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CBS Sports Radio Coming to 94.1 FM in Waco

Brandon Contes

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According to the Waco Tribune, 94.1 KWBT in Waco, TX owned by Edwards Media, is flipping formats from urban contemporary music to sports talk.  Edwards Media also owns 94.5 The Beat which will continue to offer urban contemporary music, while 94.1 becomes CBS Sports Radio Central Texas.

“We’ve been waiting for this opportunity for a couple of years now,” said Rich Richardson, who will serve as the general manager for 94.1. “When this opportunity arose, our ownership group jumped on it. … But it’s been a couple or even three years in the making.”

The new CBS Sports Radio Central Texas will offer a mix of local and national programming.  Richardson will host the morning show, Go Big or Go Home from 6 – 9am each weekday followed by local broadcaster Lark Smith from 9 – 11am with Order in the Court.  The rest of the 94.1 lineup will be filled with national programming from CBS Sports Radio with Jim Rome in the midday followed by Tiki and Tierney from 2 – 5pm.

Richardson hopes to add more local programming as the station gets more established, “We want to start with these two (local) shows and build our audience, but I’d love to add in a weekend outdoors show, maybe a fitness show, things of that nature. You never know what’ll happen six months down the road.”  94.1 will broadcast local high school football and already has a deal to serve as the local affiliate for the Houston Rockets this NBA season.

For more than two decades, Waco has been served by ESPN Central Texas, the flagship for Baylor athletics and the local affiliate for the Dallas Cowboys, Texas Rangers and Houston Astros.  David Smoak, the GM of ESPN Central Texas views the addition of CBS Sports Radio Central Texas as a good thing for the market.

“No matter where I’ve worked, I’ve welcomed competition, because it can only make us, ESPN Central Texas, better,” Smoak told the Waco Tribune. “And my staff and I feel very good about we deliver to our audience and radio family each and every day. … We look forward to another sports station in the market, and we wish them the very best.”

94.1 will officially make the flip to sports on October 1st.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Radio News

670 The Score Hosts Congratulate Mike Mulligan on Award From Loyola Chicago

“They’re giving me an award for correctly picking the Super Bowl on September 8th,” Mulligan joked.

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670 The Score morning host Mike Mulligan is being awarded the Father Finnegan Memorial Award from Loyola University Chicago this weekend, and some of his colleagues congratulated him on the air Friday morning.

The award is given “in recognition of outstanding humanitarianism and service to youth through athletics”. Mulligan — a 1984 graduate of Loyola University Chicago — will receive the award Saturday during the Loyola Athletics Hall of Fame ceremony during a game against George Mason.

“Tremendous award,” co-host David Haugh said. “Proud moment for the show. Proud moment for you family.”

“They’re giving me an award for correctly picking the Super Bowl on September 8th,” Mulligan joked.

“That is fantastic,” Laurence Holmes said, while his co-host, Dan Bernstein, continued to say “wow”. “Congratulations. You shouldn’t be embarrassed. You should be proud.”

“I’m being celebrated for being old,” Mully joked.

“That’s not what that award says,” countered Holmes. “It says something completely different.”

The Mully & Haugh host eventually admitted he was appreciative of the award bestowed upon him by his alma mater.

“It’s a good thing. I’m very moved by it. Sister Jean will be there,” Mully said. “She has a book coming out with — I think — Seth Davis.”

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Sports Radio News

Colin Cowherd: Tony Romo Regressing Because He Loves Golf

“I’ve always felt like Tony Romo is one of those guys — and we all have somebody in our social circle like this — he got the golf bug. He’s had it for 15 years.

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The performance of CBS Sports NFL analyst Tony Romo has been a hot-button topic in sports media circles, especially after a widely-regarded lackluster performance during the AFC Championship Game. Colin Cowherd believes he knows why Romo has regressed.

During an episode of The Colin Cowherd Podcast, the sports radio host claimed golf is the reason behind Romo’s regression.

“Romo wants to be on the Tour. He literally wants to be on the Tour,” Cowherd said. “And what’s the first thing Aaron Rodgers does in the off-season? He goes and golfs, he loves it. Both, by the way, great golfers, especially Romo. But I’ve always felt like Tony Romo is one of those guys — and we all have somebody in our social circle like this — he got the golf bug. He’s had it for 15 years.

“Tony wants to be on the PGA Tour — but he likes the paycheck from CBS.”

Cowherd also added he hasn’t hired potential employees in the past if they told him they loved golf during the interview process, saying he has a theory that as men age they “get addicted to golf”.

“They’re on PGATour.com, they’re putting in the backyard, they’re thinking about it at work, they’re scheduling a trip to Scotland and they lose sight of their other job,” Cowherd said.

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Sports Radio News

ESPN Radio Adds Lakers Games As LeBron James Nears Scoring Record

“As of Friday, February 3, LeBron James is 63 points away from Abdul-Jabbar’s 38,387 career points.”

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The NBA’s all-time scoring record has stood for a long time. Kareem Abdul-Jabar, the current record holder, retired in 1989. LeBron James is on the verge of overtaking him though, and ESPN Radio wants to make sure it is part of history when it happens.

ESPN Radio has added two upcoming Lakers games to its schedule. The network will carry the national feeds of games on February 7 and 9. The first game is against the Oklahoma City Thunder. The second is against the Milwaukee Bucks.

Both games will be played in Los Angeles with a 9:30 PM Eastern tip. Marc Kestecher and Vince Carter will be on the call for both games.

As of Friday, February 3, LeBron James is 63 points away from Abdul-Jabbar’s 38,387 career points.

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