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Championship Sunday Presents Ratings Test For The NFL

Jason Barrett

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Usually the AFC and NFC Championship games are saved for the elite quarterbacks. The NFL is used to seeing Tom Brady, Aaron Rodgers, Russell Wilson and Ben Roethlisberger on Championship Sunday, but with three of the final four quarterbacks being Case Keenum, Nick Foles and Blake Bortles, what will that do for the league’s television ratings?

Entering the divisional round of the playoffs, the NFL had a chance to see Matt Ryan vs Drew Brees and Tom Brady vs Ben Roethlisberger on Championship Sunday. While the league enjoyed the exciting finishes the games provided, they have to be concerned with what the end results mean for next week’s ratings.

With a significant decline in television ratings for two consecutive years, Championship Weekend and the Super Bowl provide a chance for the NFL to rebound and reaffirm its popularity. For the NFC Championship, the Minnesota Vikings and Philadelphia Eagles bring with them the 15th and 4th largest local television markets respectively, according to Nielsen estimates. However, in terms of the larger audience, the quarterback matchup between Case Keenum and Nick Foles is one of the least attractive championship games the league has seen in recent years regarding their national popularity.

For the AFC game, New England and Jacksonville’s local markets are the 9th and 42nd largest in the country. The NFL is grateful to have the love ‘em or hate ‘em New England Patriots led by Tom Brady still playing and needs the polarizing franchise in the Super Bowl for all of their provided story lines.

Richard Deitsch of SI provided ratings from the previous six Championship Sundays in yesterday’s Media Circus article.

Date: Jan. 22, 2017
Early game: Falcons-Packers (Fox): 46.3 million viewers
Late game: Patriots-Steelers (CBS): 48.0 million viewers
Average viewership: 46.903 million

Date: Jan. 24, 2016
Early game: Broncos-Patriots (CBS): 53.3 million viewers
Late game: Panthers-Cardinals (Fox) 45.7 million viewers
Average viewership: 49.700 million

Date: Jan. 18 2015
Early game: Seahawks-Packers (Fox): 49.84 million viewers
Late game: Patriots-Colts (CBS): 42.14 million viewers
Average viewership: 46.151 million

Date: Jan. 19, 2014
Early game: Broncos-Patriots (CBS): 51.3 million viewers
Late game: Seahawks-Niners (Fox): 55.9 million viewers
Average viewership: 53.697 million

Date: Jan. 20, 2013
Early game: Niners-Falcons (Fox): 42.0 million viewers
Late game: Ravens-Patriots (CBS): 47.1 million viewers
Average viewership: 44.824 million

Date: Jan. 22, 2012
Early game: Patriots-Ravens (CBS): 48.7 million viewers
Late game: Giants-Niners (Fox): 57.6 million
Average viewership: 53.976 million

There is no consistent decline with these ratings, the numbers change based on the teams/markets involved and how close the game is late. The highest rated game was between two large markets, New York and San Francisco, a game that went into overtime. One of the lowest rated games had the Patriots and Colts, a blowout between the 9th and 28th largest television markets.

Last week Commissioner Roger Goodell said he wasn’t concerned about their ratings decline.

“We always want ratings to go up, but we’re 37 of the top 50 shows, which is higher than ever,” said Goodell . “We’re likely to be the No. 1 show on Fox — excuse me on all of television, the Fox Sunday afternoon game. Sunday night, prime time is for the seventh year in a row the No. 1 show. Thursday Night Football is No. 2. I think dominance of the NFL in television is still very clear.”

The league still generates higher ratings than other sports and television shows, but that doesn’t mean they’re not experiencing a decline that’s cause for concern. According to Sports Business Daily, the Wild Card Games had a double digit decrease from the previous year’s television ratings.

Early returns for the Divisional Round games showed a continued dip. Sportstvratings.com reported a 17.4 rating for the Falcons Eagles game, down from an 18.2 last season. Last year’s Packers Cowboys game was the highest rated divisional game ever, even with the fantastic finish to last night’s Vikings-Saints game the ratings are expected to show a large drop based on the teams’ national following.

The AFC Championship game between the Patriots and Jaguars on CBS has a 3:05 start time, with the FOX broadcast of Vikings vs Eagles getting the late window at 6:40pm ET.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

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ESPN Sees Larger Than Average Audience For Big City Greens Classic

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ESPN aired Tuesday night’s New York Rangers and Washington Capitals game. DisneyXD and Disney Channel aired an alternate broadcast that included players being 3D animated to resemble the cast of Disney Channel’s popular cartoon Big City Greens. It turned into a ratings win for the networks.

The alternate broadcast featured players animated in real time to mimic what was happening on the Madison Square Garden ice. Players were equipped with special chips in the padding to aid the animation, and special pucks were used to ensure a smooth transition from video to computer-animated graphics.

An average of 589,000 viewers tuned into the game on ESPN. Meanwhile, nearly 175,000 watched the broadcast between Disney Channel and DisneyXD.

The figure for ESPN represents its largest NHL broadcast since a November 1st broadcast featuring the Pittsburgh Penguins and Boston Bruins.

The combined total for the broadcast — 765,000 — outdrew the World Baseball Classic broadcasts but did not top the NCAA Tournament’s First Four round that was broadcast on truTV.

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Sports TV News

Greg Gumbel: I’m Lucky That I’ve Never Been Fired

“I worked for some people who didn’t like me, I’ve worked for some people I didn’t like. It’s a strange business, there’s no doubt.”

Ricky Keeler

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Greg Gumbel

This week, it was announced that Greg Gumbel will no longer be a play-by-play announcer for the NFL on CBS after working on CBS’s NFL coverage every year since 1998. Gumbel has had an illustrious career and he takes pride in the fact that one thing has never happened to him.

Gumbel was a guest on the Tell Me A Story I Don’t Know podcast with George Ofman (Part 2 from an interview back in September) and he told Ofman that while he has never been fired before, but he doesn’t think broadcasters should be embarrassed when they get fired because of what the business is.

“It’s the nature of the business. I honestly think I’ve been extremely fortunate in that I’ve never been fired in a business that is known for firings. Being fired in this business is no shame, no embarrassment because it’s a subjective business. Because this guy at this network likes my work, it doesn’t mean that this guy at that network does. It’s extremely subjective and if you can buy that and understand it the way it is, then it shouldn’t bother you at all.

“It’s never happened to me. If it had, it would not have surprised me. I worked for some people who didn’t like me, I’ve worked for some people I didn’t like. It’s a strange business, there’s no doubt.”

Gumbel has been the host of CBS’s NCAA Tournament coverage for the last 25 years and he knows it’s a job that he is very grateful to have.

“I know there are people who would give their right arm to be sitting there next to Clark Kellogg and Seth Davis on Selection Sunday or sitting next to Kellogg, Kenny Smith, and Charles Barkley when the tournament begins to talk about what we’ve just seen or what we are going to see. I am never, ever going to take for granted the fact that I have been very fortunate to be able to do that.”

One thing Gumbel tries to avoid whenever he is on air is the mispronunciation of someone’s name because he knows how it feels to have his name distorted accidentally by some people.

“Pronunciations are important to me. There’s been a lifetime of people who may not completely mispronounce my name, but distorting it a little bit from time to time. I never want to do that to an athlete. If I ever mispronounce an athlete’s name, I hear it from his family, I hear it from the school or the team and I apologize for it as soon as I can. I don’t think that is something light or should be taken for granted.”

Toward the end of the interview, Gumbel was asked by Ofman when he will know it will be time to end his career.

“Other people have given it more thought than I have. I think when that time comes around, it will hit me over the head more than I will think about it. There are people who ask me why I still do what I do. The very bottom line is I love it, I enjoy it.”

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Sports TV News

Diamond Sports Group Misses Arizona Diamondbacks Rights Payment

It is believed that the missed rights payment by Bally Sports Arizona triggers a clause in the contract that reverts the television rights back to the Diamondbacks and Major League Baseball.

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Last week, Diamond Sports Group — operator of the Bally Sports-branded regional sports networks — claimed it had paid every rights fee it was contractually obligated, except for the Arizona Diamondbacks.

At the time, the company said it had a grace period until it needed to make a payment. That payment was due by Thursday, March 16th at 11:59 PM. That time has come and gone, and the company failed to deliver its fee.

It is believed that the missed rights payment by Bally Sports Arizona triggers a clause in the contract that reverts the television rights back to the Diamondbacks and Major League Baseball.

The Diamondbacks are not the only team affected by the situation. Bally Sports — which filed for Chapter 11 bankruptcy earlier this week — has also reportedly entered a grace period with the San Diego Padres. According to a report from Sports Business Journal, that grace period ends on March 30th, baseball’s Opening Day.

Previous reporting claims that contract is one the network hopes to get out from under. The company loses a reported $20 million per season on its television deal with the Padres. The Cincinnati Reds and Cleveland Guardians are the other two baseball franchises the network holds the rights to that it hopes to terminate deals for.

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