With a mini-vacation on the horizon later this week, I didn’t expect to release a new UTR until next week. But given the slate of activity in sports media circles, a new installment needed to be produced.
From the department of regurgitated messaging, if you or your brand have news to share and would like to be included in a future edition of this column, please send your details via email to JBarrett@hvy.tcp.mybluehost.me.
Now on to the news.
WINZ-940 in Miami has parted ways with afternoon host Andy Slater. The Miami sports media veteran has proven he has a nose for news, breaking numerous stories over the years in South Florida. Slater has declined comment on why he’s no longer with the station or what his future plans are, but with football season about to start, the timing of the move was surprising. No word yet on what WINZ’s permanent plans are for afternoons.
A little further north in the sunshine state, changes are being made to part of the Orlando Magic radio broadcast. Popular local host Scott Anez will no longer host pre-game, halftime or post-game shows due to the team’s games moving to 96.9 The Game. Brandon Kravitz takes over as the host of all three programs. Anez had been part of Magic broadcasts for 27 years.
Congratulations to Colin Cowherd and his team. The FOX Sports Radio host announced via social media that for the month of May and June, podcast listening reached its highest point at nearly ten million listens each month.
On the subject of podcasts, check out 670 The Score host Laurence Holmes‘ new episode with ESPN LA 710 Operations Manager Dan Zampillo. The former colleagues reflected on their time working together and shared some quality insights on the good, bad and ugly of working in the sports broadcasting business. You can hear the episode by clicking here.
Continuing with The Score, as was expected, Chicago Tribune sports columnist David Haugh has replaced Brian Hanley on the morning show with Mike Mulligan. The program is now referred to as Mully and Haugh.
Nick Wilson has signed off as the evening host at 92.3 The Fan in Cleveland. Wilson spent seven years with the radio station, working his way up the ladder. He’s landed a new opportunity which should be announced soon. No word yet on how PD Andy Roth will fill the evening slot but it should be an attractive opening internally and externally given how it’s advanced the careers of Wilson, and 92.3 The Fan’s morning host Ken Carman. To apply for the position visit our Jobs section by clicking here.
VSiN has added a new racing program to its weekday schedule. Gone Racing airs Thursday’s from 5p-6p ET and is hosted by Ron Flatter and Brendan Gaughan. You can hear the show on SiriusXM channel 204 or on VSiN.com. The company has also signed on 102.9/750 The Game in Portland as a carrier of its Action Updates.
A tip of the cap to one of the Bay Area’s best sports broadcasters Greg Papa. The weekday host on 95.7 The Game and former radio play by play voice of the Oakland Raiders has been chosen to enter the Bay Area Sports Hall of Fame. Also gaining entry is longtime marketing director Jude Heller who was part of The Game’s initial launch in 2011. For more information click here.
Washington DC sports radio host Nick Ashooh is taking over as host of the Locked on Redskins podcast. The added responsibility doesn’t affect his role hosting evenings and weekends on 106.7 The Fan, or my TV and digital work with NBC Sports Washington. You can learn more about Nick by clicking here.
Manny Chang received some great news recently. The producer of Miami Hurricanes football and the Florida Panthers on WQAM in Miami was named the new producer for Miami Dolphins radio broadcasts.
After 10 years in St. Louis radio, Travis Green has decided its time for a new journey. Green has left his position as Bernie Miklasz’ and Michelle Smallmon‘s producer on 101 ESPN‘s morning show for an opportunity outside of the radio industry. During his career, Green also worked for KMOX and 1380 AM. Although he’s leaving the day to day grind of radio, Green says he will still contribute written articles and a podcast for the station on a part time basis.
In the television world, former ESPN sideline reporter Britt McHenry is officially joining FOX News as a full time contributor. McHenry began her transformation to delivering political commentary after being let go during ESPN’s last round of layoffs. In addition to appearing on FOX’s programs, McHenry also has a local show in Washington DC on Friday evenings.
The Dallas Stars have confirmed that Josh Bogorad will serve as the play by play announcer for the team’s television and radio broadcasts this season. Daryl Reaugh returns to his role as color analyst.
Continuing in Texas, the San Antonio Spurs have added Dan Weiss to their television broadcast. Weiss replaces Andrew Monaco as a studio co-host on the Spurs Live pregame and postgame shows on FOX Sports Southwest, KENS-TV (CBS 5) and KMYS-TV (CW35).
Atlanta sports radio host Matt Chernoff has confirmed he’s returning to FOX 5 for another football season. The afternoon host on 680 The Fan will contribute to FOX 5’s live pregame show on Thursday night’s and make post-game appearances on Sunday’s following Falcons afternoon games.
ESPN has made a few changes to its NFL Nation reporting assignments. Cameron Wolfe has left the Tennessee Titans beat to move to South Beach to cover the Miami Dolphins. Turron Davenport fills the void left behind by Wolfe covering the Titans in Nashville.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.