Connect with us
blank

BSM Writers

Programming WFNZ is a Dream Come True For DiGiacomo

Brian Noe

Published

on

blank

“If you can’t entertain, challenge, and engage a listener, you have no spot on my radio station.” Those sound like the words of a raging taskmaster, but they are actually the words of WFNZ program director Tony DiGiacomo (Dee-jock-omo). Tony is enthusiasm defined. He has a true passion for sports radio and makes a fun job even more enjoyable for the people around him.

I think Tony shares some similarities with Jim Harbaugh. They both attack the day with “an enthusiasm unknown to mankind.” Although they truly love what they do and the people they work with, they will not hesitate to turn off the buddy-buddy approach while pushing talent to new heights. They both have some unique quirks too. I can see Tony rocking khakis or something else off the wall like Harbaugh.

It’s an art to help talent improve while actually enhancing their passion for the industry. Tony does an outstanding job of accomplishing both. You can feel his enthusiasm for sports radio, his hosts in Charlotte, and his favorite baseball team below. It’s unfortunate that Tony uses all of his vigor to describe his love for the Cubs, but we all can’t be perfect. Enjoy, everybody.

Noe: I’ve noticed a very disturbing trend in sports radio. There’s Bruce Gilbert, Dan Zampillo in LA, you. You guys are all Cub fans. Are there any St. Louis Cardinal fans calling the shots in sports radio these days?

Tony: (laughs) Not that I know of. There is, however, a guy here on WBT our sister station named John Hancock — a 30-year radio vet who was just inducted into the WBT Hall of Fame — who’s a die-hard Cardinal fan. I do know that. He’s in our building, but no I can’t think of one actually. I know Matt Nahigian in San Francisco at The Game is also a die-hard Cub fan. I’m sure he’ll appreciate having that out there. A lot of Cub fans are running the show at sports radio stations across the country.

Cardinal fans, man. You know what? They’re a rare breed. People think Cub fans are nuts. Cardinal fans are even crazier. Cardinal fans believe baseball starts and stops in St. Louis. They don’t open their eyes to the rest of the Major League Baseball world. Where Cub fans can appreciate the success of the Yankees and the Red Sox and even the Cardinals over the years, because at our core we are baseball fans, because we suffered through losing for so damn long, man. So yeah, that is a trend. That’s not a disturbing one though, Brian.

Noe: It is very disturbing. It needs to change immediately. If I see any up-and-coming programmers that are Cardinal fans, I will definitely try to get them on the radar. So tell me Tone, how did you get your start in sports radio?

Tony: I grew up a kid wanting to be Harry Caray. I think like every Chicago kid who was interested in getting into broadcasting, they wanted to be like Harry Caray who was my idol growing up. I just loved the way he described baseball. It wasn’t so much the funky stuff he did with the glasses and “this Bud’s for you” and all that stuff, but I just loved how he described the game. He took you inside a broadcast booth with theater of the mind. He told great stories. I thought Harry was actually really good on radio too. He was doing radio games on WGN.

So I wanted to be Harry Caray, but then I realized that, hey, I had to pay for school. I went to community college for a couple of years, and in that two-year phase, I grew even more fond of the business. I then chose Columbia College in downtown Chicago. A lot of guys and gals have graduated from there. From Pat Sajak to Pat O’Brien to others that are in the Chicago media industry still. I heard it was a great school and spent two and a half years there. Their job placement scenario was perfect.

I got my first internship at WBBM — actually WMAQ at the time, which is now WBBM. I was a Bears network producer as an intern. I did that for a year, which was a great experience. Then, Brian Davis, the bald guy who calls the Oklahoma City Thunder games, actually turned me on to Sporting News Radio and said, “I know this guy named Mark Gentzkow who’s looking for some guys.” He was the PD at the time there. “Looking for some guys on a part-time basis and I think you and your twin brother will be great for this.”

So, that’s how I got my start at Sporting News Radio part-time. Running weekends, editing sound, cutting tape, all that stuff. My first job on a full-time basis was in 2000 running the Bob Kemp Show overnight and Rick Ballou who was on from 9 to 1. Rick is now in Jacksonville, and I think Bob is still in Arizona.

I worked overnights for four years and I actually dug it, man. I thought it was really, really fun. You got to learn so much in that time slot because the pressure was off on guest booking and all of that. It was where I could hone my skills as a producer and a programmer. I learned a ton from those two shows from 8 o’clock at night until 5 in the morning.

From there, I just rose thru the ranks at Sporting News. Then when Sporting News was bought by ACBJ Journals — which ironically is based here in Charlotte — when the Shaw’s took over they were moving the company to LA. I said, “I really don’t want to go to LA.” Then a couple of phone calls later, I found myself in Charlotte hired by DJ Stout who is one of my mentors, and still programming country radio here in Charlotte. That’s how I got down here.

It’s been a long and not so much windy road, but a solid road. To work in two markets like Chicago and Charlotte has been fantastic. A big city top-five market to a 23rd-ranked market, and to just be able to enjoy the ins and outs of a network, and go from network to local has been fascinating to learn. It’s made me a better programmer.

Noe: Did you have a vision or a goal to be in programming?

Tony: No, I wanted to be on the air. I always thought I was going to be on the air, and I fell in love with producing and programming. I fell in love with the rush of booking a guest. I fell in love with the rush of creating a great imaging piece. I fell in love with a great bit. I loved the interaction between host and producer and then becoming a sidekick on shows at the network.

Then moving down here and becoming a third-chair sidekick on the show “PrimeTime with the Packman.” I fell in love with that role. I got the best of both worlds. I was able to chime in on the air and add to great content while also delivering and producing the great content, which I thought was invaluable to listeners to have the experience of doing both.

I don’t think anybody tries to be a producer. I think everybody grew up through the ranks or in high school or in college, they want to be on the air. They want to aspire to be on the air. If you’re not aspiring to be that, I think they’re in it for the wrong reasons because everybody should want to be on the air. That’s the ultimate. But I do think the production side and producing side gives you a different rush which is also exhilarating. When a show comes together formatically and you can walk in studio at the end of a four-hour show and fist bump your host and be like, “You know, that was a great show.” That’s the best part about sports radio.There’s no monotony in this job and I love that.

Noe: Do you think there are hosts that might be better suited to be producers or programmers but are just unwilling to go down that road?

Tony: I do and it’s not that they’re not talented because I think everybody on the air has talent, but I think it’s the way you see yourself and the stage you’re at in your career. I think a lot of hosts think that that’s all they’ll do for the rest of their life. When in reality if they flipped a coin and realized how good they were at production and formatting and programming, they would actually fall in love with this side of the job.

This side of the industry is awesome. I come in as a programmer every day thinking what could I do today to make the station better? Whether it’s to coach a guy up, image a little better, suggest a guest to help a show or something else. It keeps things fun and interesting. I’ve been around some guys over the years and I’ll look at them and think, “Man, you’re really good on the air, but you’ve topped out. I think you’d be an excellent assistant PD, or an excellent PD, or heck even a great executive producer of a show.” But most don’t think about that. I also think there are some PD’s and producers who are really good on the air and just don’t allow themselves to expand their role and pursue those opportunities, so I think it works both ways.

Noe: What’s the toughest decision you’ve had to make as a program director?

Tony: Man, I’ve made some tough calls here in a year and a half. Looking back on it, we had to make a decision here to elevate a show which we formed about a year and a month ago. We had this dynamic show in “Garcia & Bailey.” Frank Garcia, a former NFL player, and Kyle Bailey who is an up-and-coming rising star from Charleston. We formed the show and I knew right away the chemistry was great. That’s something you can’t coach. Great chemistry is either there or it isn’t. You can coach the formatics and get guys better at the logistics of how to win the PPM game, but you can’t coach chemistry.

I also knew that our afternoon drive show, “Primetime with Chris Kroeger”, had been in afternoons for a long time and it too is a dynamic show. I met with my ops manager and we got together and said, “You know what, there’s this dynamic show that we believe is best suited for afternoon drive and we’ve got to make that adjustment.” It had nothing to do with Chris not being great because he definitely is, it was just about the way I saw the station flowing. Chris is a dynamite fit in middays and he’s already thriving since we made the move. That was a very tough decision. Certainly my toughest one.

There are times of course where you’re going to have to unfortunately cut a guy. Whether it’s for financial reasons or someone not delivering ratings. I think the tougher situations are when you have a really successful show in one daypart, and want to move them to another daypart, but still have another strong performer in that slot. My belief is that every daypart is important but you also have to consider where everyone fits and that’s not always easy to explain.

Noe: How do you go about that process? I don’t know what Chris’ mentality is, but someone might view that and say, “Hey, man. I used to be the starting quarterback and now you’re bringing me in as the Kordell Stewart slash player.” How do you talk a guy up and make him believe that he’s still very valued?

Tony: You’ve got to be honest with people and explain why you’re doing it. You have to let them know how they’re performing individually and as a team, from the producer, to the host, to the board op, to the engineer, and communicate that it’s not always about rating points. Sometimes it’s just about the dynamic of the shows that you have in front of you and where you feel they fit best.

As long as you’re honest with them, and you share your reasons, and remind them that you’re still a huge fan of what they’re doing and they’re not going anywhere other than to a different timeslot, I think you’ll continue to win together. It’s up to them to take you at your word and remain confident in themselves and sometimes that’s the hardest challenge, keeping a guy’s head right.

You know as well as I do, Brian, that in this job you go through ebbs and flows. One month you’re confident. One month nothing’s working for you and you lose yourself. Then you find yourself right back in the fast lane two months later. I believe that if you’re honest as a PD, you garner the respect of everybody on your team and find yourself having a lot of success together.

Noe: What’s a trait that’s a deal-breaker for you when you’re evaluating a host? Just something that’s unappealing and would cause you to say, “Nope. I’m not interested in this guy.”

Tony: I think just faking It. I think not being honest. You can tell when a guy is throwing something up against the wall to make it stick. Not believing in their opinion. Not feeling convicted in their opinion. That’s a big thing for me. Look, you don’t have to be so outrageous that I’m getting emails every day about how over the top you are, but I want you to have conviction in your thoughts.

I want you to have three things — I think, I feel, I believe. As long as you have those three things all the time you’re going to succeed. So if I don’t hear that out of a guy, that’s the biggest turn off of a host. If you’re just coming on the radio and reading the newspaper, I can do that every day. The guy listening can do that every day. He’s got his cell phone and can read scores in the palm of his hand. Engage a guy. If you can’t entertain, challenge, and engage a listener, you have no spot on my radio station.

Noe: What do you think is the most common mistake that hosts make?

Tony: I think the biggest mistake some make is not formatting a show. I think winging it is a huge mistake. If you do not format your show — and I’m not saying you have to format it like the best national host out there or the best local host in a market, but if you have no flow or plan for where you’re going, you are dying on a vine. The listener can tell, and the PD can definitely tell. And honestly the producer can tell. It may be easy to turn it on if you’ve done it for a while and start talking, but when you’re winging it, you’re not doing three things you should be doing, and that’s engaging, entertaining, and challenging.

I hear guys come on the air sometimes in different markets saying, “Hey, the Cavs and the Celtics played last night, let’s recap the game.” Okay, well what do you want to recap? What points do you want to hit on? Which way do you want to take the audience? How are you going to challenge them to think a different way? How are you going to incorporate sound?

You have to have a plan. You have to have a flow to what you’re doing. You can’t just, every time you turn on the mic in each segment, talk about something different. You have to have an educated way to do that hour and you don’t do that by winging it.

Noe: You’re a very enthusiastic guy. Do you find that you tune a host out if they don’t have energy or passion?

Tony: As energetic as I sound right now, when you’re too over the top and too high-strung the listener can tune you out. I don’t want my guys to be like me. I’m on a different level. Not to say that they can’t be like that every once in awhile, but I want my guys to be who they are. You know when a guy’s got energy. You also know when a guy is tired and just isn’t bringing it.

I don’t find that to be a tune out. I find that to be actually engaging if the guy is like that every day. I find it to be real. I don’t like the approach of the Stephen A. Smith’s of the world where it’s just in your face, yelling and screaming at you every day. You don’t have to talk louder or yell at me to get your point across. You can do that in a nice, calm manner. I don’t need you to yell at me and talk louder to get your point across. It’s the same point you’re going to bring to me if you do it the other way around.

Noe: Do you think it’s tougher to bring the energy out of a host that doesn’t have it, or to try to lower the caffeine level of a guy that is high-strung?

Tony: That’s a great question, because I’ve had examples of that. Mac in the morning, Chris McClain my morning show host, he is high energy, wake you up in the morning, caffeine rush every hour. I think it’s a lot easier to tone a guy down than try and drag energy out of him. A guy either has energy or he doesn’t. That’s just the way it is. Telling a guy to amp it up sounds fake because when they do amp it up it doesn’t sound real.

Having a guy tone it down is much easier in my opinion. I do that a lot with Chris McClain. I’ll get in around 7:30 in the morning and be like, “Hey, bro. You’re screaming at me today. While I love that you’re waking people up, let’s just tone it down a bit. Keep it on a level where everybody driving around is not going to tune you out because you’re yelling at them.”

Noe: The NFL just passed a new policy regarding the national anthem. What are your desires as a PD when it comes to your staff talking about topics that might transition from sports and bleed into politics?

Tony: My philosophy is I want you to talk about it, but I also want you to be educated. I want you to know your audience. By know your audience I mean, know how far you can go. I want you to give your opinion. I want you to give your take. I want to keep politics out of it, but if it’s a political issue I want you to be educated on the political part of the issue.

I had this example come up last Wednesday. I had Stan Norfleet filling in for Chris Kroeger while he was gone for a little bit. Stan works out of Atlanta, and does some work here for us too. He’s a very educated black man. A former high school and college football player who’s educated on the subject. He could’ve gone one of two ways. He could have gone so over the top because of race that I would have looked in there every segment and said, “Bro, what are you doing? Cut your mic off.” He went the opposite way. He educated people on what the rule change was, how it’s going to affect the NFL, and gave his take on it while not being political or one sided. He also listened to everybody that called in, and engaged them in conversation.

One of the things that we are not good at as talk show hosts — listening. I think listeners are the same way. I think listeners have a hard time hearing what hosts say sometimes. They just want to hear things a certain way. But if you are educated on the topic, you can have a thought-provoking conversation, and I will never turn your mic off. Ever. It’s the one thing that you’ve just got to be okay with — pushing the envelope. But push the envelope in an educated way.

Noe: You hear all of the talk about athletes sticking to sports. If you take that concept and apply it to sports radio, I don’t think that you can have that approach in this day and age. These are the main topics that people talk about. How you can constantly avoid all of them?

Tony: You can’t. The stick-to-sports guy is one guy that gets on my nerves all the time. Those guys call every day. They text you. They tweet you, “Stick to sports.” Well guess what? It is not entertaining. It is not engaging. It is not challenging to talk about a box score. What you’re going to do on sports radio is talk about a game in a way that you can find an angle, reasons why a team lost, reasons why a team won, and in this political time in sports especially, you can do that. You can get into a debate because there’s so much out there to educate yourself on in the debate to where it is thought-provoking, can’t-turn-the-radio-off sports radio. That’s what I love. The listener wants that. As long as you know your audience, you will succeed at that every day.

Now there are times where it becomes so racially stressed that you have to cut the conversation off and change gears. I think as a host if you’re good enough, you’ll know when that is. That moment will hit you during a four-hour talk show to where you go, “Alright, enough’s enough. We’ve gone too far. We’ve got to rein it in.”

But I love thought-provoking radio. It’s what we’re in the business for. If I wanted rip-and-read radio, I’d watch SportsCenter. It’s rip-and-read TV. You get a score. You get the highlights. You break the game down a little bit. Then you move on to the next game. If I wanted that, I’d listen to music during the day and watch SportsCenter in the morning.

I want my guys to challenge and engage. That’s the fun part about sports radio. When you can turn on a radio and my host makes you late for a meeting because of what they’re talking about, that’s awesome. It’s why we do this job.

Noe: I was thinking about the interviews that I’ve been on throughout the years. They always ask where you see yourself in five to 10 years. I never know what to say. I just want to do a good job, man. Do you have a vision of where you want to be?

Tony: Yeah, man. I love this town. I love this market. I’ve always thought if I can make this radio station a top-five performer every book, I’m doing my job. That’s my goal, to make WFNZ a top-three, top-five player in sports radio. Honestly, I love Charlotte. Not to say I wouldn’t go anywhere else to do sports radio, but I’ve grown so in love with this market and the sports landscape of this market and this brand. It’s a heritage brand. 25-years-old overall, and 20 years old in this current live-and-local format 6a to 7p.

When I took over for DJ Stout, the passion I have for Charlotte and for FNZ is just tremendous. While maybe I’d love one day to go back to Chicago or be in a top-five market again, I really love Charlotte. If I can stay here for my last 20 years in this business, I’d have no problem with that. I love this station. I love this community. I love our local sports. This is only a 22-year-old sports market. The Hornets and the Panthers are not that old. So we are growing on a daily basis.

Who knows what other professional teams might come here in the future. I think it’s the best time to be in this market and working for Entercom. I see myself in 10 years being right here. If not, Boston, Chicago, New York is where I’d want to be if I didn’t remain in Charlotte, but I want to be here. I don’t want to go anywhere else.

Noe: I just want your unbiased opinion on this. It’s going to be another 100+ years before the Cubs win a World Series again, right?

Tony: (laughs) No, it’s not going to be another 100+ years. You know what? I’ve thought about this a lot Brian. My brother Joe’s a die-hard. He’ll love that I’m mentioning him in here. The guys that you mentioned at the beginning of this conversation are passionate Cub fans, but my brother is one of them rare cats that lives and breathes every pitch from April 1st to October. If the Cubs are not 20 games over .500 every month, he freaks out.

I believe the Cubs will win another World Series in the next five years. It might even be this year. They are notorious for starting slow, but they have too many talented young guys, and too much of a star-powered young core to not win another World Series. I believe this team as currently constructed will contend for the World Series and win it this year, especially if they add a piece or two.

I’m proud to be a Cub fan right now, but I’m a lifelong supporter of my team. I think the best part about what happened in 2016 was hearing my dad cry on the phone. My dad, God bless him 70 years old, he went to games back in the 70’s when nobody went to Wrigley Field. When Wrigleyville was the worst part of Chicago outside of this little baseball stadium built in a neighborhood. So he suffered through every losing season more than my brother and I did. And to hear him cry over the phone in happiness, Man, I teared up. To call my dad from a sports bar here in Charlotte to a sports bar down in Tampa where he lives, and hear another grown-ass man cry about a Cub World Series, that was the best moment in my life. I’ll experience that once again with my father. I guarantee it.

Noe: That’s cool, man. Well, I think it’ll happen sometime between now and the next one hundred years, sadly. Hopefully, not this year. I’m not ready for this year. I need at least a good 15-year window in between.

Tony: I tell my brother all the time, and all of the Cub fans that call in, tweet or email me down here — you can’t win it every year. But if we’re in contention every year to make the playoffs and to go to the World Series, I am completely happy with that. Especially after all of those years of losing.

BSM Writers

Is There Still a Place for Baseball Talk on National Sports Shows?

“Its struggle has been the same since the beginning of television. There is too much baseball for any regular season baseball game or story to have national significance.”

Demetri Ravanos

Published

on

blank

Last week at the BSM Summit, I hosted a panel focused on air checks. I wish I could say we covered the topic thoroughly, but we got derailed a lot, and you know what? That is okay. It felt like real air checks that I have been on both sides of in my career. 

Rob Parker of The Odd Couple on FOX Sports Radio was the talent. He heard thoughts on his show from his boss, Scott Shapiro, and from his former boss, legendary WFAN boss Mark Chernoff. 

Baseball was the topic that caused one of our derailments on the panel. If you know Rob, you know he is passionate about Major League Baseball. He cited download numbers that show The Odd Couple’s time-shifted audience responds to baseball talk. To him, that proves there is not just room for it on nationally syndicated shows, but that there is a sizable audience that wants it.

Chernoff disagrees. He says baseball is a regional sport. Sure, there are regions that love it and local sports talk stations will dedicate full hours to discussing their home team’s games and roster. National shows need to cast a wide net though, and baseball doesn’t do that.

Personally, I agree with Chernoff. I told Parker on stage that “I hear baseball talk and I am f***ing gone.” The reason for that, I think, is exactly what Chernoff said. I grew up in Alabama (no baseball team). I live in North Carolina (no baseball team). Where baseball is big, it is huge, but it isn’t big in most of the country. 

Now, I will add this. I used to LOVE baseball. It is the sport I played in high school. The Yankees’ logo was on the groom’s cake at my wedding. Then I had kids. Forget 162 games. Even five games didn’t fit into my lifestyle. Maybe somewhere deep down, I still have feelings for the sport, but they are buried by years of neglect and actively shunning the sport.

Its struggle has been the same since the beginning of television. There is too much baseball for any regular season baseball game or story to have national significance. 

Me, and millions of sports talk listeners like me, look at baseball like a toddler looks at broccoli. You probably aren’t lying when you tell us how much you love it, but damn it! WE WANT CHICKEN FINGERS!

A new Major League Baseball season starts Thursday and I thought this topic was worth exploring. I asked three nationally syndicated hosts to weigh in. When is baseball right for their show and how do they use those conversations? Here is what they had to say.

FREDDIE COLEMAN (Freddie & Fitzsimmons on ESPN Radio) – “MLB can still be talked nationally IF there’s that one player like Aaron Judge or Shohei Ohtani can attract the casual fan.  MLB has definitely become more local because of the absence of that SUPER player and/or villainous team.  I wonder if the pace of play will help bring in the younger fans that they need, but the sport NEEDS that defining star that is must-see TV.”

JONAS KNOX (2 Pros & a Cup of Joe on FOX Sports Radio) – “While football is king for me in sports radio, I look at baseball like most other sports. I’m not opposed to talking about it, as long as I have an angle or opinion that I am confident I can deliver in an entertaining manner. A couple of times of any given year, there are stories in baseball that are big picture topics that are obvious national discussions. 

“I think it’s my job to never close the door on any topic/discussion (except politics because I don’t know anything about it).

“But also, if I’m going to discuss a localized story in baseball or any other sport for that matter – I better have an entertaining/informed angle on it. Otherwise, I’ve let down the listener and that is unacceptable. If they give you their time, you better not waste it.”

MAGGIE GRAY (Maggie & Perloff on CBS Sports Radio) – “While I was on WFAN there was almost no amount of minutia that was too small when it came to the Mets and Yankees. On Maggie and Perloff, our baseball topics have to be more centered around issues that can be universal. For example, ’Is Shohei Ohtani the face of the sport? Is Ohtani pitching and hitting more impressive than two sport athletes like Bo Jackson and Deion Sanders? Do you consider Aaron Judge the single-season homerun king or Barry Bonds?’ Any baseball fan or sports fan can have an opinion about those topics, so we find they get great engagement from our audience.”

Continue Reading

BSM Writers

Who Can Sports Fans Trust Once Twitter Ditches Legacy Verified Blue Checks?

The potential for Twitter chaos after April 1 is looming.

Avatar photo

Published

on

blank

As of April 1, Twitter will finally make a dreaded change that many will view as an April Fools’ prank. Unfortunately, it won’t be a joke to any user who cares about legitimacy and truth.

Last week, Twitter officially announced that verified blue checkmarks will be removed from accounts that have not signed up for a Twitter Blue subscription. Previously, accounts whose identity had been verified were allowed to keep their blue checks when Twitter Blue was implemented.

But shortly after Elon Musk purchased Twitter and became the social media company’s CEO, he stated his intention to use verification as a revenue source. Users would have to pay $8 per month (or $84 annually) for a Twitter Blue subscription and blue checkmark verification. Paying for blue checks immediately set off red flags among users who learned to depend on verified accounts for accredited identities and trusted information.

The entire concept of verification and blue checks was simple and effective. Users and accounts bearing the blue checkmark were legitimate. These people and organizations were who they said they were.

As an example, ESPN’s Adam Schefter has faced criticism for how he framed domestic violence and sexual misconduct involving star NFL players, and deservedly so. But fans and media know Schefter’s tweets are really coming from him because his account is verified.

Furthermore, Twitter took the additional step of clarifying that accounts such as Schefter’s were verified before Twitter Blue was implemented. He didn’t pay eight dollars for that blue checkmark.

blank

The need for verification is never more vital than when fake accounts are created to deceive users. Such accounts will put “Adam Schefter” as their Twitter name, even if their handle is something like “@TuaNeedsHelp.” Or worse, some fake accounts will create a handle with letters that look similar. So “@AdarnSchefter” with an “rn” in place of the “m,” fools some people, especially at a quick glance when people are trying to push news out as fast as possible.

Plenty of baseball fans have been duped over the years by fake accounts using a zero instead of an “o” or a capital “I” instead of a lowercase “l” to resemble Fox Sports and The Athletic reporter Ken Rosenthal. That trick didn’t get me. But when I covered Major League Baseball for Bleacher Report 10 years ago, I did fall for a fake Jim Salisbury account that reported the Philadelphia Phillies traded Hunter Pence to the San Francisco Giants. Capital “I,” not lowercase “l” in “Salisbury.” Pence was, in fact, traded to the Giants two days later, but that didn’t make my goof any less embarrassing. I should’ve looked for the blue checkmark!

But after April 1, that signifier won’t matter. Legacy blue checkmarks will be removed from accounts that haven’t paid for Twitter Blue. Some accounts that were previously verified might purchase a subscription to maintain that blue check. But those that were deemed legitimate prior to Musk taking over Twitter likely won’t. (There are also rumors that Twitter is considering a feature that would allow Twitter Blue subscribers to hide their blue check and avoid revealing that purchase.)

That could be even more true for media organizations, which are being told to pay $1000 per month for verification. Do you think ESPN, the New York Times, or the Washington Post will pay $12,000 for a blue check?

We’ve already seen the problems that paying for verification can cause. Shortly after Twitter Blue launched, accounts pretending to be legacy verified users could be created. A fake Adam Schefter account tweeted that the Las Vegas Raiders had fired head coach Josh McDaniels. Users who saw the “Adam Schefter” Twitter name went with the news without looking more closely at the “@AdamSchefterNOT” handle. But there was a blue checkmark next to the name this time!

The same thing occurred with a fake LeBron James account tweeting that the NBA superstar had requested a trade from the Los Angeles Lakers. There was a “@KINGJamez” handle, but a “LeBron James” Twitter name with a blue check next to it.

Whether it’s because fans and media have become more discerning or Twitter has done good work cracking down on such fake accounts, there haven’t been many outrageous examples of deliberate deception since last November. But the potential for Twitter chaos after April 1 is looming.

If that seems like an overstatement, it’s a very real possibility that there will be an erosion of trust among Twitter users. Media and fans may have to take a breath before quickly tweeting and retweeting news from accounts that may or may not be credible. False news and phony statements could spread quickly and go viral across social media.

Even worse, Musk has announced that only verified Twitter Blue accounts will be seen in your “For You” timeline as of April 15. (He can’t claim it’s an April Fools’ Day joke on that date.)

Obviously, that carries far more serious real-world implications beyond sports. Forget about a fake Shams Charania account tweeting that Luka Dončić wants to be traded to the Lakers. It’s not difficult to imagine a fake Joe Biden account declaring war on Russia and some people believing it’s true because of the blue checkmark.

We may be nearing the end of Twitter being a reliable news-gathering tool. If the accounts tweeting out news can’t be trusted, where’s the value? Reporters and newsmakers may end up going to other social media platforms to break stories and carry the viability of verification.

When Fox Sports’ website infamously pivoted to video in 2017, Ken Rosenthal posted his MLB reporting on Facebook prior to joining The Athletic. Hello, Instagram. Will someone take their following and reputation to a fledgling platform like Mastodon, Post, Spoutible, or BlueSky, even if it means a lesser outlet?

If and when that happens, Twitter could still be a community but not nearly as much fun. Not when it becomes a matter of trust that breaks up the party.

Continue Reading

BSM Writers

There’s a Lesson For Us All in Florida Atlantic’s Elite 8 Broadcast Struggle

“It is a ton of faith our industry has been forced to place in a single mode of delivery.”

Avatar photo

Published

on

blank

Ken LaVicka and Kevin Harlan probably don’t have a ton in common. Both of them were announcing an Elite Eight game over the weekend, that is one thing tying them together, but their experiences were wildly different. Harlan is on CBS with a production crew numbering in the dozens making certain all goes smoothly. LaVicka, the voice of the Florida Atlantic Owls, is a production crew himself, making certain those listening in South Florida heard the Owls punch their Final Four ticket. At least, that was LaVicka’s plan.

The Florida Atlantic Owls are going to the Men’s Final Four. Even while typing that sentence, it still seems odd to say. Do you know how many college basketball teams are thinking “how can Florida Atlantic make the Final Four and we can’t?” These are the types of stories that make the NCAA Tournament what it is. There is, literally, no barrier stopping any team from this tournament going on the run of their life and making it all the way.

Everyone listening in South Florida almost missed the moment it all became real for the Owls. With :18.6 to go in Florida Atlantic’s Elite Eight game against Kansas State, the Madison Square Garden Ethernet service to the front row of media seating went completely dark. 

It was on that row that Ken LaVicka was painting the picture back to South Florida. Well, he was until the internet died on him.

Nobody does a single show away from their home studio anymore without trying to avoid the nightmare of Ethernet failure. Gone are the days of phone lines and ISDN connections, all the audio and video is now sent back to the studio over the technological miracle that is the internet. It is a ton of faith our industry has been forced to place in a single mode of delivery.

Take that anxiety and multiply it by 1,000 when that Ethernet line is connected to a Comrex unit for the most important moment of your career. LaVicka had the great fortune of a Kansas State timeout to try something, anything, to save the day. In his quick thinking, he spun around and grabbed an ethernet cable from row two which, as it turns out, still had internet access flowing through it’s cables. That cable, though, was the equivalent of an iPhone charging cord; never as long as you need it to be.

One of LaVicka’s co-workers from ESPN West Palm held the Comrex unit close enough to the second row for the cable to make a connection and the day was saved. LaVicka was able to call the last :15 of the Florida Atlantic win and, presumably, get in all the necessary sponsorship mentions.

It was an exciting end to the FAU v. Kansas State game, a great defensive stop by the Owls to seal the victory. LaVicka told the NCAA’s Andy Katz he tried to channel his inner Jim Nantz to relay that excitement. The NCAA Tournament excitement started early this year. In the very first TV window 13 Seed Furman upset 4 Seed Virginia with a late three pointer by JP Pegues, who had been 0-for-15 from beyond the arc leading up to that shot. It is the type of play the NCAA Tournament is built upon.

It was called in the manner Kevin Harlan’s career was built upon. Harlan, alongside Stan Van Gundy and Dan Bonner, called the Virginia turnover leading to the made Furman basket with his trademark excitement before laying out for the crowd reaction. After a few seconds of crowd excitement he asked his analysts, and the world, “Did we just see what I think we saw? Wow!” Vintage Kevin Harlan.

One reason we are so aware of what Harlan said, and that he signaled his analysts to lay out for the crowd reaction, was a CBS Sports tweet with video of Harlan, Van Gundy and Bonner in a split screen over the play. It gave us a rare look at a pro in the middle of his craft. We got to see that Harlan reacts just like he sounds. The video has more than six million views and has been retweeted more than 6,000 times, a lot of people seem to like it.

Kevin Harlan is not in that group. Harlan appeared on Richard Deitsch’s Sports Media podcast after the video went public and said he was embarrassed by it. Harlan added he “begged” CBS not send the tweet out but to no avail. Harlan told Deitsch “I don’t know that I’m glad that they caught our expression, but I’m glad the game was on the air. I think I join a chorus of other announcers who do not like the camera.”

There’s a valuable announcer lesson from Harlan there; the audience is almost always there for the game, not you. Harlan went on to describe the broadcast booth to Deitsch as somewhat of a sacred place. He would prefer to let his words accompany the video of the action to tell the story. Kevin Harlan is as good as they come at his craft, if he thinks that way, there’s probably great value in that line of thought.

We can learn from LaVicka, as well. You work in this business long enough and you come to accept technical difficulties are as much a part of it as anything. They always seem to strike at the worst times, it is just in their nature. Those who can find a way to deal with them without everything melting down are those who can give their audience what they showed up for. Those who lose their mind and spend time complaining about them during the production simply give the audience information they don’t really care about.

The Final Four is an unlikely collection of teams; Miami, San Diego State, Connecticut and Florida Atlantic. You all had that in your brackets, right? Yep, the Florida Atlantic Owls are going to the Final Four and Ken LaVicka will be there for it. Now, if the internet will just hold out.

Continue Reading
Advertisement

blank

Barrett Media Writers

Copyright © 2023 Barrett Media.