Connect with us

Sports TV News

Tiger’s Open Success Means Ratings Success for NBC

Published

on

There was no one that isn’t named Tiger Woods that was happier about Tiger’s success at this past weekend’s Open Championship than the suits at NBC and the Golf Channel. Woods’ best performance at a major in years led to some record breaking ratings for both NBC Sports and the Golf Channel. Ratings for the Open Championship grew each day the tournament continued.

First round coverage gave Golf Channel its most watched Thursday in network history. From 8 am until 4 pm Eastern that day, Golf Channel more than tripled the audience of the next highest rated sports cable outlet.

Viewership for the second round on Friday grew by 11% over the previous day and was up 4% from 2017. It was the most watched weekday on Golf Channel since the Friday competition in the 2016 Ryder Cup.

Woods’ value to the sport really started to show on Saturday, which was also the first day coverage of The Open Championship moved to NBC. The 3.0 overnight rating is up 25% from last year. That was also the highest overnight rating for any day of a major in 2018.

At least, it was until Sunday.

With Tiger Woods not only in contention, but actually leading for part of the day, NBC saw monster ratings for the final round of The Open Championship. The overnight rating of 5.0 puts the broadcast in some rarified air. It makes 2018 the highest rated Open Championship in 18 years. It also is a 31% audience gain from Jordan Spieth’s 2017 win.

Even during his leanest years, Tiger Woods’ presence on the golf course is good for whatever network happens to be carrying the tournament he is playing in. The 2018 Open Championship is proof that Tiger Woods is still TV’s favorite golfer.

Sports TV News

FOX Says NFL Ad Sales Up From 2021, ‘Record Pricing’ Expected for Super Bowl LVII

“It’s obviously such a huge year for us,” Murdoch added later. “We’re looking forward to getting record pricing for the Super Bowl.”

Jordan Bondurant

Published

on

Super Bowl 57

FOX shared some lucrative news with investors on its quarterly earnings call on Wednesday. The network said sales for the NFL season are in a very short word: up.

FOX CEO Lachlan Murdoch said “We sold more NFL Sunday advertising in the current upfront market than we did across Sunday and Thursday combined in the prior year’s market.”

He also went on to note that didn’t include commitments made for the network’s presentation of Super Bowl 57 in February.

“This excludes advertising commitments for the upcoming Super Bowl, where we are pacing well ahead of schedule and seeing very robust demand and record pricing levels.”

FOX began selling Super Bowl 57 ads last summer.

Murdoch didn’t share specific numbers regarding Super Bowl sales but in comparison, NBCUniversal sold 3-second spots for upwards of $7 million this last February.

“It’s obviously such a huge year for us,” Murdoch added later. “We’re looking forward to getting record pricing for the Super Bowl, and we’re well ahead of plan in terms of selling our Super Bowl positions.”

Continue Reading

Sports TV News

Potential Big Ten/ESPN Deal Did Not Include ESPN Plus Option

“I’ve been told ESPN’s deal did not include direct-to-consumer on ESPN+, it was a strict linear television deal.”

Jordan Bondurant

Published

on

ESPN, BIG TEN

A shockwave went thru the sports media landscape on Tuesday when reports surfaced that the Big Ten would not be awarding a media rights deal with longtime partner ESPN. Since then, more details have come out about why the two might not be in business together after this season.

On The Marchand and Ourand Sports Media Podcast, John Ourand added another piece of the puzzle that could offer some illumination. According to his reporting and sources, ESPN wanted to be able to offer Big Ten games on their direct-to-consumer streaming option, ESPN+ and the Big Ten didn’t receive that well.

“I’ve been told ESPN’s deal did not include direct-to-consumer on ESPN+, it was a strict linear television deal.”

Continue Reading

Sports TV News

Bill Spaulding to Become New Jersey Devils New TV Play-by-Play Voice

Spaulding will replace Steve Cangialosi on the MSG Network broadcasts.

Jordan Bondurant

Published

on

New Jersey Devils

The New Jersey Devils will have a new TV play-by-play voice when the puck drops on the 2022-23 season in October.

According to sources, Ryan Novozinsky of NJ.com reported the team has hired Bill Spaulding for the job. Spaulding will replace Steve Cangialosi on the MSG Network broadcasts.

Cangialosi left as the team’s play-by-play man at the end of this past season. He had been with the team for 11 seasons.

Spaulding is a Syracuse University grad and has previously called Olympic hockey, as well as college games, on NBC. Additionally, Spaulding has experience calling college sports for ESPN. He’s a recipient of the Jim Nantz Award, which is given each year to the nation’s top collegiate sportscaster.

Continue Reading
Advertisement

Barrett Media Writers

Copyright © 2021 Barrett Media.