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Prime Time Sports Adds Deitsch, Brunt and Shannon

Jason Barrett

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Sportsnet 590 The Fan is adding reinforcements to Prime Time Sports with Bob McCown. The Toronto sports radio station has announced that McCown’s afternoon program will add Richard Deitsch of Sports Illustrated, Sportsnet Hockey Central insider and analyst John Shannon and Stephen Brunt as co-hosts. Shannon will appear daily between 4-5p ET. Deitsch and Brunt will visit between 5p-7p ET. To make the situation work, Deitsch has confirmed he’s relocating to Toronto.

“Stephen and Richard are two of the most prominent, well-respected sports journalists in North America,” said Dave Cadeau, national format director of sports, Rogers Media. “Their insight, knowledge and experience will make for fantastic discussion – and debate – with Bob. We have the most educated sports fans in Canada tuning in to Prime Time Sports on a daily basis, and with a combination of these three in the booth, they will create the most intelligent and thoughtful show in sports talk radio.”

McCown signed a contract extension with the station this past December. He has hosted Prime Time Sports since 1989, becoming the most listened to sports radio personality in Canada during that time. During the last ratings check he was 1st in average minute audience with Men 12+ and 25-54.

Brunt returns to the co-host chair after spending the past two years on The Jeff Blair Show. He has over 30 years of experience in sports media as an author, host and award-winning journalist. Deitsch meanwhile has over 20 years of experience in sports media including spending the past two decades at Sports Illustrated working in nearly every division as a writer and editor.

“This is an incredible opportunity for me and I’m a huge fan of Toronto, having visited the city often since my days as a college student in Buffalo,” said Deitsch. “It has been a thrill to get to know Bob McCown, a legitimate sports broadcasting icon in North America, and other staffers at Sportsnet 590 The FAN, and I look forward to making the transition from a regular guest on Prime Time Sports to the chair next to him. I think this is going to be a lot of fun, hopefully not only for me but also for the loyal Prime Time Sports listeners.”

The changes also include Damien Cox taking on an expanded role at Sportsnet. The award-winning journalist will continue to appear on Sportsnet 590 The FAN, write regular columns for sportsnet.ca and appear regularly on television.

For more information on Prime Time Sports including to hear Deitsch and Brunt’s appearances with McCown announcing the news click here.

Sports Radio News

Andrew Williams Named Brand Manager of BetQL Network

Williams will be based in Washington DC and will oversee all producers, talent, and audio content for the network.

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Audacy has announced Andrew Williams as the Brand Manager of the BetQL Network, the company’s sports betting platform.

Williams comes to BetQL after working as the Senior Producer for SiriusXM FC. He has also spent the past year as the Executive Podcast Producer for Chicago Fire FC.

“I am delighted and honored to join the BetQL Network and the Audacy family,” Williams said. “The opportunity to join the leaders in Wagertainment is something that I could not pass up. My family and I are extremely excited about this next chapter.”

“Andrew possesses a proven track record of creatively reaching audiences through the creation and development of rich multimedia content, and we’re thrilled to welcome him to BetQL Network as that is one of the core principles of the network,” said Matthew Volk, Audacy Senior Vice President of Sports. “We look forward to welcoming him and his leadership to our brand, which has seen rapid growth across all platforms over the last year, and watching his experience and expertise help continue to grow the network.”

BetQL Network distributes roughly 100 hours of original content per week on the Audacy and BetQL digital platforms, and features shows like BetQL Daily, You Better You Bet, The Daily Tip, and BetMGM Tonight.

Williams will be based in Washington DC and will oversee all producers, talent, and audio content for the network.

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Sports Radio News

Reese Waters Exits The Team 980

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In what appears to be another budget cut from Audacy, The Reese Waters Show on The Team 980 has been cancelled.

“It is in fact true The Reese Waters Show on The Team 980 has come to an end,” Waters confirmed during a video posted to Twitter. Waters went on to thank his producers, guests, and listeners for helping him grow both personally and professionally during his stint hosting the show.

Waters, who told Barrett Sports Media his sportscasting career began by happenstance, joined the station in February of 2021. His show aired from 12:00 PM to 3:00 PM daily. He will remain the host of Open Mic on WUSA TV.

Audcay has made several cuts over the last week. Jerry Coleman has departed 105.7 The Fan in Baltimore, while the entire staff of 1250 The Fan in Milwaukee was dismissed.

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Sports Radio News

Craig Carton Details ‘MMA Uncensored Live’ Demise to Dana White

“About, maybe, 10 shows into it, Kevin Kay — the former President of Spike — comes to me and says ‘Listen, from now on, you can’t talk about the UFC’.”

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Craig Carton

UFC President Dana White appeared on WFAN’s Carton & Roberts Wednesday, which allowed Craig Carton the opportunity to tell White how he was partially responsible for the demise of Carton’s short-lived television show MMA Uncensored Live.

“I was not the biggest MMA guy, but I knew Dana and I knew the guys at Spike real well,” Carton said. “Spike decided to get in bed with Bellator, which was just a stupid decision because the UFC’s everything, right? So, Dana, you don’t know this story, I don’t think. About, maybe, 10 shows into it, Kevin Kay — the former President of Spike — comes to me and says ‘Listen, from now on, you can’t talk about the UFC’. And I go ‘Wait a minute. The name of the show is MMA Uncensored Live’. It was on Thursday nights. All we’re doing is talking UFC. And he says to me ‘I’m not putting any more money in Dana White’s pockets. F*** Dana White’. And I go ‘Then I quit. I can’t do the show’. Because it’s about the UFC.

“So he goes ‘Alright. I’m gonna compromise with you’. And the compromise was you can talk about a fight from last weekend but you can’t promote the fights that are happening in 48 hours. Which made no sense to me. And then when the poop hit the fan, I went on MMA Uncensored Live and I said, on the air, Joe Rogan is the best sports analyst of any sport on any network. And two weeks later, the show disappeared. So thanks, Dana. Appreciate that.”

White, who made headlines for calling an ESPN reporter a “scumbag”, then went on to detail how a Viacom executive — the parent company of Spike — who calls himself “Philippe Doo-mond” was one of the most “arrogant, pompous, goofy” people on the planet. White said “His real name is Phil Dauman. He’s from Jersey,” before detailing how Dauman thought Viacom had built the UFC into what it was at the time. Those ineptitudes, in White’s eyes, made the show’s cancellation unsurprising.

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