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Grant Napear Has Done Everything He Wants To

“Learn the business. Learn the craft. Get as much experience as you can and work your way up the ladder.”

Brian Noe

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One of the easiest things in life is to detect whether somebody has passion for what they do or not. The passion that Grant Napear has for sports broadcasting and sports in general is more than obvious. One of the greatest compliments I can pay Grant is that he has the unique ability to get the audience to care more. I truly believe that the passion he always displays has a direct effect on the audience being more passionate about sports themselves.

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Grant has enjoyed a great deal of success throughout his career. He became the TV announcer for Sacramento Kings basketball games back in 1988. The story he shares about breaking the good news to his dad is second to none. The greatest moment in Grant’s life is a special tale that reveals how his love for sports is intertwined with the deep love he still has for his late father.

As the host of The Grant Napear Show on KHTK Sports 1140 in Sacramento, it might come as a surprise that Grant’s favorite moment in sports radio doesn’t actually involve anything that has to do with sports. Grant also unveils whether he would give up sports radio or play-by-play if necessary, and he details his unique approach to delicate topics that is definitely worth your time reading below. Enjoy.

Brian Noe: Start from the beginning. What was your first break in sports broadcasting?

Grant Napier: My first break was my dad — we grew up on Long Island about 30 miles from New York City right on the Nassau/Suffolk community border. I was very fortunate to have a radio station in my high school. I had a little bit of broadcast work before I even went to college, but my first real, true break was my dad’s mixed doubles tennis partner — her husband owned what back then was the Mizlou Sports Network. The Mizlou Sports Network was basically ESPN before ESPN.

They did a lot of bowl games. The guy that owned that network — his name is Vic Piano. He had always told my dad, “Hey, if there’s anything we can ever do for Grant, let me know.” I went to college at Bowling Green and was doing Bowling Green football. After I graduated, I was working at a radio station in Bowling Green and Bowling Green made it to the California Bowl. They were playing Fresno State. Mizlou Sports Network was doing the game.

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I called Vic Piano. He gave me the name and the number of the executive producer — his name was Bill Schwing. I went out on a Friday night before the game to their production meeting. I’m sitting in this room with the staff that’s doing the game and the producer and the director. At the end of the meeting, Bill Schwing goes, “Now, I’m sorry. What are you here for again?” I said, “Well, I’m Grant Napear.” He goes, “Oh yeah, that’s right. Okay, now what is it that you want to do?” I said, “Well, I don’t know. I’m just here to see if there is anything at all that is available.” He said, “Well, you know, this is national TV. I can’t let you just go on TV. We do need someone to do the halftime show. I can’t just let you on.”

He said, “I’ll tell you what, show up at the stadium tomorrow three hours before the game and I’ll give you an audition.” They had a lot of technical problems that late afternoon and they never gave me an audition. So, I’m sitting in the broadcast booth. It is about seven minutes before the half. I asked the stage manager, “Can you please find out if I’m doing the halftime or not?” I really need to prepare something. 

With four minutes left to go in the first half, she gets back to me and she goes, “Yes, you’re going to be doing the halftime. You’re going to interview the commissioner of the conference and then you’re just going to do some stats and some highlights.” Now, I had never been on television before. Okay? I have never been on TV, but I had been practicing my whole life to be on TV. Even beginning at age 10 and 11, practicing and making believe I was on TV.

I did the halftime segment. At the end of the game, I’m walking out of the stadium and Bill Schwing comes out of the TV truck and he sees me. He goes, “Grant! Oh my God, you have no idea how nervous we were all in the truck when you came on. But you did a great job and good luck in your career.” I got back to Bowling Green, which is 20 minutes south of Toledo. The ABC station up there is Channel 24 in Toledo. The sports director’s name is Jim Tichy.

I had known Jim because I had done Bowling Green hockey, Bowling Green basketball, and I used to see Jim around. We knew each other. Not well, but we knew each other. He comes up to me and he says, “Grant, I didn’t know you did TV.” I said, “I didn’t know I did TV either.” He said, “Listen, I have six weeks vacation this summer and a weekend sports anchor is filling in for me. We need someone to fill in on weekends. Would you be interested in coming up and doing an audition?”

I went up on June 18th of 1982. The reason why I remember the date is it was my birthday. I did an audition. They hired me to fill in on the weekends at $5 an hour. During that time my radio station in Bowling Green had been sold and it was turning in to a Spanish format, so I moved back home to New York.

Mike Reghi, who ended up doing the Cleveland Cavaliers for many, many years — he’s done a lot of work for ESPN — he was the weekend sports director. I’m not kidding you, Brian, he would call me on a Thursday night and go, “Grant, I’m not working this weekend. Can you work?” I’d go, “Absolutely.” I would get in my car and I would drive 10 hours, over 500 miles, and I would do a five-minute sportscast on Saturday. I would do a five-minute sportscast on Sunday. And I would drive back home. I did that for about eight or nine months until I could get a good tape. Then, I just sent it out everywhere and that’s how I really got the TV portion of my career started.

Noe: What’s something that you remember most while doing that fill-in work early on?

GN: You know what was interesting? I had never been in a TV studio before. I’ll never forget this. The news director comes up to me and he goes, “Just write a couple of scripts out.” I wrote a couple of scripts and I go into the studio and the teleprompter was run by the anchors at this particular ABC station. It was like a sewing machine. There was a foot pedal under the desk and you had to tap your foot to move the teleprompter.

I did the sportscast and the news director goes, “Okay, do you want to do it again, or are you okay with that?” My response was, “Well, you only get a chance to do it once when you’re doing it for real, right?” He says, “That’s correct.” I said, “No, I’m good with it.” They ended up, right after that, hiring me to fill in at the ABC affiliate in Toledo. That’s how I really got my start.

I learned how to shoot a camera. I would go out and shoot highlights of the Toledo Mud Hens. I would go up to the Tiger games. There were all kinds of things in that area. I would edit my own stuff and I would put together my sportscast. I did that until I could get a resume tape. That’s how I really ended up getting my first full-time job was by getting the experience on the air to get a resume tape together.

Noe: I just thought of Howie Long, who won a Super Bowl right away with the Raiders, and some other players who had immediate success at the beginning of their careers. It’s not as if you took early success for granted, but did you appreciate it more down the road when you got a few breaks early on when it just doesn’t work out the same way for some other people?

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GN: Yeah, you know, it’s interesting you say that. Was that a break? Yes, but I was very fortunate. I knew what I wanted to do when I was in third and fourth grade. I started doing play-by-play when I was in grade school. I was blessed to grow up listening to Marv Albert doing the Rangers and the Knicks games. In junior high school, whenever we had a class assembly that would run short, they would start chanting my name out. I would have to go on the stage and do a mock play-by-play of a Knicks or a Rangers game. I put commercials in and everything. I was doing play-by-play for many, many years before I even had a chance to do it on the air.

That evolved in to doing Bowling Green hockey and some basketball and football on the campus station before I got an internship where I was doing everything. I was driving literally 10 hours for $5 an hour. Then when I finally got a job in Decatur, Illinois as a “full-time” job, I made $12,300. I was the weekend sports anchor and during the week I was a news photographer because they didn’t have the budget to go full sports. 

I worked my way up to being a sports reporter. I really, truly feel like I paid my dues. Did I get a break? Yes, but here’s the other part of that. I always tell students this; did I get a break? Yeah, I did get a break, but I was ready for it. I took advantage of it.

I always tell students when I speak at high schools and colleges — I really believe that people in this industry, if you look hard enough, you will get that one opportunity. But when you get that opportunity, you have to make sure that you are ready for it and that you hit a home run. Because if you don’t, you may never get that opportunity again.

In one sense, I got a break. But in another sense, I had been working my whole life for it. I worked for very little wages. I really feel like I paid my dues so that when I really got into the position that I’m in now at a relatively early age — I started doing the Kings when I was 28 — I felt at that point like wow, I really earned my way to that spot. I didn’t feel like I was ever given anything. I don’t feel like I was ever handed anything. I felt like I was ready for it, prepared, and I feel like I’ve paid my dues.

Noe:
Absolutely. Oh, I don’t want to make it sound like you were born with a silver sports broadcasting spoon or anything like that. (laughs)

GN: I wanted to paint a picture for you because I know you talk to people in this industry all the time. If you talk to 50 different people, you’ll get 50 different stories of how people got into this business. With the exception of maybe a Jim Lampley and a Bob Costas — and even Bob started doing minor league hockey — but very, very, very, very few people go from college into the “big time” in this business.

You have to start off in a small town. Warner Wolf, who was a long-time sports anchor in Washington D.C. and New York City for CBS — he also did Monday Night Baseball for a while. He was a phenomenally popular figure in New York. He wrote a book. I’ll never forget this part of the book because I always used to read this when I used to talk to schools. In this book he said, “You know how some people say start at the top? I say don’t even think about starting at the top. You need to get a job in a small town on the radio at six in the morning when nobody’s listening.” He went on and on.

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You know what? I did that. My first full-time job right out of college, I was working at a commercial station in Bowling Green, Ohio. I was the morning DJ. I was the account executive. I was also the sports director. During the morning — this is no exaggeration — three times a week I used to have to read the funeral report brought to you by Klotz Flowers on East Wooster Street. Like I still remember the name of the flower company and the street it was on. That was part of my job in the mornings.

Warner Wolf was so right about that. You have to learn this business by doing it. You have to be able to work in a market where if you make a mistake, nobody’s going to kill you for it. It takes a while to hone your skill and get experience. If you work in a small market they understand that you’re going to make mistakes. They understand that you’re up and coming. You can’t go from college to let’s say a network or a big time and make a mistake and hold on to your job. It doesn’t work like that. I’ve always believed that you start small in this business. Learn the business. Learn the craft. Get as much experience as you can and work your way up the ladder.

Noe: It’s been well chronicled how Patrick Mahomes attributes some of his play-making ability to playing baseball. When you’ve done hockey play-by-play and other things in sports broadcasting, how much has that helped your NBA play-by-play?

GN: It’s helped it out a lot. I played lacrosse all my life. I played lacrosse in college. I had to mix in working at the campus radio station with playing a Division I sport. I had to learn how to budget my time and everything, but I’ve always felt this — if you can do hockey, you can do anything.

The only sport I’ve never tried is baseball. I honestly don’t think it fits in with my personality. Do I think I could do baseball? Yeah, I think I probably could, but baseball is more about telling stories. It’s more about what happens in between pitches. That would be more challenging for me because I’m more of a New York Type A persoality with rapid-fire. Hockey is perfect for me.

My dream was always to announce in the NHL and I got my dream in 1995. I filled in doing some Sharks games on TV. I’ve crossed that off my bucket list, but I’ve always felt that if you can do hockey you can do anything. That type of experience of doing a fast-paced game and having to be on top of it has helped me out immensely throughout my career.

Noe: What was that moment like for you when you initially got the nod to call Sacramento Kings games on TV?

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GN: Well, the greatest moment ever in my life, and I’m 59, was calling my father and telling him that, “Dad, I am the new TV announcer for the Sacramento Kings.” My dad started taking me to New York Giant football games when I was three years old. We went to games every Sunday. We had season tickets for the Giants and the Jets. I was at an NFL game every single Sunday of my entire childhood.

I loved the Giants and I hated the Jets. The season ticket holders at Shea Stadium didn’t like me because one week I’d be rooting for the Bills, two weeks later I’d be rooting for the Patriots, then I’d be rooting for the Colts. They couldn’t stand me because I hated the Jets.

My sports background is 100 percent from my father. We’d be at college games. We’d be at Ranger games. It was just part of my upbringing. The moment that I found out I was going to be doing the Kings on television in 1988, the thing that I will always remember until I’m no longer breathing was the phone call that I had with my dad. That was probably the most special moment I’ve ever had in my life.

Noe: Do you remember what he said to you?

GN: He broke down on the phone. We both did. It was like a dream. For us to share that moment and to experience that together with all of the games that we had been at and our love for sports and everything else — I lost my dad 10 years ago at age 82. He had a full life.

I’ll tell you a quick story. My dad passed away three hours before I did a Kings-Spurs game on November 2nd in 2007. My brother called me at 4 o’clock and the game was at 7 o’clock. He says, “Dad died.” My dad was in good health. He was still driving. He was still active in his church. But anyway, to make a long story short, they found my father on the couch with ESPN on. We were playing the Spurs that night and my dad had always told me, “Hey listen, if anything ever happens to me, don’t worry about it. Go do the games. Don’t worry about missing a game.”

I did the game as hard as that was. We only scored 29 points in the first half. At my dad’s memorial service a month later I told the story. I said I’m just really happy that they found my dad before the game because if they had found my dad after that game, I would have always had the guilt over the fact that the Sacramento Kings killed my father.

He watched every game that I did. He watched every single game. I was like, okay gosh, that would have been the worst thing in the world to have my brother call me and say, “They found dad sitting with the Kings game on and the Kings poor performance in the first half killed him.” (laughs) But that relationship, I’m sure everyone has their own stories, but that was something that was [special] – and with League Pass it was great because my dad could watch every game that I did.

Noe: I appreciate that story. If you look at sports TV, sports radio, and play-by-play — what are the similarities that aren’t obvious, and the differences that don’t stand out either?

GN: The similarities, to me, are knowledge. I would think this is true in any walk of life. When I’m doing my radio show, I have to know everything. I’m blessed to fill in for Jim Rome a lot. That’s a whole different animal because you get calls from all over North America and you have to really know everything.

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My love may not be let’s say college basketball. I like college basketball, but I don’t really get a chance to follow it as closely as I want for obvious reasons. If I’m going to do a national radio show, you have to have the knowledge. When I’m doing an NBA game at night, I’ve got to know not only my team, which I know because I’m watching them every night, but you really have to know everything about the other team.

To me knowledge, homework, and preparation — that’s the one constant between everything. I don’t know if people understand. A Joe Buck who was doing the World Series and doing an NFL game on a Thursday, or a Jim Nantz who goes from doing the Final Four to the Masters to whatever — you just always have to be reading. You can’t take any days off in this business. You don’t want to go on vacation. I’m still monitoring everything that’s going on in the sports world. You don’t really get away from it.

They are completely separate jobs and I don’t know if there are a lot of fans that understand that. What I do on the radio every day is 100 percent different than what I do when I’m doing a Kings game two hours later. I’m opinionated on the radio. I have to present that medium completely different than when I’m doing a basketball game. When I’m doing a basketball game, my job is not to be opinionated. My job is to describe the action and to guide my analyst in and out of certain areas that I think are important. 

People think it’s kind of the same job. It’s not the same job and there is a very, very fine line that I do have to walk and I’m sure the other broadcasters in the country like a Michael Kay — who I have the unbelievably utmost respect for — as the TV voice of the Yankees and having a high profile radio job in New York. He can’t duck questions. He can’t, on his radio show, not be opinionated even if it’s critical of the Yankees. But there is a fine line that you have to walk. That is probably the most difficult part of doing a radio talk show in a market and being the professional team’s play-by-play announcer.

Noe: The NBA game moves fast. Hockey especially moves so fast as a play-by-play guy. Does it ever feel like sports radio moves slower for you because of your play-by-play background?

GN: Yeah, sports radio to me is like molasses compared to doing play-by-play. I’ve done NBA play-by-play on radio and I’ve done it on TV. Play-by-play on TV is not really that quick. Marv Albert told me this a long, long time ago — a good TV announcer is judged more by what he doesn’t say than by what he does say. You have to be really in tune, particularly when you’re doing games at home, with what the crowd is doing. On big moments you really need to lay out, but when you’re on the road and your team has a big moment you don’t lay out because the crowd is bad. Then you can talk over it.

There is a fine art. It’s very, very challenging at times. In radio play-by-play you are the eyes and ears of the listener. Everything has to be super descriptive. I love play-by-play because it’s all spontaneous. You really don’t know what’s going to happen from second to second. Whereas on the radio show it’s a little bit more formatted.

For instance, if I’m on the radio and we’re talking about the Chiefs and the Chargers, well there’s really not a lot of spontaneity there because I already know. I watched the game and there’s nothing I’m going to be asked that I don’t know the answer to. Not to sound egotistical, but people that watched the game know. They watched the game. But when I do the Kings and Warriors game, I have no idea what’s going to happen.

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I did the Kings-Warriors game a couple of years ago when Klay Thompson scored 37 points in the third quarter. That was probably in my 31 years of doing basketball the most amazing thing I’ve ever seen. I didn’t walk into the building that night thinking I was going to see the greatest individual accomplishment in the history of the game. That’s what I love about play-by-play — the spontaneity of it. It’s totally different. It’s completely separate than doing the radio show.

Noe: I think the Warriors dominance is a mixture of good and bad for the NBA and sports broadcasting in general.  Do you think the Warriors are more on the good side or more on the bad side for what you do as the Kings TV announcer and also as a sports radio host?

GN: I’ll tell you what I think is bad about it. I think it’s bad when a league begins their season, it’s game one of 82, and just about every single person in the country knows who’s going to win the championship barring injury. I don’t think that’s good for the NBA and yet their TV ratings are through the roof. Their money is through the roof. The attendance keeps on going up, but I don’t think that’s good.

Whereas in the NFL in Week 1, look at Philadelphia last year. Nobody had them winning the Super Bowl and they won the Super Bowl. That doesn’t happen in the NBA. Look at baseball. Who had the Oakland A’s winning 97 games and going to the playoffs? It happens in baseball. In hockey, who had the Vegas Golden Knights going and playing in the Stanley Cup Final as an expansion team? That could never ever, ever, ever happen in the NBA. That part of it I think is bad.

I don’t think it’s good for a league when you have legitimately two, maybe three teams that can win a championship out of 30. What do you say to the other markets like Sacramento? Well, we’re different because it’s the only show in town and the team has been so bad for so long and now they look good. The fans here aren’t expecting a championship this year. The excitement is as good as it’s been in over a decade. In this particular market it’s not a big deal.

To me, it’s different when you work in a Portland or a Sacramento where it’s the only show in town. Let me take you to a market that has three other sports.

If you’re in Denver, the Nuggets are relevant this year. When the Nuggets in the past few years weren’t relevant and you have the Avs, people talk about the Denver Broncos 365 days a year — what’s it like for them when they know that their team has no chance of competing because they already know who’s going to win the championship? I think a lot depends on which market you work in.

Noe: What would you say is your very favorite moment broadcasting the Kings and your very favorite moment broadcasting a sports radio show?

GN: My favorite moment broadcasting the Kings was Game 3 of the ‘95-‘96 season when the Kings had their first playoff game at Arco Arena. I’ve been blessed to go to the Super Bowl, the World Series, and the Stanley Cup Final. I’ve been everywhere and I’ve never, ever experienced a crowd response when the Kings ran out onto the court for their warm-ups against the Sonics in Game 3 with the series tied 1-1. That was truly a moment — not moment, moments — that I’ll never forget. I’ve never experienced a crowd response like that ever.

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I’ve had a lot of other tremendous moments — some good, some not bad. I was doing the radio call on Robert Horry’s Game 4 shot, which tied the series at 2-2. That was probably the most difficult, hardest thing to digest because the Kings would have gone up three games to one and in all likelihood would have won the series.

As far as my favorite sports moment on the radio — you may find this to be kind of an odd answer, but it doesn’t have anything to do with sports. We were broadcasting on remote after 9/11. I’ll never forget being on the air after 9/11 where you didn’t even think about talking about sports, nor did you even contemplate talking about sports. I’ll never forget every day being out in a parking lot of a shopping center with fireman and literally having people just stop and put money in boots.

Just kind of getting together with people and strangers that you didn’t even know. Just getting through the horrific scene of Washington and New York and Pennsylvania — the bond that our country showed during that time. That week to two weeks on the radio was — when I say it’s my favorite time — I say it’s my most memorable time because our country came together and we were going to do anything that we could for our fellow neighbor, and our neighbors in New York and Washington.

We just went through it here with the Camp Fire and the tragedy in Paradise. This is our neck of the woods. Again, we didn’t even talk about sports for a couple of days. We were talking with victims that had nothing. They had lost their houses. They had lost their jobs. They lost everything and we were all trying to help. What do you need? Can we get up there and give you a blanket? Do you need a tent? Do you need boots?

I had someone call my show who wore a size 17 and they were walking around with nothing. I called the Kings to see if anyone wore a size 17. Kosta Koufos did and so I got some sneakers and I gave them to this individual because they didn’t have anything. Those are the moments. I always say the power of radio. When there’s tragedy and you have a microphone in front of your face, you don’t really realize how many people that you can help. Those are my favorite most memorable moments in all my years of doing radio. It has nothing to do with sports. It has to do with helping out your neighbor and making someone feel good. Giving someone hope. Those are my favorite moments on the radio.

Noe: Building off of that, the times when sports radio gets pretty contentious — if there is a topic about anthem protests or something like that — that’s the other side of the spectrum based on what you were just talking about. Do you think that more times than not sports radio unifies people or divides them?

GN: I think it divides them. I have a really simple philosophy. It’s a very sad philosophy, but I deal in reality. I’m a straight shooter. I don’t talk about that on my radio show. I don’t talk about sex on my show. I don’t talk about race on my show. And I don’t talk about political / social issues on my show. The reason for that is if I do, no matter what I say, it’s going to be misconstrued. I’m going to be labeled either a racist. I’m going to be labeled a bigot. I’m going to be labeled this. I’m going to be labeled that.

I honestly believe in my heart that there are certain issues that you have a no-win situation. I unfortunately cannot talk about those things. You talk about the anthem protest in the NFL. It’s very simple. This is a sports show. I’m doing a sports show. If you want to talk about Colin Kaepernick and you want to talk about kneeling, there are many other stations on the dial. Turn the dial. I’m not talking about that.

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It’s sad that we live in a society where you can’t give an opinion without being labeled a derogatory term. So, I stay away from that. I wish I didn’t have to stay away from that because I’m like anyone else — I have an opinion on it, but if my opinion is not popular or my opinion is deemed to have a certain bias, then all of a sudden I’m Grant Napear that has a label attached to him. I don’t want a label attached to me unfairly.

I do a lot of things in our community for at-need students. I spent a lot of my free time on my foundation. I am very proud of that. I don’t even like to go on the radio and have to back up when someone calls me this or calls me that. I’ll give you an example. I made a comment about a year-and-a-half ago about this issue. Someone was calling up and criticizing me and I said, “Okay, I heard what you had to say. Let me ask you a question. What have you done to help out the situation? You have a very strong opinion about this. What are you doing to make your community better?”

There was a pause. They go, “Well, what are you doing?” I said, “Well, I have a foundation. I’ve sent over 60 at-need high school students to college. I mentor the students and we pay for a five-year state funded education.” I said, “So, what have you done? I told you what I’ve done in the community that I live in. What have you done?”

The thing that bothers me more than anything in the world is when people call up and criticize a talk show host’s opinion about delicate issues that I try to stay away from, and I do stay away from, and I ask a very simple question, “You have a very strong opinion Joe, John, Debbie. What have you done?” And they don’t have an answer. I hate people that call up and complain about the issues that are facing our country today and yet they don’t do anything about it other than just call up and bitch on the phone. I don’t want to have a conversation with a person like that. If you feel that strongly, go out and do something about it.

Noe: I hear you. What about Grant’s Rant when you rant about everyday things that irritate you. When it’s way less serious, do you enjoy ranting about obscure things that get under your skin?

GN: Yeah, you know what, at the end of the day what I do on the radio is entertainment. If you’re a talk show host, you really are there to entertain. You’re there to get people to listen through the commercial break and come back and listen again. I’ve enjoyed doing the rants because I think it’s tongue-in-cheek. A lot of it is me trying to identify with the person listening.

I did a rant about an airplane. I had an obese individual sitting next to me on a red-eye to New York. I went off for about 10 minutes. It got the most amazing response. Of course you’re always going to get the obese person who calls up and says that I’m prejudiced against fat people. Again, you can’t win. No matter what you do. No matter what you say. You’re always going to offend a certain group of people. 

Unfortunately, our entire society has changed that way. What I could say five years ago or 10 years ago, I can’t say now. Everyone is so damn sensitive that when you’re on the radio, I really believe this; I have a responsibility to gauge where our society is at. Right now our society is ultra, ultra sensitive. If you’re a Democrat, they are going to have an opinion of you. If you’re a Republican, they’re going to have an opinion of you. I don’t tell people which way I vote. I don’t talk about the president. I don’t talk about that because you know what? People are going to form biases about you and I am not a news talk show host. I’m not Rush Limbaugh. I’m Grant Napear — a sports talk show host

My mantra is really simple. I talk about sports and if you want something else, you have the freedom to turn the dial. I’ll give you another example. The protests in Sacramento, are you familiar with those last year?

Noe: Yes, actually I am. Yeah.

GN: They didn’t let the fans into the arena and they still played the game. I’m the TV announcer for the Kings now, right? I started off my show the next day and I said, “You know what? I know that everybody wants to hear my opinion on the protest.” I said, “This is what I experienced. I was getting ready to do the game and at 20 ‘till 7, I was told that the game was going to be delayed. So, I sat there and I waited until I was told to go on and do the game. I then found out that they weren’t going to be letting any more fans into the building and there were about 2,000 fans in the building. If you want to hear my opinion on the protest, if you want to hear my opinion on the purpose of the protest, if you want to hear my opinion about the police department with the management of the Kings not letting people in, I’m sorry, you’re listening to the wrong guy. I’m not going to give you my opinion on that.”

I said, “This is a situation that is unfortunate. It is a situation that everyone is going to have an opinion. If you’re calling up expecting me to give you my opinion on the protest and this Stephon Clark shooting, you’re listening to the wrong guy. I’m not going there. Feel free to turn the dial right now, but this is not what this show is about.”

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Noe: When you start thinking about some of the greatest athletes in sports that have retired — Brett Favre has talked about trying to replace that high of being an NFL player. When you’ve been broadcasting the Kings since you were 28 years old, what do you think life would be like without that rush of play-by-play or sports radio?

GN: It would be really, really, really hard for me. I hope, knock on wood, health and the fact that I still am wanted by my employer — that I can do this job until I can’t do it anymore. If you told me, “Hey Grant, you know what? I have a crystal ball and you’re going to be doing the Kings when you’re 75,” I’d be jumping up and down right now. You’re asking me to answer a question that I don’t really think about that often.

I don’t take what I do for granted, but it would be really hard for me not to be around the people that I’ve been around for such a long time around the league. Whether I’m talking to Ralph Lawler or Al McCoy two weeks ago. Al’s been doing the Suns for 45 years. I can’t imagine what it would be like to go to Phoenix and not see Al McCoy. It would be very difficult for me not to go to New York and spend time with Mike Breen. Those are the things I cherish the most about my job.

The high of doing a game — I don’t think I need to get into that — it’s incredible to announce a live sporting event. There’s nothing like it in the world, but the relationships that I’ve built up in over 30 years of this league — my conversations that I have with the referees before the game. I can go on and on. I would miss that so much. That would be a really big void in my life because it is my life. I’ve spent more time with my Kings family than I spend with my own family. I really haven’t thought about it that much. I hope that I don’t really have to experience that. I hope I can do this job forever.

Noe: Based on what you said about the negative feedback that is often associated with being a talk show host, I can’t imagine there’s nearly as much as the Kings TV announcer. With that being said, do you think that you would miss the play-by-play more than you would miss sports radio?

GN: There’s no question. If you said, “Grant you absolutely, positively have to make a choice. You can’t do both.” I would do play-by-play because there’s nothing like doing a live sporting event. I love doing radio so don’t get me wrong, but if you absolutely told me I had to make a choice, there’s nothing like announcing a live sporting event. I would always lean towards that if I had to choose one over the other.

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Listen, you are 100 percent correct. There are — and I say this because I live in a relatively small town — there are a lot of people that don’t like me because of how I am on the radio. I’m very opinionated. I’m brash. I’m very in your face and that’s not for everybody, but yet I’ve been doing the show for almost 25 years. I’m obviously pleasing somebody because I keep on getting a new contract.

I also don’t know any other way to do it. That’s how I am. I always tell students when I talk to them you have to be yourself. Don’t try to be anybody else. You’ll never make it in this business. You need to be yourself. When I’m on the radio, that’s me being a sports fan. Play-by-play is completely different. It’s really an art form. You have to develop your own style.

People view me differently in this community as a NBA announcer compared to a talk show host. Not that everybody loves me as a play-by-play announcer, but the point is when you are giving opinions on a talk show every day, you’re going to have much more of a reaction than just doing play-by-play. Does that make sense?

Noe: Oh yeah, absolutely. It makes 100 percent sense. Last one for you, is there anything that you haven’t accomplished that you would still like to?

GN: That’s a great question. I have accomplished the three main goals that I dreamed as a kid was to announce the NFL, the NBA, and the NHL. I’ve done all three. I did the Raiders on TV in the preseason for five years when they had Jerry Rice, Tim Brown, and Rich Gannon. I announced a live hockey game with the Sharks and the L.A. Kings that had Wayne Gretzky playing in it on TV. I have done the NBA for 31 years. I think I’ve crossed off all of my dreams. So no, there’s nothing else in this business that I absolutely am dying to do that I haven’t already done. I’m really, really happy with where I’m at and what I’ve done.

BSM Writers

Amanda Brown Has Embraced The Bright Lights of Hollywood

“My whole goal was that I didn’t need people to like me; I needed people to respect me.”

Derek Futterman

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The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.

It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.

During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.

“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”

The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.

“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”

Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.

“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”

Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.

Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.

“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”

When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.

“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”

Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.

“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”

Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.

Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.

“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”

No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.

At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.

“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”

According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.

Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.

Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.

“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”

As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.

“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”

Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.

Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.

“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”

The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).

Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.

“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”

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BSM Writers

Pat McAfee Has Thrown Our Business Into a Tailspin

Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.

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When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee. 

The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.

Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.

At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.

McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.

McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.

The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.

There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored. 

It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.

It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.

Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.

And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.

If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.  

Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.

If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable. 

It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.

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BSM Writers

5 Tips For Networking At the BSM Summit

“Have a plan and don’t leave home without it.”

Jeff Caves

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Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain. 

Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:

  1. INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.  
  2. GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
  3. LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either. 
  4. SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email. 
  5. WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food. 

You’re welcome. 

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