106.7 The Fan’s Chad Dukes can rant with the best of them and when the Washington D.C. radio host begins a segment with, “the unfathomable amounts of gall it would take, the temerity, the unmitigated temerity,” the audience should listen intently.
Last week, Dukes was given the honor of being named the best evening DJ of 2019 by Northern Virginia Magazine, even though he’s an afternoon host. This is not the first time Dukes topped the magazine’s evening DJ list. Dukes wanted to promote the story and honor, but he quickly noticed when the link is shared, so is a photo of a 106.7 competitor, DC 101’s Elliot in the Morning.
“They posted a picture of Elliot in the Morning! Elliot in the Morning!” Dukes ranted during his afternoon show on Monday. “I’m the only person on 106.7 The Fan that won an award in this fakakta magazine. Nobody here at the radio station cares, not one sale person’s asked me for a copy, nobody’s even mentioned it. It’s like everything else I do – a mild inconvenience.
“And that’s fine. I like the job, I like working here. I can deal with it, the tacit disrespect, but the fact that this is the Economic Development Authority for the city where I OWN A SMALL BUSINESS! They mention TWO OTHER BUSINESSES, not mine, and then post a picture of Elliot in the Morning! Who, if you took away the ability to cackle, would have an approximately 37-minute radio show every morning. If you took away all of the EDM music and the ability to CACKLE, he would probably fill the same amount of time as one episode of Big Bang Theory!” Dukes said while offering a round of applause.
“It’s me, right?” Dukes continued after his producer noted the article mentions the business next to his store. Dukes is the owner of Commonwealth Dry Goods on Main Street in Fairfax, VA.
“Look, I don’t mean a lot, but I’ve worked hard. I’ve been in this business a good, long time. This has to be the most disrespectful thing that has ever happened to me in my life and maybe you say, ‘Dukes that means you’re living a good life.’ That’s a very healthy perspective and I’m envious you can think that way, that’s not the way I think.”
Dukes may have felt disrespected by the picture of Elliot in the Morning, but for his audience and everyone else that now knows this story, the epic rant outweighs the photo blunder.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.