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Under The Radar – January 9, 2018

Jason Barrett

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We’re not even ten days into the new year and already there have been a number of sports media developments to pass along. As always, if you have news to share and would like to have it included in a future column please pass it along via email to JBarrett@hvy.tcp.mybluehost.me. Now here’s the latest.

Sports 1280 in New Orleans has reshuffled its lineup. As part of the changes, Josh Innes takes over mornings. The station is simulcasting Innes’ Houston program which airs on SportsTalk 790. The remainder of the schedule includes Dunc and Holder from 10a-12p, Eric Asher from 12p-2p, Chris Gordy from 2p-4p and Kaare Johnson from 4p-6p.

Another FOX Sports radio affiliate is also adjusting its weekday schedule. FOX Sports 910 in Phoenix has rolled out its new weekday schedule which includes Dan Patrick 7a-10a, Colin Cowherd 10a-1p, Doug Gottlieb 1p-4p and Jody Oehler from 4p-7p. Kenny and Crash and the Rich Eisen show occupy the evening hours.

The Philadelphia Phillies have announced the addition of a trio of former players to their radio broadcast team for the 2018 season. Joining play by play man Scott Franzke in the booth will be Kevin Jordan, Kevin Stocker and Kevin Frandsen. Frandsen currently works for KNBR in San Francisco. His involvement with Phillies broadcasts won’t affect his involvement in the Bay Area.

Staying in Philly, 97.5 The Fanatic has elevated Natalie Egenolf and Tyrone Johnson to full time roles. Johnson will produce Mike Missanelli‘s program and Egenolf will handle updates from 12p-6p plus take on more responsibility with the station’s social media. Andrew Salciunas who had been producing Missanelli on an interim basis returns to middays working with Harry Mayes and Jason Myrtetus.

In other behind the scenes news, congratulations to Steven Spector of 610 Sports in Kansas City. The radio station recently promoted Spector to the position of Assistant Program Director.

1280 The Fan 2 in Atlanta has undergone a rebrand. The radio station is now being positioned on-air as The Sports X 1230.

A little further south in Tampa, WDAE has eliminated midday sports updates to give more talk time back to its weekday shows. Tampa’s leading sports station is also looking to improve its promotions department and has a full-time opening which can be pursued by clicking here.

With Marc Malusis moving to mornings on CBS Sports Radio, John Jastremski has gained additional air time on WFAN. JJ has taken over Malusis’ former slot, Monday and Friday overnights. CBS Sports Radio has also added former ESPN Radio host Robin Lundberg to its weekend schedule.

A couple of news items out of Boston that occurred during the past month. Christian Arcand signed on with 98.5 The Sports Hub as a part-time host. Chris Villani announced his departure from the Boston Herald.

Another great father and son story to pass along. Patrick McCarthy, son of Philadelphia Phillies and Westwood One play by play voice Tom McCarthy has joined the Phillies Triple A minor league affiliate, the Lehigh Valley Iron Pigs as a Media Relations and Broadcasting Assistant, working with play-by-play announcer Matt Provence on home games and select road games in 2018. McCarthy also takes over for Jon Schaeffer who left in July to join XTRA Sports 1360 in San Diego.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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