Dan McNeil Q&A Part 3: An Immediate Buzz
“I think living with regrets is kinda like inviting cancer. I regret the result of the decision to go to The Drive, but I don’t regret my decision.”
In the final and third part of my Q&A with Dan McNeil, he talks about getting fired by ESPN, building The Score, the late, great Doug Buffone and how much longer Dan plans to be on the air.
Getting fired by ESPN 1000
Fishman: When ESPN tells you in January 2009 that they no longer need your services, how did that make you feel?
McNeil: I was crushed! It changed the way I would look at the business for the rest of my life. From that day on it would be nothing more than a job. I never again could commit myself emotionally 100% to a radio project. That place (ESPN 1000) was a dump when we walked in. It was billing $5 Million a year. We peaked, I think, at $26 Million/year in billing and it was because of “Mac, Jurko and Harry” it wasn’t anything else.
For them to, after a couple of bad fiscal quarters and disagreement with somebody coming in from the corporate nipple (ESPN) to kick me to the curb, I can’t say it was innocence lost, because that happened a long time ago. But it was a reminder of innocence lost.
What did Gordon Gekko tell Bud Fox (in the movie Wall Street)? “Never get emotional about a stock!” Never get emotional about a radio show. As counterintuitive as it seems, it might not be bad advice.
The Building of the Score in 1991
Fish: I’m not sure everyone is aware of your role in the building of The Score in Chicago even before it went on the air. Can you share that story?
Mac: I’m producing “Coppock on Sports” and Seth Mason calls me in the Summer of ‘91 and says he wants to meet at some clandestine location and talk about a project. He was with ‘XRT and I had always respected him. I meet with him and he tells me about this daytime only opportunity where I would do afternoons and I was ready to try my own thing, I thought.
I was just turning 30 that summer so I didn’t have a whole lot of life experience, yet, but I said “Shit, yeah!” I’ll take a chance on a daytime operation run by Diamond Broadcasting. I had a high regard for what they had done. I started working there in August of ‘91 about five months before we actually fired it up. My job was building a sound library and interviewing would-be producers.
Fish: So you go on the air and at the start of your show you had Terry Boers as a co-host some days and Brian Hanley some days, right?
Mac: Right. Terry didn’t commit full-time until August. So he and Brian Hanley were on utility duty with The Chicago Sun-Times covering college basketball, covering the Bulls. I was the most polygamous guy on the stations. There were days where neither of them was available and we’d roll in Kent McDill from The Daily Herald, Paul Ladewski from The Daily Southtown, or Tom Dore. I was given a lot of different faces those first six or seven months.
Fish: What was that first year like? You’re on a daytime only, brand new station in Chicago. What was that like in the initial stages?
Mac: We felt an immediate buzz in the community but the newspaper industry rallied hard against us. There was an old guard of sports writers, a lot of them who tried to dismiss what the project was, because it seemed bombastic for them. It wasn’t “The Sportswriters” on WGN. It wasn’t journalism. Here’s (Mike) North, a guy making cracks about point-spreads and gangster movies. It offended a lot of sensibilities among those who covered media.
Advertising dollars were scarce. The early sign-off…we all had bad feelings about some of the hurdles over which we had to leap. But I think because of that, there grew an authentic “us against the world” mentality. And despite of our occasional differences, there was a lot of pulling at the same end of the rope. There was a lot of team (effort) because we had a lot of things going against us.
We were running the most grass-roots level Ma and Pa operation in town. This wasn’t CBS. This wasn’t ESPN. This was Diamond Broadcasting. They had ‘XRT and a station in Oklahoma City. The owner is down the hall. We’re on the Northwest side of Chicago in a low-slung bunker across the street from Foreman High School. It really was a shoestring budget.
Fish: It seemed to me that the tight quarters helped create some of the great radio because everyone was right on top of each other. What do you think?
Mac: I’m sure that’s correct. We couldn’t get away from each other. The studio was a phone booth with George Ofman (update anchor) behind us in a closet with a window. We didn’t have a computer. When we got a phone call–Judd or whoever was producing would right it on a note card and hold it up through the glass “Joe is in Arlington Heights. Topic-Sox.” We were given away spots for 35 bucks a throw and we had two-minute commercial breaks. I ran the board the first six months so I would pad the breaks with a 40-second sound byte from Bull Durham so I could get a smoke break.
Fish: Terry Boers makes the decision to come aboard full time in August of 1992. Can you talk about the difference it made having him with you every day?
Mac: I had a real good level of comfort with Terry. We had three and a half years together when we would fill-in whenever Coppock was off. We had a head start on our partnership. That made me feel at ease. It’s got nothing to do with how I feel about Brian or anyone else. It’s just that Terry and I had a high level of comfort.
Then in the fall the station ponied up for “The Mike Ditka Show” and it was fortuitous because Ditka lost his mind in his final season. They went 5-11 and he was at the high end of “Mount Ditka” of his years. He didn’t talk to the media except for his Tuesday show on The Score. So we had these TV stations trying to get video of him outside that dumpy little restaurant he had on Bryn Mawr near the airport. We had exclusivity.
Among the things he went nuts about that year was when he denounced his friendship with Ed O’Bradovich. He said “I don’t know OB!” Ditka told a caller “Neal from Northlake” to meet him at his office and he’d “whip his ass!” I broke a story that (Bears Offensive Coordinator) Greg Landry was so pissed about Ditka berating him on the sideline that he moved up to the booth. Ditka was a nut-job that year and we had exclusivity on the f***er. Mike Ditka had as much to do with making the Score a success in its first year as anybody. Ditka and Mike North.
Fish: Having grown up listening to Sports in Chicago, what I hear on The Score was completely different than anything people had heard before.
Mac: Sports radio had been just that weekend kind of vanilla sports talk. This was much edgier. This was much more interactive. It was much more willing to hold the feet to the fire of the teams in town. That first summer, Mike North’s fight with Bears President Michael McCaskey over Jay Hilgenberg’s holdout. It was something different.
We gave people a fastball that they hadn’t seen before. It was a pretty solid lineup, too. It made a lot of sense. I thought North and (Dan) Jiggetts were a really, really good, fun midday show. I think Terry and I grew into a pretty damn good show, too.
Fish: Do you have one or two favorite memories of something that happened on the show?
Mac: I think our trip to Seattle with the Bulls in 1996. I was going on 35 and I had been wearing headphones for 14 years and I still wasn’t quite sure I belonged. We made the trip to Seattle and (PD Ron) Gleason had been tough on Terry for us not being positive enough about the Bears, Bulls and the Chicago teams. So when the Bulls lost unexpectedly on a Wednesday night, we were scheduled to fly home Thursday morning. They had another game in Seattle Friday at Key Arena. So I called Gleason and told him there’s no reason for us to come home. Let’s stay and do our show until the Larry O’Brien trophy is safely tucked in Jerry Krause’s suitcase.
We met back at the hotel–Terry, Alzy (Producer Mike Alzamora) and me. That night we were having drinks at the bar with Mike Tirico, Dan Patrick, and Brent Musburger. We’re sitting there at the hotel bar at 6th and Seneca at the Crown hotel. I’ve got these guys I admire with drinks in their hands laughing their asses off as I’m holding court. I remember my head hitting the pillow that night and thinking maybe I made the right choice. It was the first time I felt that I belonged. We had an awesome trip. Bernsy (Dan Bernstein) was out there. We had fun with him and I fell in love with Seattle.
Fish: Score Management decides to break up the shows in 1999. What was your reaction to what happened?
Mac: I was both pissed off and surprised. I felt as a founding father they certainly didn’t need my consent but I was owed a conversation before decisions were made. I was actually on vacation at the gas pump filling up my Expedition when Gleason called me with the news. He said “Starting Monday you’re going to be hosting with either Dan Jiggetts or Dan Bernstein.” I said, “Excuse me, what does that mean? And why are you doing this?”
We went back and forth for a while but I had to delude myself into thinking that it was good for the station. Terry and I opposed it but we went to work the next Monday on our new shows.
Fish: Terry really seemed to think that North had a lot to do with the lineup changes. What do you think?
Mac: I do, too. I talked to Mike about it on my show on ESPN in the Summer of ‘08 and he denied it. Mike had said something to Terry several months before the changes went down about Terry doing an 8 to Noon shift. Mike’s idea was to break up traditional time-slots you’re doing a 6-8am, 8-Noon, Noon-4 and 4-8pm. What the f**ck is that? And why would anyone decide Mike Murphy was good for the first two hours of morning drive. I was pissed about all of that. I thought they had taken our radio station and made it sick.
Fish: What was it like working with the late Doug Buffone?
Mac: I first met Doug when I was writing for The Hammond Times in 1986 or 87 and he was involved with an Arena league team locally–The Chicago Bruisers. One of the many short lived semi-professional football leagues in America that come and go like yogurt shops. I interviewed him about a couple of local athletes who played college ball. We talked football for about 15 minutes and he offers me a job in PR. Suggested I get a job in PR either with the Bruisers or with a team in Denver.
We became fast friends. He was very easy to approach. He was the real deal. People say that about so many guys, but he was. There wasn’t a pretentious bone in Doug’s body. He smelled like salami, he didn’t wear matching socks, he almost blew up his house by putting the wrong fuel in a lawnmower once. He embarrassed his parents in Pennsylvania by misspelling “apple” in a spelling bee.
More than anybody I’ve ever known, he had the ability to laugh at himself. He was a dear, sweet man who was a monster as a player but a true gentle giant. It was enormously sad for all of us when Doug passed away.
It was tough on me, too. I was at The Drive at the time. I didn’t really have anybody at The Score to grieve with. I didn’t go to the private dinner that night because I felt there was gonna be tension. I wanted to see Mike (North) and I wanted to see all of my Score teammates who I knew Doug with. It didn’t feel right the way ‘14 ended. So I grieved alone, except I had a nice visit with Doug’s sister. To my surprise, Doug had told her many stories about me. She knew as much about how long Doug and I worked together.
We get rained out and head back and he says pull over to the McDonald’s at the Des Plaines Oasis. Doug orders a double cheeseburger, a large fry, and a Diet Coke. Doug says, “You gotta know when to draw the line!”
Fish: Do you have any regrets looking back at your career?
Mac: I think living with regrets is kinda like inviting cancer. I regret the result of the decision to go to The Drive, but I don’t regret my decision. I regret anytimes that I’ve been disrespectful to co-workers or listeners or anybody I’ve dealt with in business because I’ve been no angel, that’s for sure. I didn’t want to leave anything unturned. If I get to 75 (years old) I don’t want to wake up one day and think “I wish I would’ve tried that guy-talk thing” but I tried it and it failed conclusively. I’m sure I would do some things different because now I have the benefit of the knowledge of how they turned out. But no, there isn’t a bad decision that I’ve made that has disabled me. Only temporarily.
Fish: Is there something that you have yet to do it your career that you would like to do before you hang it up?
Mac: Yeah. As a writer, I’ve gotta tell the story of the most important role I’ve had in my life as the father of Patrick, who is severely autistic. I’m halfway done with that book. It’s a tough book to write. I really need to get back to it because I have a message to share with millions of fathers who feel like they got a raw deal and take it out on the wrong people.
I’m also going to write the book about my career. On the air, I’m really heartened by the Chicago sports landscape. The Chicago sports teams that matter to me they’re pretty healthy right now. I’m eager to see this golden era of Cubs baseball play itself out even though I’m a Sox enthusiast. I think it’s a remarkable story and I’m on the Cubs flagship and that’s pretty good real estate in sports radio. I’m also looking forward to seeing (Bears Coach) Matt Nagy and (Bears GM) Ryan Pace finish what they started. I’ll be going out right around the time Jonathan Toews is skating his last shift in a Hawks uniform. That may be only 4-5 years from now and that’s all I’ve got left.
Dan McNeil can be heard weekdays from 2-6pm Central on “McNeil and Parkins” on 670 The Score in Chicago or nationwide on the Radio.com app.
Matt Fishman is a former columnist for BSM. The current PD of ESPN Cleveland has a lengthy resume in sports radio programming. His career stops include SiriusXM, 670 The Score in Chicago, and 610 Sports in Kansas City. You can follow him on Twitter @FatMishman20 or you can email him at FishmanSolutions@gmail.com.
Amanda Brown Has Embraced The Bright Lights of Hollywood
“My whole goal was that I didn’t need people to like me; I needed people to respect me.”
The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.
It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.
During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.
“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”
The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.
“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”
Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.
“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”
Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.
Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.
“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”
When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.
“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”
Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.
“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”
Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.
Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.
“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”
No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.
At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.
“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”
According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.
Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.
Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.
“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”
As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.
“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”
Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.
Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.
“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”
The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).
Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.
“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he interns in video production with the New York Islanders and formerly worked as production manager for the team’s radio broadcasts. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pat McAfee Has Thrown Our Business Into a Tailspin
Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.
When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee.
The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.
Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.
At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.
McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.
McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.
The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.
There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored.
It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.
It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.
Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.
And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.
If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.
Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.
If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable.
It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
5 Tips For Networking At the BSM Summit
“Have a plan and don’t leave home without it.”
Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain.
Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:
- INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.
- GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
- LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either.
- SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email.
- WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.
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