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Under The Radar – March 14, 2018

Jason Barrett

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This week’s UTR includes a number of items related to the NCAA Tournament. As I state in each week’s piece, to be considered for exposure in an upcoming article, pass along any pertinent information via email to JBarrett@spoortsradiopd.com. Now on to the latest developments.

Entercom New York has named a new Market Manager to oversee some of the company’s most important and prestigious brands. New York native Susan Larkin will head back to the east coast, leaving San Francisco where she had been overseeing Entercom’s five Bay Area stations. Larkin also had regional oversight of Sacramento and a number of Southern California markets. To fill her absence in the Bay Area, Gregory Nemitz will be elevated to SVP/Market Manager. Los Angeles SVP/Market Manager Jeff Federman will also take on more responsibility adding regional oversight of Southern California markets, including San Diego, Palm Springs and Riverside. Although Larkin will be physically located in the big apple, she will continue as Nemitz’s direct report. Interim New York market manager John Fullam will now move to Denver where he was originally expected to be when he signed on with the company this past November.

If there’s one time of the year where you can learn a lot about a radio station’s creativity surrounding big events, it’s March. The NCAA Tournament becomes a key focus for many outlets but too often stations do the same thing. Sales requests a March Madness promotion to generate income, which is followed up by a station placing a bracket on its website, attaching a sponsor to it, supporting it with liners and promos and encouraging the audience to fill it out. The listener who produces the best bracket gets rewarded with a prize. Considering that sports fans receive the same exact options on TV and print media websites, it doesn’t stand out. To make noise, you’ve got to either offer an experience/prize that’s unheard of or do something outside the box. Fortunately, there are a few brands out there looking to capitalize on the buzz in unique ways rather than executing the same bland concepts.

For starters, the red carpet needs to be rolled out for Carrington Harrison of 610 Sports. The man deserves a moment in the spotlight for his creation of the Kanye Madness bracket. Harrison tapped into the passion of Kanye West fans by creating a bracket which highlighted 64 of the popular artist’s songs. It generated a massive amount of social buzz including feedback and participation from Chris Long, Cris Carter, Jordan Matthews, Bomani Jones, and coverage on Complex, Cincinnati.com, and the Kansas City Star among others. It even became a topic of conversation on MSNBC during an appearance by Havoc of Mobb Deep, who placed Harrington at the top of his ‘Real List’ and pushed for the song “Famous” to win the tournament since it was one of 2 songs he produced for Kanye. Whether you love Kanye’s music or not, the originality, social polls and video content created around the promotion was spectacular. As of last check, the original tweet had received 30,000 retweets and 81,000 likes. It also produced tons of shares and comments on Facebook. It was everything radio should be trying to create.

Although Harrison’s creation was impressive, it wasn’t the only bracket to strike a chord. The Spun did a fantastic job too by creating the 64 Most Annoying People in Sports Media bracket. If there’s a guaranteed way of generating buzz for a bracket, just include 64 people in the sports media business, and sit back, relax, and enjoy your popcorn as they flock to social media to mention their involvement in it. To see the bracket click here.

A few others which passed the creativity test include Barstool SportsPardon My Take which produced the 64 People Most Likely to Retweet This Bracket and Get Us More Followers bracket. CBS Sports Radio‘s Tiki and Tierney are giving one lucky fan the chance to host a segment with them on TV and Radio. Seth Harp in Jacksonville at Sports Radio 930 in conjunction with iHeart Radio Jacksonville rolled out Meat Madness, and Paige Dimakos and Zach Harper of FanRag Sports used the tournament as a connector to LeBron James‘ pending free agency.

Speaking of the tournament, SiriusXM is offering listeners nationwide comprehensive coverage of the 2018 NCAA Division I Men’s Basketball Championship, airing every minute of every game on both satellite radios and the SiriusXM app on its exclusive 24/7 college sports talk channels. All Men’s NCAA Tournament game broadcasts are provided to SiriusXM by Westwood One, the official network radio partner of the NCAA and the NCAA Division I Men’s Basketball Championship.

Thursday is a big day for Jason Fitz. The network radio and television host will take over ESPN‘s Twitter account as part of Fitz’s Big Basketball Binge-A-Thon Bonanaza. Fitz will have a few special guests stopping by to watch games, converse, eat and spin the wheel of destiny including Jalen Rose, Jay Williams, Michael Smith, Molly Qerim and more. Plans are for Fitz to begin his tour of duty at Noon ET. He’ll remain at the controls until the buzzer sounds for the final game of the evening.

Sometimes technical malfunctions can turn into entertaining radio. There was no better example than in New York where Don LaGreca expressed his fondness for the radio station’s microphone collapsing into his hands during Tuesday’s program. After the ESPN New York afternoon host snapped and screamed “FIX THAT” while walking out of the studio during a segment, Michael Kay and Peter Rosenberg were left to try and regain their composure and explain what just occurred. YES Network did an excellent job of turning around the clip quickly, generating strong social sharing. To watch LaGreca’s meltdown click here.

It may have taken five years, but Chris Townsend is finally getting an opportunity to make a bigger impact on Oakland Athletics radio broadcasts. The 95.7 The Game talk show host has been named the network host for A’s pre and postgame shows. “Towny” as he’s affectionately known to local listeners will also be dropping in during game broadcasts with A’s announcers Ken Korach, Vince Cotroneo and Ray Fosse.

Tim Murray will be hosting a new show on SB Nation Radio starting this Sunday, “Destination NFL Draft.” The show airs 11a-1p ET for the next six weeks leading up to the NFL Draft. Each show will include appearances from draft experts, draft prospects, and local beat reporters from the teams atop the draft.

Meanwhile, one of Murray’s radio partners Steve Solomon, is making some news of his own. The SB Nation Radio host and producer of Steve Czaban‘s afternoon show on The Team 980 is running for Montgomery County Council. In the first unofficial poll, Solomon led the way, garnering 15 percent of the vote from more than 5,000 votes recorded in a Bethesda Magazine reader survey. That percentage was more than double the next closest candidate. Solomon says he’s gratified to see his campaign resonating with Montgomery County residents. The election takes place June 26, 2018.

WWL in New Orleans has cut ties with longtime host Deke Bellavia. Bobby Hebert‘s co-pilot on “SportsTalk” and the New Orleans Saints “Point After” postgame show last appeared on-air on Friday March 9th. Saints sideline reporter Kristian Garic has been filling in on an interim basis. Hebert is expected to continue in his normal role. A replacement has not yet been named for Bellavia.

Time has run out for Eric Williams at ESPN 850 WKNR in Cleveland. The producer and on-air contributor to The Really Big Show with Tony Rizzo and Aaron Goldhammer is looking for his next opportunity. To get in touch with him via Twitter click here.

In the podcasting space, congrats is in order for Howie Schwab. The ex-ESPner has created the Schwab Cast for Univision. The first two episodes featured appearances from Dick Vitale and Fran Fraschilla. To listen and/or subscribe click here.

In Kansas City, 610 Sports morning host Bob Fescoe has also taken the plunge into the digital space. Fescoe has launched “The KC Bobcast,” a show focused on conversations with people who make Kansas City special. The first two episodes include interviews with Kansas Head Basketball Coach Bill Self and Marlin Man. To subscribe or listen click here.

When time allows, check out the ‘No Limits’ podcast hosted by ABC‘s Rebecca Jarvis. Barstool Sports CEO Erika Nardini was a recent guest on the program, and during the conversation, it was learned that since joining the company, Barstool has increased its revenue by eight times the amount. The company has also enjoyed a seven hundred percent gain in brand advertising, and a three hundred percent lift in e-commerce. Whether you love or hate the Barstool brand, those statistics are pretty remarkable.

Sports Radio News

Jonathan Peterlin Takes Over Night Show On 92.3 The Fan

“”Being the guy that you turn on after a day of listening to Ken and Anthony or Andy and Jeff or Nick and Dustin is truly an honor and a privilege. I won’t take that for granted.””

Jordan Bondurant

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92.3 The Fan in Cleveland now has a permanent host for its nightly show in Jonathan Peterlin.

Peterlin wrote in a post for the Audacy station’s website on Tuesday that his show will be called Overtime with Jonathan Peterlin and will air each night starting at 7 p.m.

“This is a dream job,” he said. “Being the guy that you turn on after a day of listening to Ken and Anthony or Andy and Jeff or Nick and Dustin is truly an honor and a privilege. I won’t take that for granted.”

Peterlin had been the afternoon update anchor at 92.3 The Fan since 2016, even hosting on weekends and on a fill-in basis. Prior to that, he spent three years in a similar role at Yahoo Sports Radio.

He wrote that listeners in Cleveland will not need an introduction or reintroduction to who he is.

“You know me and I know you,” he said. “We’ve spent the past nearly 7 years getting to know each other on a daily basis…We were there for each other. Along the way I hope that I’ve earned your trust. Through the good times and the bad, the ups and the downs.”

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Sports Radio News

Layoffs Hit Pro Football Focus

“The reduction in workforce comes less than 18 months after securing a $50 million investment from Silver Lake.”

Jordan Bondurant

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Pro Football Focus has laid off 16 employees, according to a report from Front Office Sports.

The reduction in workforce comes less than 18 months after securing a $50 million investment from Silver Lake.

The company, which Sunday Night Football analyst Cris Collinsworth owns a majority, still employs just over 200 people.

NFL reporter Doug Kyed was among the layoffs. Kyed had been at PFF since July 2021.

Additionally, 11 interns were also let go.

While PFF remains popular and profitable from a football analytics perspective, there had been a shift since the Silver Lake investment into attracting more sports betting and fantasy football customers. The FOS report indicated a chunk of the $50 million funding was used to develop an iPhone app.

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Sports Radio News

Laurence Holmes: Tim Jenkins Twitter Beef With Mike North Proves The Score Has Gotten Smarter

“Where now every show has a film guy. Like we’re not just out here just guessing. To a certain extent we are, but we go get confirmation and information from people who are smarter than us.”

Jordan Bondurant

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Former NFL quarterback Tim Jenkins had an interesting back and forth on Twitter with former 670 The Score host Mike North over Bears quarterback Justin Fields. Jenkins broke down a piece of film from Chicago’s game against Green Bay on Sunday, saying he didn’t agree with the notion that Fields doesn’t go through his progressions and is more of a runner.

North disagreed, saying wide receiver Dante Pettis was wide open on that particular play, and that Fields missed him.

Jenkins responded, saying North’s take was “not intellectually honest.”

In his weekly appearance on Bernstein & Holmes on The Score, Jenkins talked about the exchange not knowing North’s connection to the station.

“There’s a radio guy up there, Mike North, he was real mad,” Jenkins said. “And I tried to handle it gently because like listen, the first thing in his bio was he was born in 1952. And if my grand-pappy is on Twitter roasting somebody, I hope to handle them gently. And I tried to.”

Host Laurence Holmes said it was truly a meta moment for their show and the station. He talked about how having access to a guy like Jenkins is a sign the station, like many others have done across the country, have grown with the game.

“It speaks to the evolution of this radio station,” Holmes said. “Where now every show has a film guy. Like we’re not just out here just guessing. To a certain extent we are, but we go get confirmation and information from people who are smarter than us.”

The discussion turned to the evolution of the quarterback position in the NFL, and Holmes noted that there are some who just don’t recognize that the game has changed and called for a quarterback to be able to throw accurately but pick up yards and keep plays going with their legs.

“I’m here for the nuance, but people continue to ignore what is a trend,” Holmes said. “And I don’t mean that as a pejorative. The trend in the NFL is dual-threat quarterbacks. Look up and down the rosters.”

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