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Let’s Give The Producers Some Love!

“You don’t produce shows with these ratings without having a great understanding of dealing with talent.”

Matt Fishman

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It’s a big week at Barrett Sports Media with rankings for top sports radio stations and shows, but I didn’t want the week to go by without shining a light on some top sports radio producers who really make their shows and stations sound great. Here’s a look at eight sports radio producers making an impact for their shows and their radio stations. (They are presented in alphabetical order by last name –Sorry Danny Zederman!) 

Cody Elias, 95.7 The Game/San Francisco

Show: Joe, Lo, and Dibs 6-10am

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Twitter: @Cody_Elias

Cody has helped  to elevate Joe, Lo, and Dibs to the top sports morning show in the Bay Area. Develop strong content and compelling angles focusing on Bay Area sports. He excels at on-site broadcast including the Golden State Warriors Championship Parade, San Francisco Giants World Series Post Game Shows and Raiders Training Camp from Napa.

Cody is doing a great job. It’s interesting, he is just really good at topics, booking guests and knowing how to deal with each of his hosts who are so different.” – Matt Nahigian, Program Director, 95.7 The Game 

Travis “T-Bone” Hancock, WFNZ/Charlotte

Show(s): The Mac Attack with Chris McClain and T-Bone 6-10 am

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Twitter: @TBoneWFNZ

Travis has been at WFNZ for 13 years and is currently the producer and co-host of The Mac Attack with Chris McClain and T-Bone. 

“For 13 years, Travis’ uncanny knack to maneuver the show on a fly, while keeping our ‘human alarm clock’ Chris McClain in control on the air is second to none. You’d never know by listening to the show through the speakers if T-Bone is putting out a fire or running the show as smooth as ice. He books big name guests on a daily basis, while his creativity with on-air bits, vocal impersonations and humor is as good as any executive producer in the country.” –WFNZ PD Tony DiGiacomo 

Tyrone Johnson, 97.5 The Fanatic/Philadelphia

Show: Mike Missanelli Show, 2-6pm 

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Twitter: @tyjohnsonnews

Despite being a self-proclaimed “boring pescatarian”, Tyrone has brought his great personality and unique story angles to The Mike Missanelli Show. Since joining the show a year ago, the show has grown by almost two points with Men 25-54.

“Tyrone’s greatest contribution is chiming in on the air with a relatable quick wit spiked by smart dry humor. Tyrone brings a GenX view, while Natalie, (anchor Natalie Egenolf) brings the hip millennial city wise angle. They both have brought out the best in Mike-since joining the show a year ago!” –Eric Johnson, Program Director, 97.5 The Fanatic

David Reed, 104.5 The Zone/Nashville

Show: Midday180, 10am-2pm 

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Twitter: @DavidReedRADIO

David produces The Midday180 in addition to serving as Satellite Uplink Producer for the Titans Radio Network on game days. David’s a pro’s pro. He’s upbeat, focused, and creative, making The Midday180 a show that I would put up against any in the country.

When a Zone listener tunes in for The Midday180 our hope is they hear original content not heard anywhere else in Nashville. We accomplish that because of our ‘Chairman of the Board’. From audio clips to highlight packages, from special segment intros to a sound bite at just the right time, from timing up a perfect guest or (more importantly) not allowing every caller through just to fill time, the man who ties our show together is David Reed. His wife recently battled breast cancer and David was right by her side. But that challenging time didn’t hinder his quality work, which is amazing. He’s a pro, and he’s a friend. We’re not a show of three hosts. It’s all four of us. His addition to the show a few years ago allowed us to reach another level in our daily product.” – Jonathan Hutton, Co-host The Midday180, 104.5 The Zone

Dustin Rhoades, 670 The Score/Chicago

Show: Mully and Haugh, 5-9am 

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This choice was the most difficult as I worked nine years at The Score (1994-2003) and hired a number of the current producers. Dustin wins it by a nose due to the challenging time-slot and his handling of the recent talent change with David Haugh replacing 26 year Score veteran Brian Hanley. In the most recent fall book Mully and Haugh finished first with an impressive 8.5. 

“With the hours of a morning show an EP like Dustin has to be able to adjust to sports news at all hours of the day and help hosts react appropriately. At the same time he needs to book guests that could add and advance a topic or story–who are available during those early hours. Dustin has that ability.” –Mitch Rosen, Operations Manager, 670 The Score

James Stewart, 98.5 The Sports Hub/Boston

Show:Felger and Massarotti, 2-6pm 

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Twitter: @IamJamesStewart

James Stewart is the Executive Producer of Felger & Massarotti. Felger and Mazz has been #1 in afternoon drive in Boston with Men 25-54 since 2013. Oh and he’s a huge pro wrestling nut with a terrific podcast for wrestling fans called “Inside the Ropes.” 

“James works with two very successful air talents and helps keep the communication flowing before, during and after the show. He’s great at getting all the audio and coming up with angles for the topics of the day. Plus, he keeps the show executing the PPM basics.” –Mike Thomas, Brand Manager, 98.5 The Sports Hub  

Jeffrey Wright, 92.9 ESPN/Memphis

Show(s): Geoff Calkins Show 9-11am (also fills in on Eric Hasseltine Show)

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Twitter: @jwright929espn  

In just 2 years he managed to help move Geoff Calkins Show to a Top 1-2 show every month with 10 shares. Jeffrey often is producing AND hosting shows because his host, Geoff Calkins, is on the road as the lead columnist for The Daily Memphian. 

“It’s impressive considering Jeffrey was coming from the Oxford Exxon Podcast Show at Ole Miss directly to the radio station two years ago. He adapted, added producer and hosting roles, and is a tireless worker with a “can do” attitude for our staff as Exec Producer.” –Brad Carson, Director of Branding/Sports Programming Entercom-Memphis

Danny Zederman, ESPN 1000/Chicago 

Shows: Kap & Company 9a-Noon CT and Carmen & Jurko Noon-2pm CT

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Twitter: @DZederman

In mid February, Danny will have been at ESPN 1000 in Chicago for 13 years. That’s five hours, two shows and three different hosts on a daily basis. 

“Sometimes things get heated in show meetings, or commercial breaks or even on air –  but Danny’’s extremely passionate about what he does and it comes across in his producing. Danny is also a producer, real old school, doesn’t want what more than 75% of producers want – on air!” –ESPN 1000 PD Adam Delevitt 

As you can see from this terrific group, there are so many different ways for a strong producer to contribute. Some are great on-air, some strong guest-bookers, some are geniuses with audio. The one thing that I can say about the eight producers on this list is that each and every one of them is great at working with talent. You don’t produce shows with these ratings without having a great understanding of dealing with talent. Congrats! 

BSM Writers

The Future Is Now, Embrace Amazon Prime Video, AppleTV+

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.

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This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.

Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.

This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.

The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.

Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.

NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.

Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.

Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.

Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.

A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.

It’s time for sports fans to grow up and face reality. Streaming is here to stay. 

MLB Network is another option

If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.

Quick bites

  • One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
  • CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
  • The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
  • ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.

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BSM Writers

ESPN Shows Foresight With Monday Night Football Doubleheader Timing

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.

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The Monday Night Football doubleheader was a little bit different this time around for ESPN.

First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.

Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.

Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.

It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do. 

Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.

Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?

I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?

That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.

After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else. 

There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.

Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.

Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.

Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.

I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.

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BSM Writers

Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not

Demetri Ravanos

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On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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