening at the same time — and then still describing the most important part of the game.
BN: You mentioned the internal clock. I’d imagine there are times when the color commentator says something that triggers a thought, but your foresight kicks in and you know there isn’t time for it. How has your foresight improved over the years?
MK: I think I always had a sense of the timing of the game, especially on radio. Where I’ve gotten better over the years, and with repetition, is to hold that thought. To expand on that thought, but yet at the same time I’m doing something else. It happens in nanoseconds, but now I have to describe something — and obviously in a game like basketball or hockey — you may have to hold onto that thought for 30 seconds or 60 seconds.
In football, you know you’re going to have time after a play is done unless you have a hurry-up offense. In baseball, generally you call the next pitch and you can get right back into it. So, it’s really positioning yourself for how you’re going to continue that thought. I think it can be very overwhelming in the beginning just trying to handle the action in front of you. That’s the part that repetitions help is knowing that you can hold that thought, and know exactly where you need to get to, to continue that conversation.
BN: When I think about hosting shows, sometimes listening can be really difficult because as a host, I’m organizing my thoughts, the reads, the tease, and I’m looking at the clock. Do you find listening to be one of the toughest things to do while calling games?
MK: Listening has been a work in progress for my entire broadcast career because there are so many avenues you can go down based on the response from your analyst’s, callers or from an interview subject.
I’d say almost 100% of the time, I script out my questions. I have a flow, an order of how I want an interview to go. I also don’t want to miss anything that’s important or get sidetracked, but at the same time I’m trying my best to listen to what the answer is or what the analyst is saying, because I think it sounds great when you’re having a conversation rather than I talk, you talk, I talk, you talk. Also, something might be said that I didn’t realize and just from a curiosity standpoint — maybe for the betterment of the interview and broadcast — that’s the direction it should go. It can open up more avenues.
BN: How extensive is your preparation for calling games?
MK I guess it depends on the sport, but it’s very extensive. For football, it’s a serious one-week project. Sometimes, when I have time, I can turn it into 10-days or two-weeks. That’s not usually normal unless you’re coming off of the summer and getting right into the first week of the season because there’s so many other things going on.
I generally try to give it a hard seven days to gather stories and stay on top of things. A lot of my preparation turns to video prep. I can watch games, see patterns of how coaches are going to rotate their players and just get a better sense of who normally comes in and out of games.
BN: What percentage of your prep hits the cutting room floor?
MK: You’d be shocked. On radio, I don’t know if I can give it a fair percentage. There are days where I feel like I only use 20% of what I had because A) the game was so good, or if it’s a quick game like in basketball, you’re really confined to description and working off of your analysts. I’d say for football and basketball on radio, I’d like to think I get close to 50%, but there are times where it’s significantly less depending on the action.
BN: What would surprise people about the difference between calling professional games compared to college games?
MK: I think people might be surprised at how much more preparation goes into a football game. Appreciating the fact that when there’s more than 200 players combined, and some of them have the same jersey — you’ll see a #1 on offense as a wide receiver. You’ll see #1 on defense as a cornerback. You’ll see #1 on special teams. And sometimes there’s a fourth #1. There’s two guys you might see on special teams — they can’t play at the same time, but they’re all wearing #1. So, being prepared for just a ton of players. If you have a blowout, you’re getting past your two-deeps. Now, you’re working with freshmen and sophomores who usually don’t play. It’s an amazing haul.
I think people also may be surprised — on football broadcasts — how many people are in the booth. You’ve got your play-by-play voice and analyst. The statistician and spotter. If it’s a network broadcast, we have a producer. And then there’s a tech, the engineer who’s getting us on the air. So, it’s a huge production. It’s like a traveling family during college football weekend that I think people would be surprised about.
BN: I just flashed back to being a little kid and having multiplication flash cards. You have to know the players immediately. It can’t be five seconds later. How do you go about that?
MK: I have, and most guys have, what they call a spotter chart. You can put all of your offense and defense, numbers, colors, names. I find that with my video research the first two or three days can be difficult because you’re seeing the same number over and over and it’s just not sticking. Or, you’re preparing for two football games in the same week and you’re just not getting the right #38. Then, somewhere magically by the fourth day or so, it just starts popping into your head. It’s an amazing process of memorization. It is kind of like flash cards, and I take that spotter chart with me for the game just in case I need to look down.
Also, people may be surprised to learn that having a spotter, which I have for just about every football game, is invaluable. His one job is to identify players for me. I generally handle the offense. I’ll have a spotter watch the huddle and see who the running back is. So, pre-snap I’ll get the running back from my spotter. I’ve got everything else on offense. Together, we’ll work on defense, but I really lean on my spotter for who makes a tackle — especially runs up the middle where it’s hard to see amongst 10 people, or three guys are colliding on a short pass over the middle. He or she has their binoculars on, or just sees it quicker than I do and points to my chart, so that we correctly identify who the tackler is.
BN: If you’re working a college football game, and a month or two later you’re broadcasting the same team’s game, how much of the previous experience sticks with you vs. having to relearn everything again?
MK: It’s funny because after an entire week, and by the fifth day I’m finally starting to get the names, you’d be surprised how quickly after the game is over you can flush that out of your brain. If I had to do the game over again five hours later, I might have to relearn some things because I’m on to the next game already.
I do find that with football and even with college football, if I get the same team a month later, it just comes a lot quicker. It may only take a few series to watch and be like, “Oh, that’s right. I got that guy.” You have all the skill guys. You have most of the defense. It is actually a nice thing if you have USC Week 1, and then USC pops up in November, because you know it’s not gonna take quite as long. For me, it may require watching a quarter or a half not necessarily five days.
BN: I interviewed Craig Sager a few years ago, and I remember him telling me that when he’d do sideline reporting for the NCAA Tournament, he’d wear a lot of neutral colors. He wore a lot of plaids because fanbases would freak out if he was wearing a colored jacket that matched the rival school. They’d accuse him of rooting for that team. Do you pay any attention to what you wear when you’re calling a game?
MK: I always thought that was nonsense. And I have to tell you, I can report that when I’m packing my suitcase for college games, and even pro I suppose, I try to make sure I do not wear the color of either team. Sometimes I forget, but I’ll share a story with you from about six or seven years ago.
I was on my way to Arizona for the BCS National Championship Game, and I had a college hoops game at Oklahoma State. I packed a purple tie not thinking anything of it. Oklahoma State was hosting Kansas State, and purple is their predominant color. Fran Fraschilla, my analyst, had kind of mentioned it on the ride over. I still kind of blew it off. Then, I did get a couple snide remarks at the arena. Some, I think, were in jest. Some, I think, weren’t. I remember thinking to myself, “You know what, that’s the last time I’m not gonna pay attention to what colors I’m gonna put in my suitcase.” Because when you are visible, which you are for basketball games, not so much for football, it can be a problem.
BN: Is there anybody in the broadcasting business of play-by-play, that is a known fan of a particular team, or do most guys keep that under wraps?
MK: I don’t think for play-by-play. Look, we’re all human. We all love sports. So, I would guess, we all had a team growing up that may be in a field that you’re working in now — whether it’s baseball or football or basketball. What I will say is, over the years it’s hard to imagine for those of us who love sports, that you start to lose that everyday zeal of your team winning at all costs.
I’m still a sports fan. I still watch the teams that I grew up rooting for, but I find I don’t have a rooting interest, and especially when I’m broadcasting them. I mean that goes completely out the window. It could be a team that I don’t care about by the time I’m broadcasting it. You have to take that out of the equation.
I’m sure there have to be some announcers that still really enjoy certain teams and follow them, but none that I know of. Especially as a national announcer, you’re calling it down the middle anyway. If you’re a home team announcer, you could be accused of being a homer, but you’re calling 162 in baseball or 82 in the NBA. I think your normal slant is going to go towards the home team where you’re trying to entertain the home team fans. So, maybe that goes into your process. I think most of us, we just root for close games. We root for Game 2 of the World Series where you have unbelievable action that will be remembered for a long time. That’s what you root for the most.
BN: Speaking of Game 2 of the World Series, a Dodgers fan jumped into the Astros bullpen. Have you ever worked a game where something wild like that took place?
MK: I don’t know if I had anything crazy in my years, but I have been in front of tense crowds. I can remember working the FIBA Tournament in 2010 in Istanbul. Turkey was playing in the opposite semifinal from the US. I think it was Turkey against Serbia. It’s legendary in Europe about basketball and the fans. Even soccer, we’ve heard all the soccer stories about the national teams playing each other. There was that feeling. It was a little bit tense in the building.
More on a humorous side, when I was doing Arena Football in my early years, I was doing a game in Iowa and Kurt Warner was the quarterback for the Iowa Barnstormers before he had made his ascent into the NFL. The broadcast position was kind of an overhang in the first row of the second deck. The fan’s knees were on my back. There was beer spilling everywhere. Nothing malicious toward us, but I remember thinking this is the wildest scene I’ve ever been a part of. I’m a road announcer in the middle of this madness.
BN: We were talking earlier about the challenge of listening. You’ve worked with some tremendous people over the years — Dr. Jack Ramsay, Hubie Brown, etc. — has there ever been a time where the guy you’re working with has said something so well and so interesting that it was hard to focus on what you were going to say next?
MK: I’ve had the great pleasure to work with Dr. Jack. I still get a chance to work with Hubie and it is daunting in that when you talk about listening — you wanna take in what they say, and many times you wanna amplify it as a play-by-play guy, but sometimes there’s nothing more that needs to be said because they’ve seen everything. All you can hope for is it triggers a story where there’s something the two of you have shared in the coach’s office, or perhaps even something historical.
I always found working with Dr. Jack and still working with Hubie, I try to stay on top of my basketball history. Something that might be germane to the game — something I might know casually, but I wanna know more details. Cuz those guys lived it, and many times they coached it, and they were a part of those players.
The story that I always enjoy telling was in the NBA Finals for a number of years we had Dr. Jack and Hubie as part of a three-man booth for the Finals. With Mike Tirico as play-by-play. I think one year Jim Durham was the play-by-play. So, we would go out for meals on the road during the Finals and invariably every night at one point, the salt shakers, the pepper shakers, the sugar packets, all became like a diagram board on the table, with Dr. Jack and Hubie basically giving us a PhD-level course on why the Miami Heat and the San Antonio Spurs were doing what they were doing.
It was a learning experience. Here are two guys that have been through it all, who know basketball inside and out, and even they were disagreeing on strategy from some of the best NBA coaches and best players of the current day. So, that was one where I shut up, sat back, and took mental notes.
BN: What do you see as the future of sports updates when it comes to sports talk radio?
MK: Unfortunately, it feels like they’re being lessened in importance. Much of that is attributed to the fact that people are getting breaking news on their smart phones. People can be on their computer or their tablets or on their phones and dial up the information they need right then and there anywhere in the world if there’s some kind of cell coverage.
I do believe two things, 1), there’s still value in it. We can develop the news on a second level or third level. You may have the bulletin, but we may have a little more available on the why and the how, and we can pair it with audio almost instantaneously — especially at ESPN Radio where we’re rolling on press conferences and play-by-play. We can deliver that in a nice, neat 60, 90, two-minute package.
Also, 2), I think within the construct of a talk show, there’s always a good place at the top and at the bottom of the hour. Take a break from the show and deliver for two minutes, here’s the latest of what’s going on. I think if you’re listening and you’re in your car and you don’t have access to your phone, we’re getting you the news. We’re putting everything out there digitally as well. So, even if you’re getting alerts on your phones, you’ll get a nicely packaged two minutes with audio, a nice presentation with news and background that still has value, but I do agree, it’s not as valuable as it may have been 20 years ago. We just have to find ways to make it more valuable or keep it relevant.
BN: How challenging is it to find ways to keep updates valuable and fresh?
MK: I think it’s very difficult. It’s incumbent on my bosses and the creative people to come up with different ways to package that content and deliver it. Many times, they challenge us to come up with different ways to write it and to execute it. Maybe it’s not just “here are the scores” but it’s “here’s the score and the biggest part of that game.” Or, maybe people are utilized live on-site like we’ve done in the past with stringers where you can add greater context.
There’s only so many ways you can deliver a SportsCenter update on the radio. I think you can package it better, or make it more concise, or add more elements to it to make it move faster and sound better. So really, it’s incumbent upon the people I work with to just get their heads together and constantly come up with different ways to put SportsCenter updates in front of people in different ways throughout programming, whether it’s terrestrial or digital.
BN: What else would you still like to accomplish in your sports broadcasting career?
MK: I think when I got into the business, I wanted to be a play-by-play guy. I had a very circuitous route to get to where I wanted to get — NBA play-by-play — and I never could’ve imagined in any circumstance that I could get the top network NBA play-by-play job. It was the plan, but it really wasn’t the plan.
I was happy just to be able to do play-by-play on ESPN Radio especially for NBA. I was even more thrilled to be able to be the B-announcer, and that would’ve been fine for the rest of my career. So, to be the A-announcer was beyond my wildest dreams. I got to do my first NBA Finals last June.
I guess the best answer for me would be not to be satisfied, but to continue to do it. My goal at this point is to do a second NBA Finals, which I’ll do this June. Then do a fifth, and then do a tenth. Just continue to get better. I listen to all play-by-play guys around the country. I’ll hear one guy and say, “You know what. I should do something more on that realm. Here’s a little piece that I would like to try.” Just try to get better myself — challenge myself to prep harder — be better at what I do, and hopefully just evolve into the best radio broadcaster I can be.
Brian Noe is a columnist for BSM and an on-air host heard nationwide on FOX Sports Radio’s Countdown To Kickoff. Previous roles include stops in Portland, OR, Albany, NY and Fresno, CA. You can follow him on Twitter @TheNoeShow or email him at firstname.lastname@example.org.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.
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