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Q&A with Adam Gold

Demetri Ravanos

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Adam Gold didn’t invent sports talk in Raleigh, North Carolina, but you could be forgiven for thinking he is the format’s patron saint in town. He has been on hosting sports talk shows in the area for nearly as long as there have been sports talk shows in the area.

You can hear Adam & his partner Joe Ovies each afternoon on 99.9 the Fan. They host one of the most irreverent and welcoming local sports talk shows you will ever hear. Want to know why Coach K can’t get consistent play from a roster full of five star talent? They’ll tell you, but first they’re going to spend ten minutes talking about tacos.

I worked with Adam briefly and spent the first few weeks in the building intimidated by him. He isn’t physically imposing at all. He is supremely confident and always up for a friendly debate.

Raleigh, Durham, and Chapel Hill (or “The Triangle” to those of us that live here) is bitterly divided in its college basketball loyalties, but somehow only in those particular loyalties. Adam explained to me how a sports culture like that has allowed him to create consistently fun content. We also talked about pants and internet videos.

DEMETRI: How did you get to Raleigh?

ADAM: Well, my wife at the time – my practice wife as I call her – had been hired to run the training department at Central Carolina Bank, which was in Durham. We were living in Baltimore, and we decided if I could find a job making $18,000 it was worth it. Between the cheaper cost of living and her salary, all I really had to do was make minimum wage, which I could do delivering pizza if I had to.

I was a producer in Baltimore on the morning show, and there was really nowhere for me to go unless I got a chance to host. So we are in North Carolina, and I am looking through the classified ads at the radio jobs section and I see an opening at WRBZ, which at the time was 850 the Buzz, so I called the PD, a guy named Craig Schwalb.

At the time the station was news, talk and sports. He liked my tape and said that they may have something coming up that I’d be right for. About a week later I got a call saying that they were thinking about going all sports, and I thought “gee, wouldn’t that be perfect?”. They brought me on as a part time employee to do updates. Three an hour for like five hours a day. Then that turned into co-hosting my own show and then my co-host quit on the air. I’m sure you’ve heard that story.

DEMETRI: No.

ADAM: Pat Mellon was his name. He was the afternoon host before it was all sports and they kept him on as the Buzz started to tilt towards sports. He was a sports fan, but not a sports host.

They paired us together in March, and then like six weeks into it, at the end of the show on a Tuesday in May, he just says “Well, I didn’t want to make a big deal out of this, but this is my last day. I’m quitting after the show.”

I really thought he was joking. We had a tendency to be a little silly at the end of the show and find something light to go out on. I told him “Don’t let the door hit you in the ass on the way out.” We close the show and as we’re walking out he says “By the way, I wasn’t kidding.”

It was too bad too, because through the first weeks everyone was happy. The word was good on the street. It was good with advertisers. People liked the vibe. I thought we were happy, but he wasn’t happy. It had always been his show. He quit. That was that.

Management told me they were going to do a search. That went on for two ratings books. The ratings went up in each book. So the general manager, who is still my general manager today, Brian Maloney said “The ratings are good. It’s your show. Go get ‘em.”

I know I’m very lucky. I always tell people half the battle in radio is right place and right time. The other half is what you do with it, so I am not overlooking the second half, but you couldn’t have gotten luckier. New town. No prospects. No contacts. And then all the sudden I have my first on air job hosting my own show.

DEMETRI: So, being here as long as you have, how have you watched the Triangle change as a sports market? How have you seen the appetite for sports radio grow?

ADAM: Raleigh was behind the times for sports radio, but I guess kind of everywhere was, because for so long there was just WFAN. Then things slowly started to trickle out mainly in pro towns.

We still argued sports here, but what we had on air was more folksy, positive, “everyone is a fan” deals. I was never afraid to give an opinion. I would never call myself a shock jock, but the market just wasn’t used to hearing someone say “You’re wrong! This is not good.”

This is not to poke fun at a guy like Tony Rigsby, who was in the market for a long time. He just did a different type of show and what I was doing fit with the time. It was the late 90’s. Sports radio was starting to mirror talk radio where it wasn’t positive all the time.

DEMETRI: It was starting to sound like an actual conversation. Things were more genuine.

ADAM: Let’s use the current language. It was becoming more real. So, what I was doing resonated because I was just giving my opinion and trying to have some fun. Even when we were ripping on stuff, we always tried to find the fun angle.

We would pick games with dominant mascot theory, which mascot would win in a fight. It was silly. It was fun. We did it for a year and it ran its course and we moved on to something else, but even something like that is genuine, because you’re poking fun at the people that claim to be experts.

DEMETRI: That is an interesting bit of history, especially when you combine it with just how divided this market is with Duke, Carolina and NC State. People can be so tribal, so I wonder, did you ever question yourself or your style or did you always think “the market needs to catch up to me”?

ADAM: Well, people will tell you that I have never thought I was wrong.

DEMETRI: (LAUGHING) Right, Joe (Ovies, Adam’s co-host) just wanted to make sure I got that on the record.

ADAM: (LAUGHING) It should be on the record.

Seriously though, that doesn’t mean I wasn’t wrong. I just thought it was important that the first goal be to make people laugh, because we aren’t talking about splitting the atom. We aren’t talking about nuclear codes. What we are talking about is purely entertainment. It’s not that it doesn’t matter, but this is purely entertainment, so let’s make people laugh.

I wanted to challenge people’s conventional thinking. I thought that was important on certain elements, and I’ll get into specifics in a moment. But I never faked an opinion to be a contrarian. If I had that opinion, I had it and was willing to stand by it. That way I never had to think back about “well, what did I say about this topic last time?”.

Now, that doesn’t mean I couldn’t change my opinion if presented with new facts. When it came to issues though, I think people respected that I could give an opinion and that I had done the work and research to back it up.

I’ll give you an example. After Latrell Sprewell choked PJ Carlissimo, Spree did a commercial for Converse maybe. I don’t remember the brand, but in the ad he says he was the American dream. And I saw that and thought, “He’s right,” and I knew that was going to make people upset, but we’re living in America. We love second chances and reclamation projects, and the whole point of the ad is “I screwed up.” In that way, Latrell Sprewell was absolutely living the American dream.

I pointed that out on air, and of course you know how that went. So, that was a very explosive type of show. I wanted to make people face why they were so anti-Latrell Sprewell getting a second chance when maybe they would have been a little more sympathetic to another athlete that looked a little more like them.

When Earnhardt died, and people get uncomfortable when I talk NASCAR, because I’m not a fan, I asked openly why not retire the number 3? Now, I’m not crass, I didn’t do this the next day, but people started talking about who would be the next to drive the 3, because it wasn’t Earnhardt’s number. Richard Childress owns the car, so it’s his number. But look, certain numbers don’t belong on the track anymore. NASCAR purists, and there are a lot in North Carolina, couldn’t tell me why the sport doesn’t retire numbers beyond “We’ll run out of numbers.” Give me a break!

DEMETRI: You’ve been here long enough to see the market change from only caring about NASCAR or the ACC to becoming this major transplant destination. We have people that moved here from all over the country. Does that change what is “in bounds” for daily topics?

ADAM: It’s an interesting market. When we talk college basketball, it is a local market. It’s a very small market type of conversation we have.

DEMETRI: How about with hockey?

ADAM: We don’t talk a lot of hockey. If the Canes are a playoff team, we’ll talk about it then. When they are really bad, Alec (Campbell, Adam’s producer and The Fan’s pre-and-postgame host for Carolina Hurricanes broadcasts) and I will do a little crosstalk, but that is it. Day of a game we’ll have the TV play-by-play guy John Forslund on to preview the game, but we don’t set up to talk a lot of hockey.

But with college basketball, that is a local conversation. I never have to talk about any other team in the country or even the conference. It’s Duke, Carolina and NC State. I assume East Carolina has a basketball team. We don’t really care.

Frankly, as a listener, it bugs me when hosts talk about this stuff and waste my time. I really don’t care what (Miami basketball coach) Jim Laranega has to say about his team. He is a perfectly nice gentleman, but I really don’t care. We have other shows on this station that give us that and it is a complete waste of time. It’s not Duke, Carolina or State, so it is a waste of time.

Now, this market is so transient, that we can talk about anything else. If we talk about the NFL, sure it has a Panthers or Washington slant, but for the most part Joe and I are just talking NFL football. We can talk about coaches, quarterbacks, or any of the big personalities. Same with college football. We’ll always start with State, Carolina and Duke, but college football is a national sport, so we will talk about Nick Saban or other national topics.

We’re local mainly just when we talk college basketball, but there are so many people here that didn’t grow up here. We’re a national show when we talk about literally everything else, which is good. I think if we only talked local sports, we would bore each other.

I look at other local hosts, or even Paul Finebaum. I see on Twitter that he is going to talk about Ole Miss recruiting in the middle of March and I think “I would poke my eyes out if that was my show.” I just can’t do that. We mock recruiting here. That’s the only way we talk about it.

DEMETRI: This ties in nicely to something that has become a signature of the show, because a few years ago you and Joe made the decision not to take listener calls on an average day. It has worked out well for you guys and really fits the show. It has worked on the national level for a while, but it’s not a decision a lot of local shows would make. How did you guys come to that decision to break with what sports radio “should be”?

ADAM: Well, there was never a conversation where we decided “Hey, let’s stop taking calls.” We were just having our own conversations, and they were good conversations. We didn’t give the phone number out and we were entertaining ourselves.

Joe and I have been really fortunate to have some really talented and creative producers. And to me it’s even insulting to say Shannon Penn was our producer. Alec Campbell is not just our producer. These guys are just another part of the show. They just happen to have different responsibilities than we do.

So we just started getting creative and we were mixing it up with more benchmark elements. We found things that were entertaining and irreverent. Then we would get back into these conversations with ourselves. We just didn’t need the phone calls. They were honestly the worst part of the show.

If you’re a talented host, I want to hear your opinion and I want you to have as much fun with it as you can. This is going to sound crass, and I don’t mean to sound dismissive of callers, but as a host you use callers. You use callers to create more callers. If 1% of your audience is going to call in, then why would you cater to them?

The majority of listeners are annoyed by callers. Why would you try to annoy your listeners?

I don’t want to sit here and laud the ratings, because I know how volatile they can be and I know how they work. The ratings though have gone up and the show has been better and more successful as we have eliminated callers. And again, it’s not something we set out to do. It just kind of happened.

DEMETRI: So what would get you to take calls? Because it does happen occasionally.

ADAM: Well, we do a segment at the end of each show called Ask Away where we open the phones and the listeners are allowed to ask us anything and we will answer, as long as it isn’t an HR violation or something we can claim attorney/client privilege on. People that get the show know we don’t want to talk sports at the end of the show. We have been talking sports for 4 hours at that point. I mean, unless we’re off on a tangent about pants or something. And that happens a lot.

DEMETRI: Yeah, I think when I filled in for you Joe, Alec and I talked about workout routines for a good 15 minutes.

ADAM: Oh, that will happen a lot. It’s a big part of the show. When Roy Williams wore that multi-colored, striped sweater at his press conference a few weeks ago we talked about the sweater for…I mean for a long time. That’s kinda where we’re at our best.

DEMETRI: So, you are in a market with three sports stations. All three are owned by the same company and the programming on each one is meant to serve the others. So what do you look at as your day to day competition?

ADAM: Our competition is anything that occupies men 25 to 54. In terms of radio that’s country radio, urban radio and NPR. That is our competition in the time slot. But I don’t really think about competition. Man, that sounds really arrogant.

DEMETRI: No, I think that is the right answer, but everyone has an idea of who they expect to see occupying the first and third slots or the second and third slots when the ratings come out.

ADAM: Yeah, it’s a usual cast of characters, right? Lately we’ve been number one in our time slot. Sometimes number two, but it is great. I think that is because we are always changing what we do. It’s rare that things stay the same for a given year.

Frankly, we’re trying to entertain each other. The best compliment you can pay the show is “I’m not a real big sports fan, but I love the way you guys talk about sports.”

We’re always going to talk about issues before we talk about games. I am not going to preview a damn thing. We make jokes about breaking stuff down. Thursdays during the football season we’ll predict the stupidest storylines for the next day. That’s why women and guys who aren’t even sports fans like the show.

I love that. My wife is a hairdresser. I would estimate 30% of her female clients listen to the show. I love that if you take a broad cross-section of our listeners, a big chunk of it would be made up of people that aren’t hardcore sports fans. Those are the people we are probably pulling away from NPR or country radio.

DEMETRI: The company that owns 99.9 the Fan is Capitol Broadcasting, which not only owns the market’s NBC and Fox affiliates, but they also were very quick to adopt the idea of making content exclusively for their digital platforms. How do you think that has grown the show and changed who you’re exposed to?

ADAM: Digital has made some of what I do easier. I cover the Hurricanes for the station. Writing a story after each game would kill me, so instead I’ll prop my phone up and do a four minute video with my thoughts about what the outcome means. It sits right on top of the game story. That makes my life easier.

There have been more podcast opportunities for me. They aren’t lucrative, but that’s not why I do it. I have a weekly Canes podcast. I do a golf podcast every couple of weeks. There was a time when I did a college baseball podcast with John Manuel from Baseball America. I didn’t do it because I was a huge college baseball fan. I did it because I like hanging out with John.

It’s good. We do goofier videos. You gotta be multimedia now and make yourself valuable, otherwise they’ll find someone that can be more valuable.

DEMETRI: If I gave you a magic wand to wave over all of sports radio, what kind of thinking would you want to change in the format?

ADAM: Sports radio and talk radio mirror each other really well. That’s good and bad. Talk radio is, in general, pretty angry. It’s getting angrier too. I sense that happening with sports radio now. People are getting angrier. I hope the way Joe and I do it heads that off.

I will say this. There’s still way too much subtle racism in sports talk. I want that to go away. I don’t want to hear you say Jameis Winston is a running quarterback when he’s not. But he’s black, so he must be a runner, right?

Subtle racism and sexism. I’d love for people to not patronize someone like Lauren Brownlow (99.9 the Fan’s ACC reporter and regular contributor to Adam’s show) when she’s talking about college basketball because she absolutely knows what she is talking about more than I do. I look forward to the day when we don’t have to overcome those barriers, but I think that probably comes along with people being more angry. They don’t want their territory infringed upon. I’m all about new points of view and different points of view and I am intolerant of your intolerance.

DEMETRI: Is that what is going to go at the bottom of the campaign poster?

ADAM: It’s very meta, isn’t it?

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Jason Barrett Podcast – Dave LaGreca

Jason Barrett

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Evan Roberts, Self-Professed Sports Maniac, Thrives at WFAN

From an early age, Roberts knew that radio was the medium through which he wanted to express his fandom, especially WFAN.

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Evan Roberts made his first appearance on WFAN at just 10 years old, filling in for NBA play-by-play announcer Mike Breen delivering sports updates on Imus in the Morning. The opportunity came after he sent a letter on a whim to the station asking for a job since he enjoyed listening to the station with his father. Desiring to become a radio host was the result of dynamic career aspirations that transitioned from wanting to work as an architect to trying to become the play-by-play announcer for his favorite baseball team, the New York Mets.

“Listening to Mike and Chris, and Benigno in the overnights and Somers – I was like ‘That’s what I want to do’,” Roberts recalled. “….It couldn’t be any more specific when I’m listening to the Fan saying ‘I want to be on the Fan.’ About a decade and a half later, I was able to get it done and I’ve been there ever since.”

From an early age, Roberts knew that radio was the medium through which he wanted to express his fandom, especially WFAN. As a native New Yorker, Roberts connected with the teams in the area and sought the chance to talk about them for a living on a sports radio station with a storied history in the area.

Since 1989, WFAN has been one of the pillars of New York sports coverage and a place that helped pioneer the sports talk radio format. Getting there, though, required that Roberts had deft knowledge of sports, an ability to connect with fans, and experience that ensured he was ready for an opportunity in the number one media market in the world.

While attending school, Roberts was hosting a radio show called Kidsports on WGBB, a radio station based in Freeport, N.Y. serving Nassau County on Long Island. He then moved to Radio AAHS to host What’s Up With Evan Roberts and Nets Slammin’ Planet, the latter with famed high school basketball player Albert King and NBA insider Brandon “Scoop B” Robinson. Aside from being able to refine his hosting skills, Roberts made valuable connections in these roles including one that would help him land his first job out of high school: Danny Turner.

Before he was named the senior vice president of programming operations at XM Satellite Radio in Washington, D.C., Turner served as the engineer for Roberts’ shows on Radio AAHS. He helped to coordinate the technology associated with broadcasting since the shows were done remotely rather than from out of a studio.

“[He] ended up working at XM Radio and heard one of my tapes as it went on and said ‘I remember him. I like him,’ and then sent it to the right person and they ultimately hired me,” said Roberts. “It was my first real, real job working out of high school, and that was about meeting someone earlier on and remembering who that person was and sending as many tapes as I could.”

As a graduate of Lawrence High School, Roberts quickly made the move from Cedarhurst, N.Y. to Washington, D.C. to begin working at XM Satellite Radio, a place he would stay for the next two years. Then, he made the move down I-295 from D.C. to Baltimore, Md. where he worked at 105.7 The Fan WJFK-AM and had to adjust his sports consumption to align with the interests of those listeners. It taught him the importance of research and preparation, important aspects of working in sports media that he still utilizes to this day.

“When I was in Baltimore, I had to be Baltimore,” said Roberts. “I had to understand what makes the Orioles fan tick; what makes the Ravens fan tick. I didn’t grow up as an Orioles fan or a Ravens fan. The Ravens had won the Super Bowl years earlier. I know nothing about winning Super Bowls; I’m a Jets fan.”

At 21 years old, Roberts made the move back to “The Big Apple” when he was hired by WFAN as an overnight host, a role he stayed in for the next two-and-a-half years. Simultaneously, Roberts was working on Maxim Radio doing a night show on the Sirius Satellite Radio channel. Balancing those two roles, while it may have seemed daunting, gave Roberts the chance to broadcast in his home market and talk about the teams he grew up rooting for; the aforementioned Mets and Jets, along with the then-New Jersey Nets and New York Islanders.

Then in 2007, Roberts got his big break when he was named the midday co-host with Joe Benigno on the program Benigno & Roberts in the Midday. Benigno, who got his start on WFAN as a regular caller, had grown a rapport with listeners since joining the station in 1995, making the task for Roberts, a 23-year-old at the time, more difficult in terms of fitting in. Roberts is grateful that Benigno, a host he grew up listening to on WFAN, was accommodating and amicable towards him – plus it helped that they aligned in their rooting interests as Mets and Jets fans.

“He was very welcoming, and he didn’t have to be because I was a lot younger; he had no idea who the hell I was,” said Roberts. “….Right out of the gate, I think he saw my passion [and] my knowledge; he saw a little bit of himself in me, and we were able to bond right away.”

To make a name for himself in the new midday time slot, Roberts stuck to the principles that had been given to him from his early days of radio; that is, to be himself. From the start of his foray into sports media, Roberts and most people around him knew that he was, in his own words, “a sports maniac”, and he needed to maintain that genuine identity on the air. His relatability and passion for the teams as a fan made him an ideal fit for the station synonymous with New York City bearing those iconic call letters and an unbeatable afternoon duo.

“I think as time [went] on and Joe and I developed even more and more chemistry, the audience knew who we were,” said Roberts. “They certainly knew who he was, but they learned ‘Evan’s a die-hard Mets fan. He doesn’t miss a game.’”

While it was important for Roberts to emulate his fandom for the teams he roots for, he quickly developed a cognizance for trying to talk about other teams impartially while on the air. It is a challenge, to a degree, to maintain objectivity daily with intrinsic fandom for certain teams, but being able to understand how other fan bases feel after monumental victories or crushing defeats renders the art of appealing to the listening audience easier. It also upholds WFAN’s commitment to serve as an outlet for all New York sports fans rather than just certain cohorts of them.

“We’re trying to appeal to everybody,” said Roberts. “We want everybody listening. Not just Yankees fans; not just Mets fans; not just die-hard sports fans; not just casual fans. How do you keep every single person wanting to listen to the radio?”

When Roberts first joined the station in 2004, most New York sports teams were rebuilding aside from the Yankees. Today, the preponderance of professional teams in the New York Metropolitan area are contending or at least have the chance to appear in their league’s playoffs, something that is exciting for fans like Roberts but presents a challenge in doing effective sports radio that accurately depicts the emotions of listeners.

“I think what’s going to be a real challenge… is [when] the Mets are in the playoffs, the Yankees are in the playoffs, the Jets look competent, and the Giants look competent, and it’s a Monday,” Roberts expressed. “You’ve got four monstrous fan bases that care about their team. How the hell do you find a way to keep them all entertained?”

To express the true extent of his fandom for niche sectors of the audience, Roberts turns to another form of aural consumption: podcasts. There has been much discussion over the ability of traditional radio and podcasts to coexist in this digital age of media; however, Roberts believes that the two mediums provide a unique combination that was previously nonexistent.

In his opinion, podcasts are a method to delve deeper into topics or teams that do not garner as much time on the radio, specifically those that do not generate as large of a market share or which are not as representative of the interests of the majority of listeners.

“I do a Mets podcast specifically – I called it Rico Brogna because I loved Rico Brogna as a kid and I figured ‘Why the hell not?’”, Roberts said. “…I do an hour breaking down the Mets in a hard-core way that I’m not going to do on WFAN for an hour. I may do it for a couple of minutes. I think those two things work perfectly side-by-side.”

Still, most listeners, according to Roberts, will likely turn to terrestrial radio to get their sports fix, especially if they do not express allegiance to solely one team. 

“The majority of people are still going to turn on WFAN and say ‘Okay, entertain me. I don’t know what I want to hear. You just entertain me’,” said Roberts. “I think those two forms of entertainment can work side-by-side. That’s why we do it.”

When Mike Francesa signed off WFAN in December 2017, the station had to make changes in the afternoon drive-time slot which it did with the debut of Carlin, Maggie & Bart. The show was eventually disbanded though when Francesa ended his retirement just over four months later, returning to afternoons. His return to WFAN did not last long though, departing the station again in December 2019. Again, WFAN had to make a change in afternoons, this time moving Joe Benigno and Evan Roberts to do a 2 to 6:30 p.m. show renamed Joe & Evan.

For Roberts, the opportunity to host in the afternoon slot that he had grown up listening to Mike Francesa and Christopher “Mad Dog” Russo make famous with their program Mike and the Mad Dog was an opportunity he did not hesitate to accept. Yet the change in time also required a change in approach regarding topic selection; after all, since the show would be starting later in the day, it was more important to preview the forthcoming action than recap that of the previous day.

“Even though you’re doing the same thing because you’re the same person, you’ve got to realize the audience is thinking about things a little bit differently; they’re not always analyzing what happened last night,” said Roberts. “I always find that interesting [trying to] balance the two [and] it’s almost like a game.”

When Benigno retired from the station in November 2020, Craig Carton made his return to the New York City airwaves pairing with Roberts to form the new afternoon duo Carton & Roberts. Carton had previously been with the station hosting mornings with Boomer Esiason on Boomer and Carton from 2007 until his arrest in 2017. He served time in prison for fraud-related charges, and ultimately sought and received help for addiction related to gambling.

Since his return to WFAN, Carton has been vocal about his struggle to overcome addiction and the lessons learned from his time serving in prison, hosting a special weekend program titled Hello, My Name Is Craig to discuss these issues in-depth. On Carton and Roberts, the duo has experienced immense success, recently topping ESPN New York 98.7 FM’s The Michael Kay Show in the spring ratings book. From the onset of Carton and Roberts working together though, there was some trepidation as to whether their personalities would blend well together on sports talk radio.

“I remember the first time I was told ‘Hey, there’s a possibility of you and Craig together.’ I was like ‘What?,’” Roberts said. “My first reaction was ‘Really?’”

Now nearly two years in, Roberts enjoys working alongside Carton and learning more about his perspectives and thoughts on the radio industry. Following advice he was given from both Russo and Esiason on working with Carton, Roberts has let him take the lead and discover how the show can effectively inform and entertain its vast listening audience.

“Let’s take a step back; don’t have an ego,” Roberts recalls thinking when he started the new show. “Watch this magician figure out how this show is going to work and then lean into it. I think that’s what I did and it has worked, and I feel very comfortable, I know he feels very comfortable and we’ve got a successful thing going on now.”

Roberts views Carton as an informed talent in the radio industry, aware of the changing nature of the medium and the potential it has to serve its audience. Roberts indeed experienced success in his previous roles, most notably when working in middays with Benigno; however, he is always willing to try new things and form new approaches towards jaded industry practices and show formats.

“I know that I have a guy who I’m working with who knows the medium as well as anybody,” said Roberts. “If he has a vision on how this could work with his personality and my personality, I’m going to listen; I’m going to follow along.”

WFAN and SportsNet New York (SNY), the flagship network for the New York Mets and New York Jets, agreed last year to simulcast Carton and Roberts from 4 to 6 p.m. on weekdays. While the move, which has been made with various other WFAN programs over the years including Mike and the Mad Dog and Boomer and Gio puts the radio program on a visual medium, Roberts’ approach to the show did not change.

The thought always was that he would be doing a radio show with the curtain pulled back, giving longtime listeners the chance to see the two co-hosts during their discussions and on-air interactions.

“They’re listening to the radio, and it’s cool sometimes when you get to peek in and say, ‘Oh, look at Craig’s expressions. Look at Evan’s expressions. Look at the way they’re looking at each other. Boy, they hate each other right now,’” Roberts said. “I think it’s people looking in on a radio show, and that’s what I always try to remind myself. It’s on TV – that’s great – but we’re a radio show first, and I think a lot of people kind of like to eavesdrop on that.”

One of the challenges of doing a radio show whether or not it is simulcast is in taking calls, and various hosts and producers have differing opinions when it comes to their value on the air. Still, while the hosts, producers, and caller themselves may enjoy their interactions, it is fundamental awareness is placed on the audience that does not call in and their enjoyment of listening to a caller.

“I think when you’re talking [to] somebody, you’re not just thinking about the conversation you’re having with them,” said Roberts. “You’re thinking about the 98% of the audience that doesn’t call in and if this is entertaining or not; if this is informative or not; what are they getting out of this?…. I love callers – it’s a big part of WFAN – but as I interact with them… I think the thought that I always try to have is ‘How is everyone else listening feeling about this discussion?’”

While Carton and Roberts continues to do well in afternoon drive among the demographic of men 25-54 years old, the way the ratings are interpreted by each person and entity in radio differs. Something the Nielsen ratings do not take into account is the number of people listening to the show on-demand as a podcast or watching its simulcast on SNY. During his time with Benigno, Roberts scrutinized the numbers, looking at copious and exiguous details, similar to how he consumes professional sports.

The difference is that while it may be good to have a complete understanding of show performance, getting caught in the minutiae of ratings and trying to improve in weaker areas can sometimes be, according to Roberts, a means without an end.

“I think I realized as time went on that’s going to give you a headache and it’s not going to really help anything,” said Roberts. “I think I learned a little more that you still look at numbers but maybe with a broader view of things; not as specific. I look at [them] a lot, but sometimes it’s tough. I don’t think you want to alter a show too much based on what you think is a pattern but may not necessarily be a pattern.”

This fall, both Carton and Roberts will be starting new roles in media while continuing to host their afternoon show. Carton is going to begin hosting a new national morning show on Fox Sports 1 with a co-host yet to be determined, a move that will place him primarily on television in mornings against WFAN and CBS Sports Radio’s simulcast of Boomer & Gio. Roberts will continue to stay on WFAN, adding a new Saturday program with his former co-host Joe Benigno beginning on September 10.

“It’s like getting back on a bicycle,” Roberts said of working with Benigno. “It’s always comfortable…. It’s going to be [like] our old show – just once a week on a Saturday.”

WFAN was the sound of Evan Roberts’ childhood, and a large reason he became as invested in professional sports as he considers himself to be today. Throughout his time at the station, he has worked with various hosts and recently welcomed new program director Spike Eskin to the station. He says the contrast between Eskin and previous program director Mark Chernoff is stark – yet they are similar in where it matters most: being able to effectively lead WFAN.

“I think they both very much understand radio, and that’s the most important thing,” said Roberts. “You’re the program director of WFAN; I think you have an idea of what good radio is… [They are] both very, very intelligent radio guys that I trust, but everything else about them is probably polar opposite.”

For aspiring professionals looking to pursue a career in sports media, Roberts advises them to take advantage of the innovations in media and communications especially when it comes to podcasts. With widespread evolution and progression in technology coupled with altering consumption habits and means thereof, putting in the time allows novices to hone their skills and position themselves well in sports media. That and always being willing to learn and study to be the most prepared and informed host as possible – especially when talking to listeners, many of whom have seen teams in their ebbs and flows.

“My wife knows that I’m going to watch every pitch of the Yankees and Mets game,” said Roberts. “I may do it on DVR, and I may do it at 2 in the morning because we need to have a life; I don’t want to get divorced, and I want my kids to love me, but she also knows that I want to be as informed as anybody on the radio and that’s not going to stop.”

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Jake Paul, Betr Pair Micro-Betting With Media

There are plenty of hurdles, though, that still need to be overcome before this takes over the betting landscape.

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I’ll be completely honest: I can’t get into TikTok. I’m closing in on 40 years spent on this planet, and it’s simply not my thing. It’s not meant to be, though. The current generation is one with shorter attention spans, the kind that wants a quick highlight of a sporting event so they can shift their focus to something else. When I tell folks a decade younger than me stories about how I–and others of my age group–would sit around and watch an entire SportsCenter, they look at me like I’m crazy. Not sure how they’d look at me if I told them we used to often watch the rerun an hour later, but that’s another discussion.

It’s a big reason why micro-betting is considered the “next big thing” in sports betting. Similar to in-game betting, micro betting goes a step further and focuses on individual events within a sporting event, such as the outcome of a drive, whether a baseball player will get a hit in his upcoming at-bat, or even something such as a coin toss at the Super Bowl. A perfect example of micro-betting is the rise in popularity of betting on whether or not a run will be scored in the first inning of a baseball game. For a generation that wants a quick resolution to their bets, it makes total sense. You place a bet, you find out how it did, and then you move on–whether that’s to another bit of action or something else entirely.

Something else I can’t get into is the whole hoopla surrounding the Paul brothers. Logan and Jake Paul have built an empire for themselves on the back of YouTube, with Jake Paul having more than 70 million followers on social media. For various reasons, I’m not a fan of either individual. Again, though, they aren’t coming after my demographic. Like them or hate them, you have to respect their grind –and you have to admire their business acumen — as they parlay their notoriety and success into sports entertainment by way of boxing and the WWE, as well as a new sports drink company that has already partnered with Premier League side Arsenal. 

Monday’s announcement by Jake Paul of a new micro-betting site simply furthers the narrative and does so in a manner that can’t be ignored by those in the sports betting space. Betr, a joint venture between Paul, sports betting entrepreneur Joey Levy, and the sports betting company Simplebet, was announced yesterday morning. Backed by a $50 million investment from multiple venture capital firms, the new company is backed by ownership groups of franchises such as the Boston Celtics and San Francisco 49ers, and also has financial backing from current and former NFL players including Dez Bryant, Ezekiel Elliott, and Richard Sherman. Musician Travis Scott has also put his financial backing behind the product.

The other very interesting tidbit from the press release was the announcement of a media company that would feature, among other shows, “BS w/ Jake Paul”. Their new YouTube channel, which already has over two million subscribers despite not a single video being posted as of Monday afternoon, will feature sports-betting content from Paul and other content creators and will focus on micro betting. In an interview with Axios, Levy said that consumers can “expect 10+ videos a day from emerging content creators we’ve brought into the company,” but that things would begin with a focus on “premium content natives, starting with Jake’s show.”

Sports radio and television have long been focused on making their products more appealing to younger generations. Just take a look at ESPN, where they’ve long been doing “SportsCenter” episodes on Snapchat. This could be a game-changer, provided they can help drive micro-betting into a wider market. 

There is plenty of potential in the space, a big reason Paul was able to acquire such high amounts of funding. Just last year, JP Morgan estimated that more than $7 billion per year would be wagered on micro bets by the year 2025. And earlier this year, the CEO of Oddisum stated in an interview that micro-betting would account for the majority of wagers placed on sporting events within the next three years. Even DraftKings CEO Jason Robins has talked about plans on how his company expects to embrace the trend.

There are plenty of hurdles, though, that still need to be overcome before this takes over the betting landscape. The biggest one is the delivery of data. As we move more towards a society that streams sporting events and other digital content, the delay between real life and what shows up on your mobile phone can be the difference between placing a wager or not. For some services (I’m looking at you, Peacock) there’s often a delay of more than 90 seconds, which means the play I want to bet on is still two or three plays away from being seen with my own eyes. That makes it difficult to place a bet with any sort of confidence.

The other major obstacle will be getting their gambling service legalized. In their press release, Betr stated they will start as a “free-to-play” app in all 50 states, and eventually they will add real money gambling services as they become licensed to operate within individual states. That’s not going to be so simple, though, as gambling addiction concerns continue to rise and multiple state legislatures are already having discussions regarding the matter. 

As addictive as betting on sporting events can be, micro-betting is often exponentially more. A study last year from CQ University in Sydney, Australia indicated that micro bettors are more likely to be younger players and that they usually “have high trait impulsivity”. An author of the report also stated, “there’s a very strong link between micro betting and gambling problems”, and pointed out that the short amount of time between placing a bet and having it resolved leaves little time to evaluate performance or track one’s bankroll. 

Whether or not those things are overcome in every state possible is a discussion for another day. The fact is, micro-betting is more likely than not to become a huge growth market for sports betting companies over the next two to three years, and Paul and Levy have become the first big players to jump into the media space. It’s not a question of if, but when, others will follow them into the realm of micro betting sports content, but their announcement on Monday raises the stakes. It also reminds those of us in business, especially sports media, that while we may not fully understand the allure of what the younger generation enjoys, we ignore it at our peril. 

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