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Can The Longhorn Network Survive?

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With last week’s story in the Raleigh News & Observer citing sources at the ACC’s league office in Greensboro saying their most conservative estimates have the conference’s new linear network injecting about $10 million per school into the league’s payout structure, now seems like a good time to ask if conference networks are all working the way leagues and broadcast partners had hoped.

Awful Announcing’s Joe Lucia has a piece up on the site asking what the long-term prognosis is for The Longhorn Network. It is a joint venture between the University of Texas and ESPN. When the network first launched in 2011, it seemed like a perfect test case. Texas was a school with a history of success in both football and basketball and had a massive fanbase. Almost from the word go there were problems. They ranged from stare downs with other Big 12 Conference members over the plans to broadcast high school football games to a lack of carriage agreements.

Lucia asks three of his colleagues what the future holds in his new piece. ESPN and the University of Texas entered into a 20 year contract in 2011. With 13 years left on that deal, Andrew Bucholtz says he expects LHN to shift to a digital product.

Making this an extra-fee option within ESPN+ would make a whole lot of sense on a lot of levels, allowing Texas fans all over the country to buy it without regard for cable provider but without the challenges of carriage negotiations. And this might also lead to a scaled-down version of LHN, where they could just run the events people care about without the need to fill a whole day of programming.

Matt Clapp isn’t even that hopeful. He says that serving a very niche audience with a product who’s quality has been on the decline isn’t a recipe for success.

But unless you’re a Texas fan, you have to be a sports nut to tuning in for a random sporting event like that, and this certainly wouldn’t be a regular thing. Additionally, so many people are cutting cable that fewer and fewer Longhorns fans are likely to have the channel. And it’s not a channel that sports bars — outside of Texas, at least — are going to put on unless requested.

It also hurts that Texas football hasn’t been a 10-win team since 2009 (and last had at least 8 wins in 2013), and the basketball program has been pretty mediocre in recent seasons despite the hiring of Shaka Smart. There’s still a lot of intrigue (with Smart coaching the hoops team and Tom Herman coaching the football team), but these haven’t been elite programs in a long while.

Clapp went on to say that he doesn’t expect the Longhorn Network to survive to the end of the contract.

Ben Koo writes that LHN may have life after the end of the initial 20 year contract if Disney decides to hang on to the Fox RSNs that it is set to acquire in that $71.3 billion dollar deal to acquire 21st Century Fox’s entertainment assets.

My best guess is if Disney does end up acquiring the Fox Sports regional channels, they somehow offload the property to that division and integrate it with the Fox Sports Southwest, which oddly doesn’t have much distribution in Austin. There is a chance Austin might get an MLS team, so perhaps ESPN can start the process of adding more regional content onto the Longhorn Network and rebranding it down the road when the deal expires.

Ultimately, I don’t think ESPN wants to be paying for the overhead of that network, nor the $15 million to Texas each year, and will look for the easiest way to wind down that arrangement without drawing attention to the fact it was a really dumb idea. Sure, some type of maneuvering could allow ESPN to use LHN as a way to launch a Big 12 Network, but I think the window for that idea is closing and would require way, way, way too many people to buy in to such an idea.

So the one thing that is clear is that nothing is clear. The initial agreement expires in 2031, so we are even a ways off from negotiations on an extension.

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ESPN Sees Larger Than Average Audience For Big City Greens Classic

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ESPN aired Tuesday night’s New York Rangers and Washington Capitals game. DisneyXD and Disney Channel aired an alternate broadcast that included players being 3D animated to resemble the cast of Disney Channel’s popular cartoon Big City Greens. It turned into a ratings win for the networks.

The alternate broadcast featured players animated in real time to mimic what was happening on the Madison Square Garden ice. Players were equipped with special chips in the padding to aid the animation, and special pucks were used to ensure a smooth transition from video to computer-animated graphics.

An average of 589,000 viewers tuned into the game on ESPN. Meanwhile, nearly 175,000 watched the broadcast between Disney Channel and DisneyXD.

The figure for ESPN represents its largest NHL broadcast since a November 1st broadcast featuring the Pittsburgh Penguins and Boston Bruins.

The combined total for the broadcast — 765,000 — outdrew the World Baseball Classic broadcasts but did not top the NCAA Tournament’s First Four round that was broadcast on truTV.

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Greg Gumbel: I’m Lucky That I’ve Never Been Fired

“I worked for some people who didn’t like me, I’ve worked for some people I didn’t like. It’s a strange business, there’s no doubt.”

Ricky Keeler

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Greg Gumbel

This week, it was announced that Greg Gumbel will no longer be a play-by-play announcer for the NFL on CBS after working on CBS’s NFL coverage every year since 1998. Gumbel has had an illustrious career and he takes pride in the fact that one thing has never happened to him.

Gumbel was a guest on the Tell Me A Story I Don’t Know podcast with George Ofman (Part 2 from an interview back in September) and he told Ofman that while he has never been fired before, but he doesn’t think broadcasters should be embarrassed when they get fired because of what the business is.

“It’s the nature of the business. I honestly think I’ve been extremely fortunate in that I’ve never been fired in a business that is known for firings. Being fired in this business is no shame, no embarrassment because it’s a subjective business. Because this guy at this network likes my work, it doesn’t mean that this guy at that network does. It’s extremely subjective and if you can buy that and understand it the way it is, then it shouldn’t bother you at all.

“It’s never happened to me. If it had, it would not have surprised me. I worked for some people who didn’t like me, I’ve worked for some people I didn’t like. It’s a strange business, there’s no doubt.”

Gumbel has been the host of CBS’s NCAA Tournament coverage for the last 25 years and he knows it’s a job that he is very grateful to have.

“I know there are people who would give their right arm to be sitting there next to Clark Kellogg and Seth Davis on Selection Sunday or sitting next to Kellogg, Kenny Smith, and Charles Barkley when the tournament begins to talk about what we’ve just seen or what we are going to see. I am never, ever going to take for granted the fact that I have been very fortunate to be able to do that.”

One thing Gumbel tries to avoid whenever he is on air is the mispronunciation of someone’s name because he knows how it feels to have his name distorted accidentally by some people.

“Pronunciations are important to me. There’s been a lifetime of people who may not completely mispronounce my name, but distorting it a little bit from time to time. I never want to do that to an athlete. If I ever mispronounce an athlete’s name, I hear it from his family, I hear it from the school or the team and I apologize for it as soon as I can. I don’t think that is something light or should be taken for granted.”

Toward the end of the interview, Gumbel was asked by Ofman when he will know it will be time to end his career.

“Other people have given it more thought than I have. I think when that time comes around, it will hit me over the head more than I will think about it. There are people who ask me why I still do what I do. The very bottom line is I love it, I enjoy it.”

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Diamond Sports Group Misses Arizona Diamondbacks Rights Payment

It is believed that the missed rights payment by Bally Sports Arizona triggers a clause in the contract that reverts the television rights back to the Diamondbacks and Major League Baseball.

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Last week, Diamond Sports Group — operator of the Bally Sports-branded regional sports networks — claimed it had paid every rights fee it was contractually obligated, except for the Arizona Diamondbacks.

At the time, the company said it had a grace period until it needed to make a payment. That payment was due by Thursday, March 16th at 11:59 PM. That time has come and gone, and the company failed to deliver its fee.

It is believed that the missed rights payment by Bally Sports Arizona triggers a clause in the contract that reverts the television rights back to the Diamondbacks and Major League Baseball.

The Diamondbacks are not the only team affected by the situation. Bally Sports — which filed for Chapter 11 bankruptcy earlier this week — has also reportedly entered a grace period with the San Diego Padres. According to a report from Sports Business Journal, that grace period ends on March 30th, baseball’s Opening Day.

Previous reporting claims that contract is one the network hopes to get out from under. The company loses a reported $20 million per season on its television deal with the Padres. The Cincinnati Reds and Cleveland Guardians are the other two baseball franchises the network holds the rights to that it hopes to terminate deals for.

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