Eddie Radosevich awoke to a blaring alarm at 4:45am last Monday. For the first time in nearly 15 years, his morning was beginning well before the sun would make its first appearance of the day. His initial thought was one that most people would probably have in that same scenario, “what have I done to myself?”
Soon after, Radosevich headed to the Tyler Media Studios in Oklahoma City for his first day in a new role. Never before had he been a full-time employee of a radio station, but on this particular day, he was beginning his first day as a co-host of The Franchise Morning Show.
Though Radosevich hadn’t been employed by a radio station since interning for Sports Talk 1400 in college, sports radio was never far from his mind, in fact, his passion for it never wavered. For several years, he’d been a popular guest on stations across the market. Being employed at SoonerScoop.com of the Rivals Network, along with a rising social media presence, the informative and entertaining segments on OU athletics he provided, started to reveal his talent in the sports radio world. From guests appearances came fill-in opportunities with The Franchise. After proving himself throughout several months and expressing his desire to get into a full-time role, The Franchise Morning Show became the dream he always wanted to pursue.
In an age where program directors are getting as creative as ever to find new talent. The Franchise is just the latest example of thinking outside the box to fill an open position.
TM: How did this all come together?
ER: It was kind of a trickle down from doing fill-in work but we were both open to the idea of me getting back into radio on a full-time basis. My fill-in work lasted about eight months and then The Franchise approached me a couple weeks ago about an opportunity they had that was available. It eventually turned into something I really wanted to pursue and it just worked out for everyone involved that I had a position to fill. It was a little bit of luck and working hard over the last couple of years, along with developing a name in the market. In my opinion, it definitely helped that I cover OU and am at all the practices and games. It was definitely an opportunity that I couldn’t turn down.
TM: How much do you think your social media presence helped get your foot in the door with The Franchise?
ER: I don’t want to say 100 percent, but I would say around 75 percent of it. More than anything, just developing a name that people know and can easily relate to on Twitter. Social media can obviously be used in the right way, to connect with a fan base or connect with an audience you’re wanting to reach.
TM: How do you see yourself fitting into a show that already has three voices on it?
ER: I think it’s definitely going to take some time to get a feel for everyone on the show. At the same time, they’ve made it really easy as far as being comfortable and letting me be myself. I don’t have to worry about anything outside of the station. I don’t want to say I’ve built a persona, but I think people know I like to have a good time and can be sarcastic as far as interacting with people. As the year goes along, and as I get more comfortable, I think finding my role and finding my groove will be a lot easier once we get our pace going.
TM: Who you are on Twitter and how people know and recognize your name, is that who you want to be on the radio show?
ER: Yeah. I think the worst thing you can do if you’re trying to build a social media presence or trying to build a brand on the air, is to be fake with people. Sometimes, it probably bites me because I’m so honest and give my opinion, but at the same time it works out in the end because that’s who I am, whether you see me at a bar, at a game or walking through your tailgate on Saturday. Hopefully, people can appreciate the fact they know what they’re getting with me. I don’t want to be fake at all.
TM: You never hesitate to tweet out an opinion of yours, especially if its sports related. Seeing as you’re in a new role, is there a balance to tweeting out all your thoughts or to hold some back for the show?
ER: I haven’t really thought about that. In leading up to this, it’s always been segments as a guest. I guess that’s something I probably need to look at and make an example of what I need to be doing.
TM: You’re also in another situation that I find interesting. Your boss at SoonerScoop, Carey Murdock, is a morning show host at The Sports Animal who you’re competing with every morning. How does that dynamic work?
ER: SoonerScoop is still my No.1. I made that very clear before accepting the role. I talked to Carey and Josh McCuistion who are co-owners of the website and I didn’t want to make it awkward. At the end of the day, I think it’s great for the SoonerScoop brand to be on the radio in the Oklahoma City market on two of its bigger stations. I think it’s a good baseline to have. We haven’t discussed too much on competing with one another, but I think it’s be fun and we’re still on the same team, at the end of the day.
TM: Why do you think The Franchise saw you as a fit with the morning show?
ER: In a way, I think it worked out for the best since I do cover OU. I think they were looking for somebody that’s with the team daily, especially during the football season. I still think OU still probably drives the majority of sports radio talk in Oklahoma. I know the Thunder is huge, and they’ll always be the talk of the town during the season, but at the same time I think you can get the most out of Oklahoma football because it’s the lifeblood of the state.
TM: Why did you want to get back into radio?
ER: Growing up, that’s kind of what I did, I listened to sports talk radio. I don’t have any music on my iPad or have an iTunes, in fact I don’t really listen to a whole lot of music. Sports radio has always been a passion of mine and getting my own, or being a part of one, has always been something I’m drawn to. It started when I was little, going home and playing Nintendo and instead of listening to the announcer on the game or listening to music, I’d turn on sports radio. It’s always been a passion.
TM: Seeing as you’ve never been a full-time employee at a station, do you think you’re a prime example of hiring someone outside of the box? Someone who built a name outside radio but has shown on different avenues they can be entertaining and informative?
ER: Yeah, in a way. I’m definitely thankful for the opportunity I’ve been given and the believe The Franchise has in me. But at the same time, I’ve tried since my college years to make good connections through networking in several markets and to make appearances on several stations. In a way, they’re taking a risk but I definitely think I’ve proved myself, whether it be filling in with another person or going solo to show it’s something I have a passion for and that it’s something I want to do for years to come.
Being Wrong On-Air Isn’t A Bad Thing
…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.
In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.
“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.
“How many championships we would have going forward because of everything we went through.”
Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.
The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?
That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.
You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.
“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”
Do not do what Perkins did later that morning on First Take.
Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”
Jason Williams: “I don’t get passes on this show.”
Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”
Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”
It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.
WORTH EVERY PENNY
I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.
My first thought: Jerry Kramer didn’t play tight end.
My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.
After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.
Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.
Then I found out that Russo is making $10,000 per appearance on “First Take.”
My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.
My second thought: That might be the best $10,000 ESPN has ever spent.
Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.
And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.
Money Isn’t The Key Reason Why Sellers Sell Sports Radio
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.
A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours.
But is that why you sell sports radio?
In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.
A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family.
Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.
I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.
Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important.
So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.
Media Noise: BSM Podcast Network Round Table
Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.