VSiN (Vegas Stats & Information Network), the first multi-channel media network dedicated to sports gambling information, announced that Hall of Fame Broadcaster Brent Musburger will lead its live coverage of the 52nd “Big Game” with a focus on in-game wagering updates. VSiN will be the only broadcast source for sports gambling enthusiasts looking for real-time odds updates from around the globe while the game is in progress.
With special guests including two-time Super Bowl champion Bryant McFadden and former NFL VP of Officiating Mike Pereira, VSiN’s “52 Special/In-Game Wagering Show” is the only live broadcast that will take viewers and listeners on a fast-paced, non-stop ride through the world of in-game wagering, from the point spreads to the props.
“Next to being at the stadium in Minneapolis, there’s no better place to experience the Super Bowl than right here in Las Vegas,” Musburger said. “Our special will be the only live broadcast sharing the news, analysis and line movements that folks need as they make their in-game wagers. Even if you don’t bet, it’s great entertainment.”
The “52 Special/In-Game Wagering and Post Game Show,” will be the culmination of a weekend delivering the news, data and analysis sports gamblers need ahead of the Big Game.
In addition, VSiN will deliver special coverage on Saturday, starting with “Point Spread Saturday’’ with Matt Youmans and Jonathan Von Tobel at 11am ET, followed by “A Numbers Game” with Gill Alexander and his special guest, 2015 Westgate NFL SuperContest winner James Salinas, at 1pm ET. Next up is “Follow The Money’’ with Mitch Moss and Pauly Howard at 3pm ET, leading up to the “52 Special Preview Show’’ hosted by Musburger from 6pm ET.
Following the same schedule on Sunday, VSiN’s signature shows will kick off at 11am ET to prepare viewers for Super Sunday all leading up to the “52 Special/In-Game Wagering show at 6pm ET. The only place to hear play-by-play line movements, Musburger and his “Guys in the Desert’’ will have fans covered during every play of the Eagles-Patriots game.
The network will also feature appearances by long-time Las Vegas oddsmaker Jimmy Vaccaro and South Point sports book manager Chris Andrews, both regular VSiN contributors. VSiN reporter Ron Flatter will also file live reports throughout the week and on Super Bowl weekend from Minneapolis.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.