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ARod Launches Podcast With Barstool

Brandon Contes

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Already having prominent roles with Fox and ESPN there is no shortage of Alex Rodriguez in the media, but the former superstar baseball player will now add one more outlet to his resume by joining Barstool Sports.

A-Rod will partner with Dan Katz, better known by Barstool fans as “Big Cat,” to create a new seven-part podcast series called The Corp.  The pairing stems from A-Rod’s appearances on the popular Barstool podcast Pardon My Take, which Katz co-hosts.

“The chemistry between Alex and Dan was very strong, and fan reaction was overwhelming. As a result, we created a running joke about Dan working for A-Rod Corp. It became a meme, and a fan favorite joke for Barstool Sports fans. I talked to Alex about, ‘Hey, is there something here?’” Barstool CEO Erika Nardini told the New York Post.

The Corp will focus on business success and failures offering a guest list featuring Kobe Bryant, Shark Tank’s Barbara Corcoran, Mike Francesa from WFAN, 76ers co-owner Michael Rubin, Starwood Hotel founder Barry Sternlicht and social media expert Gary Vaynerchuk.

“All of our guests had one thing in common: they all had miserable falls,” A-Rod told Yahoo. “And they all had the ability to get back up, dust off, and redefine themselves. That jumped off the page to me, and how much they own their failures. And I speak a lot about my situation and my comeback.”

The Corp will launch Thursday, releasing all seven episodes of the series at once.  “I wanted to do something different, because I think there’s a little bit of saturation and exhaustion in podcasts,” Katz told Yahoo regarding Barstool’s decision to release the podcast similarly to a Netflix series.

“So instead of constantly promoting a new episode every week, this is all there at once, you can binge-listen to it. And they’re evergreen — this is something you could listen to in a year from now. I also wanted it to be different from PMT, because I won’t beat around the bush, PMT is my passion and my love and what I wake up excited to do every day. This way it doesn’t feel like it’s taking away from my bread and butter.”

The addition of The Corp means Barstool now carries 25 podcasts on its growing platform.  For the consumers that quickly binge the seven-episode series, Katz and Nardini have already planned a second season of the podcast with A-Rod.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

 

Sports Online

Vox Media Layoffs Hit SB Nation Hard

“Not only are many writers and podcasters out, Awful Announcing reports that SB Nation’s coverage of hockey and soccer have taken major hits.”

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More layoffs hit Vox Media on Friday. The company laid off 7% of its workforce. That amounted to nearly 130 employees. A number of SB Nation employees took to social media to announce they were victims of the cuts.

Not only are many writers and podcasters out, but Awful Announcing also reports that SB Nation’s coverage of hockey and soccer has taken major hits. Entire team sites have been gutted and/or shut down.

The Twitter account for Massive Report, an SB Nation blog covering the Columbus Crew, reports that the site is no longer hosting any MLS team blogs.

Jim Bankoff, CEO of Vox Media, told staffers that the publishing industry is facing a “challenging economic environment”. The cuts are being made to adjust to those realities.

Vox Media’s union addressed the layoffs in a tweet. The organization says it is “furious at the way the company has approached these layoffs, and are currently discussing how to best serve those who just lost their jobs.”

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Sports Online

TikTok Testing Podcast Feature

“It also isn’t clear how podcasters would be able to take advantage of TikTok’s reach with their current shows.”

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TikTok wants in on podcasting. According to Business Insider, the app is going about things very differently from competitors in the social media space.

Facebook and Twitter failed to gain traction by adding traditional podcasts to their platforms. TikTok is testing a feature that would allow users to experience content on the app as audio-only.

Video is at the core of TikTok’s appeal. It is hard to see how offering the content in an audio-only mode appeals to the average user. It also isn’t clear how podcasters would be able to take advantage of TikTok’s reach with their current shows.

Every iteration of media struggles with attracting a younger audience. If podcasters can crack the code, TikTok could be what opens up a whole new audience to them. While more than a third of Americans use TikTok, an Edison Research study found that 61% of Americans between the ages of 12 and 34 use the app regularly.

While many sports entities have relationships with TikTok, what they currently put on the app isn’t necessarily designed to be consumed as audio only. If TikTok podcasts catch on, it could open up a whole new world of content creation for sports brands.

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Sports Online

Barstool Says Bussin With The Boys Podcast Banned From Radio Row

“According to rankings from Chartable, Bussin With The Boys is the 4th most-listened-to football podcast in the country.”

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The long-running feud between Barstool Sports founder Dave Portnoy and NFL Commissioner Roger Goodell continues and it sounds like Glendale, Arizona is becoming ground zero for their companies’ latest standoff.

According to a tweet and subsequent blog post from Portnoy, Bussin With The Boys — a podcast hosted by NFL players Taylor Lewan and Will Compton — has been barred from entering Radio Row during Super Bowl week.

In a tweet, Compton — who has previously claimed he was kept out of the league in 2022 because of his association with Barstool Sports — purported to show a message from an NFL official that claimed “We credential current players but if this person has a contract with Barstool then we won’t be able to accommodate”.

Portnoy has been removed — sometimes forcibly — from NFL events over the course of the past few seasons. Barstool Sports led a large protest at Gillette Stadium during the 2017 season opener after the “Deflategate” scandal. The company also manufactured 70,000 towels with an image of Goodell with a bright red ball nose to insinuate that he is a clown.

Goodell has previously claimed – under oath – that he is not aware of a ban of Portnoy, even though Portnoy and members of the Barstool Sports staff have been removed from league events and have even been arrested at league headquarters during a protest.

According to rankings from Chartable, Bussin With The Boys is the 4th most-listened-to football podcast in the country, trailing only Pardon My Take, New Heights with Jason and Travis Kelce, and The Herd with Colin Cowherd. It is the ninth most popular sports podcast according to those same rankings.

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