Connect with us

Sports TV News

Twitter Announces Content Partnership with ESPN

Brandon Contes

Published

on

As Twitter continues to put a premium on live video and original programming, the social-networking site announced it will debut 30 new shows, featuring partnerships with NBCUniversal and Disney.

“The Twitter sports community is the digital roar of the crowd, so there is no better place to start than with ESPN to deliver credible, premium content to enrich that conversation,” said Twitter Global VP of Revenue and Content Partnerships Matthew Derella.

Through its deal with Disney, ESPN will create live shows specifically for Twitter. The full slate of newly developed programming will be announced later this week, however, according to Engadget, two of the ESPN projects will be SportsCenter Live and Fantasy Focus Live. Both will most likely be a stripped down Twitter version of the full-length shows presented by ESPN.

“Through this new agreement, participants from across the company will have the opportunity to create experiences unique to Twitter that will extend their brands in meaningful ways. This includes compelling live content across our entire portfolio that can reach and appeal to all types of audiences at scale on their platform,” said Justin Connolly, Executive Vice President, Affiliate Sales & Marketing, Disney and ESPN Media Networks.

Twitter’s sports programming won’t yet compete with the new ESPN+ app or replace traditional television, but their premium on original video content continues to provide cord-cutters with added free viewing options.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

After Losing Out On Big Ten Rights, ESPN Turns Focus to NCAA Championships

According to Front Office Sports, ESPN’s contract for 29 NCAA Championships ends in 2024.

Published

on

After reportedly losing out on the Big Ten’s television rights, ESPN is reportedly turning to securing the NCAA Championship rights from hitting the open market.

According to Front Office Sports, ESPN’s contract for 29 NCAA Championships ends in 2024. Those 29 championships include everything from Women’s basketball to ice hockey, wrestling, softball, and baseball. The network pays a reported $34 million for the rights to broadcast those championship events.

However, according to a study commissioned by the NCAA reveals that the women’s basketball tournament could be worth anywhere from $81 million to $112 million per year by its lonesome. The NCAA is reportedly considering selling the women’s basketball tournament rights as a standalone product in the next negotiation.

Sources told Front Office Sports ESPN remains interested in striking deals with the Pac-12 and Big 12 media rights, as well as renewing a deal for the College Football Playoff.

The news comes after Sports Business Journal’s John Ourand reported ESPN declined a final offer from the Big Ten for a portion of the conference’s media rights. The reported deal was seven years and $380 million per year.

Continue Reading

Sports TV News

ESPN Announces The Return of Stephen A. Smith to First Take

ESPN announced Smith will be returning to First Take on Monday, August 15th.

Published

on

Stephen A. Smith

First Take has been without it’s anchor since the day after the NBA Draft in June. That’s when the ESPN personality took some time off to undergo shoulder surgery and to rehabilitate. However, it appears the wait for his return is almost over.

ESPN announced with a tweet that Smith will be returning to First Take on Monday, August 15th. They also teased a guest appearance from Michael Irvin.

This comes a day after Smith tweeted that the countdown was on for his return and we are one week away from the event.

Continue Reading

Sports TV News

Field Yates Re-Ups With ESPN

After the departure of Matthew Berry to NBC, ESPN has locked down fantasy expert Field Yates with a new contract to remain in Bristol.

Published

on

Field Yates

After the departure of Matthew Berry to NBC, ESPN has locked down fantasy expert Field Yates with a new contract to remain in Bristol.

Yates, 35, would have been a valuable target for FanDuel or DraftKings, surmises Andrew Marchand of The New York Post — who first reported the news — due to his large following on Twitter.

Yates, who also works as a host of Fantasy Football Now and NFL Insider for the network, across multiple platforms including ESPN Radio, will continue in those roles in addition to an assumed expansion of fantasy football duties after Berry’s exit.

He has worked for ESPN since 2012.

Continue Reading
Advertisement

Barrett Media Writers

Copyright © 2021 Barrett Media.