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Bellator and DAZN Announce Streaming Rights Deal



Bellator MMA is coming to your smart phones and connected devices courtesy of DAZN. The Viacom owned sports streaming service, which by the way is pronounces as “Da Zone,” has a new five year agreement with Bellator. Awful Announcing is reporting that the five-year deal is worth “well into nine figures” and includes streaming rights for up to 22 events per year. 15 of those events will also be simulcast on Viacom’s Paramount Network. Seven will be DAZN exclusives.

Last month DAZN announced a $1 billion deal with Matchroom. The eight-year deal allows DAZN to stream 32 boxing cards per year.

The CEO of DAZN’s parent company Perform, Juan Delgado, says that combat sports are the corner of the streaming world where DAZN sees the most opportunity in the United States.

“We are now going to corner the fight sports category in the U.S. with this Bellator partnership,” Delgado told Awful Announcing. “It’s a big commitment from us. Viacom is very behind Bellator, and we’re going to continue to build the franchise and continue to build the fight sports category in the U.S.”

DAZN’s first MMA fight card includes legendary names like Rampage Jackson and Wanderlei Silva. It will stream live from San Jose. The fights will also be simulcast on Paramount Network.

Delgado says DAZN will offer a special package to fight fans. He didn’t give an exact price point, but said that it would coast less than $200 per year. He also says the investment from Viacom will be used in the future to stage DAZN’s own pay-per-view events in both boxing and MMA.

From Bellator’s perspective, Delgado says the deal is important for growth.

“We hope with this partnership, this investment, they are actually going to be a very clear competitor to UFC in terms of acquiring talent, in terms of the quality of fight cards they put together, and ultimately the fan base they build around the franchise.”

Bellator’s deal with DAZN comes on the heels of its top competition, the UFC, announcing its own streaming rights deal with ESPN+.

Sports Online

Tim Brando: Fox Has Been ‘So Good To Me’

“FOX actually asked me ‘Hey Tim, is there anybody you’d like to have with you’. I said yes, Spencer’s contract is up over at CBS and they went out and hired him.”

Ricky Keeler



Legendary play-by-play broadcaster Tim Brando has had one of the rare distinctions of working at ESPN, CBS, and FOX. He also has had the chance to work with the same partner at two different networks, which is not something that is very common.

Brando was a guest on the Straight Fire with Jason McIntyre podcast on Wednesday. During the segment, Brando talked about how when Joel Klatt moved up to the lead broadcast booth on FOX’s college football coverage in 2015, the network asked Brando who he wanted with him in the booth. His answer was to go bring in someone else he was very familiar with at CBS before FOX hired him in 2014, Spencer Tillman.

“When Joel moved up to work with Gus, FOX actually asked me ‘Hey Tim, is there anybody you’d like to have with you’. I said yes, Spencer’s contract is up over at CBS and they went out and hired him.”

Brando worked with Tillman calling college football games on CBS and in studio shows as well. This year, the two of them will begin their 24th year working together in some capacity over the last 25 years, which is quite the accomplishment.

When FOX called Brando to join their team in 2014 after CBS let him go, he was excited for another opportunity and he saw the vision and the growing college football coverage that the network was planning.

“In so many ways, FOX has been so good for me. When I left CBS abruptly back in 2014, I think a lot of people including me thought Oh gosh, I think I’ve earned enough checkmarks that I should land with a good parachute at a good place.

“I was a free agent for about 8-9 months. When FOX called, I was so excited. Their portfolio was growing, but it wasn’t nearly what it is today. They were visionary. I think they were thinking we are going to grow our college football portfolio. We need more people. We need to add some greater depth. Maybe some people that have a little more understanding of the history of the game. It’s not always popular for a young television executive to hire a 58-year-old guy that has worked at 3 different networks, but FOX did and I really owe them a lot.”

Brando definitely brings that to any college football game that he calls and he will begin his 9th season at FOX this year in addition to the college basketball game he broadcasts as well. 

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Sports Online

Julian Edelman Launches ‘Games With Names’ Podcast

The podcast, which will debut August 23rd, will relive the most iconic games in sports history, hence the Games with Names moniker.



Former NFL wide receiver and Super Bowl MVP Julian Edelman has teamed up with comedian Sam Morril to launch the Games with Names podcast.

The podcast, which will debut August 23rd, will relive the most iconic games in sports history, hence the Games with Names moniker.

“Everyone’s always talking about who the GOAT is, but Sam and I are looking for the GOAG: The Greatest of all Games,” Edelman said.

Edelman, who retired from the NFL in 2020, has already worked elsewhere in sports media. He joined the cast of Inside the NFL on Paramount+ last season.

Meanwhile, Morril was excited to get the opportunity to work with Edelman.

“Julian Edelman is a three-time Super Bowl Champion and I just got 10,000 airline miles complaining that my in flight TV didn’t work,” said Morril. “We both know how to get things done, and it was only a matter of time before we joined forces.”

The podcast will be presented by WynnBET.

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Colin Cowherd Adds Madden Streamer Brady Mays to The Volume

Cowherd added that Mays, 25, brings a different level of content to the table.

Jordan Bondurant



Colin Cowherd once had very strong feelings about video games and esports, but apparently his mindset has changed. It’s changed so much so that Cowherd has brought on a popular Madden NFL streamer to his digital company The Volume.

Brady “Mayz” Mays has made a name for himself on YouTube streaming himself playing the popular video game. According to Yahoo, Mays channel amassed upwards of 100,000 subscribers.

“I’ve had a total change of heart,” Cowherd said in an email to Sportico. “That business is so lucrative that parents these days might be telling their kids to STOP playing outside and go inside and play some video games.”

Cowherd added that Mays, 25, brings a different level of content to the table, and that was what drew their interest in the streamer.

“At The Volume, we comb the internet for people who cut through within a specific genre,” Cowherd said. “We wanted to find a unique talent in esports, starting with Madden, and at every turn, someone on the internet was pointing to Mayz.”

“I’m excited to bring a new, innovative style of content to the table,” Mays added. “Partnering with Colin and The Volume is a testament to the growth and legitimacy of the gaming industry today.”

Mays will be the first person hired by The Volume to stream on Twitch. The newest edition of the EA Sports Madden NFL franchise drops later this week.

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