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YouTube TV Secures Presenting Sponsorship of NBA Finals

Jason Barrett

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For the second time this month, YouTube TV announced a partnership with one of the major professional sports leagues, agreeing to be the first-ever presenting partner of the NBA Finals.

As part of their multi-year agreement with the NBA, “The Finals presented by YouTube TV” will be prominently visible during all Finals games, including in the arena and on the court.

Last fall, YouTube TV was Major League Baseball’s first-ever presenting sponsor of the World Series, which led to recently expanding their partnership through 2019. Also this month, YouTube TV announced it would carry NBA TV and MLB Network on its cable-free platform.

During YouTube TV’s sponsorship of the 2017 World Series, Major League Baseball appreciated the platform’s innovative marketing campaigns to help retain the audience’s attention during advertisements. The NBA has been a modern league looking to stay ahead of the curve for years, making their relationship with YouTube TV logical.

“We’re a league that always wants to look for new and different ways to innovate the fan experience when people are viewing these games, and YouTube TV is an innovate platform,” Dan Rossomondo, NBA senior vice president of global media and business development, told USA TODAY Sports. “They’ve been an innovator with us since 2005 and we’ve had a long partnership together. This is just a natural extension of that.”

The NBA was the first professional sports league to partner with YouTube, launching its own channel on the platform over a decade ago. The NBA Finals will be broadcast by ABC for the 16th consecutive season. The Finals will be available via YouTube TV which has ABC and NBA TV as two of more than 50 networks available on the cable-free platform.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

ESPN’s NFL Programming Sees Big September Growth

For ESPN, September has been a really strong month with their NFL programming.

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NFL Studio

For ESPN, September has been a really strong month with their NFL programming.

Sunday NFL Countdown is averaging 1.4 million viewers per show thus far in 2022. That up 15% from 2021’s first three shows of the NFL season. The season premiere – Sunday, Sept. 11 – averaged 1.6 million viewers, tying the network’s best Week 1 audience for the show since 2016 and is up 35% year-over-year.

NFL Live experienced large growth too. The episode airing after the first NFL Sunday, on Monday September 12, averaged 664,000 viewers which beat every NFL Live episode last season, including the most-watched episode on 2021 (December 17) which grabbed 635,000 viewers.

Monday Night Countdown is averaging 1.3 million viewers for its two, non-staggered September episodes, which aired in its traditional timeslot (6-8 pm).

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Sports TV News

ESPN Assigns Broadcast Teams for MLB Wild Card Round

In preparation for the postseason, ESPN has assigned the broadcast teams for the series forthcoming.

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Wild Card
David Berding/Getty Images

There are just a few games left in the MLB season and the postseason begins this weekend with the Wild Card round. In preparation, ESPN has assigned the broadcast teams for the series forthcoming.

Andrew Marchand reports that the team assigned to the presumptive New York Mets Wild Card series will be Karl Ravech, David Cone and Eduardo Perez. The Mets still mathematically can win the NL East but they trail the Braves by two games with three to play.

He also reports that the St. Louis Wild Card series will be called by Michael Kay and Alex Rodriguez. The Cleveland series will be broadcast by Boog Sciambi and Doug Glanville while the Toronto series will be called by Dave Flemming, Jessica Mendoza and Tim Kurkjian.

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Stugotz: ‘Sean McDonough Hates The Aaron Judge Cut-Ins’

“If you look at the numbers, if you look at the interest, if you look at the revenue that it generates for the networks, it makes more sense to have an Aaron Judge at-bat interrupted by an Iowa State field goal attempt than it does the other way around.”

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College football fans are not being shy with how they feel about Aaron Judge. Whether it is private conversations or social media posts, people are making their disdain for the cut-ins to college football games on ESPN networks when the Yankee slugger comes to bat known. On Monday morning, Stugotz added that it isn’t just fans that are unhappy.

The Dan Le Batard Show discussed the second straight week of cut-ins on Monday morning. Stugotz pointed out that one of ESPN’s primary college football voices sounds just as annoyed as fans are.

“Sean McDonough hates the toss to Aaron Judge,” he said. Hates it!”

Last week, ESPN and ABC cut into games when Judge was sitting on 60 home runs. This week, he was sitting on 61. A 62nd home run would be the most in American League history.

Stugotz added that has to be part of McDonough’s frustration.

“In his defense, what are we cutting in for? I have no idea if [Aaron Judge] is breaking a record, what record he’s breaking, if he’s clean. I have no idea!”

Producer Mike Ryan Ruiz said the fact that Judge is yet to deliver is making the cut-ins more frustrating for fans.

“I think what hurts the whole thing is that Aaron Judge has been terrible during these cut-ins,” Ruiz said. “He’s been God awful during these cut-ins. I haven’t seen a single home runs during one of these cut-ins. There was genuine fury at a watch party I was at. Fury! At Aaron Judge.”

A popular criticism of ESPN has been that this kind of attention would not be paid to Aaron Judge if he was chasing a mark that wasn’t the home run record if he played anywhere other than New York. According to Ryan, the mistake is bigger than that. Why would regular season baseball ever interrupt college football?

“If you look at the numbers, if you look at the interest, if you look at the revenue that it generates for the networks, it makes more sense to have an Aaron Judge at-bat interrupted by an Iowa State field goal attempt than it does the other way around.”

There are four games left in Major League Baseball’s regular season. You can bet college football fans will make plenty of signs for College GameDay if Judge cannot hit number 62 before the playoffs start.

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