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Sports By Brooks Tweets for First Time in 5 Years

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The @SPORTSbyBROOKS Twitter account sent out its first tweet in five years earlier today.

Sports by Brooks was one of the internet’s first successful fan blogs. In 2001, blogger Brooks Melchoir’s site featured sports and entertainment news interspersed with gossip and highly sexualized photos of models and actresses. The site spent the next decade gaining a large, dedicated following. By the end of 2012 though, the site was no longer being updated and all Sports by Brooks content was reserved for its Twitter feed.

By April of 2013, the Twitter feed was no longer focused on sports, as Sean Keeley explained at Awful Announcing.

The last time it posted about sports was around April 2013 and subsequent tweets between then and November 2013 seemed to change between conspiracy theories, software talk, and armed forces veteran appreciation.

Jeff Pearlman wrote a piece for Bleacher Report in 2016 about Sports by Brooks and Melchior’s disappearance from the public eye. He would later tweet that his editor had decided not to run the piece.


In October of that year Pearlman told Mannix that Melchior’s story is one involving some serious mental health concerns and his editor didn’t feel right about running it. Pearlman said that he never found Melchior himself, just had found out what had become of him, and he agreed that not running the piece was the right decision.

The internet, particularly sportswriters and sports fans have never lost their affinity for Sports by Brooks, as evidenced by the people tweeting about their excitement to see new content on the Twitter feed. As for what it means though, that remains to be seen. The fact that @SPORTSbyBROOKS tweeted a scene from Willy Wonka and the Chocolate factory of the titular character emerging from his factory might suggest a comeback of sorts, but even if that is the case, it remains to be seen if Melchior himself is involved or if only the brand will be revived. There is also the chance that this is just an internet hoax or hacking situation.

Sports Online

Mike Francesa: George Steinbrenner’s Idea to Put Mike and The Mad Dog On YES Network

“It was George’s idea. So give him credit for it. He wanted Mike and The Mad Dog as part of the CBS Radio contract, and we were.”

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Mike and The Mad Dog is often cited as one of, if not the, best sports radio shows of all time. The show saw an expanded reach with its partnership with the YES Network beginning in 2002. During his podcast Tuesday, Mike Francesa gave all the credit to the simulcast hitting the air on YES Network to the late Yankees owner George Steinbrenner.

“It was George Steinbrenner that came up with the idea of Mike and The Mad Dog being on the YES Network. No one else,” Francesa said.

“They came to us when they were negotiating a new radio deal with him and they said ‘Hey, we need a quick answer on this. Would you guys want to be on the YES Network every day, simulcasting? You know what Imus is doing with MSNBC? We wanna do it with you guys, but we need a very quick answer’.”

Francesa said the show airing on YES Network was a sticking point for the Yankees in negotiations with CBS Radio to continue airing the franchise’s broadcasts.

“Our first deal with them were not for a lot of money. Our later deals with them were for a very significant amount of money. But it was George’s idea. So give him credit for it. He wanted Mike and The Mad Dog as part of the CBS Radio contract, and we were. Our joining the YES Network was part of the CBS Radio contract.”

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Dave Portnoy Reveals Back-And-Forth With New York Times Reporter Who Claimed He ‘Did Not Provide Answers’

“You waited till (sic) your hit piece was done and now you just need to say you gave me a fair chance to speak even though you have no interest in the truth and your article is already written”.

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A story from The New York Times centered around “aging casino company” — Penn National Gaming — and its relationship with “degenerate gambler” — Barstool Sports founder Dave Portnoy — caught the eye of the face of the online outlet after the claim that he “didn’t provide answers”.

In the story, Steel claims “Penn and Barstool executives did not respond to repeated messages. Mr. Portnoy did not provide answers.” Portnoy brought the receipts to Twitter with a video of all of the correspondence he had with Times writer Emily Steel.

The alleged conversation takes place sporadically from May through November, with Portnoy offering to meet face-to-face with Steel for an interview that is mutually audio and video recorded, which Steel declines. She offered to meet Portnoy in New York for an audio recorded interview, which he declined, saying the interview needed to take place in Miami, because “I’m not running around to accommodate you at the 11th hour.”

He added “You waited till (sic) your hit piece was done and now you just need to say you gave me a fair chance to speak even though you have no interest in the truth and your article is already written”.

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Sports Online

Kareem Daniel Leaving Disney After Bob Iger Reassumes Role as Company CEO

“This is a time of enormous change and challenges in our industry, and our work will also focus on creating a more efficient and cost-effective structure.”

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Bob Iger is back as the CEO of Disney, and one of the first moves he made was to announce a company restructure. Part of that restructure includes the departure of Kareem Daniel, the chair of Disney Media and Entertainment Distribution (DMED).

DMED was formed under now-previous CEO Bob Chapek. The division manages Disney’s streaming services which includes ESPN+.

Daniel was considered one of those closest to Chapek. Iger announced Daniel’s departure in a memo to employees at DMED.

“It is my intention to restructure things in a way that honors and respects creativity as the heart and soul of who we are,” Iger said in the memo. “As you know, this is a time of enormous change and challenges in our industry, and our work will also focus on creating a more efficient and cost-effective structure.”

ESPN president Jimmy Pitaro will join other company leaders in coming up with a new company structure that Iger hopes “puts more decision-making back in the hands of our creative teams and rationalizes costs.”

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