Jaime Jarrin signed an extension to remain the Spanish-language radio voice of the Los Angeles Dodgers through the 2020 season. The agreement assures the 82-year old Jarrin will serve as a Dodgers broadcaster for at least 62 seasons.
“It seems like it was just yesterday that I was at the Coliseum in 1959 and started my work with the Dodgers; the time goes so fast,” said Jarrin. “I’m still enjoying it just as much as I did 60 years ago. I love what I do, and it’s a privilege for me to be able to do it.
I have had the opportunity to work with the best of the best — ballplayers, broadcasters and staff — and I have been so fortunate throughout my career. Of course, I have to thank the Dodgers and especially my wife, Blanca, for her support and for allowing me to do what I love all these years.”
Jarrin immigrated to Los Angeles from Quito, Ecuador at the age of 19 in 1955 with baseball being just as foreign to him as his new country was. “There was no baseball in Quito at the time, none,” Jarrin told the LA Times earlier this year. “I knew nothing about it.”
Four years later Jarrin would be calling Dodger games on the radio, en route to a 60-plus year career and becoming one of the most recognizable voices in Los Angeles.
A now well-decorated broadcaster, Jarrin will become just the 12th inductee to join the Dodgers Ring of Honor. Jarrin will have his name permanently displayed on Dodger Stadium along with fellow Ring of Honor members, Pee Wee Reese, Tommy Lasorda, Duke Snider, Jim Gilliam, Don Sutton, Walter Alston, Sandy Koufax, Roy Campanella, Jackie Robinson, Don Drysdale and Vin Scully. In 1998 Jarrin was honored by the National Baseball Hall of Fame as a recipient of the Ford C. Frick Award.
“Jaime Jarrin is a Hall of Famer in every sense of the word, and the Dodgers are lucky to have had him behind the mic for the past 60 years as he’s chronicled the greatest moments in Los Angeles history with his unique storytelling and iconic style,” said Lon Rosen, Dodgers executive vice president and chief marketing officer. “We’re thrilled that Jaime is returning with this multiyear contract extension and are looking forward to celebrating him Friday night.”
Jarrin, and the Dodgers’ Spanish language radio network is heard on seven stations across the country. 1020 KTNQ in Los Angeles serves as the flagship.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.