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WIP Promotes Marks to Afternoons, Giglio to Evenings

Jason Barrett

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SportsRadio 94WIP has announced that Jon Marks will begin co-hosting afternoons 2p-6p ET alongside Ike Reese starting Thursday, November 16th. Marks replaces Chris Carlin who is leaving for New York to host afternoons on WFAN with Bart Scott and Maggie Gray.

Marks has been hosting evenings (6p-10p ET) on WIP since February 2017. Prior to joining the radio station he enjoyed a lengthy run with crosstown rival 97.5 The Fanatic.

With Marks moving up in the lineup to host afternoons, his former timeslot gets turned over to Joe Giglio. In addition to hosting evenings, Giglio will also anchor weekday Phillies pre-game and post-game coverage. Since joining WIP, Giglio has hosted every daypart, being heard most at night and on the weekends.

“I’m really excited to be part of the station I grew up listening to,” said Marks. “I’m thrilled to be able to work alongside Ike Reese, a guy I admired on the football field and have such respect for as a radio host. What a great time to get started as the Eagles and Carson Wentz have their eyes on the Super Bowl.”

“We’re lucky to have Jon Marks here and moving into afternoons on WIP. He’s honed his craft and worked for this for a long time, and we’re excited to have him team with Ike and take us into the future. He’s the real deal,” said Spike Eskin, SportsRadio 94WIP Program Director. “Having Joe Giglio in evenings gives us a guy who is smart, informed, funny and has a fantastic work ethic. I’m glad we can finally give Joe the chance he deserves to shine on a nightly basis.”

Giglio added, “It’s an incredible time to be around rising teams and great stories in Philadelphia sports, and I couldn’t be more excited to talk to the most passionate fans in the country on a nightly basis. In my four years at WIP, I’ve worked every shift and with every show. I’m now thrilled at the opportunity to be a full-time member of the station, and want to thank Spike and David Yadgaroff for this opportunity.”

Beginning November 16, the weekday line-up on SportsRadio 94WIP will be as follows:

5:30-10:00 AM:                 Angelo Cataldi and the Morning Team

10:00-2:00 PM:                 Joe DeCamara and Jon Ritchie

2:00-6:00 PM:                   Jon Marks and Ike Reese

6:00-10:00 PM:                 Joe Giglio

10:00 PM- 2:00 AM:         Various hosts

2:00-5:30 AM:                   Big Daddy Graham

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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