Connect with us

Barrett Blogs

Sports Media Traveled a Long Road in 2017

Jason Barrett

Published

on

Radio BG

2017 offered no shortage of news on the sports media industry. It seemed like every month this year included a major development for sports television networks to navigate thru, and the sports radio format dealt with its own share of challenges and opportunities while anxiously awaiting the approval of the CBS-Entercom merger. Although it gave media folks plenty of material to digest and discuss, it also left questions about the future.

Nonetheless, here we are at the end of the 2017 calendar, and while some companies would love to put the past twelve months in their rear view mirror and forget they ever happened, we can’t spring forward to 2018 without first looking back at one of the more interesting and challenging years for the sports media business. If 2018 is anything like the one we just experienced, we’re all going to be in for an even bumpier ride. Be sure to buckle your seat belt.

Local Sports Radio News:

The number one story in radio circles for 2017 was the EntercomCBS Radio merger. What was seen as a positive move for the future of the radio industry was also one which required patience as the new company needed to clear a few hurdles to reach the finish line. In the end, Entercom wound up the undisputed leader in the sports radio format with top performing stations in the majority of major markets, over 40 play by play deals, and ownership of its own national sports network. Former San Diego Padres CEO Mike Dee was hired as the company’s President of Sports and CBS Radio executive Chris Oliviero joined the new group as its Executive VP of Programming. Lost in the completion of the merger were a few successful sports brands including 98.5 The Sports Hub in Boston which went to Beasley Broadcasting, Sports Radio 1140 KHTK in Sacramento which was picked up by Bonneville and a smaller signal 1090 The Fan in Seattle which was placed under the operating control of iHeartmedia. Entercom also bolstered its digital efforts by acquiring DGital Media. As we move into 2018 the question becomes, how will the new Entercom capitalize on its position as one of radio’s most powerful companies?

One of the company’s most important stations, WFAN in New York, was dealt two massive blows in 2017. One of those situations was expected, the other came from out of left field. Mike Francesa kept his word and left the station on Friday December 15th, ending a 28-year run in afternoon drive. The Fan announced afternoon drive would be hosted in 2018 by the trio of Chris Carlin, Bart Scott and Maggie Gray. As expected, the station’s new direction was met with immediate criticism, which wasn’t a surprise since change is never popular, especially when it involves the exit of a host who had been on the air for three decades. Entering 2018, all eyes in New York will be on Carlin, Scott and Gray. Meanwhile for Francesa, he’s stated that he’s not done working. The former afternoon king has not yet announced his future plans but has hinted that his next move will likely be something different. Stay tuned.

Equally as challenging for WFAN was dealing with a jolt to its highly successful morning show, Boomer and Carton, which came to an end in September after Craig Carton was arrested for his alleged involvement in a ponzi scheme. Carton is fighting the charges and has since launched a podcast and been linked to a potential opportunity in the new year with Barstool Sports, but his former seat on The Fan’s morning show now belongs to former CBS Sports Radio morning man and Long Island native Gregg Giannotti. With Giannotti earning his shot opposite Boomer, it meant vacating his seat on CBS Sports Radio’s morning program. The network has since announced it will install Marc Malusis and former pro wrestler Taz in morning drive to start 2018.

For WFAN’s lead competitor ESPN NY 98.7 FM, 2017 also involved a few changes. The radio station increased its local programming in middays with the addition of Alan Hahn, Rick DiPietro and Chris Canty and Stephen A. Smith. However, a few months later a decision was made to move Hahn back to evenings and Dave Rothenberg back to middays. An even bigger positive for the station was the month of June which saw Michael Kay edge Mike Francesa 5.2 to 5.1 during their head to head hours M-F 3p-6:30p. It was the first time Kay had finished ahead of the sports radio ratings king for a full month since joining the station in 2002.

In addition to the arrest mentioned previously of Craig Carton, there were other sports radio personalities who found themselves the center of attention for the wrong reasons. 950 KJR in Seattle was forced to cut ties with morning man Mitch Levy after he was locked up during a prostitution sting. Levy is now working on rehabbing his life and image. KJR is still deciding their long-term plans in morning drive. Ethan Skolnick in Miami was taken away by police after assaulting his father. The situation resulted in Skolnick no longer being featured on the airwaves of 790 The Ticket. Ryen Russillo was also arrested, resulting in a suspension at ESPN Radio, after he was discovered highly intoxicated and naked in a stranger’s home in Wyoming.

Play by play deals were extended in multiple cities. The Dallas Mavericks agreed to terms to remain with ESPN 103.3 in Dallas, the Philadelphia Eagles inked a new 7-year deal with WIP, the Seattle Seahawks and Bonneville Seattle renewed their vows for a few more years, WDAE in Tampa secured a new agreement with the Tampa Bay Buccaneers, 98.5 The Sports Hub extended its partnership with the New England PatriotsWQAM and the Miami Hurricanes advanced their relationship with a new contract, 940 WINZ committed further to the Miami MarlinsWFNZ locked up a new arrangement with the Charlotte Hornets, and Arizona Sports 98.7 FM and the Arizona Diamondbacks signed paperwork to continue their association. The Washington Capitals returned to 106.7 The Fan in DC, the Minnesota Twins followed suit by going back to WCCO, and the Detroit Pistons did the same by heading back to 97.1 The Ticket. In Kansas City, 810 WHB and 610 Sports switched allegiances with 810 becoming the new home for the Kansas Jayhawks and 610 teaming up with Kansas State. KGO in San Francisco struck a new deal with the University of California, San Diego State partnered with XTRA Sports 1360, the Los Angeles Chargers found a radio partner in AM 570 LA Sports, as did the Vegas Golden Knights at FOX Sports 1340.

Program Director changes took place in a few key markets. After being unexpectedly let go in Philadelphia, Matt Nahigian quickly resurfaced in San Francisco landing the PD gig at 95.7 The Game after the station dropped former PD Don Kollins. Nahigian’s spot at 97.5 The Fanatic was then filled by former NJ 101.5 PD Eric Johnson, who earlier in his career served as APD for WIP. Former DC programmer Chuck Sapienza took the reigns at 105.7 The Fan in Baltimore, Jeremiah Crowe was elevated to the top spot at KNBR in San Francisco, Jeff Rickard climbed the ranks to the top spot at 107.5/1070 The Fan in Indianapolis, Tony DiGiacomo was charged with leading WFNZ forward in Charlotte, John Mamola was given the keys to WDAE in Tampa, John Hadley was installed as PD at 590 The Fan KFNS in St. Louis, Joey Jenkins earned PD stripes at ESPN Boise and Ben Darnell left North Carolina to become the top guy and Rob Dibble’s partner at ESPN 97.9 in Hartford. Just a few miles down the road, Justin Craig returned to Bristol to become a key part of the ESPN Radio network’s management team, turning his previous post as PD at 98.7 ESPN NY over to APD Ryan Hurley. John Cassio also entered network management joining SiriusXM‘s sports team in Washington DC.

There were a number of additions made on the air as well. After exiting 97.5 The Fanatic and sitting out for a few months, Jon Marks moved across town to host evenings on WIP. His year ended in afternoons with Ike Reese due to Chris Carlin departing for WFAN in New York. After losing Danny Parkins to 670 The Score in Chicago, 610 Sports filled his seat by adding Brad Fanning opposite Carrington Harrison. As Parkins joined The Score, Chris Rongey left the radio station to head home to St. Louis and become part of The Fast Lane with Randy Karraker and Brad Thompson at 101 ESPN. Arizona Sports 98.7 FM added FOX Sports 910 veteran and budget cut casualty Mike Jurecki to its midday program opposite former NFL defensive end Bertrand Berry, Gerry Valliancourt returned to the Queen City to host afternoons for ESPN Charlotte 730 The Game, Chad Doing headed back to Portland to join Travis Demers in afternoons on Rip City Radio 620, 104.9 The Horn strengthened its roster with the additions of Geoff Ketchum, Craig Way and Rod Babers, Robin Carlin left Denver to join Sean Salisbury‘s show in Houston which then added a TV simulcast on beIN Sports, Erik Ainge joined the midday mix on Sports Radio WNML in Knoxville, and ESPN Radio 94.1 in Norfolk brought in Jeff Pantridge to fill the void left by Nick Cattles who headed to Boston to join 98.5 The Sports HubZach Bye got his big break by leaving Albany, NY for Denver to work with Brandon Stokley in middays on 104.3 The Fan, TJ Carpenter moved from Kansas City to Denver to join Mile High Sports Radio which was eventually purchased along with its magazine, website and newsletter by a group led by former 104.3 The Fan PD and host Nate Lundy. Not to be forgotten, Kyle Bailey joined the weekday lineup at WFNZ in Charlotte, Mark Zinno bounced back from being let go by 92.9 The Game in Atlanta to host afternoons for 1230 The Fan 2, Andy Gresh moved to Providence to host on WPRO, Craig Shemon and Pete Sheppard landed in afternoons in Fort Myers on 99.3 ESPN, and a few major cities gained new sports stations including Vancouver with the arrival of Sportsnet 650, New Orleans with the launch of Sports Radio 1280, and Phoenix with the debut of 1580 The Fanatic.

Changes also resulted in the exit of a few familiar faces. After battling health issues, Terry Foster decided to shut it down and exit 97.1 The Ticket in Detroit where he had enjoyed a long-term successful partnership with Mike Valenti. Longtime Chicago sports radio hosts Terry Boers and Mike North both announced their retirement from sports radio, 680 The Fan in Atlanta parted ways with longtime morning host Chris Rude electing to feature a two-man team led by Chris Dimino and Nick CelliniRob Ellis and 97.5 The Fanatic in Philadelphia cut ties paving the way for Jason Myrtetus to become Harry Mayes‘ new on-air partner. In San Francisco, JT The Brick was dropped from middays at 95.7 The Game (he still hosts his national show for FOX Sports Radio), and KNBR and morning update anchor Kate Scott terminated their working relationship. Additionally, Mitch Moss joined VSiN and co-host Mike Pritchard moved to 104.3 The Fan in Denver, leaving ESPN Las Vegas with a hole in its weekday lineup which it has since filled with local options. Dean Blundell was let go by Sportsnet 590 The Fan in Toronto, Sports Radio 1140 KHTK in Sacramento and PD Kevin Sherrets split up, and Sean O’Connell and ESPN 700 in Salt Lake City pursued different directions. Speaking of Salt Lake, 2017 also saw 1320 The Fan cease operations.

A couple of sports radio legends signed new deals which calmed the nerves of their employers. Angelo Cataldi agreed to terms to remain in mornings at WIP, Jim Rome struck a new deal with CBS Sports Radio, Greg Papa gave his commitment to 95.7 The Game, Chris Kroeger and WFNZ pledged their support to one another, and Bob McCown finalized an agreement to continue hosting at SportsNet 590 The Fan.

The hottest sports radio market in the nation remained Boston where WEEI and 98.5 The Sports Hub jockeyed for position as the market’s leading brand. Combined the two stations were responsible for nearly 25% of listening among Men 25-54. Each station recorded strong double digit shares and after previously spending a few years as the runner up, WEEI reversed its luck and took the lead in mornings thanks to a dominant year from Kirk and Callahan. WEEI also took the lead in middays with Ordway, Merloni and Fauria inching past Zolak and Bertrand. However if the streaming numbers get included the positions change. The Hub’s Felger and Massarotti stayed in front of WEEI’s Dale, Holley and Keefe in afternoons. Month after month the two Boston station’s have been engaged in an intense battle with each quarter hour potentially making the difference of who wins the next book. Truly a fascinating follow.

Continuing with the two Boston sports stations (WEEI and 98.5 The Sports Hub), each were nominated for the Marconi Award for Sports Radio Station of the Year. 101 ESPN in St. Louis and 97.5 The Fanatic in Philadelphia also received consideration but the honor was ultimately given to Sports Radio 1310 The Ticket in Dallas who enjoyed a spectacular year in the ratings.

Other strong ratings stories were delivered this year by KFAN in Minneapolis, 104.5 The Zone in Nashville, 670 The Score and ESPN 1000 in Chicago, 104.3 The Fan in Denver, KNBR in San Francisco, 106.7 The Fan in Washington DC, 97.1 The Ticket in Detroit, 97.1 The Fan in Columbus, 1620 The Zone in Omaha and ESPN 92.9 in Memphis.

A reunion was created in Houston by Gow MediaLance Zierlein left SportsTalk 790, turning his previous timeslot over to Josh Innes. The talented host then spent a few months on the sidelines before returning to the airwaves at ESPN 97.5 with former partner John Granato in morning drive. Zierlein and Granato enjoyed success together previously at Sports Radio 610 and KGOW 1560. Also making the move to Gow Media was former 790 afternoon host Charlie Pallilo. The Houston sports radio veteran took over middays on Sports Map 94.1.

In Los Angeles, ESPN LA 710 evolved its afternoon show from Marcellus Wiley and Kelvin Washington to Marcellus, Kelvin and Eric Davis. That then was adjusted to Marcellus, Eric and Sean Farnham, except now Davis’ future is in question following sexual harassment allegations from his time at the NFL Network.

After spending the first half of the year away from the microphone following a 2016 exit in St. Louis, Dino Costa was given a second chance. The polarizing talk show host landed the afternoon gig at 102.9/750 The Game in Portland but that opportunity also vanished after Costa created a stir in the market by taking aim at Black Lives Matter supporters and women sports talk show hosts. The Game has since inserted CBS Sports Radio’s Bill Reiter in afternoons.

iHeartmedia in Denver made a bold move to turn Denver Sports 760 into an all-Broncos channel. The station was rebranded as Orange and Blue 760 in July. Among the personalities featured on the channel include Broncos play by play voice Dave Logan and former Broncos Steve Atwater, Ray Crockett, Tyler Polumbus and Matt McChesney.

Unfortunately 2017 didn’t end without the sports radio format losing a few good men. AM 1300 The Zone in Austin lost morning co-host Sean Adams unexpectedly in September, former Philadelphia Phillies catcher turned 97.5 The Fanatic contributor Darren Daulton passed away in August, and Cleveland sports radio host “The Big Sports Kahuna” Kendall Lewis died in April.

The National Sports Radio Circuit:

ESPN Radio brought to an end the marriage of Mike and Mike, leaving hurt feelings in the process. Mike Golic acknowledged being blindsided by the decision and confirmed that he considered retiring before being presented with the option of teaming up on a new show with Trey Wingo and his son Mike Golic Jr. For Mike Greenberg, the company’s plans to launch a new television show with Greeny as the centerpiece alongside Michelle Beadle and Jalen Rose were stalled. The new program is expected to debut live from New York City in April 2018.

The ending of Mike and Mike was not the only major change at ESPN Radio. The network announced Stephen A. Smith would join the weekday lineup in 2018, taking over the 1p-3p ET timeslot. Smith had already been hosting during those two hours on ESPN Radio’s New York and Los Angeles stations. By adding Smith, ESPN Radio committed to moving Ryen Russillo and Will Cain into afternoons except Russillo surprised the company by deciding to exit in order to pursue different opportunities on the West Coast. Although Russillo will be gone from network radio, he will continue producing a podcast for the company thru the summer of 2018. The decision to shift Russillo and Cain to PM drive was made possible due to the company shifting Bomani Jones away from his national radio show into the podcast space. The other two moves at ESPN Radio included Jason Fitz replacing Israel Gutierrez opposite Sarah Spain and Freddie Coleman and Ian Fitzsimmons being inserted into the 9p-1a ET position. Jalen and Jacoby followed Bomani’s path and are focusing more on creating digital content.

FOX Sports Radio added to its lineup by signing Doug Gottlieb away from CBS Sports Radio. Gottlieb was inserted into afternoons on FSR replacing Jay Mohr. To fill Gottlieb’s spot on CBS Sports Radio and the CBS Sports Network, the company turned to Tiki Barber and Brandon Tierney who were holding down the midday slot. Damon Amendolara vacated his evening show to replace Tiki and Tierney in middays, and Bill Reiter joined the network to take over Amendolara’s evening shift. CBS Sports Radio also confirmed plans for Jim Rome‘s radio program to gain a television simulcast in 2018 on the CBS Sports Network.

Clay Travis continued increasing his national profile in 2017. The national sports radio morning host for FOX Sports Radio and owner of Outkick The Coverage went on the attack against ESPN, calling out the network for declining ratings, subscription losses and questionable decision making over situations that involved personalities with Republican and Democratic views. Travis also broke the news of ESPN removing Asian play by play announcer Robert Lee from the Virginia-William and Mary broadcast because of concerns of his name offending viewers. Travis’ relentless pursuit of ESPN got under the skin of Bob Iger and John Skipper and resulted in national appearances on FOX News and CNN. During one of those visits, Travis told CNN anchor Brooke Baldwin he believes in two things, The First Amendment and Boobs, generating another firestorm of reaction. The exchange gained Travis tons of national attention but also a removal from CNN’s programs. Travis later claimed that FOX News also pulled him off of their shows to appease Iger, the Walt Disney Company‘s Chairman and CEO.

As much as Travis’ feud with ESPN helped advance his stature in sports media circles, one could make a case that his biggest impact was made when he led a social media revolt against the University of Tennessee after the school hired Greg Schiano as its new football coach. Travis wrote on his website and utilized Twitter to encourage fans to make their voices heard about Schiano being a bad hire for the school due to previously being linked to a child sex investigation from his time spent at Penn State. Travis even went to the extent of tweeting out Tennessee AD John Currie‘s cell phone number. The story picked up steam, resulting in Tennessee rescinding its offer to Schiano, removing Currie as AD, installing former football coach Phillip Fulmer as its new AD, and hiring Jeremy Pruitt to lead the Volunteers football program.

SiriusXM continued making moves to improve its programming offerings. The company announced plans to launch SEC Radio and Pac-12 Radio, struck a partnership with ESPN to rebrand College Sports Nation as ESPNU Radio, inked a six-year extension with NASCAR and came to terms with Barstool Sports to give the brand its own 24/7 channel starting in January 2018. A pretty good year for Scott Greenstein and Steve Cohen.

The year also included two of the most powerful multi-media rights and sponsorship holders in college sports play by play announcing their intentions to join forces. Learfield and IMG College revealed in September their plans to align. If approved by the DOJ it would make their joint worth more than 2.5 billion dollars. Assuming approval is granted, the companies will represent a total of 220 schools including 70% of Division I universities.

2017 will also be remembered as the year when broadcast outlets began increasing the amount of air time given to sports betting content. VSiN launched in Las Vegas on SiriusXM, spearheaded by Brian and Brent Musburger. Speaking of Brent, he was utilized as a sports betting expert on ESPN during the network’s March Madness coverage, something previously shied away from on sports television. FOX Sports Radio entered the space in a bigger way with the addition of RJ Bell. The Chernin Group launched The Action Network, luring away ESPN digital executive Chad Millman to run it, and Scott Van Pelt continued advancing the discussion on his midnight SportsCenter program on ESPN. With the Supreme Court weighing the possibility of legalizing sports gambling, if approved, it could provide a huge boost to TV ratings, audio content, and ad revenue.

A Crazy Year in Sports Television:

There’s no other way to put it, 2017 wasn’t kind to ESPN. For every win the company enjoyed, an avalanche of negative news soon followed, culminating with the unexpected resignation from company President John Skipper. Former ESPN President George Bodenheimer has since taken the reigns of the company on an interim basis as Bob Iger tries to determine who’s best suited to lead its efforts going forward into 2018 and beyond.

Perhaps the biggest move in sports television in 2017 was CBS‘ decision to hire Tony Romo as its lead NFL analyst, replacing Phil Simms alongside Jim Nantz. Simms was moved to a studio role on the NFL Today on CBS, part of a few changes to the show which included dropping Bart Scott in favor of Nate Burleson and losing Tony Gonzalez who preferred to work on the west coast for FOX Sports. Although Romo’s addition was met with initial doubt by media pundits, the former Cowboys QB has proven to be exceptional, possessing the ability to read and predict what may happen next.

The second move which created instant second guessing, was ESPN‘s decision to replace Chris Berman‘s spot on Sunday NFL Countdown with Samantha Ponder. Berman’s presence and personality has been missed this season, leaving questions about the network’s plans for next season. Countdown has had its moments but has lacked that must-watch feeling that previously existed on Sunday’s. That may not be as much on Ponder as it is a reflection of Berman’s large impact on the show.

Jay Cutler was expected to join FOX Sports as an analyst working with Kevin Burkhardt and Charles Davis, but once Ryan Tannehill went down with an injury in Miami, the former Bears QB cancelled his plans to move into the TV booth for one last shot with the Dolphins. Although Cutler didn’t make the jump to FOX, the NFL’s Senior VP of Officiating did. Dean Blandino signed on to become a second rules analyst for the network and his addition has been met by mostly positive reviews.

Among the many controversies to plague ESPN in 2017 included Jemele Hill publicly blasting the President of the United States Donald Trump, labeling him a white supremacist. The comments created a strong divide among media folks and a lot of unnecessary negative media attention for the worldwide leader in sports. The situation became even more magnified when the company chose not to punish Hill for her remarks, a stark difference compared to how the company handled other personalities with opposing views. Hill has since reiterated her position during a podcast conversation with former NFL running back Arian Foster. Despite the political firestorm over Hill’s tweet which included drawing a response from the White House, ESPN did take action against Hill for a separate incident. The SC6 host was suspended for encouraging fans on Twitter to boycott the NFL’s advertisers as a response to Dallas Cowboys owner Jerry Jones declaring that any player on his team who protested the flag would not participate.

Not all was bad at ESPN though. The company vastly improved its NBA coverage by adding the best reporter in the business, Adrian Wojnarowski. The basketball bloodhound exited The Vertical along with former front office executive turned insider Bobby Marks. Also making the jump to ESPN was social media star and rising TV personality Katie Nolan who left FOX Sports 1 after being sent to the sidelines for most of the year without any clear explanation. Nolan now serves as a contributor on multiple network shows and is launching a podcast for ESPN in 2018.

Rex Ryan was another headline hire made at the network but reviews of his performance so far as an NFL analyst have been underwhelming. The former New York Jets and Buffalo Bills coach especially drew criticism for his performance on the Monday Night Football opener between the Denver Broncos and Los Angeles Chargers. Fortunately for the outspoken coach his less than stellar performance was overshadowed by Sergio Dipp who stole the headlines when his first report from the sidelines was presented in awkward fashion, leading to an explosion of social media memes, GIFs and video clips, making him a top trending subject on Twitter.

Talent additions aside, ESPN continued displaying its brilliance with its 30 for 30 documentaries. Among the films to stand out in 2017 were Celtics/Lakers: Best of Enemies, John Calipari’s “One and Not Done”, “The Nature Boy” Ric Flair, The Tommy Morrison story and the 1-hour special on Mike & the Mad Dog. Anticipation is already high for the forthcoming 2018 film on Bill Parcells and Bill Bellichick.

ESPN demonstrated that it can have some fun too. The company dedicated Tuesday August 8th to rebranding ESPNU for 24-hours as ESPN The Ocho. The idea was inspired by the popular 2004 film “Dodgeball: A True Underdog Story” which featured Vince Vaughn, Christine Taylor and Ben Stiller. Among the sports featured on The Ocho included American Disc Golf, Roller Derby, Ultimate Trampoline Dodgeball, Juggling, Table Tennis and Cornhole among others.

One issue which wasn’t a laughing matter and rose like a phoenix inside the media industry was sexual harassment. Allegations increased throughout the year, leading to a large number of high profile terminations. FOX News parted ways with Bill O’Reilly and Eric Bolling, FS1 cut ties with top executive Jamie Horowitz, NBC dropped Matt Lauer, CBS/PBS/Bloomberg cut Charlie Rose, Mark Halperin was ousted by MSNBCPete Rose was sent packing at FOX Sports, and the NFL Network, The Ringer and ESPN dealt with a lawsuit filed by former employee Jami Cantor which claimed that Marshall Faulk, Warren Sapp, Eric Davis, Donovan McNabb, Ike Taylor and Heath Evans all sexually harassed her at work. A second employee, Erin McParland, has since come forward and added Michael Irvin‘s name to the mix, offering additional details to Sports Illustrated. Many of the accused are off the air pending further investigation. Other allegations were made by Jenn Sterger and Adrienne Lawrence against ESPN, Lindsay McCormick towards the NFL Network, and Seattle Seahawks analyst Warren Moon was accused of the same by a California woman named Wendy Haskell.

Layoffs were another unpleasant story which affected organizations such as ESPN, FOX SportsSports Illustrated, Bleacher Report, Buzz Feed, MTV and Vice Sports. Among the notable names to lose employment at ESPN due to budget cuts were Jayson Stark, Ed Werder, John Clayton, Ron Jaworski, Merril Hoge, Andy Katz, Marc Stein, Trent Dilfer, and Danny Kanell. Seth Davis and Lindsay Schnell were among the cuts at Sports Illustrated, and Stewart Mandel was among those who were eliminated at FOX Sports as the company shifted away from written content in favor of video.

Continuing on that topic, despite evidence showing an increased interest in video consumption and advertising, media outlets were taken to task for pursuing video strategies at the expense of the written word. FOX Sports in particular came under fire, especially when respected writers and reporters Ken Rosenthal and Bruce Feldman were left to post breaking news and columns on Facebook and Twitter. Feldman eventually landed a writing gig at Sports Illustrated and the adverse affect of choosing video over print became an opportunity for upstart The Athletic which began raiding newspapers and websites for their best journalists. The company launched divisions in San Francisco, Chicago, Detroit, St. Louis, Philadelphia, Pittsburgh, Minnesota, Cleveland, Toronto and Montreal, building their business by relying on subscriptions from readers and promising no advertising or video, just exceptional journalism. Among the familiar names to join the group included Rosenthal, Seth Davis, Stewart MandelPeter Gammons, Tim Kawakami and Andrew Brandt. All industry eyes will be on the digital platform in 2018 to see if their strategy is sustainable.

Meanwhile at FS1, a new morning show was introduced in September, featuring Hall of Fame NFL wide receiver and former ESPN analyst Cris Carter, former sports radio host Nick Wright and former Today Show correspondent Jenna Wolfe. The program, First Things First, was created to make the network more competitive in morning drive and offer a live lead in to Skip and Shannon: Undisputed. FS1 also strengthened its roster by adding Ray Lewis, Tony Gonzalez, Mark Schlereth, Eric Davis, Michael Vick, Danny Kanell and Chris Broussard as contributors.

As those additions were made, two popular personalities moved on. 2017 saw Jay Onrait and Dan O’Toole‘s run in the United States come to an end, as a new adventure began north of the border. The comedic sports television duo were cut loose by FOX Sports but quickly landed on their feet at TSN.

The year included some memorable contributions from FS1‘s Jason Whitlock. The Speak For Yourself personality offered a thought provoking commentary during an interview with Michael McCarthy of the Sporting News, explaining how the media landscape has drastically changed due to the industry taking its cues from San Francisco rather than New York. Whitlock also ruffled a few feathers by stating that LeBron James was too rich to experience real racism and for welcoming a Colin Kaepernick impersonator into the studio and mocking the free agent QB. One personality to take exception with Whitlock was nationally syndicated hip hop radio personality Charlamagne Tha God.

In a stunning move, the Walt Disney Company spent over 52 billion dollars to acquire a large number of key assets from 21st Century Fox, including the company’s 22 regional sports television networks. The purchase should increase ESPN‘s local opportunities and decrease FOX‘s regional distribution. 21st Century FOX did retain ownership of FS1 and FS2 but how future viewership and revenue potential will be affected as a result of the sale is a story which many will be keeping an eye on in 2018.

The narrative on the decline of sports television ratings continued with the NFL, NASCAR and College Football all experiencing a dip in overall viewership. The NFL was placed in an especially difficult position as player protests during the national anthem increased as owners expressed their frustrations publicly and privately. On the other hand, the NBA was one of few leagues to enjoy sizable gains. One change which has television network’s feeling optimistic about 2018 is a recent announcement from Nielsen to adjust its measurement and place a heavier focus on video streaming. The downside of increased sports video consumption on electronic devices is a stronger appetite from Facebook, Amazon and Twitter towards acquiring sports programming rights. That could become an economic problem in the future for sports television companies.

Women began to earn a larger presence on sports television in key roles in 2017. Beth Mowins,broke new ground becoming the first female to call a nationally broadcast regular season Monday Night Football game. Mowins more than proved she was ready for showtime. Kate Scott made history next by becoming the first woman to call a Pac-12 college football game on television. Doris Burke, Kara Lawson, Lindsay Whalen, and Sarah Kustok were all given bigger opportunities as analysts and play by play announcers, and Kerith Burke was added to Golden State Warriors television broadcasts replacing Rosalyn Gold-Onwude who landed a national opportunity on TNT and NBA TV. Although not perfect, progress was made.

The year also saw Britt McHenry redefine herself. The attractive sports sideline reporter was let go by ESPN during its April layoffs but began breathing fire as an opinionated political commentator, earning new fans and critics in the process.

Barstool Sports experienced its fair share of attention led by the news of landing a television show (Barstool Van Talk) on ESPN, only to have the network pull the plug on the program one week after its debut. Former President John Skipper said at the time that ESPN removed the show because he was not comfortable with the network being associated with Barstool, leading many in media circles to question how executives at ESPN could allow the program to reach the air in the first place without doing extensive research. The partnership gained stronger attention inside ESPN after ESPN host Samantha Ponder took to Twitter blasting Barstool for its content and previously taking personal shots at her.

Adding to the company’s headaches was a social media firestorm created by former FOX Sports College Football reporter Elika Sadeghi who took exception with Barstool‘s contractual language, which she said permitted the company to place her in an environment where she might be exposed to “nudity, sexual scenarios, racial epithets, suggestive gestures, profanity and references to stereotypes.” Upon learning of the critical remarks by Sadegi, Barstool president Dave Portnoy fired back claiming that the legal terms were similar to what SNL and Comedy Central ask of their employees and taking Sadeghi to task for trying to insert herself into a story to gain attention.

But all wasn’t negative for Barstool. The company dominated the iTunes charts once again thanks to the popularity of Pardon My Take hosted by Big Cat and PFT Commenter. Dave Portnoy‘s group added a number of talented personalities including Michael Rappaport, Pat McAfeeDallas Braden and Julie Stewart-Binks. The company has also confirmed it’s held talks with former WFAN host Craig Carton. Perhaps its most impressive feat has been the way the brand has further cemented its position as one of the best sports social media engagement outlets, especially with younger fans. Barstool also made business decisions to launch a 24/7 radio channel on SiriusXM in 2018, purchased the amateur boxing company Rough N Rowdy, and capped off the year by announcing the addition of female Chief Revenue Officer Deirdre Lester.

After losing his HBO television show in late 2016, Bill Simmons focused on the things he does best in 2017. Simmons continued producing his highly successful podcast, announced the launch of Ringer Films which is presently working on a documentary about former WWF wrestler Andre The Giant, and added former NFL executive Michael Lombardi as a content contributor. Simmons also utilized his relationship with Mike Francesa to bring the former WFAN host on to his podcast to make his popular football picks for the remainder of the 2017 NFL season. The Ringer website also continued producing exceptional written and audio content with Bryan Curtis contributing a number of great sports media pieces.

The TV and print industries also saw 2017 end minus a few outstanding members. Legendary sports broadcaster Dick Enberg passed away in December. Accomplished sportswriter Frank Deford was lost in May. Longtime New York Knicks analyst John Andariese died in March. Sportscaster Bob Wolff left us in June. Dallas Stars broadcaster Dave Strader died in October. Former NBA player and broadcaster Steve “Snapper” Jones passed on in November, and legendary WWE manager and color commentator Bobby “The Brain” Heenan joined the man upstairs in September.

And of course Sports Illustrated‘s Richard Deitsch continued to use Twitter to call out Skip Bayless‘ TV ratings on FS1. Whether you’ve been a fan or critic of the approach it’s been highly entertaining.

Barrett Blogs

Barrett Media Announces 3 Additions, Social Media Changes

“Luckily, I’ve been able to assemble a stellar group of people, which allows us to earn your attention each day, and I’m happy to reveal that we’re adding to our roster yet again.”

Jason Barrett

Published

on

It’s taken years of hard work, adjustments, and a whole lot of trial and error to turn this brand into a trusted source for industry professionals. It’s been exciting and rewarding to tell stories, highlight the industry, and use my decades worth of knowledge and relationships to help the brands I work with make progress. But while I may prioritize the work I do for others, I’ve also got to balance it with making sure BSM and BNM run smoothly.

Each day, Barrett Media produces nearly fifty social posts, one to two newsletters, and twenty to thirty sports and news media stories and columns. I didn’t even mention podcasts, which is another space we recently entered. Making sure we’re delivering quality not quantity is vital, and so too is promoting it consistently and creatively.

Today, we have thirty people on our payroll. I never expected that to be the case, but as needs have increased and deeper bonds have been formed between the brand, our audience, and our clients, it’s allowed us to find new ways to invest in delivering insight, information, and opinion to our readers. Writing, editing, and creating content for a brand like ours isn’t for everyone. I just spent the past three months interviewing nearly forty people, and there’s a lot of quality talent out there. But talent for radio and journalism doesn’t always mean the fit is right for BSM and BNM. Luckily, I’ve been able to assemble a stellar group of people, which allows us to earn your attention each day, and I’m happy to reveal that we’re adding to our roster yet again.

First, please join me in welcoming Garrett Searight to BSM and BNM. Garrett has been hired as our FT Brand Editor, which means he will oversee BSM and BNM’s website’s content M-F during normal business hours. He will work closely with yours truly, our nighttime editors Arky Shea and Eduardo Razo, and our entire writing teams to create content opportunities for both of our brands. Garrett joins us after a decade long stint in Lima, OH where he most recently worked as program director and afternoon host at 93.1 The Fan. He also programmed classic country station 98.5 The Legend. His first day with us is August 1st, but he’ll be training this month to make sure he’s ready to hit the ground running.

Next, I am excited to welcome Alex Reynolds as our Social Media Coordinator. Alex’s creativity and curiosity stood out during our interview process, and we’re excited to have him helping with social content creation and scheduling for BSM and BNM. He’s a graduate of Elon University, a big fan of lacrosse, and he’ll be working with Dylan Barrett to improve our graphic creation, schedule our content, and further develop the social voice for both of our brands.

Speaking of our two brands, though we produce content on the website for both sports and news, how they get promoted on social is changing. When I started this company, the website was known as SportsRadioPD.com. That worked perfectly with my Twitter and Instagram handles, which were also @sportsradiopd. But since we switched our URL to BarrettSportsMedia.com and started ramping up content for both sports and news it’s become clear that we needed dedicated brand pages. It’s harder to expect people to share an individual’s content, and the mix of sports and news often feels off-brand to the two different audiences we serve. It feels even stranger if I’m buying social media ads to market content, a conference, and other things, so it’s time to change things up.

Starting today, you can now follow Barrett Sports Media on Twitter @BSMStaff. You can also follow Barrett News Media on Twitter @BNMStaff. Each brand also has its own Facebook page. Moving forward, we will promote sports media content on our sports accounts, and news media content on our news accounts. We started with that approach for BNM when the brand launched in September 2020, but expecting people to read another site and follow other social accounts was a tall order for a brand that was finding its footing. We made a choice to promote both sports and news under the same social accounts for the past year in order to further grow awareness for the content, and as we stand today, I think many would agree that BNM has made great strides. We’ve built a kick ass team to cover the news media industry, and I’m hoping many of you will take a moment to give BNM’s pages a follow to stay informed.

One thing you will notice is that the @BSMStaff account has replaced the @sportsradiopd account on Twitter. Let’s face it, most people who have followed me on Twitter have done so for BSM or BNM’s content, not for my NY Knicks and pro wrestling rants. I am keeping my @sportsradiopd handle but that is being developed as a brand new personal account. That said, if you enjoy sending DM’s my way, give the new @sportsradiopd account a follow so we can stay in touch. The only account we will use to promote content from both brands under is the Barrett Media account on LinkedIn. Instagram is not a focus right now nor is TikTok or Snapchat. I realize audiences exist everywhere but I’d rather be great at a few things than average at a lot of them.

Now that we’ve tackled the social media changes, let me share another exciting piece of news. I’m thrilled to welcome Jessie Karangu to our brand as a BSM weekly columnist. Jessie has great energy, curiosity, and a genuine love and passion for the media industry. He’s worked for Sinclair television, written for Awful Announcing, and has also hosted podcasts and video shows on YouTube. His knowledge and interest in television is especially strong, and I’m looking forward to featuring his opinions, and perspectives on our website. His debut piece for the site will be released this Wednesday.

With all of this happening, Demetri Ravanos is shifting his focus for the brand to a space he’s passionate about, audio. His new title is BSM’s Director of Audio Content. This means he will be charged with overseeing the editing, execution, and promotion of our various podcasts. He will also work closely with me in developing future Barrett Media shows. We have 3 in weekly rotation now, and will be adding Seller to Seller with Jeff Caves next week, and The Jason Barrett Podcast the week after that. The goal is to increase our audio library in the future provided the right ideas, talent, and interest are there.

Another goal of mine moving forward is to grow our advertising partnerships. Between our website, social media channels, podcasts, and newsletters, we have many ways to help brands connect to an affluent, influential, and loyal industry audience. We’ve enjoyed working with and helping brands over the years such as Point to Point Marketing, Jim Cutler NY, Steve Stone Voiceovers, Core Image Studio, Skyview Networks, Compass Media Networks, ESPN Radio and Harker Bos Group. That doesn’t include all of the great sponsors we’ve teamed up with for our annual BSM Summit (2023’s show will be announced by the end of the summer). I’m excited to add to the list by welcoming Backbone as a new website and newsletter partner. We’re also looking forward to teaming up in the near future with Quu and the Sports Gambling Podcast Network, and hope to work with a few others we’ve had recent dialogue with.

When it comes to marketing, I try to remind folks of our reach, the value we add daily across the industry, and the various ways we can help. I know it’s human nature to stick with what we know but if you work with a brand, I invite you to check into BSM/BNM further. Stephanie Eads is awesome to work with, cares about our partners, and our traffic, social impressions, and most importantly, the quality of our audience is proven. To learn more about what we can do, email Stephanie at Sales@BarrettSportsMedia.com.

Yes we continue to grow, and I’m happy about that, but just because we’re adding head count doesn’t mean we’re guaranteed to be better. It takes every person on a team holding up their end of the bargain, creating killer content, setting expectations, and paying attention to the follow through. We take pride in our work, value the support of our partners, and are extremely thankful for the continued readership of our material. That consistent support is what allows me to add to our team to better serve fans, partners, and industry professionals.

It may seem small, and unimportant but those retweets, comments, and mentions on the air about our content makes a difference. To all who take the time to keep our industry conversations alive, thank you. This is an awesome business with a lot of great brands, people, content, and growth opportunities, and the fact that we get to learn from you, share your stories, and help those reading learn in the process makes waking up to do it an honor.

Continue Reading

Barrett Blogs

Barrett Sports Media To Launch Podcast Network

“We will start with a few new titles later this month, and add a few more in July.”

Jason Barrett

Published

on

To run a successful digital content and consulting company in 2022 it’s vital to explore new ways to grow business. There are certain paths that produce a higher return on investment than others, but by being active in multiple spaces, a brand has a stronger chance of staying strong and overcoming challenges when the unexpected occurs. Case in point, the pandemic in 2020.

As much as I love programming and consulting stations to assist with growing their over the air and digital impact, I consider myself first a business owner and strategist. Some have even called me an entrepreneur, and that works too. Just don’t call me a consultant because that’s only half of what I do. I’ve spent a lot of my time building relationships, listening to content, and studying brands and markets to help folks grow their business. Included in my education has been studying website content selection, Google and social media analytics, newsletter data, the event business, and the needs of partners and how to best serve them. As the world of media continues to evolve, I consider it my responsibility to stay informed and ready to pivot whenever it’s deemed necessary. That’s how brands and individuals survive and thrive.

If you look at the world of media today compared to just a decade ago, a lot has changed. It’s no secret during that period that podcasting has enjoyed a surge. Whether you review Edison Research, Jacobs Media, Amplifi Media, Spotify or another group’s results, the story is always the same – digital audio is growing and it’s expected to continue doing so. And that isn’t just related to content. It applies to advertising too. Gordon Borrell, IAB and eMarketer all have done the research to show you where future dollars are expected to move. I still believe it’s smart, valuable and effective for advertisers to market their products on a radio station’s airwaves, but digital is a key piece of the brand buy these days, and it’s not slowing down anytime soon.

Which brings me to today’s announcement.

If you were in New York City in March for our 2022 BSM Summit, you received a program at the show. Inside of one of the pages was a small ad (same image used atop this article) which said “Coming This Summer…The BSM Podcast Network…Stay Tuned For Details.” I had a few people ask ‘when is that happening, and what shows are you planning to create?’ and I kept the answers vague because I didn’t want to box ourselves in. I’ve spent a few months talking to people about joining us to help continue producing quality written content and improve our social media. Included in that process has been talking to members of our team and others on the outside about future opportunities creating podcasts for the Barrett Sports Media brand.

After examining the pluses and minuses, and listening and talking to a number of people, I’m excited to share that we are launching the BSM Podcast Network. We will start with a few new titles later this month, and add a few more in July. Demetri Ravanos will provide oversight of content execution, and assist with production and guest booking needs for selected pods. This is why we’ve been frequently promoting Editor and Social Media jobs with the brand. It’s hard to pursue new opportunities if you don’t have the right support.

The titles that will make up our initial offerings are each different in terms of content, host and presentation. First, we have Media Noise with Demetri Ravanos, which has produced over 75 episodes over the past year and a half. That show will continue in its current form, being released each Friday. Next will be the arrival of The Sports Talkers Podcast with Stephen Strom which will debut on Thursday June 23rd, the day of the NBA Draft. After that, The Producer’s Podcast with Brady Farkas will premiere on Wednesday June 29th. Then as we move into July, two more titles will be added, starting with a new sales focused podcast Seller to Seller with Jeff Caves. The final title to be added to the rotation will be The Jason Barrett Podcast which yours truly will host. The goal is to have five weekly programs distributed through our website and across all podcasting platforms by mid to late July.

I am excited about the creation of each of these podcasts but this won’t be the last of what we do. We’re already working on additional titles for late summer or early fall to ramp up our production to ten weekly shows. Once a few ideas and discussions get flushed out, I’ll have more news to share with you. I may consider adding even more to the mix too at some point. If you have an idea that you think would resonate with media professionals and aspiring broadcasters, email me by clicking here.

One thing I want to point out, this network will focuses exclusively on various areas of the sports media industry. We’ll leave mainstream sports conversations to the rest of the media universe. That’s not a space I’m interested in pursuing. We’ve focused on a niche since arriving on the scene in 2015 and have no plans to waver from it now.

Additionally, you may have noticed that we now refer to our company as ‘Barrett Media’. That’s because we are now involved in both sports and news media. That said, we are branding this as the BSM Podcast Network because the titles and content are sports media related. Maybe there will be a day when we introduce a BNM version of this, but right now, we’ve got to make sure the first one works right before exploring new territory.

Our commitment to delivering original industry news, features and opinions in print form remains unchanged. This is simply an opportunity to grow in an area where we’ve been less active. I know education for industry folks and those interested in entering the business is important. It’s why young people all across the country absorb mountains of debt to receive a college education. As valuable as those campus experiences might be, it’s a different world once you enter the broadcasting business.

What I’d like to remind folks is that we continue to make investments in the way we cover, consult, and discuss the media industry because others invest in us. It’d be easy to stockpile funds and enjoy a few more vacations but I’m not worried about personal wealth. I’m focused on building a brand that does meaningful work by benefitting those who earn a living in the media industry or are interested in one day doing so. As part of that process I’m trying to connect our audience to partners who provide products, services or programs that can benefit them.

Since starting this brand, we’ve written more than 18,000 articles. We now cover two formats and produce more than twenty five pieces of content per day. The opportunity to play a small role in keeping media members and future broadcasters informed is rewarding but we could not pay people to edit, write, and host podcasts here if others didn’t support us. For that I’m extremely grateful to those who do business with us either as a consulting client, website advertiser, Summit partner or through a monthly or annual membership. The only way to get better is to learn from others, and if our access to information, knowledge, relationships and professional opinions helps others and their brands, then that makes what we do worthwhile.

Thanks as always for the continued support. We appreciate that you read our content each day, and hope to be able to earn some of your listenership in the future too.

Continue Reading

Barrett Blogs

5 Mistakes To Avoid When Pursuing Media Jobs

“Demetri Ravanos and I have easily done 50-60 calls, and it’s been eye opening to see how many mistakes get made during the hiring process.”

Jason Barrett

Published

on

I recently appeared on a podcast, Monetize Media, to discuss the growth of Barrett Media. The conversation covered a lot of ground on business topics including finding your niche, knowing your audience and serving them the right content in the right locations, the evolution of the BSM Summit, and why consulting is a big part of our mix but can’t be the only thing we do.

Having spent nearly seven years growing this brand, I don’t claim to have all the answers. I just know what’s worked for us, and it starts with vision, hard work, consistency, and a willingness to adapt quickly. There are many areas we can be better in whether it’s social media, editing, SEO, sales, finding news, producing creative original content or adding more staff. Though there’s always work to be done and challenges to overcome, when you’re doing something you love and you’re motivated to wake up each day doing it, that to me is success.

But lately there’s one part of the job that I haven’t enjoyed – the hiring process. Fortunately in going through it, I was able to get to know Arky Shea. He’s a good guy, talented writer, and fan of the industry, and I’m thrilled to share that he’s joining us as BSM’s new night time editor. I’ll have a few other announcements to make later this month, but in the meantime, if you’re qualified to be an editor or social media manager, I’m still going through the process to add those two positions to our brand. You can learn more about both jobs by clicking here.

Working for an independent digital brand like ours is different from working for a corporation. You communicate directly with yours truly, and you work remotely on a personal computer, relying on your eyes, ears and the radio, television, and internet to find content. Because our work appears online, you have to enjoy writing, and understand and have a passion for the media industry, the brands who produce daily content, and the people who bring those brands to life. We receive a lot of interest from folks who see the words ‘sports’ and ‘news’ in our brand names and assume they’re going to cover games or political beats. They quickly discover that that’s not what we do nor are we interested in doing it.

If you follow us on social media, have visited our website or receive our newsletters, you’ve likely seen us promoting openings with the brand. I’ve even bought ads on Indeed, and been lucky enough to have a few industry folks share the posts on social. We’re in a good place and trying to make our product better, so to do that, we need more help. But over the past two months, Demetri Ravanos and I have easily done 50-60 calls, and it’s been eye opening to see how many mistakes get made during the hiring process.

Receiving applications from folks who don’t have a firm grasp of what we do is fine. That happens everywhere. Most of the time we weed those out. It’s no different than when a PD gets an application for a top 5 market hosting gig from a retail employee who’s never spoken on a microphone. The likelihood of that person being the right fit for a role without any experience of how to do the job is very slim. What’s been puzzling though is seeing how many folks reach out to express interest in opportunities, only to discover they’re not prepared, not informed or not even interested in the role they’ve applied for.

For instance, one applicant told me on a call ‘I’m not interested in your job but I knew getting you on the phone would be hard, and I figured this would help me introduce myself because I know I’m a great host, and I’d like you to put me on the radar with programmers for future jobs.’ I had another send a cover letter that was addressed to a different company and person, and a few more applied for FT work only to share that they can’t work FT, weren’t interested in the work that was described in the position, didn’t know anything about our brand but needed a gig, were looking for a confidence boost after losing a job or they didn’t have a computer and place to operate.

At first I thought this might be an exclusive issue only we were dealing with. After all, our brand and the work we do is different from what happens inside of a radio or TV station. In some cases, folks may have meant well and intended something differently than what came out. But after talking to a few programmers about some of these things during the past few weeks, I’ve been stunned to hear how many similar horror stories exist. One top programmer told me hiring now is much harder than it was just five years ago.

I was told stories of folks applying for a producer role at a station and declining an offer unless the PD added air time to the position. One person told a hiring manager they couldn’t afford not to hire them because their ratings were tanking. One PD was threatened for not hiring an interested candidate, and another received a resume intended for the competing radio station and boss. I even saw one social example last week of a guy telling a PD to call him because his brand was thin on supporting talent.

Those examples I just shared are bad ideas if you’re looking to work for someone who manages a respected brand. I realize everyone is different, and what clicks with one hiring manager may not with another, but if you have the skills to do a job, I think you’ll put yourself in a better position by avoiding these 5 mistakes below. If you’re looking for other ways to enhance your chances of landing an opportunity, I recommend you click here.

Educate Yourself Before Applying – take some time to read the job description, and make sure it aligns with your skillset and what you’re looking to do professionally before you apply. Review the company’s body of work and the people who work there. Do you think this is a place you’d enjoy being at? Does it look like a job that you’d gain personal and professional fulfillment from? Are you capable of satisfying the job requirements? Could it potentially put you on the path to greater opportunities? If most of those produce a yes, it’s likely a situation to consider.

Proofread Your Email or Cover Letter and Resume – If the first impression you give a hiring manager is that you can’t spell properly, and you address them and their brand by the wrong names, you’re telling them to expect more mistakes if they hire you. Being detail oriented is important in the media business. If this is your introduction to someone and they have a job you’re interested in, you owe it to yourself to go through your materials thoroughly before you press send. If you can have someone else put an extra set of eyes on your introduction to protect you from committing a major blunder even better.

Don’t Waste People’s Time – You’d be annoyed if a company put you through a 3-4 week process only to tell you they didn’t see you as a viable candidate right? Well, it works the other way too. If you’re not seriously interested in the job or you’re going into the process hoping to change the job description later, don’t apply. If the fit isn’t right or the financials don’t work, that’s OK. Express that. People appreciate transparency. Sometimes they may even call you back in the future when other openings become available. But if you think someone is going to help you after you wasted their time or lied to them, trust me, they won’t.

Don’t Talk Like An Expert About Things You Don’t Know – Do you know why a station’s ratings or revenue is down? Are you aware of the company’s goals and if folks on the inside are satisfied or upset? Is the hiring manager someone you know well enough to have a candid professional conversation with? If the answers are no, you’re not helping your case by talking about things you don’t have full knowledge of. You have no idea how the manager you’re talking to has been dealing with the challenges he or she is faced with so don’t pretend you do. Just because someone wrote an article about it and you read it doesn’t mean you’re informed.

Use Social Wisely – Being frustrated that you didn’t get a job is fine. Everyone goes through it. Asking your friends and followers for advice on social of how you could’ve made a better case for yourself is good. That shows you’re trying to learn from the process to be better at it next time. But taking to social to write a book report blasting the hiring manager, their brand, and/or their company over a move that didn’t benefit you just tells them they made the right move by not bringing you in. Chances are, they won’t be calling you in the future either.

Continue Reading
Advertisement

Barrett Media Writers

Copyright © 2021 Barrett Media.