DraftKings Wants to be Streaming Home of the NFL
DraftKings has certainly had an interesting history. In 2015 alone the company went from being able to print money to being declared illegal by New York state virtually overnight. Now the company has an eye on the future, with a business model that they hope includes live game coverage.
Chief Revenue Officer Matt Kalish first kicked around the idea of DraftKings carrying live games on the SportsTechie podcast in February. Now, in an interview with Yahoo’s Daniel Roberts, DraftKings CEO Jason Robins says the company doesn’t want to stream just any live games. It wants to stream NFL games. He says the legalization of sports betting makes a partnership that would allow users to watch games in the same place they lay their wagers make sense.
I don’t think this is rocket science: I think media and betting will converge. There are so many synergies. The natural market forces should make media and sports betting converge. There are other blocking factors that could get in the way, but if you just left it up to market forces, that is what would happen.
Joe Lucia of Awful Announcing says there is one broadcast package that is an obvious fit for DraftKings. He says the company should pounce if the NFL really does intend to take the NFL Sunday Ticket package to the open market in 2019.
Think about it – the Sunday Ticket package on DirecTV is becoming something of a burden for the company and is losing relevance. The NFL might be opting out of their DirecTV contract next year and could take it to the open market. Imagine how perfect Sunday Ticket could be integrated online with DraftKings – video links next to your lineup for each player’s game. A mosaic screen with all of your players’ games included. Alerts and highlights when your players score points. It would be absolutely perfect for the daily fantasy fanatic.
While it would make logical sense, would it make financial sense? DirecTV paid a reported $1.5 billion for NFL Sunday Ticket in its last contract. Are enough people playing daily fantasy sports to cover that bill? Even if DraftKings was content to carry just one game per week, Amazon doled out $65 million for its Thursday night package. Are enough people playing daily fantasy sports to cover that considerably smaller bill?
DraftKings is starting much smaller in their streaming efforts. The company will begin streaming European basketball games this season.
Blue Wire Adding Podcasts Cut During SB Nation Downsizing
Blue Wire has announced it is adding three NBA podcasts that were cut during a downsizing by Vox Media that hit SB Nation earlier this year.
Lakers Lounge, hosted by Anthony Irwin, Green With Envy, hosted by Will Weir, Greg Maneikis, and Adam Taylor, and Pod Maverick with Kirk Henderson are all being revived with Blue Wire.
“We’ve built Blue Wire around being able to identify exceptional talent hitting the podcast free agency market,” said Blue Wire CEO Kevin Jones. “We were thrilled to act quickly and provide a new home for three standout local NBA podcasts.”
“I’ve known Kevin for years and we’ve often spoken about working together,” Irwin said. “I couldn’t possibly be more excited to add to all the great work Blue Wire has become known for as we finally see years of conversations become a fruitful partnership.”
The former SB Nation programs that follow the Los Angeles Lakers, Boston Celtics, and Dallas Mavericks, respectively, were able to negotiate the ownership of their podcasts with Vox, allowing them to bring their former feeds with them to Blue Wire.
The addition of the three podcasts adds to the company’s growing list of NBA shows. Currently, Blue Wire hosts Road Trippin’ with Richard Jefferson and Channing Frye, and No Chill with Gilbert Arenas, among others.
Rob Parker Bringing MLBBro.com Podcast To iHeartRadio
“I’m thrilled to be a part of this groundbreaking project – this sound has never been heard before in connection with Major League Baseball.”
Rob Parker loves Major League Baseball and he is expanding his reach in the sport. His site MLBBro.com is taking another step forward just weeks after announcing a partnership with the league to provide coverage of minority players from the past and present.
He will add a podcast to the brand’s portfolio. The MLBBro Show Podcast – The Mixtape will join the iHeartRadio podcast lineup. While Parker oversees the brand, the show will be led by MLBbro.com’s Vice President of Operations JR Gamble.
Gamble brings more than two decades of experience covering the league to the show. The first episode drops right after Opening Day on March 31.
“I’m thrilled to be a part of this groundbreaking project – this sound has never been heard before in connection with Major League Baseball,” said Parker, who has been a Baseball Writers’ Association of America (BBWAA) member since 1990.
“It’s baseball coverage with hot sauce, loud and proud and in living color. Get on board from day one!”
What Implications Would TikTok Ban Have on Sports Media & Business?
“Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support.”
If TikTok is banned in the United States, a very realistic possibility, the ad market around sports and sports media stands to take a significant hit. Front Office Sports took a look at the companies that used the social video platform to advertise to sports audiences in 2022 and 2023.
Among the advertisers making major investments in TikTok was Degree, whose March Madness advertising campaign includes an ad that is exclusive to TikTok and stars Giannis Antetokounmpo. For the Super Bowl, T-Mobile supplemented its FOX ad buy with a TikTok campaign, while State Farm chose to skip the network broadcast of the game and spend all of its advertising with the digital platform.
It’s not only advertisers. Leagues and networks factor TikTok prominently into reaching younger audiences. The WWE, FIFA and the NBA all saw significant growth in their audiences on the app last year. On top of that, FOX and ESPN both have taken advertising money from TikTok in the past for postseason baseball and college football broadcasts respectively.
Prominent Democrats have spoken out against banning TikTok in the United States, but the effort has bipartisan support. The Biden administration and other lawmakers have voiced concern about the security threat the Chinese government’s involvement with the app poses to Americans and their personal data.
The appeal of TikTok for networks and advertisers is easy to see. Between 2021 and 2022, no social media platform showed more growth for engagement from sports fans. TikTok’s sports audience jumped 65% in that timeframe. Facebook saw 22% growth and for Twitter, it was just 8%.