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The 2019 Barrett Sports Media Summit Is Coming To…

Jason Barrett

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There’s a great quote by Henry Kissinger which I’ve used for many years. It says “Each success only buys an admission ticket to a more difficult problem.” Simply put, every time you achieve a goal, be prepared to face and conquer an even bigger challenge.

In 2018 I took that advice when I introduced the Barrett Sports Media Summit in Chicago. Mitch Rosen and his team at 670 The Score gave us access to a great staff and venue, and the attendance by many of sports radio’s best programming minds helped us create a successful first event.

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To execute this type of event, required countless hours of preparation, creation, and networking to secure top notch speakers. It’s a ton to tackle in a short period of time, especially with other business demanding my focus, but I welcomed the challenge because I believe events like this are important to help industry folks who have limited opportunities to share ideas and stories, network, and learn new ways to grow their business.

Sports radio programming is heard on roughly 800 stations, but we operate now in a multi-platform world against fierce competition. We’re no longer just creating audio and competing against other radio groups for dollars and ears. The opportunities, challenges, and threats are endless which is why it’s more important than ever to learn new things, meet new people, embrace new platforms, and consider alternative methods to future success. By the way, that’s not just a message for programming people. It applies to sales, marketing, social, and digital folks too.

At our Chicago event, we explored many critical areas of our business from podcasting to social media to diversity, merchandising, measurement, imaging, and the intersection of sports and politics. We also welcomed leaders from VSiN and the Action Network to discuss the expected growth for sports betting. In fact, a number of the sports radio PD’s who were in the room that day have since teamed up with VSiN, and the Action Network has since joined forces with ESPN. You can see our full agenda from the last show by clicking here.

Though we may not solve every problem known to mankind, I have no doubt that those who attend our summit will leave the room wiser and better prepared to help their brands maximize ratings and revenue. I’m also confident that attendees will gain new ideas and insights, a deeper appreciation for the business, and a stronger understanding of what missed opportunities and what’s on the horizon.

With that in mind, it gives me great pleasure to announce that the 2019 Barrett Sports Media Summit will be held February 21-22, 2019 in Los Angeles, CA at the beautiful Clive Davis Theater inside the Grammy Museum. The venue is located at 800 W. Olympic Blvd. inside of the L.A. Live complex. Be advised that this event is strictly for sports media professionals.

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I considered a number of cities for our next event. New York is my home, San Francisco has special meaning, and Boston, Miami and Houston are other fantastic cities that were given strong consideration. In the end, L.A. made the most sense because it offered a great mix of a spectacular venue, tremendous weather, major brands, and quality talent. The city of Angels has no shortage of sports teams or influential people, and when we open the doors on February 21st, and kick off the first day of our event, we plan to showcase what makes it unique.

A few things will be different at our next event compared to the one we hosted in Chicago. For starters, the Clive Davis Theater offers 200 seats and we intend to fill them all. There will be a ticket fee to attend, which is necessary to offset the costs associated with creating the event. The earlier you purchase your seat, the lower the cost. We will also have a few sponsorship opportunities available for companies who are interested in reaching our online and on-site audiences.

For those of you who will be flying into Los Angeles to join us, we are partnering with the fabulous Luxe City Center which is directly across the street from the Grammy Museum. The hotel is within walking distance of ESPN and the Staples Center (if the Lakers could schedule a home game on one of our evenings that’d be greatly appreciated). BSM has also secured a special discounted rate for rooms which includes a complimentary breakfast. More details will be passed along shortly.

If you’re planning to attend and are interested in speaking at the event, inquiries can be sent via email to JBarrett@hvy.tcp.mybluehost.me. I can’t promise stage time to all interested parties, but if an opening exists and a fit is there I’ll be in touch.

Additionally, I am thrilled to share that we will be introducing four awards at our next summit. Each of these awards are being named in honor of someone who has made a significant contribution to the sports media business. The names of those four individuals and the inaugural recipients of these awards will be revealed at a later date.

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I want to be clear that the purpose behind creating these awards isn’t to fill time on our schedule or pat my clients on the back. It’s to recognize and celebrate the impact that a select few have made to our business. It’s bothered me for quite some time that many who do special work in the sports format aren’t remembered beyond a few articles and internal thank you’s. Some of these folks have given their lives to the business, taken big risks, shared their wisdom, and used their talents to create special connections with audiences and advertisers. If their work has been good enough to live inside the minds of the people who consume it for decades, then the least we can do is make time to show our appreciation for what they’ve accomplished, and elevate the stature of those who continue to do meaningful work and blaze new trails for our industry.

By now you’re likely asking, “how do I buy a ticket and book my hotel room?” Since this is an industry only event, the information will not be featured on this site. A second site has been created specifically for this event, and that link will soon be sent to industry members by email.

If you ever needed an excuse to get away from the cold three weeks after the Super Bowl, when the sports schedule is extremely light, then this should do the trick. This is going to be an action packed event that benefits those in attendance, and I’m excited to share additional details with you about what we have planned in the weeks and months ahead. I look forward to seeing you all in Los Angeles this February!

Barrett Blogs

Barrett Sports Media’s Top 20 National Sports Radio Shows of 2022

“A total of 101 shows were eligible for voting consideration in the National Sports Radio Shows category.”

Jason Barrett

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The 8th annual BSM Top 20 series kicks off with a look at the Top 20 National Sports Radio Shows of 2022. These shows have the largest reach in America, and are distributed by the largest networks in the industry, airing across hundreds of radio stations, as well as on various digital and television outlets.

As you review this year’s selections, please remember that the results represent the collective opinions of forty six (46) industry executives. I’d like to thank Alex Reynolds, Stephanie Eads, and Dylan Barrett for helping with the Top 20 process, and Steve Kamer Voiceovers for being our exclusive sponsor for this year’s Top 20 series. Steve’s voice is heard across the nation on many top shows, stations, and networks, and if you’re not familiar with his work, take a second to learn what makes him stellar at his craft by clicking here.

As it pertains to the voting, here are a few key things to be aware of.

– These results are based on 2022’s performance. 2023 changes have no effect on the voting.

– Our executive panel consists of forty six (46) program directors and corporate executives from a number of top broadcasting companies including Audacy, iHeart, Cumulus, Beasley, Hubbard, Good Karma Brands, ESPN Radio, FOX Sports Radio, SiriusXM, Spotify, and independently owned and operated radio stations. We involve a large number of people in this process in order to include feedback from all parts of the country, as well as to prevent the results from heavily favoring one company.

 A total of 101 shows were eligible for voting consideration in the National Sports Radio Shows category.

– Voters choose their Top 20 based on a myriad of factors including the ear test, originality, ability to entertain, multi-platform impact, on-air chemistry, and ratings success. Keep in mind that voters live in different cities, have different tastes, and value certain factors higher than others. This isn’t a perfect science, but it’s the best system we’ve been able to come up with to showcase how sports radio’s brain trust view the best in the format.

And that brings us to the rankings for this year’s National Sports Radio Shows. For only the 2nd time in 8 years, we have someone at the top other than Colin Cowherd. The winner this year for best National Sports Talk Show of 2022 is The Pat McAfee Show. It was a close race, which included Cowherd earning more first place votes, eighteen (18) to McAfee’s twelve (12), but Pat scored seven more votes in the 2-5 range, allowing him to prevail by seventeen points. McAfee’s show is now consumed through podcasts, YouTube, and social media but 2022 did include eight months of distribution on SiriusXM’s Mad Dog Sports Radio. We congratulate Pat, AJ, and the entire crew on earning this year’s top honor, as well as every other show which appeared on this year’s list.

Now, here are the full results of “BSM’s Top 20 National Sports Radio Shows of 2022!”

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Additional Notes:

  • The Herd w/ Colin Cowherd earned a category best eighteen (18) first place votes. The Pat McAfee Show was second with twelve (12).
  • 21-25 was occupied by Outkick 3602 Pros & a Cup of Joe, The Zach Gelb Show, Spain & Fitz, and Bart & Hahn.
  • The closest contest saw You Better You Bet edge Ben Maller by 4 points.
  • Of the 101 shows eligible for consideration this year, 9 received at least one 1st place vote.

Here is the remaining schedule for the BSM Top 20 of 2022.

  • Tuesday February 7 = The Top 20 Major/Mid Market Sports Radio Morning Shows of 2022
  • Wednesday February 8 = The Top 20 Major/Mid Market Sports Radio Midday Shows of 2022
  • Thursday February 9 = The Top 20 Major/Mid Market Sports Radio Afternoon Shows of 2022
  • Friday February 10 = The Top 20 Major/Mid Market Sports Radio Program Directors of 2022
  • Monday February 13 = The Top 20 Major/Mid Market Sports Radio Stations of 2022

To view prior years of BSM’s Top 20 results, click here.

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Barrett Blogs

Jeff Catlin, John Mamola, Gordy Rush & Maggie Clifton Join The 2023 BSM Summit Lineup

Jason Barrett

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We’re less than two months away from the 2023 BSM Summit in Los Angeles. This year’s conference takes place on March 21-22, 2023 at the Founders Room inside of the Galen Center at USC. Many industry professionals are set to attend but sports media folks tend to be a last minute crowd whether it’s buying a ticket, reserving a room or committing to be a sponsor. Yes, tickets, rooms, and a select few sponsorships are still available, but the longer you wait, the more you risk not being in the room, featured as a partner, and paying higher prices for travel. To make sure you have a seat and a place to stay, log on to BSMSummit.com. For sponsorship inquiries, email Stephanie at Sales@BarrettSportsMedia.com.

I am really excited about this year’s Summit. The venue is tremendous, the agenda is coming together nicely, and there’s no doubt we’ll have great weather when we gather in LA. Some have asked me why I don’t reveal the full schedule of sessions months in advance, and it’s because I believe in swinging for the fences and trying to do big things. To do that, you’ve got to be willing to invest time and explore every opportunity that can be impactful. It’d be much easier to fill the schedule and be done with everything but if it’s going to take a little longer to deliver the best speakers, discussions and experiences for all in the room, then that’s what I’m going to do.

Those involved in the creation of this conference know that I set a very high standard for it. We’ve run some great events over the years, and it’s because we put everything we have into making sure each session is valuable to a different segment of the industry. My goal each year is to present an action packed agenda that helps people learn, gain access to information to improve themselves and/or their brands, and create a few connections and memorable moments to justify it being worth a few days away out of the office or studio. If we can do that, it makes the sacrifices worthwhile. If we can’t execute at a high level, then I’d probably pass on doing it.

Before I tell you about the four people we’re adding to our speaker lineup, I do want to remind you that we recently announced a contest for California college students. We’re giving away ten (10) FREE tickets to the show courtesy of Steve Kamer Voiceovers. If you know a student in California please let them know about this. If they’re not in California but want to attend the event, we’ve created a special college rate to make it affordable for young people. Everything is listed on BSMSummit.com.

Now, for the new additions to the lineup.

I’m excited to welcome Jeff Catlin of The Ticket in Dallas to the Summit. This will be Jeff’s first Summit visit, and I appreciate him making time to share his programming wisdom with the rest of the room. Jeff will be part of a programming panel that kicks off day #2. That panel will include Jimmy Powers of 97.1 The Ticket in Detroit, Raj Sharan of Denver’s Sports Station 104.3 The Fan, and our next addition, John Mamola of WDAE. John has been at all of our events dating back to our first test event in Chicago. I’m looking forward to giving him an opportunity to offer his programming insights alongside this talented group.

Also joining the Summit lineup is Maggie Clifton, Blue Wire’s Senior Vice President of Business Development. Maggie has played a vital role in growing Blue Wire’s revenue, and I’m looking forward to having her join Barstool Sports’ SVP, Head of Sales Matt Berger, and Magellan AI’s Chief Revenue Officer John Goforth on a panel that focuses on digital monetization.

Guiding that conversation will be Guaranty Media’s Gordy Rush. The Baton Rouge Vice President and General Manager who doubles as LSU’s sideline reporter on football broadcasts is well versed in monetizing content, and understanding the opportunities and challenges broadcasters face. I’m confident those in the room charged with maximizing digital revenue for their brands will gain great value from these four professionals.

There’s much more in the works that I’m looking forward to announcing in the coming weeks. Whether you own a company, manage a cluster as a GM, lead a sales team, host or produce a podcast or radio/TV show, buy advertising, oversee a brand’s social media strategy or program a network or local outlet, there’s something for every sports media professional at the BSM Summit. I invite you to come see for yourself. To do so, visit BSMSummit.com.

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Barrett Blogs

Jimmy Powers to Receive The Mark Chernoff Award at the 2023 BSM Summit

“Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award.”

Jason Barrett

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As a former programmer turned consultant, I pay more attention than most to those who lead brands, manage talent, and create consistent success. When you look across the country at the hundreds of stations delivering sports radio content, and analyze who operates at a high level, there’s maybe ten to twenty who are changing the game, and others who are rising and hoping to become a bigger part of the conversation.

What makes this annual award special in addition to having Mark Chernoff’s name on it, is that it’s voted on by eighteen industry heavyweights. These are folks tasked with overseeing radio companies, major networks, and having exceptional track records of broadcasting success. So when they vote and an individual earns an honor, it means a little more.

If you’re in the business and follow sports radio, then you’re aware of Mark Chernoff’s accomplishments as a program director. He was one of the true architects and consistent winners, and his ability to excel as a sports radio manager has influenced and shaped many careers. Mark graciously agreed to be part of our awards ceremony a few years ago when I approached him with the idea in New York City. I’m thrilled to share that although he doesn’t attend many industry conferences on the west coast, he will be with us at the 2023 BSM Summit in Los Angeles for the ceremony.

Which brings me to this year’s winner.

It is my honor to congratulate the leader of 97.1 The Ticket in Detroit, Jimmy Powers. Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award. He follows Rick Radzik of 98.5 The Sports Hub in Boston, and Mitch Rosen of 670 The Score in Chicago. Jimmy will be in attendance at the Summit to pick up the award, and will take part in a program director panel at the show. Further details on that to be shared next week.

“It’s such a great honor not only to be mentioned in the same breath with Mark Chernoff, but to receive the ‘Mark Chernoff Award’ is really, really cool” shared 97.1 The Ticket Program Director Jimmy Powers. “With so many great program directors across the country who are deserving of this award, I truly appreciate the recognition.”

Since late 2009, Powers has led the Detroit sports radio station to unmatched local success. Brought in to build upon what was created by the late great Tom Bigby, he’s helped The Ticket become one of the format’s best examples of success. The station has consistently dominated the Male 25-54 demo, while also becoming a ratings force with Persons 12+ and Adults 25-54.

“Jimmy has done an amazing job over the years running 97.1 the Ticket,” said legendary sports radio programmer Mark Chernoff. “He knows how to work with talent, and maintain balance while managing relationships with the Lions, Tigers, Red Wings and Pistons, which is not an easy job. The ratings remain high, and the Ticket continues to be one of America’s top sports stations, which reflects the great work Jimmy has done as the station’s program director.”

In addition to delivering double digit shares, quarterly ratings wins, and presenting a star studded lineup and Michigan’s top sports franchises, The Ticket has taken home plenty of hardware too. The station has won the Marconi award for best sports station in 2016 and 2022. And now, they can add the 2023 Mark Chernoff Award to their trophy case.

“2022 was another big year for The Ticket, and many in Detroit deserve credit for the brand’s consistent success, but none more so than their exceptional brand leader, Jimmy Powers,” added BSM President Jason Barrett. “Jimmy has been a staple of consistency, guiding one of the crown jewels of sports radio, managing top personalities, important play by play partnerships, and helping the brand generate large revenues. I’m thrilled that our industry voters took notice of the fantastic work Jimmy has done and look forward to celebrating his career and accomplishments in Los Angeles this March.”

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