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Manfred Wants MLB To Control All Local TV Deals

“Manfred said that if MLB wins the bidding, it doesn’t intend to sit at 21 RSNs. The league will look to acquire more teams’ local broadcasting rights.”

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Major League Baseball’s involvement in the bidding war going on for the 21 regional sports networks that the Walt Disney Company purchased as part of its $71.4 billion dollar acquisition of 21st Century Fox, which closed earlier this month, might seem curious. After all, those RSNs show plenty of MLS, NBA, and NHL games as well. Also outside of the MLB Network, Major League Baseball doesn’t have much experience operating cable television networks.

The league’s interest, according to its commissioner, is built on a desire to eliminate the revenue disparity in the sport. In an interview with the AP, Rob Manfred said he thinks a centralized rights deal would level the playing field. “I think that if we had more of a national model closer to where the NFL is it would solve a lot of those competitive issues for us, kind of level the playing field.”

Disney initially acquired 22 RSNs in their purchase. The New York Yankees had the right of first refusal to purchase back a controlling interest in the YES Network, which the team did with the help of partners including Amazon and Sinclair Media.

Manfred said that if MLB wins the bidding, it doesn’t intend to sit at 21 RSNs. The league will look to acquire more teams’ local broadcasting rights.

As more fans cut the chord and look for streaming options to get their TV, leagues and teams across all sports have struggled to come up with the best way to package their product for the future. Manfred says that the more content MLB controls itself, the healthier its position will be in the long run, even if they see a decrease in RSN profitability in the short run.

“I think for us, we’d be prepared to live with that, run out of profitability and at the end of that runout, assuming it comes to some sort of a hard end, we would be in control of the content, which we fundamentally believe in, and we think that holding it as a lead better positions us to figure out exactly what that next distribution model is going to look like for the benefit of the league, as opposed to having some kind of private equity firm owning the RSNs.”

Sports TV News

Steve Rosenberg Out As President of Diamond Sports Group

“John Ourand of Sports Business Journal reports that a memo went out to the company on Monday morning announcing the change.”

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A company declaring bankruptcy is never good for the people at the top. Steve Rosenberg is experiencing that right now. He is out as the president of Diamond Sports Group.

John Ourand of Sports Business Journal reports that a memo went out to the company on Monday morning announcing the change. In it, Diamond CEO David Preschlack wrote that CFO David DeVoe will assume Rosenberg’s responsibilities for now.

Steve Rosenberg joined Sinclair in 2020. He replaced Jeff Krolik as the company’s president of local sports.

Last week, Diamond Sports Group filed for Chapter 11 bankruptcy. The company intends to work out new deals with the NBA and NHL for its Bally Sports RSNs in hopes that it will remain in tact. Ourand writes that an attempt to do the same with Major League Baseball has not yielded meaningful results as of yet.

“With the recent appointments we have made to the senior leadership team, and the talented staff we have throughout the organization, I am confident in this team’s ability to work together to execute our strategic goals at this time,” Preschlack wrote in his memo.

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Sports TV News

Variety Predicts Sports Betting Broadcasts Future of RSNs

“With the state of the RSN business a little hazy for some networks, closer integration with gambling is something that VIP+ expects to be leant into more in an effort to engage the most passionate local fans.”

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The sports betting market grew in 2022. With five new states legalizing mobile wagering last year, that is not a surprise. The overall take for sportsbooks was $93.4 billion. That is a whopping 84% growth over 2021.

With so much money coming from new markets, Variety wanted to get an idea of how much the sports betting industry is actually growing versus how much of the growth is artificial.

The study from the publication’s VIP+ shows that in markets with a full year of mobile wagering on the books before 2022, the growth is slower but still significant at 19%. Writer Gavin Bridge suggests that the statistic could hold the answer for the future of regional sports networks.

“While winning money was the most popular reason for sports betting, data provided by VIP+’s research partner CRG Global in our ‘Sports Gambling & Media‘ report show that one of the most popular reasons was that betting ‘makes the games I watch more exciting,’ with several other reasons relating to watching televised games also important to some betters,” he writes.

With regional sports networks looking for a new model in the face of serious economic uncertainty, Bridge points to Comcast’s regional NBC Sports networks as a reasonable path forward.

Through its partnership with PointsBet, NBC offers alternate broadcasts of the local teams it covers that have a gambling focus. The alternate feed have not been available for every game on the RSNs, but Bridge writes that we could see more of that in the future.

“With the state of the RSN business a little hazy for some networks, closer integration with gambling is something that VIP+ expects to be leant into more in an effort to engage the most passionate local fans. Ultimately, sports betting overlays and alternative game feeds can be anticipated for most major sports in the coming years as media partners look for new revenue streams and ways to engage fans for longer.”

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Sports TV News

NCAA Tournament Delivers Highest-Rated Round of 64 Ever

“ For the first round on Thursday and Friday of last week, games accomplished a total audience delivery of 9.2 million viewers.”

Jordan Bondurant

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The first two rounds of the 2023 NCAA tournament are in the books, and the TV ratings indicate historic viewership.

For the first round on Thursday and Friday of last week, games accomplished a total audience delivery of 9.2 million viewers. This was for contests on TBS, CBS, TNT and truTV in addition to streaming on March Madness Live.

Action on Thursday averaged 8.4 million, up 2% compared to 2022.

On Friday, game broadcasts averaged 9.3 million, making it the most-watched first round ever.

The Sweet 16 tips off on Thursday this week.

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