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BSM Podcast – Season 4 – Episode 6 – Dan Mason & Bill Adee – VSiN

Jason Barrett

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VSiN’s recent announcement to enter the terrestrial radio space and launch the nation’s first dedicated network to sports betting has had industry folks buzzing. Chairman Dan Mason and COO Bill Adee took thirty minutes to discuss their vision for the network, the growth of the brand, expectations for the sports betting category, and how they plan to assist local stations.

For sports stations interested in learning more about what the company has to offer they’ve put together a deck which you can access by clicking this link. You can also email Bill with any further questions at Bill@VSiN.com.

SUBJECTS COVERED WITH DAN & BILL:

  • The motivation behind entering the terrestrial space
  • How the network/local structure will work
  • Providing audio, video and print content
  • Expectations for sports betting legalization
  • Advertising trends around sports betting
  • Increasing the awareness of the VSiN brand
  • If the company would ever consider taking bets
  • SiriusXM’s reaction to VSiN’s radio expansion
  • Which shows will be available to local affiliates
  • If additional talent and shows are needed
  • What they look for in potential personalities
  • The relationship with Gow Media and what it entails
  • Offering local brands more than just show clearance
  • Future goals for VSiN and how stations can get in touch

FROM THE GUESTS:

Dan’s Twitter handle: @DanMasonSports 

Bill’s Twitter handle: @Bill80

BSM Podcast

Jason Barrett Podcast – Damon Bruce, 95.7 The Game

Jason Barrett

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Damon Bruce shares the story of how he ended up at 95.7 The Game in San Francisco and the influence Jason Barrett had on his career.

iTunes: https://buff.ly/3nTJC5K 

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BSM Podcast

Seller to Seller: Don Ricker, DR & Associates

Jeff Caves

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Corporate buyers have needs just like sellers do. This week, Jeff Caves offers sellers a cheat code as Don Ricker of DR & Associates reveals what he was looking for and how he did deals when he was leading sales for Taco Bell.

iTunes: https://buff.ly/3ysYv3H

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BSM Podcast

Media Noise: What Does The Return of Bob Iger Mean to ESPN?

Demetri Ravanos

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Demetri Ravanos has questions about Disney going back to the future with Bob Iger. This entire episode of Media Noise is all about what the change at the top of the Walt Disney Company indicates about the future of ESPN.

ITunes: https://buff.ly/3PjJWpO

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Google: https://buff.ly/3PbgHWx

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