Westwood One has added six-time WWE champion, rock vocalist, and New York Times bestselling author Chris Jericho to its stable. Jericho will move his popular podcast, Talk is Jericho, and the Jericho Network podcasts, to the Westwood One Podcast Network for distribution and sales representation. Westwood One says two new shows will be available on-demand each Wednesday and Friday, and The Jericho Network, an extension of Jericho’s diverse array of subjects and guests featuring other entertaining podcast hosts will debut on Monday, January 22, 2018. All content will be available via iTunes, Google Play, and other platforms and apps like TuneIn and Podbean.
“After four years of building Talk Is Jericho into one of the most popular and successful podcasts in the world, I decided to make a change to take things to the next level. It didn’t take long to realize that the only clear choice for a new home for TIJ and The Jericho Network content is Westwood One,” said Jericho. “I used to listen to Westwood One radio specials as a teenager in Winnipeg and to have my show broadcasting with this legendary company brings things full circle for me! Now with the gigantic reach and full promotional support of Westwood One behind me, Talk Is Jericho is going straight to the toppermost of the poppermost, where we will continue to bring you the best pop culture, music, wrestling, paranormal, movie, bake sale related podcast on the planet. So fasten your seatbelt, put on a helmet, and get ready for the biggest and best Pod of Thunder and Rock N Roll EEVVEERR!! Yeah, Boyeee!”
“The Westwood One Podcast Network is fast-becoming the go-to destination for the biggest names in News/Talk, Sports, and Entertainment,” said Suzanne Grimes, EVP, Corporate Marketing, Cumulus Media and President, Westwood One. “Like Chris, we are taking things to the next level by building a portfolio of the best podcast voices in America to serve and entertain our massive audience of a quarter of a billion weekly listeners. We welcome Chris to the Westwood One family, as his Pod of Thunder takes our listeners by storm.”
Jericho launched the Talk is Jericho podcast in 2013. Over the past five years its become one of the most popular podcasts on iTunes, generating over 250,000 downloads per episode. Jericho is also creating Chris Jericho’s Rock ‘N’ Wrestling Rager at Sea, a cruise combining the worlds of rock and wrestling with a once-in-a-lifetime amazing vacation experience. The event will take place in late October.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.