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ESPN+ Wins US Open Cup Rights Through 2022

“The U.S. Open joins the MLS, the United Soccer League (USL) Championship and USL League One on ESPN+ as the digital streaming service continues to rack in the exclusive rights to high quality niche market sports.”

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ESPN announced Friday four-year exclusive deal with U.S. Soccer to showcase every matchup of the Lamar Hunt U.S. Open Cup on ESPN+ through 2022.

“For over 100 years, the Lamar Hunt U.S. Open Cup has been the one tournament that engages the entire American soccer community,” said Gary Stevenson, Deputy Commissioner and President of MLS Business Ventures.  “We are confident that this partnership between U.S. Soccer and ESPN will drive the tournament to new levels and create more opportunities for fans to engage with this compelling content.”

ESPN+ will begin its coverage of all 83 matches when 38 amateur and Division III clubs kickoff the U.S. Open begins May 7. Division II clubs join the fray May 14. Round 3 begins May 29 to determine who is worthy to share the field with Division I MLS clubs beginning June 12.

“We are extremely pleased by the commitment from ESPN+ to broadcast every game of the Lamar Hunt U.S. Open Cup for the next several years,” said U.S. Soccer CEO Dan Flynn. “This landmark agreement demonstrates U.S. Soccer’s commitment to making soccer the preeminent sport in the United States and is the result of growing audience demand for soccer in the U.S. It will provide a national platform for more fans to follow the game in their communities throughout the country.”

Soccer, being the global spectacle that it is, has proven to be a successful digital product. DAZN made its name overseas by presenting a host of leagues, both small and grand. ESPN looks to do the same with a century old product that has been looking for a dedicated home.

“This exciting property joins a robust collection of soccer’s best domestic cup competitions on ESPN+.,” said Burke Magnus, ESPN Executive Vice President of Programming and Scheduling.

The U.S. Open joins the MLS, the United Soccer League (USL) Championship and USL League One on ESPN+ as the digital streaming service continues to rack in the exclusive rights to high quality niche market sports.

Sports Online

NASCAR Driver Denny Hamlin Launching Podcast with Dale Earnhardt Jr & Dirty Mo Media

“New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.”

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Dale Earnhardt Jr.’s Dirty Mo Media has announced a podcast deal with NASCAR driver Denny Hamlin.

Hamlin will host Actions Detrimental with Denny Hamlin on a weekly basis during the NASCAR season. The Actions Detrimental branding is verbiage used by NASCAR for fines assessed to drivers for their disparaging comments about the sport. Known as one of NASCAR’s more outspoken drivers, Hamlin has been fined several times under the “actions detrimental to stock car racing” statutes.

New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.

Denny Hamlin jokingly thanked Dirty Mo Media for the “opportunity and the fat check” the company wrote for him to host the podcast in a Twitter announcement.

The 42-year-old Hamlin has won 48 races during his 18-year NASCAR Cup Series career. In addition to serving as a driver for Joe Gibbs Racing, he co-owns 23XI Racing with basketball legend Michael Jordan.

The podcast is the latest in an expansion of content produced by the Mooresville, North Carolina-based digital outlet. After beginning with The Dale Jr. Download, the company has grown to include other podcasts like Door, Bumper, Clear, and Speed Street, as well as video projects like The Next Level.

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Sports Online

Barstool Sports CEO: Golf Likely Next Step For Company’s Live Broadcasts

“I think we‘ll start with the biggest sports that we know and love.”

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Barstool Sports CEO Erika Nardini recently did a wide-ranging interview with AdAge.com about the future of the digital sports outlet’s television aspirations, and she said sports they’re familiar with will take priority.

“”We want sports that appeal to a broad audience. We’re kind of tickled to be able to broadcast things in the first place. So I think we‘ll start with the biggest sports that we know and love, whether it’s basketball and football,” Nardini said. “You could definitely see that extended to golf, that would probably be the next place that we’ll play.”

The questions about Barstool’s future aspirations come after the company’s successful first broadcast of the Barstool Sports Arizona Bowl. Barstool says the broadcast received nearly 1 million views, peaking at 130,000 concurrent viewers. The outlet also broadcasted the Barstool Sports Invitational that featured Akron, Mississippi State, Toledo, and UAB in November.

Nardini added that the company is interested live televised sports for a few reasons.

“We’re owned by a sports betting company and the more we think about building our sports platform, there’s obviously a huge opportunity for us to convey a whole bunch of offerings to our audience, but certainly betting will be one of them…I think that live sports on television is the last man standing where it’s all anyone tunes in for.”

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Sports Online

Fanatics to Open First Sportsbook Inside FedEx Field

“The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium.”

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Sports licensing giant Fanatics will soon be launching its long-anticipated sportsbook.

The company will open up a physical sportsbook location in Maryland at FedEx Field on January 20. Fanatics has also been granted a license to operate in Massachusetts, tethered to Plainridge Park Casino.

The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium. Bettors in the DMV will now be able to place wagers at all their local teams’ venues, as William Hill has an on-site location at Capital One Arena – home of the Capitals and Wizards – and BetMGM has a space at Nationals Park in D.C.

Despite having a physical location at FedEx Field, bettors in Maryland will not be able to place mobile wagers through a Fanatics Sportsbook app.

According to Front Office Sports, Fanatics hopes to have the sportsbook up and running in some fashion in all states where legal by September.

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