Connect with us
BSM Summit
blank

Sports Online

Bleacher Report, Bumble Partner For Summer League

“Bumble’s partnership with Bleacher Report is not the dating service’s first venture into sports. Bumble is currently a year into a jersey patch deal with the Los Angeles Clippers.”

blank

Published

on

blank

Bleacher Report and dating app Bumble are continuing their odd yet successful relationship from the NBA Draft into the Summer League for the second annual “Jump Off” event July 13 at the Brooklyn Bowl in Las Vegas.

According to Front Office Sport, the event will feature a “Bumble Connect Lounge”  at the bowling alley where each lane will give guests different experiences from the dating app: Bizz (for networking), BFF (for establishing friendships), and Date.

Bleacher Report and Bumble’s effort for the NBA Draft were a huge success for both parties. The duo came together the day before the draft with a series of Instagram stories that determined if potential picks were a quality match. The stories gave Bleacher Report a 364% jump in engagement compared to their average posts.

“With Bumble, they kind of recognize that Bleacher [Report] is all about driving community through every avenue that we own, and Bumble is very much the same way,” said B/R Midwest Director Maura O’Brien. “[B/R] hadn’t necessarily done something like this from a dating perspective, but it’s more than that – it’s about really connecting our communities through this unified voice.”

Bumble’s partnership with Bleacher Report is not the dating service’s first venture into sports. Bumble is currently a year into a jersey patch deal with the Los Angeles Clippers.

“When choosing to collaborate with a brand or organization, we ask ourselves if it aligns with Bumble’s mission and values and if the collaboration brings value to the Bumble community,” said Chelsea Maclin, Bumble vice president of marketing. “In this instance, the contest we’re currently running with the Bleacher Report and the LA Clippers was the perfect opportunity to engage our users in an authentic way that adds value to their Bumble experience.”

Thanks to that partnership, the Clippers’ Spirit Dance Team will serve as “profile doctors” to help Jump Off guests build a Bumble profile before the event features a yet-to-be-announced hip hop headliner to close the event.

Sports Online

Mike Francesa Has ‘No Idea’ What He’ll Talk About on First Take

“They’ll tell me today or tomorrow, I guess. Maybe we’ll wing it, I don’t know. You know I have no problem winging it.”

blank

Published

on

Mike Francesa

The much anticipated reunion between Mike Francesa and his former co-host Chris “Mad Dog” Russo is set to take place Wednesday on First Take, and the former WFAN host admitted he doesn’t know what topics will be bandied about.

“I am going to do an ESPN visit with Dog and Stephen A. tomorrow. Been planned for awhile. Really, we’ve been talking about this last year,” Francesa said on The Mike Francesa Podcast. “I don’t know what we’re gonna chat about yet. I have no idea. They’ll tell me today or tomorrow, I guess. Maybe we’ll wing it, I don’t know. You know I have no problem winging it.”

The topic came up after an email into the podcast asked Francesa if he stayed in contact with many of his former WFAN colleagues. He admitted he doesn’t chat with as many as he would like to as often as he would like, but there are still several he’ll converse with when topics arise.

“(John) Minko, obviously. I hear from certain guys at certain times, but everybody’s busy. You don’t keep in touch as much as you should, let’s put it that way…I hear from certain guys from time to time. (Marc) Malusis, (Sal) Licata, guys like that from time to time. Sid’s (Rosenberg) always texting me something or other. I do hear from some of them, and you try to keep in touch.”

Francesa’s reunion with Mad Dog will air on First Take on ESPN from 10:00 AM-12:00 PM Wednesday. Russo is a weekly contributor to the show on Wednesdays, with Stephen A. Smith putting a plan in motion to set February 1st as the reunion date during his recent book tour.

At the time of the revelation, Russo marveled at the idea of Francesa appearing on the show with him, pointing out “No other people. The three of us for two hours. Think about that. You talk about me being a fraud, Mike hated ESPN for 100 years!”

Continue Reading

Sports Online

Super Bowl LVII Expected To Set US Betting Records

“PlayUSA projects that legal sportsbooks will take in a record $1.1 billion in bets on Super Bowl LVII.”

blank

Published

on

blank

Even before sports betting was legal across the country, the Super Bowl would inspire even the most casual bettors to lay a little money down. This year, the game could help sportsbooks take in more money than ever before.

PlayUSA projects that legal sportsbooks will take in a record $1.1 billion in bets on Super Bowl LVII. That would make it the most bet on Super Bowl. It would also be the biggest handle any US sporting event has ever taken in.

The current record is held by last year’s Super Bowl. Bettors put just over $937 million down on the Rams and Bengals at legal books. The American Gaming Association projects that the total bet on the game is somewhere around $7.6 billion.

Nevada is still the king when it comes to legal sports gambling. That state is expected to take in the largest bets on the Eagles and Chiefs. Gamblers are expected to lay down $176.2 million in that state alone.

It is possible that projection is challenged. Both Pennsylvania and New Jersey, the epicenter of Eagles fandom, have legalized sports gambling. Could that affect where the most money is laid down?

Last year, more than 9 million bettors participated in the Super Bowl at legal books. In total, it is estimated that 31 million people made a bet online.

Super Bowl LVII will take place in Arizona on February 12. The Philadelphia Eagles are currently a two-point favorite.

Continue Reading

Sports Online

Big Cat: Consistency Has Been Key to Rise of Pardon My Take

“Having that consistency always being there for people I think makes you part of their routine and makes it anything than I could ever have imagined.”

Ricky Keeler

Published

on

blank

With most people having a podcast in this day and age, it is very difficult to stand out when there are so many options for listeners to choose from. One of the keys to finding success is being reliable and having your audience know that you will be around consistently. Dan “Big Cat” Katz, one of the hosts of Pardon My Take, views consistency as a major key to the success of the Barstool Sports show.

Katz was a guest on The Old Man and the Three podcast with J.J. Redick and Tommy Alter and he mentioned that Pardon My Take never takes a break and always wants content out there for their listeners.

“Just being consistent with what you put out there is something that seems very easy but gets lost by a lot of people. Every single day you are going to wake up, you are going to see me produce this, this, and this. Started as blogging, moved to podcasting. PFT and I — outside of the holidays — we don’t miss shows. There’s never a show where ‘Hey, we aren’t feeling it’. No, no, we do the shows. Even when we go on vacation, what can we bank that we can put out while we are on vacation?

“Having that consistency always being there for people I think makes you part of their routine and makes it anything than I could ever have imagined.”

While Katz understands that not every episode or every interview is going to be the greatest, he told the guys that the key is putting everything you got into every episode.

“There’s shows that aren’t the best, there are interviews that aren’t the best. It all ebbs and flows. You can’t be the funniest, most insightful podcast every single time. But, just being consistent and saying here’s what we got, we are going to put our effort into it, we are going to enjoy what we do and it has helped us get where we are today.

“You have to be a part of people’s lives. Knowing that people view you as a friend even though you don’t know them. I take that very seriously and never try to take advantage of the fact that people are investing their time in listening to me talk. Making sure you are putting in the effort and always showing up for them.” 

Continue Reading
Advertisement

blank

Barrett Media Writers

Copyright © 2023 Barrett Media.