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Growing a Business Requires Making Further Investments

Jason Barrett



Whether you’re a small market operator or a big market difference maker, there’s always a challenge in keeping expenses low and profits high. In a perfect world we’d use 1 or 2 people to do the work, keep costs down, make a fortune, and earn the envy of the industry.

But the reality is that it takes people to produce content and deliver ratings. It takes people to make sales and hit budgets. It takes people to create social media impact and institute a good brand strategy. And it takes people to make your workplace a desirable business destination.

Having run radio companies in different regions of this country I’ve seen it all firsthand. I’ve prided myself on the image, execution and results of the brands I’ve managed but I’ve also learned to operate each station as if it were my own. Content people often think about what’s best for the show, but they’re not always familiar with what it costs to provide that type of excellence. Whether it’s been pursuing play by play partnerships, adding weekly contributors, creating special events and promotions, or hiring talent, I’ve always kept the bottom line in mind when making calls. You can brag about your brand and its incredible ratings, but if your profitability is in the toilet, jobs will be lost and the results you provide carry far less value.

No time has that been understood more on my end than the past two and a half years.

When I launched BSM in September 2015 and became an independent business owner I hoped to simply pay the rent and keep food on the table. I didn’t think about hiring people, setting travel budgets or making sure I invested enough back in the business to not take a punch in the stomach from Uncle Sam during tax time.

As the time has progressed and the company has grown, I’ve found myself at times trying to tackle more than I could. I’m a big thinker and ambitious person so I’m always trying to challenge myself to make the next year bigger and better than the last.

In the past twelve to eighteen months I’ve launched the BSM podcast and delivered 33 episodes, hired five columnists and a daily news writer, expanded the number of stations I’ve worked with, and produced my first programming summit for sports radio programmers. Those have been strategic decisions which have fueled growth for the company.

When you increase your workload though and remain the sole owner and operator of a growing company there are times where it becomes a massive challenge. My first and foremost commitment is to serve my clients. That means listening, observing, presenting ideas and information, and having numerous phone conversations and in person meetings. As important as the website and my social media’s presence is to the business, and as proud of the work I am of all involved in it, I know that it’s a marketing piece that keeps the brand front and center and it isn’t as critical as providing value to business partners.

Therein lies the struggle.

As a consultant and strategist, the majority of my focus is on the brands I work with, but there’s also the daily tug on my time to crank out compelling, topical and informative content on the website. If the commitment to the website isn’t consistent then it’s a poor reflection on me and that’s the last thing I want to be known for, especially to people who may become clients somewhere down the line.

One of the biggest positives of doing this line of work is that I have seen how the website has elevated the perception of the sports format and helped people find opportunities to grow their careers. This website has been a valuable resource, allowing many to learn from either myself, the BSM writing staff or other industry members. It’s also increased communication in the business between people at different companies and stations.

Not to be ignored, when an individual or station does something well and we’re able to present it on this website, it becomes a story which many sports radio professionals are able to use to showcase their people or brand’s success to advertisers. Sometimes our clients and potential buyers need a subtle reminder to continue making investments in our format and every little bit of press has potential to make a difference.

I bring this to light because as I’ve developed BSM, I reflect back on my beliefs of running quality sports radio brands. Every market manager I’ve spent time working with knows how much I believe in investing in people who can help deliver results, and I’d be a hypocrite if I wasn’t willing to do the same with BSM. Even if it’s much scarier doing so without the backing of a billion dollar company.

With that in mind, I’ve made the decision to hire Demetri Ravanos as Assistant Content Director of BSM.

Since joining the website as a weekly columnist in September 2017, Demetri has done a fantastic job of producing thought provoking pieces that serve a benefit to those working in the business. His increased role with the company means he’ll become further involved in the website’s content creation process. His years of experience in radio have also helped him develop a great ear and feel for the business, so when I assign him other projects to work on I know he’ll be able to provide good analysis that benefits me and anyone I work closely with.

What you’ll immediately notice in the coming days is that Demetri will be taking on the responsibility of writing daily sports television and print stories. Brandon Contes has done a great job handling the sports television beat but his true passion is sports radio, and this now allows us to turn him loose on the beat he values most without losing anything on the television and print side.

In addition, Demetri will serve as the point of contact for our columnists so their pieces are featured in a timely manner. We’ll also work together on creating original story ideas. One of the challenges I face as an independent business owner is making sure everything is posted in a timely manner, especially when I’m on the road working with a client or buried in a listening project. This will make things much smoother for all involved.

There are other things on the horizon for BSM but we’ll cross those bridges down the line. For now, I’m just thrilled to be doing what I absolutely love, working with great clients, smart people, and a talented writing team who offer their insights and opinions to help others involved in the sports radio business.

As the old saying goes, to make money you’ve got to spend money. By investing in good people, I’m counting on it doing for BSM what it’s done for the previous brands I’ve managed. That’s a formula that benefits any business.

Here’s to the next step!

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Rachel Nichols and Baron Davis Headline Final Speaker Announcements For the 2023 BSM Summit

“I’m sure Baron and Rachel will have all eyes and ears focused on them when they take the stage together next Tuesday at 2:45pm PT.”

Jason Barrett




The 2023 BSM Summit schedule is set. After months of planning and talking to everyone across the industry, I’m ecstatic to roll out next week’s agenda including making one final announcement involving seven great additions to our conference.

For starters, it is a pleasure to welcome Showtime’s Rachel Nichols to the BSM Summit. I’ve admired her work on television for years, and am thrilled to have her guiding a session which I think many in the room are going to really enjoy.

Rachel’s guest will be former NBA star Baron Davis. Baron runs his own company, Baron Davis Enterprises, and he has been active in investing in media brands, and exploring ways to evolve the industry. Among his areas of passion, athletes taking more control of their brands, and the media industry needing to improve its track record with diversity. I’m sure Baron and Rachel will have all eyes and ears focused on them when they take the stage together next Tuesday at 2:45pm PT.

Also joining the Summit are a few longtime industry friends. For starters, VSiN’s program director Jon Goulet is someone who I’ve known and worked with, and he understands the sports betting audio space extremely well. Jon and BetQL VP of Programming Mitch Rosen will spend time with another industry friend, Bryan Curtis of The Ringer. Collectively they’ll examine the state of sports betting audio on Tuesday March 21st from 3:35p-4:10p, and what they look for when it comes to sports betting talent, and how they determine what is and isn’t success in the sports gambling content world.

With Mitch taking part in the sports betting panel, Jeff Rickard of WFNZ in Charlotte steps into The Programmer’s Panel alongside Jimmy Powers, John Mamola and Raj Sharan. The session is scheduled for Wednesday March 22nd from 9:10a-9:45a PT. Ironically, all four of these programmers work for different companies, so it’ll be interesting to hear how they differ and where they align while navigating through a few sports radio programming topics.

Next, I’m excited to introduce a social media session with Karlo Sy Su of ESPN Los Angeles and Matthew Demeke of AM 570 LA Sports. If you look at the performance of their brands on Instagram, TikTok, Twitter, and Facebook, they’ve each delivered strong audiences and engagement. I’m looking forward to hosting this one and learning about their processes, how they decide which platforms to focus on most, what they consider a social media win when analyzing social statistics, and how they develop their content process. Given our location, we’re calling the session ‘Social Media Goes Hollywood‘. It’s scheduled for Wednesday March 22nd from 3:35-4:10 PT.

I realize you’re not going to remember all of these session speakers and times off the top of your head, so to make it easier, log on to and scroll down past our speakers. That’s where you’ll find our detailed list of sessions/times and activities planned each day. We have eighteen sessions, two awards ceremonies, and two parties. Our kickoff party is presented by the WWE and takes place Monday March 20th from 7p-9p at the 1880 Founders Room. The ESPN Radio After Party takes place Tuesday March 21st from 6p-8p at the Lab Gastropub. Both party locations are in walking distance of the USC Hotel and our conference venue.

As an added bonus, thanks to the generosity of our friends at WWE, we will be giving away a pair of tickets to the first night of WrestleMania, and a WWE title at our kickoff party. WrestleMania takes place this year in Los Angeles at Sofi Stadium on March 25-26. You must be present at the kickoff party to win either prize.

We’ll have more to share next week including providing an ongoing blog with session news and notes for our readers. We’ll also have a ton of content available on our social media channels so if you’re not following @BSMStaff on Twitter, @BarrettSportsMedia on Facebook or @BarrettMedia on LinkedIn, what are you waiting for?

The focus now shifts to finishing our creative for next week’s show, sending information to our speakers for their sessions, and finalizing our attendees list. For those who are attending, we’ll be sending out an email on Friday or Saturday with a complete list of names of who’s coming so you can plan meetings in advance.

If you forgot to buy your ticket after seeing months of promotion about the event and meant to do so, you can still do that, but it costs more. Students on the other hand can take advantage of a low rate established for college kids at

Putting this event together isn’t easy, but I’m extremely pleased with how it’s come together. We have a lot of smart, talented, and accomplished people making time to be part of this, and I appreciate each and every one of them for doing so. Now, it’s all about the execution. Hope to see you next week in LA.

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Sports Broadcasting Icon Al Michaels To Be Honored at the 2023 BSM Summit

“This is a man who has spent more than five decades on your television screen calling the biggest games, and producing some of the most iconic moments sports has to offer.”

Jason Barrett




If you work in the sports media industry you’ve likely heard someone along the way utter the phrase “don’t bury the lead“. I’m usually good about following that advice but I didn’t do that at our 2022 BSM Summit.

We introduced the greatest tandem in sports radio history, Mike Francesa and Chris ‘Mad Dog’ Russo and it was a special half hour. Mike and the Mad Dog were reunited after seven years apart and every individual at the event knew they were witnessing something magical on stage. I created a Mike and the Mad Dog Award for the event, which went to Felger and Mazz, who were the absolute right choice to win it. Even Chris remarked ‘that’s the right call‘.

But I learned quickly that although the intention was right in honoring the industry’s current top performing show, when you have legends in the room and they’re in their element, the last thing you want to do is overcrowd them. The connection Mike and Chris had on the air became the gold standard by which we measure successful sports talk shows, and they didn’t need an award created to deliver a special moment, just two mics and 20-30 minutes of stage time.

As I began thinking about the 2023 BSM Summit, I knew there was an opportunity to build on what we started last year with Mike and Chris, and after talking to a few people who I trust and respect, the decision of who we would recognize became crystal clear. I believe it’s important to honor the greats in our business because those who leave a permanent mark on our industry deserve it. The man we’ve selected has spent more than five decades on your television screen calling the biggest games, and producing some of the most iconic moments sports has to offer. He’s worked with the best of the best inside the booth, has helped elevate the presentation and execution of in-game content for ABC, NBC and Amazon, and his call of the Miracle on Ice, the US Olympic hockey team’s 1980 gold medal win over Russia remains one of the best calls in the history of sports.

Ladies and Gentlemen, I am honored and privileged to share that Al Michaels will join us on Wednesday March 22nd at the 2023 BSM Summit for our awards presentation, where we will present him with BSM’s Lifetime Achievement Award.

Michaels is one of America’s most respected sports broadcasting voices, known for his exceptional work on Monday Night Football (1986-2005), Sunday Night Football (2006-2022) and Thursday Night Football (2022-Present). He’s called the Super Bowl, World Series, NBA Finals, Stanley Cup Finals, Hagler-Hearns, the Olympics, the Indy 500, Horse Racing’s Triple Crown races, College Football and Basketball games, Golf, and more. He’s even held roles as the voice of the University of Hawaii, the Cincinnati Reds, and the San Francisco Giants, and was in the booth in 1989 when an earthquake rocked the Bay Area during Game 3 of the A’s-Giants world series.

The Brooklyn native turned Los Angeles resident has a star on the Hollywood Walk of Fame, and owns a ton of hardware including five sports Emmy’s, three NSMA Sportscaster of the Year honors, the 2013 Pete Rozelle Radio & Television Award distributed by the Pro Football Hall of Fame, and the 2021 Ford C. Frick Award given out by the Major League Baseball Hall of Fame. Though his trophy case may be full, we’re excited to add another to his collection to show our appreciation and respect for the impact he’s made on the sports media business.

A quick reminder, the BSM Summit takes place on Tuesday March 21st and Wednesday March 22nd at the Founders Club at the University of Southern California. Tickets are on-sale at

Be advised, we have started adding sessions and times on the website. As always, the schedule is subject to change. Our final agenda will be posted by the end of next week. In addition, attendees will receive an email by next Friday with details of who will be in attendance. We hope to see you there.

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Rob Parker, Brian Long, Sean Thompson and Matt Fishman Join The BSM Summit Speaker Lineup

“I’m excited to welcome a few folks who have enjoyed success in different parts of the country, and in different areas of the business.”

Jason Barrett




As we gear up for our 5th annual BSM Summit on March 21-22, 2023, I’m starting to get a better feel for how the final puzzle may look. When this process starts I have no idea how it’s going to turn out because so much depends on who says yes and no. Many who’ve attended over the years have complimented our lineups, and I appreciate it because I put a lot of time and effort into featuring a strong mix of professionals from different areas of the industry. Though I’m proud of the work we do and the schedule we deliver, there are so many things pursued leading up to the event that I can’t help but wonder ‘what if this or that had worked out?’

One thing that some folks don’t understand if they haven’t been to the show before is that this is not a talent conference. It’s a sports media business conference. That means we feature radio, TV and digital executives, programmers, researchers, sales professionals, and yes, talent. I believe on-air performers are vital to the industry’s success and I want the best of the best sharing their wisdom with everyone in the room, but we’re also not going to do two full days of on-air conversations. Being successful in sports media requires understanding the on-air side and the business side, and we do our best to offer a blend of both.

For today’s announcement, I’m excited to welcome a few sports media pros who have enjoyed success in different parts of the country, and in different areas of the business.

First, Rob Parker is someone who has made a name for himself as a radio host, writer, TV commentator, and teacher. He’s currently heard weeknights on FOX Sports Radio, teaches students at USC Annenberg, writes for Deadspin, and is helping MLBBro gain awareness and a bigger mainstream media presence covering Major League Baseball. He’s experienced, smart, and never short on opinion. I’m looking forward to having him join Mitch Rosen of 670 The Score/BetQL, and Scott Shapiro of FOX Sports Radio for a session titled “Aircheck On Campus“. They’ll take the stage together on Wednesday March 22nd from 2:10-2:45.

My next three speakers, all come from the sports radio programming department.

Matt Fishman is the Director of Content for ESPN 850 Cleveland. Fishman has been with the brand since January 2020 following stints at SiriusXM, 610 Sports in Kansas City, and 670 The Score in Chicago. He even wrote for BSM for a few years.

Sean Thompson is responsible for programming decisions at Arizona Sports and ESPN 620 AM. He joined the well respected Phoenix brand after more than a decade in Atlanta at 92.9 The Game. Sean has also worked in affiliate relations for Westwood One, and on the air and as a programmer in music radio for Good Karma Brands in Madison, WI.

Brian Long is the program director of both San Diego Sports 760 and KOGO 600 in San Diego. In addition to guiding two of the top talk brands in his market, he has also managed Seattle Sports 710, and served as the Assistant Program Director for ESPN LA 710.

Matt, Sean, and Brian will be part of one of our final sessions on day two of the Summit. The Last Call which yours truly is hosting, will explore unique revenue opportunities created by local brands, and examine a few new ideas and missed opportunities that brands and managers may want to take advantage of in the future.

As of today, the Summit has more than forty accomplished professionals taking the stage at the Founders Club at USC’s Galen Center on March 21-22, 2023. I’ve got a few others still to announce as well, including a few cool giveaways planned for the WWE’s Kickoff party.

If you haven’t bought a ticket and wish to be in the room, visit The last day for ticket sales will be Monday March 13th. I’m hoping to release our final schedule of sessions on Tuesday March 14th. Hopefully I’ll see you in the city of angels.

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