The Los Angeles Football Club (LAFC) has announced that ESPNLA 710 AM and KFWB 980 AM will serve as the Club’s official flagship radio partners for the inaugural 2018 and the 2019 season. LAFC matches will be broadcast in English on LAFC’s radio home and Southern California’s number one sports station, ESPNLA 710 AM, and in Spanish on KFWB 980 AM ‘La Mera La Mera’.
“We are excited to expand our broadcast reach and partner with ESPNLA 710 AM and KFWB 980 AM,” LAFC Owner and President Tom Penn said. “We are committed to making our matches accessible throughout Los Angeles, and these industry leaders will provide comprehensive coverage of our club throughout Southern California.”
Dave Denholm, host of the popular “Soccer Weekly” show on ESPNLA, will call all LAFC matches in English. A sports radio veteran with more than two decades of experience in sports, news and talk radio as well as calling countless soccer matches on FOX Sports and other networks, Denholm will bring a varied and unique L.A. -based perspective to LAFC broadcasts.
“We are incredibly honored to be a part of LAFC’s inaugural season and very excited to help welcome the team to Los Angeles,” Vice President and General Manager of ESPNLA Scott McCarthy said. ”LAFC is a world-class organization from top to bottom – from the great players and coaching staff, to the ownership and management group, to the gorgeous new stadium in downtown Los Angeles. Fans of the beautiful game in Southern California can look forward to some great football and a game-day experience second to none.”
Long-time ESPN Deportes host Armando Aguayo will handle play-by-play duties for the broadcast on 980 AM, while Francisco X. Rivera will serve as the analyst for most matches. A familiar voice to sports fans in Los Angeles, Aguayo serves as the Director, Producer and on-air talent for two shows on KWKW 1330 AM ESPN Deportes, as well as experience calling Clippers, Galaxy and UCLA football and basketball. Rivera can be seen and heard on FS1, Estrella TV and FOX Deportes, working Mexican National Team games, Major League Baseball, NFL and numerous other broadcasts.
“We are thrilled to deliver the excitement of the LAFC to L.A.’s Spanish Speaking Community,” President and General Manager of KFWB Jim Kalmenson said. “This is a big event for Southern California’s Latino Community and KFWB’s expansive coverage ensures that listeners from Oxnard to San Bernadino and beyond will be able to cheer on LA’s new team.”
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.