On August 1st, Urban One assumed control of The Team 980, two months after purchasing the station from Redskins’ owner Dan Gilbert, leading to multiple lineup changes. After more than two years co-hosting morning drive in Washington DC with former Redskins tight end Chris Cooley, Sheehan’s contract was not renewed.
With the start of the NFL season approaching and Sheehan still a free agent, the longtime DC sports radio host created his own opportunity with a podcast. The Kevin Sheehan Show is recorded daily in Tony Kornheiser’s studio at Chatter in Friendship Heights.
“It’s definitely a work in progress,” Sheehan told The Washington Post. “I put it together with the help of some good friends very quickly. I’m figuring it out. It’s like every day we fix something else. So far the reaction has been great.”
Each episode is approximately one hour long, a significant difference from the four hour show Sheehan co-hosted each day on WTEM. On his first podcast episode, Sheehan offered listeners some insight as to why he’s no longer hosting his four-hour morning show.
“The new owner preferred a different type of operation that was much more focused on low costs. Their prerogative,” he said. “It just didn’t work out for me and a few others, and there are no hard feelings at all.”
Sheehan’s podcast will have guests and segments that were familiar to his morning show on The Team 980 including former co-host of seven years, Thom Loverro. Loverro will join the program every Tuesday and Thursday.
As for his most recent co-host, Chris Cooley, Sheehan said, “I think both of us would prefer right now to be doing a morning drive radio show in this market. We would much prefer to be doing that, and if we weren’t doing that, we’d love to be doing a podcast together. But for now, for many reasons that I can’t go into, it’s not possible as of this moment.”
In addition to Sheehan and Cooley, Bram Weinstein and Scott Jackson were also removed from their daily hosting duties on The Team 980. The station’s new schedule currently consists of Al Galdi in the morning, Rick Doc Walker and Brian Mitchell in the midday, with Steve Czaban still anchoring the lineup in afternoon drive.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.