Facebook and the MLB’s streaming relationship will be drastically different for the 2019 season following a contract renewal Friday. Facebook exclusively streamed 26 games last season but will have just six non-exclusive games, one per month, for the 2019 campaign.
“Collaborating with Facebook will again drive the creation of new ways for us to deliver content to baseball fans that engage on the platform daily,” said MLB executive vice president of global media Chris Tully. ”Facebook provides a community-focused environment that will allow for fans to connect with their favourite teams via custom on-demand content and live game action driven by an original MLB Network social-first broadcast production.”
All six games will air live, available for free to a global audience on Facebook Watch, with limitations to blackout rules and certain international markets.
Last year’s presentation disgruntled MLB.TV customers who were forced to watch on Facebook Watch for the select games. Those fans often had to deal with performance issues and unsavory spam bots, which may speak to the revision for this deal.
According to Morning Consult, Facebook is giving MLB the freedom to sell a sponsorship against the livestreamed broadcasts where the league would take in 100% of the revenue.
Though there have been hiccups in the relationship so far, one success the partnership has seen is a younger audience taking advantage of the live stream since Facebook and the MLB came together in 2017 for 20 games.
“We look forward to testing a new model for live games, which should help the league continue to reach a younger and more global audience,” said Rob Shaw, Facebook’s sports partnerships lead for leagues and media.
Last year’s streams brought in 123 million views over the 25 games with an average viewership 20 years younger than the usual MLB television audience. Both Facebook and the MLB considered 2018 a success thanks to those numbers considering the $30 million renewal for that season.
The financial figures haven’t been released for this season’s deal yet. Though after calling 2018 a success both parties seem to be happy with each other and are using 2019 to work out the kinks.
Chris Long Didn’t Like the Attention That Came With TV Analyst Work
“If I’m like ‘Damn I got to take a flight up there every week, I got to get suits’, then I don’t really want to do that.”
Former NFL defensive end Chris Long has found his niche in the media space as the host of The Green Light Podcast and it is an outlet that he has been very comfortable with in terms of expressing his opinions.
Long was a guest on The Season with Peter Schrager podcast and he told Schrager that on the occasions when he has been an analyst on television, the attention he got was not something he was completely comfortable with.
“Sure, I maybe could work towards having one of those good jobs, but I also understand there’s a big process with that.
“I’ve been at a crossroads at times as a media guy where I’m like ‘Should I just do that?’ If I got to ask myself, then I don’t really want it. If I’m like ‘Damn I got to take a flight up there every week, I got to get suits’, then I don’t really want to do that and honestly, the couple of times I’ve been on TV, I don’t like the attention.”
One of the reasons Long mentioned why he isn’t comfortable being on TV is he doesn’t want to feel like he has to perform and on his podcast, he can be himself.
“Being on TV, I get really uncomfortable performing. I don’t like performing and I don’t like being told what to say. Here, that never happens. For the most part, I think finding your groove in this side of things is just having conversations…It’s just a nice change of pace.”
Long also feels that in this day and age of social media, it’s a constant argument about any NFL point that is being made and that is not something he wants to deal with.
“The world of podcasting has gotten better where the money is very good. Maybe I’d be making a little less money starting out doing studio stuff. For me, I do not like — whether it’s Twitter or whether it’s a guy on the street — I’m over arguing with people.”
Ricky Keeler is a reporter for BSM with a primary focus on sports media podcasts and national personalities. He is also an active podcaster with an interest in pursuing a career in sports media. You can find him on Twitter @Rickinator555 or reach him by email at RickJKeeler@gmail.com.
NASCAR Driver Denny Hamlin Launching Podcast with Dale Earnhardt Jr & Dirty Mo Media
“New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.”
Dale Earnhardt Jr.’s Dirty Mo Media has announced a podcast deal with NASCAR driver Denny Hamlin.
Hamlin will host Actions Detrimental with Denny Hamlin on a weekly basis during the NASCAR season. The Actions Detrimental branding is verbiage used by NASCAR for fines assessed to drivers for their disparaging comments about the sport. Known as one of NASCAR’s more outspoken drivers, Hamlin has been fined several times under the “actions detrimental to stock car racing” statutes.
New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.
Denny Hamlin jokingly thanked Dirty Mo Media for the “opportunity and the fat check” the company wrote for him to host the podcast in a Twitter announcement.
The 42-year-old Hamlin has won 48 races during his 18-year NASCAR Cup Series career. In addition to serving as a driver for Joe Gibbs Racing, he co-owns 23XI Racing with basketball legend Michael Jordan.
The podcast is the latest in an expansion of content produced by the Mooresville, North Carolina-based digital outlet. After beginning with The Dale Jr. Download, the company has grown to include other podcasts like Door, Bumper, Clear, and Speed Street, as well as video projects like The Next Level.
Barstool Sports CEO: Golf Likely Next Step For Company’s Live Broadcasts
“I think we‘ll start with the biggest sports that we know and love.”
Barstool Sports CEO Erika Nardini recently did a wide-ranging interview with AdAge.com about the future of the digital sports outlet’s television aspirations, and she said sports they’re familiar with will take priority.
“”We want sports that appeal to a broad audience. We’re kind of tickled to be able to broadcast things in the first place. So I think we‘ll start with the biggest sports that we know and love, whether it’s basketball and football,” Nardini said. “You could definitely see that extended to golf, that would probably be the next place that we’ll play.”
The questions about Barstool’s future aspirations come after the company’s successful first broadcast of the Barstool Sports Arizona Bowl. Barstool says the broadcast received nearly 1 million views, peaking at 130,000 concurrent viewers. The outlet also broadcasted the Barstool Sports Invitational that featured Akron, Mississippi State, Toledo, and UAB in November.
Nardini added that the company is interested live televised sports for a few reasons.
“We’re owned by a sports betting company and the more we think about building our sports platform, there’s obviously a huge opportunity for us to convey a whole bunch of offerings to our audience, but certainly betting will be one of them…I think that live sports on television is the last man standing where it’s all anyone tunes in for.”