Following his first season participating on the Philadelphia Phillies Radio Network, the club announced they will expand the role of analyst Kevin Frandsen, having him broadcast 81 games in 2019.
In his second season on the Phillies broadcast, Frandsen, will again partner with play-by-play voice Scott Franzke in the booth. Larry Anderson will fill the color commentator role for the remaining 81 games of the 2019 season, his 13th year on Phillies radio.
“My family and I are beyond excited that the Phillies chose me to be part of a team with Scott and Larry,” Frandsen said. “I have such an admiration for them both, and to have the opportunity to continue to broadcast Phillies games is very special.”
Last season, after Anderson announced his decision to take a reduced role on the Phillies Radio Network, Frandsen worked select road games in the booth, splitting 81 games with Kevin Stocker and Kevin Jordan. The Phillies decided to move forward with Frandsen, electing not to bring Stocker and Jordan back in 2019.
“Kevin [Frandsen] demonstrated during the 2018 season that he brings the perfect blend of enthusiasm and knowledge for our listeners,” Phillies executive vice president David Buck said. “In addition, he has a great rapport with Scott Franzke. We look forward to his continued contributions in 2019 and beyond.”
Frandsen played nine seasons in Major League Baseball, spending two of those with the Phillies in 2012 and 2013. The 36-year old San Jose native also hosts weeknights from 7 – 10pm with Drew Hoffar on San Francisco’s KNBR, a role Frandsen will continue even with his expanded slate of games on the Phillies Radio Network.
“We are thrilled for Kevin as he’s been working toward this goal since retiring as a player. It’s a great opportunity for him as there are only a select few announcer roles within Major League Baseball. We’re also happy this opportunity allows for Kevin to stay in the Bay Area and continue in his role on KNBR,” station Program Director, Jeremiah Crowe told BSM when reached for comment.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.