This morning marks the final episode of 670 The Score’s morning show Mully & Hanley. Brian Hanley is being dropped from the show despite continued success. The most recent spring ratings had Mully & Hanley sitting just below a 7 share and in second place overall with Men 25-54 in Chicago. It will be interesting to see how ratings are effected when the Chicago Tribune‘s David Haugh steps into the morning co-host role.
Hanley has been with the Score since 1992, when he first joined as a part-time employee. He was first paired with Mike Mulligan 13 years ago. The duo moved to mornings in 2008, and have experienced consistent success including being voted the sports radio format’s 8th best morning show in 2017 by BSM’s panel of executives.
Although Hanley is exiting the morning show, he won’t leave the Score family completely. Score PD Mitch Rosen says that Hanley will move into a fill-in role and potentially be heard across all of the station’s dayparts. Rosen also touted Hanley’s character in a memo to his staff.
Brian is a class person who has succeeded in everything he has done in life, whether being an award winning journalist at The Sun-Times, an outstanding radio host here at The Score, and most importantly probably the best uncle anyone could have! Brian is truly one of the nicest people in our hallway, and always is willing to talk Sports and Springsteen, which by the way I think the total amount of shows he has seen is over 100! Brian is a true professional and continues to demonstrate that trait day in and day out here at the station.
In that same memo, Rosen announced that Hanley will become one of the first inductees into a newly created Score Hall of Fame.
I also want to announce that Brian will be one of the first Inductees, amongst other Score greats, into the newly created Score Hall of Fame. The Score has so much heritage and Chicago sports history there is no reason that we should not celebrate the achievements of so many people that have helped build this iconic Chicago brand. In the near future we will unveil the designs and plans for The Hall of Fame. I’m so proud to announce that Brian deservedly will be one of the first inductees.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.