The people of Buffalo are tired of losing. The Music City Miracle, 47 Wide Right, No Goal, those are just a few of the agonizing moments that have kept the Bills from winning a Super Bowl and the Sabres from a Stanley Cup. But there’s a belief in sports radio that the teams you cover need to be either really good or really bad, since both create storylines. It’s the mediocre seasons that causes the fans and listeners to lose interest.
But not every show host believes in that theory. Howard Simon, co-host of Howard and Jeremy on WGR 550 in Buffalo is one of those that doesn’t. Much like his listeners, he’s tired of losing. Though the rest of the country might look at Buffalo affectionately with all the sports misery they’ve suffered, a 17-year playoff drought for the Bills doesn’t equal a giant payoff for local sports radio.
“I really don’t know who says that,” said Simon. “If it’s a sports talk show host I’d love to meet them because I can’t stand losing. I’m tired of it. I kind of kid here, but maybe Boston sports talk show hosts are bored? I have no idea. I would much rather talk about winning teams. The early 90s around here with the Bills were fantastic.
“Nobody wanted to talk about a playoff drought from 2000 to 2017. We got tired of it and we got tired of being reminded about it. We got tired of bringing it up every year at training camp. Coaches and GM’s getting fired every three years, quarterbacks changing, that sucks. Sure it gives us great shows and quarterback discussions are always fascinating when there’s a controversy, but no, I don’t think it bonded anyone together. If anything we get tweets every now and then from people who feel sorry for us because we have to talk about the Bills and Sabres. I kind of look at us as therapeutic, like a communal psychiatrist. We’re just like a bartender. You go to the bar, you get a drink and you spell your woes to them about how bad your teams are. We allow people to vent and cheer. If you need someone to be with you in your time of need as a sports fan, we’re there. Because we’re going through all the sports stuff with them.”
Simon has been with WGR since 2004, which serves as the flagship for both the Bills and Sabres. In this Q&A we cover if Bills fans are as crazy on the radio as they seem on the internet, how the station handles training camp and a whole lot more.
TM: So you’re the flagship of the Bills. Obviously, the recent past hasn’t been easy for this team. Are you able to accurately describe the pain that fans are feeling and be critical about decisions made by ownership on the air?
HS: If you’re wondering if we’re given a directive to go easy because were the flagship, no. In fact, quite honestly, there’s been more bad than good here. During the Bills’ drought, if we thought a coach was bad, we said they should fire him. If we thought a GM was bad, we said they should fire him. If they had a draft pick we didn’t like, we’d be outspoken about it. We just always speak our opinion.
That’s the nice thing about our bosses, they’ve never once said to us that we can’t say things because were the flagship and our contract is almost up. Last year‘s hockey season was one of the worst in franchise history, so we’re not going on the air to sugarcoat that. We said the coach should be fired and he was. If the team is really bad, we’ll say they’re bad. Fans are smart and they see through that stuff. It comes down to credibility and you have to have it at the end of the day.
TM: So when the Sabres are bad, I’m going to guess you find yourself going deeper on the Bills earlier than normal. When that’s the case, is it tougher to keep it fresh since you don’t have a hockey team to steal the big stories of the day during the winter?
HS: Well, yes, but the good news is we’ve had a lot of practice. There’s been plenty of hockey seasons that crapped out January 1st or February 1st. The thing I think around here, and this is getting back to how passionate people are around here about football, it’s become a 12 month a year thing. More than any other sport, as soon as you get done with the season you start talking about the combine in February. Right after that, you talk about the free agency period. Right after that, you dive into a month and a half of NFL Draft. After that, you dive into rookie minicamp, OTA‘s and mandatory camps. So usually there’s always something to talk about with football. It’s not really hard for us, if the Sabres are playing well, that’s great. But if not we have to get a little creative.
TM: Is there a third-biggest team in town?
HS: Honestly there’s no clear-cut answer. It really is a Bills and Sabres town. We don’t consider ourselves a satellite Toronto market. I guess if you want to pick baseball there’s more Yankees fans in Buffalo than any other Major League Baseball team. From a basketball standpoint it’s a mixed bag. This would not be considered a secondary Raptors market. It’s very Bills NFL and Sabres NHL centric.
TM: Bills Mafia videos during tailgates have really taken a life of their own. Does that craziness shine through on the call line?
HS: I grew up in New York so I listened to New York talk radio when I was growing up. I worked in Toledo and listened to Detroit talk radio when I was there, so in terms of craziness, I don’t think anybody would top New York or even Philadelphia. I think the fans here are mostly like other fans, they are very passionate. Maybe it’s a little bit different here because we’re talking about a city that has two major professional teams as opposed to New York City having eight, Philadelphia having at least one in every single pro league, Boston has a bunch, but there’s no MLB or NBA team here. So maybe the fever is a little higher.
Maybe the intensity and pressure is a little greater on the Bills and Sabres because you don’t have a third and fourth professional team to help you out if you’re struggling. In terms of the people that are calling our station, you get your occasional crazy caller but I think that happens in every talk market in the country. People aren’t calling us as they’re jumping into a table. They’re passionate fans and I think they enjoy the crazy fans label they get but it’s not like crackpot is calling all the time.
TM: With Bills training camp being in Pittsford, New York (A little over an hour from Buffalo) how are your shows covering training camp?
HS: We have a Bills beat reporter and he’s also the sideline reporter on the broadcast, so he’s out here. When the Bills are there, he’s out there. As far as the shows, it depends what their practice schedule is. If they’re practicing in the afternoon, the afternoon show will do their show live from camp. We have seven shows here from camp. Seven morning practices during the week so we’re here for those seven shows.
TM: Though it may cost money and a few more resources, how important is it for your station to be on-site during those opportunities?
HS: Yeah I like it, I really do. I can only speak for me but I like seeing practice. Our beat reporter is great and now with Twitter and the Internet you can read reports from every single media person or blog member who’s out here. But I just think it sounds really good. If a fan is listening and the morning show comes on and they say, “hey, good morning we’re at Bills Training Camp,” it just sounds good. I think that always sounds appealing to the fan. We’re out where the stories are.
When we’re out here, we get players on as well as national media guests that are here. It’s very active and I feel more connected when we’re out at training camp. It’s just cool and beneficial to say, hey, here’s what the offensive line looks like today, or here’s what Josh Allen look like today. Things like that, Cole Beasley look very good today. Ed Oliver is knocking offensive lineman over. It just sounds good.
TM: Being in western New York and on the border in Canada, is Buffalo a really unique place to do sports radio, in terms of, yeah, you’re in New York but the teams in NYC are six hours away?
HS: Yeah we’re around 400 miles away from New York City. It’s funny, I think sometimes when players get drafted by Buffalo teams they think they’re in a suburb of New York City. Then they get here and realize it’s this far away and don’t realize it. In terms of location, I like it and think it’s a good location.
You have the teams here, but in terms of what’s around us, Cleveland is three hours away, Pittsburgh is 3 1/2 hours away, Toronto is two hours, we’re in an area where there’s a lot of other professional teams and cities around us. That might also be a reason why we have a mishmash in the fan base, because there are so many cities within reach that you can be attached to their teams.
TM: Speaking of players being mistaken where Buffalo is, has there been anyone more famous than Marshawn Lynch for doing that? What was the fan reaction to that?
HS: He’s not the only one. I can’t give you any names off the top of my head but it seems like it’s happened to more football players than hockey players. There have been plenty of rookies that come here, and when you talk to them, they were planning on going to see a Broadway Show or even to hangout in Manhattan. You then have to explain to them that they can, but it’s an hour plane flight. Marshawn is probably the highest profile guy to do it, but he’s far from the only one that’s made that mistake.
TM: The Bills are No. 1 and rest of the NFL storylines are No. 2 at this point in the year for you. So does that leave any room to talk college football? Does there need to be a guy like Khalil Mack playing for the University of Buffalo for you to even mention them?
HS: We have not talked a lot of college football, because, quite honestly, for most of UB’s 20-ish years at the FBS level they’ve struggled. As it turns out, yeah, Khalil Mack made people more aware of UB but they need to win more games. Our college football talk is more geared towards watching guys who we think we’re going to be talking about come NFL Draft talk. Like, when we knew the Bills were going to draft a quarterback two years ago, we went all in every weekend watching Josh Allen, Baker Mayfield Lamar Jackson, Sam Darnold and Josh Rosen. I’ll watch college football because I’m a big fan, but our conversations tend to sway more to “hey, the Bills need a wide receiver and you’ll never guess which one I watched this weekend.” We still incorporate college football talk into Bills talk.
TM: You’ve been around the market for several years so you must like the area and your gig. But what do you like most about doing sports radio in Buffalo?
HS: (Laughs) It’s a bad time to ask that question, we’ve been in a real bad stretch. I’ve been a sports fan for over 40 years so I like talking about sports and watching the games, as well as talking other people about it too. It’s really cool to connect with the fans. Having been here for 30 years it’s a great place to live and it’s a great fan base. The sports fans are really good, they’re knowledgeable and passionate. They can be critical when they need to be, but they’re not over the edge crazy. It’s a fan base that I think really appreciates the work we put in and the product we put out.
Honestly I think we enjoy doing the show because we realize how much people enjoy listening to the station. The one thing I would say, I would just love to see someone win around here because the fans have put up with a lot of really rough years of football and hockey. No Stanley Cup. No Lombardi Trophy. They really do deserve it here and I hope to live to see the day when someone wins a championship. If that happens the city would go absolutely crazy.
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.
Beyond The Mask: Henrik Lundqvist Embraced 2nd Career in Sports Media
“It’s not a coincidence you see a lot of goalies working [on] panels and analyzing the game because that’s a huge part of playing in goal.”
Plucking the strings of an acoustic guitar, Henrik Lundqvist found himself beneath the bright lights once again, poised to put on a worthy performance. Just as he aimed to stop pucks from going in the net as the star goaltender of the New York Rangers for 15 seasons, Lundqvist sought to captivate viewers as half of a musical duo featuring former NHL forward Paul Bissonnette.
Their performance of “Good Riddance” by Green Day was in tribute to Rick Tocchet, a former NHL on TNT studio analyst who recently departed the network to serve as head coach of the Vancouver Canucks.
Lundqvist serves as a studio analyst for TNT’s coverage of the NHL, breaking down players and teams throughout the broadcast and bringing his own unique style to the set. His pursuit of a post-playing career in sports media was no guarantee from the moment he retired in August 2021; in fact, he never intended to stop playing the game and competing for a Stanley Cup championship at that time.
During the 2019-20 season, Lundqvist had lost playing time to young goaltenders Igor Shesterkin and Alexandar Georgiev, and by the year’s end, his deal was bought out by the team. In an effort to continue playing, Lundqvist signed a contract with the Washington Capitals – marking the first time in his NHL career that he would not step between the pipes for the Rangers.
Lundqvist never played a game for the team though, as it was discovered in a medical exam that he would need open-heart surgery to replace his aortic valve while also having an aortic root and ascending aortic replacement. Less than two months after the successful five-hour operation, he was back on the ice rehabbing and attempting to make a full recovery – but a few months in, he began to feel unexpected chest pain. Following a medical checkup, Lundqvist was told he had inflammation around his heart. It was a significant setback that required him to step off the ice, take off his goaltender equipment and rest for several months.
After discussions with his family and friends, Lundqvist determined that the risk of taking the ice outweighed the rewards and officially stepped away from the game. Rather than conjuring hypothetical scenarios wherein he did not experience the misfortune and played for the Capitals, Lundqvist looked to the future amid the ongoing global pandemic and thought about how he could best enjoy his retirement.
“I was just mentally in a very good place,” Lundqvist said. “I didn’t have a choice; I guess that makes it easier sometimes when the decision is made because you can’t go back-and-forth – ‘Should I?’ ‘Should I not?’ Yeah, I wanted to play but it was just not meant to be for me.”
Before any definitive resolution on his future endeavors was made though, the Rangers announced that the team would retire Lundqvist’s No. 30 in a pregame ceremony during the 2021-22 season, making him just the 11th player bestowed that honor in franchise history. As a five-time NHL All-Star selection, 2011 Vezina Trophy winner, and holder of numerous franchise records, Lundqvist had the accolades to merit this profound distinction.
Moreover, he was an important component in growing the game of hockey and contributing to the greater community, serving as the official spokesperson for the Garden of Dreams Foundation and founder of the Henrik Lundqvist Foundation. He also was a two-time recipient of the organization’s prestigious Steven McDonald Extra Effort Award, honoring the player “who goes above and beyond the call of duty.”
Throughout the night, attendees regaled Lundqvist with chants of “Hen-rik!” and were treated to flashbacks of some of his memorable career moments. The night was of monumental importance for Lundqvist, during which he expressed his gratitude to the Rangers’ organization, former teammates and fans. Then, Lundqvist — referred to as “The King” — promptly took his place among team legends beneath the concave ceiling of “The World’s Most Famous Arena.”
“When I look back at my career, I know, to me, it was all about preparation; how I practiced and how I prepared for each game at practice,” Lundqvist said. “There’s no regrets, and I hope people, when they think about how I played, [know] that it was 100% heart and commitment to the game.”
Before this ceremony though, Lundqvist and Rangers owner James Dolan had held several meetings with one another. The purpose of these conversations was to determine the best way for Lundqvist to remain involved with the team, its fans, and the community. In the end, he was named as a lead studio analyst on MSG Networks’ broadcasts of New York Rangers hockey before the start of the 2021-22 season: the start of his foray in sports media.
This past summer, Lundqvist negotiated a new deal with Madison Square Garden Sports and Madison Square Garden Entertainment in which he maintained his in-studio responsibilities while increasing involvement in other areas of its sports and entertainment ventures. In this new role, Lundqvist supports the business operations for both companies, assisting in digital content development, alumni relations, and partner and sponsor activities.
When Lundqvist is not in the studio or the office, he can often be found at Madison Square Garden taking in New York Rangers hockey, New York Knicks basketball, or one of the arena’s renowned musical performances. Usually, when he is in attendance, he is shown on the arena’s center-hung video board as an “NYC Celebrity” and receives a thunderous ovation from the crowd.
“The network is just part of it, but it feels great to come there,” Lundqvist said of Madison Square Garden. “Every time I go there – to see the people that I’ve known for so long – but also I love that place; I love The Garden. I think the energy [and] the variety of things that happen there is something I really appreciate. It feels really good to be a part of that.”
Sitting alongside former teammate and studio analyst Steve Valiqutte and sportscaster John Giannone, Lundqvist appears in the MSG Networks studios, located across the street from the arena, for select New York Rangers games. From the onset, he brought his allure and expertise to the set and appealed to viewers – so much so that national networks quickly began to take notice.
“I enjoy watching hockey [and] talking hockey, but the main thing to me is the team; the people that you work with,” Lundqvist said. “The guys on the panel [and the] crew behind. I really enjoy that part of it and having a lot of fun off-camera.”
One month later, Lundqvist was on his first national broadcast for the NHL on TNT where he and Bissonnette famously performed a cover of “Nothing Else Matters” by Metallica that went viral on social media. It had been known that Lundqvist was a musician, famously performing on Late Night with Jimmy Fallon in his Rangers uniform to celebrate the end of the 2012-13 NHL lockout.
In fact, during his retirement ceremony, the Rangers gifted him with a custom-made guitar painted by David Gunnarsson, the same artist who used to paint Lundqvist’s goalie masks.
Aside from occasional music performances, Lundqvist brings an esoteric base of knowledge to the NHL on TNT panel as its only goaltender. Whether it be through player breakdowns, interviews, or dialogue with other analysts, Lundqvist has a perspective to which few professional hockey players can relate. There are various goaltenders among local studio panels surrounding live hockey game broadcasts, and Lundqvist is in a unique situation with MSG Networks in that he and Valiquette are both former goaltenders. Yet on Turner Sports’ national coverage, he is the only voice speaking to this different part of the game.
“It’s not a coincidence you see a lot of goalies working [on] panels and analyzing the game because that’s a huge part of playing in goal,” Lundqvist explained. “Yes, you need to stop the puck, but a huge part of being a goalie is analyzing what’s going on. We can never really dictate the play so you need to analyze what’s happening right in front of you.”
In broadcasting at both the local and national level, Lundqvist is cognizant of the differences in each network’s studio programs. Lundqvist says appearing on the MSG Networks studio panel is more about being direct with the viewer, whereas the NHL on TNT views its panel as being conversational in nature. With Turner Sports, Lundqvist also asks his colleagues about the different teams around the league since he is most familiar with the Rangers both as a former player and studio analyst.
“I’m closer to the Rangers; I see more of what’s going on,” Lundqvist stated. “When you work [national] games, maybe you focus in on teams on the West Coast or [part] of the league you don’t see as often. You try to talk to the other guys on the panel and the crew and figure out things that are interesting about those teams.”
Hockey is a team sport, and Lundqvist felt grateful to play with his teammates and face his competitors over the years. Now as an analyst though, it is his job to analyze their games and critique them when necessary; however, he does not try to be excessively critical.
Lundqvist knows the trials and tribulations associated with the sport and can relate to scenarios many players face on a nightly basis. Therefore, he thinks about his own experience before giving an opinion, especially a critique, instantiating it with comprehensible, recondite knowledge and/or by recounting a similar situation.
“I’d much rather give them positive feedback obviously because I know it is a tough game,” Lundqvist said, “and sometimes it might look like an easy mistake, but if you can give the viewer a better explanation of why he did that, they might have a different view of that mistake.”
Now metaphorically being beyond the goalie mask, Lundqvist’s vision of the game has evidently shifted. He discerns just how intense the schedule is and the rapid pace of the game, axioms he was aware of while playing but inherently avoided thinking about. He has implemented his refined viewpoint of the game accordingly into his analysis, simultaneously utilizing the mindset and savvy he cultivated on the ice. It is, quite simply, a balancing act.
“I think people can be pretty quick to jump on guys and critique them,” Lundqvist said. “That’s where maybe you take an extra look and try to understand why it happened and give those reasons. I think that’s where it helps if you played the game [for] a long time and just love the game [because] you have a pretty good understanding of why guys react a certain way.”
The challenge tacitly embedded in the jobs of most studio analysts – Lundqvist’s included – is in presenting the information to the audience in a manner through which it learns without being confused. It is a delicate craft that takes time and genuine understanding to master, especially related to promulgating hockey analytics as Valiquette does on MSG Networks and within his company, Clear Sight Analytics.
“There’s a lot of educated viewers out there, but there’s also a lot of people that maybe don’t watch as much hockey,” Lundqvist said, “so you want to find that middle ground where you kind of educate both sides.”
By broadcasting both locally and nationally in addition to working in a specially-designed business operations role, Lundqvist is staying around the rink in his retirement while facilitating the growth of hockey. Despite the profusion of young talent, dynamic action and jaw-dropping plays, viewership of the sport on ESPN and TNT’s linear channels has dropped 22% from last season, according to a report by Sports Business Journal.
For Lundqvist though, he does not feel much has changed from playing regarding his responsibility to advance the reach and appeal of the sport. He played professionally for 20 years, beginning his career in his home country of Sweden, primarily in the Swedish Elite League (SEL). In the 2004-05 season, his final campaign before arriving in New York City, Lundqvist had won the award for most valuable player. Furthermore, he was recognized as the best goalie and best player, leading Frölunda HC to its second Elitserien championship in three seasons.
His NHL debut came five years after he was selected in the seventh round of the 2000 NHL Entry Draft by the New York Rangers but unlike many rookies over the years, he came polished and prepared to embrace the lights of Broadway. Following an injury to starting goaltender Kevin Weekes, Lundqvist was inserted into the starting lineup and, from that moment on, virtually never came out.
By the end of his first year, he had been named to the NHL All-Rookie Team and was a Vezina Trophy finalist for best goaltender. Additionally, he remains the only goaltender to begin his NHL career with seven consecutive 30-plus win seasons.
“I think the league is doing a great job of growing the game,” Lundqvist said. “In the end, it comes down to the product and right now, it’s a great product. I feel really good about, the best way I can, to promote the game [by] talking about it, but… it feels like I’ve been doing that for 20 years.”
One means through which Lundqvist attempts to grow the game is within the studio demos he performs with the NHL on TNT, displaying different facets of the game in a technical manner. The show also embraces the characteristics of their analysts and implements them in lighthearted segments, such as zamboni races, putting competitions, Swedish lessons and, of course, musical performances.
“I’m huge on mindset and the pressure,” Lundqvist said. “I love to talk about that type of stuff and give the viewer a better understanding of what goes through their heads. In terms of personality, I don’t know if I can say [that] I’m a serious guy because I love to have fun and laugh and do fun things.”
Lundqvist thoroughly enjoys what he is doing both locally and nationally, and he ensures he surrounds himself with people he wants to be around. There are plenty of other broadcast opportunities for former hockey players, such as moving into the booth as a color commentator or between the benches as a rinkside reporter. At this moment though, he is more focused on being immersed in his current roles, performing them to the best of his ability while ensuring he allocates time to spend with friends and family.
“I see myself more as an analyst in the studio more than traveling around and being in the rink,” he said. “I think that’s another thing with the schedule; it works really well with my schedule to have one or two commitments with the networks, but then I have other things going on in my life that I commit to.”
Plenty of comparisons can be drawn between playing professional hockey and covering the sport from the studio in terms of preparation and synergy. Yet the end result is not as clearly defined since “winning” in television is quantifiably defined as generating ratings and revenue. Undoubtedly, Lundqvist is focused on doing what he can to bolster hockey’s popularity; however, he also wants to enjoy this new phase of his career being around the game he loves.
“In sports, you win or you lose,” Lundqvist explained. “With TV, you want to be yourself [and] you want to get your point out – but at the same time, if you do it at the same time you’re having a good time, I feel like that’s good TV.”
Once their careers conclude, many athletes think about pursuing a post-playing career and oftentimes end up taking on a role in sports broadcasting. On MSG Networks alone, there are plenty of former players who take part in studio coverage on live game broadcasts, such as Martin Biron of the Buffalo Sabres, Bryce Salvador of the New Jersey Devils, and Matt Martin of the New York Islanders. At the national level, Turner Sports employs Paul Bissonnette, Anson Carter, and Wayne Gretzky for its studio broadcasts, while ESPN’s top studio crew includes Mark Messier and Chris Chelios.
All of these former professional hockey players had an obligation to regularly speak with media members, answering questions about games and the season at large. Lundqvist maintained a professional relationship with journalists and beat reporters, and he most enjoyed taking questions when the team was doing well. Regardless of what the end result of a game was though, he had a responsibility to divulge his thoughts and, in turn, be subject to criticism and/or negative feedback.
His stellar career and persona all came from emanating a passion for the game – and it continues to manifest itself beyond the television screen. Listening to those passionate about the game discuss it usually engenders euphony and lucidity to viewers, analogous to the sound of the puck hitting the pads or entering the glove. It is a timbre Lundqvist created 27,076 times throughout his NHL career (regular season and playoffs) in preventing goals, and one he now aims to explain en masse.
“The reason why I kept going to the rink and put all the hours in was because I really enjoyed it,” Lundqvist said. “If you decide to go into media or whatever it might be, I think the bottom line is [that] you have to enjoy it and make sure you have good people around you.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he serves as the production manager for the New York Islanders Radio Network and lead sports producer at NY2C. He has also worked on live game broadcasts for the Long Island Nets and New York Riptide. He previously interned for Paramount within Showtime Networks and wrote for The Long Island Herald. To get in touch, find him on Twitter @derekfutterman.
Should the NBA Nationalize Local TV Rights Like MLS?
The NBA’s upcoming rights negotiations will be this transformational idea’s first testing grounds.
Diamond Sports has been anything but a diamond in the sports world. As subscribers leave cable and satellite for streaming services, companies are dropping RSNs nationwide because they are too expensive to carry. This has caused an impending bankruptcy for the company, which owns the local rights to dozens of sports teams nationwide. It is also putting the NBA, NHL, and MLB at major financial risk.
In the short term, it is known that teams will still broadcast on their RSNs even if they aren’t getting the paychecks they were promised in previous rights deals. This will affect teams’ ability to pay players and could even create an unfair advantage among the haves of the sports world like the Yankees and Lakers and the have-nots. The NFL doesn’t face the same problems that the other leagues are facing because its rights have been nationalized.
With the NFL’s continued television dominance, college conferences also bundling up games together for more money, and the MLS guaranteeing themselves television revenue after packaging local and national rights together, could we see the other leagues follow suit? It is an option that is much easier said than done but it seems like we are moving closer to it becoming reality.
The NBA’s upcoming rights negotiations will be this transformational idea’s first testing grounds.
The biggest problem the NBA and other leagues would face are that the local rights to all of its teams don’t expire at the same time. If the league were to sign a deal that included giving all local rights to a streamer, the amount which the league was getting paid would be very unique year after year. It would be crazy for a streamer to pay a huge chunk of money to the NBA all at once if the number of teams they have local rights to changes every year.
It would also be insane to pay an astronomical amount if the streamer is only getting the local rights to small-market teams like the Cavs and the Pistons. A major market team like the Lakers doesn’t renew their local rights until 2032. We’re still in 2023. How does that affect the league’s operating costs?
The NBA would also have to figure out whether teams whose rights don’t expire yet deserve to be included in the pot of money garnered from selling local rights to a streamer. Whether they are or they aren’t, does it put each team at different competitive advantages and/or disadvantages when trying to acquire free agents or front-office personnel?
One of the most interesting puzzles to figure out is what influence a league owner like Washington’s Ted Leonsis has in this potential measure when all is said and done. Leonsis just acquired complete control of the regional sports network — currently named NBC Sports Washington — that broadcasts Wizards and Capitals games for millions of dollars, although the exact amount remains undisclosed.
What does Leonsis do with his network if his team’s games can no longer air there? Can his team opt out of participating in a potential league offering? Or if the games continue to air on his network but are simulcasted locally on the streamer that wins local rights on a national scale, does the streamer have the ability to pay less money for rights?
If so, does that make the deal as lucrative for the NBA? And what does that mean for retransmission fees that cable companies like Comcast pay to Leonsis and other RSNs they’re still carrying?
The league will face a similar problem with the Lakers, Bulls, Knicks and other franchises that either wholly own or partially own a part of the RSNs where they broadcast their games.
I don’t have the answers to any of these questions which is why they are written here in this column. Unfortunately for the leagues, they don’t have the answers either. But if the NBA figures out a way to nationalize their product even more and make streaming games more appealing by ending local blackouts, it’ll benefit the game more than it hurts the game.
NBA, NHL, and MLB games are still some of the highest-rated programs locally in many markets when you look at how they rate vs. other cable and broadcast offerings. But at this point, the ability to charge everyone for a program that only ten percent of subscribers are watching is a losing business proponent.
The leagues should start from scratch and sell a mass package of games for maximum profit. It gives fans a more centralized location to watch their favorite teams and puts the leagues on a much more steady path than where they could be headed sooner rather than later.
Diamond in the rough to sparkling jewel of light? Only time will tell.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
Do You Have Affirmations Of Gratitude?
“We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right?”
Having gratitude for your life is all the rage. If you, like me, have trouble starting your day with positive affirmations and maintaining a positive outlook about your job, read on!
We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right? Here is another version. Try a few affirmations of gratitude instead.
“I HAVE A JOB.”
With interest rates rising, inflation increasing, and spending down; corporations are laying people off. PayPal laid off 7% of its entire workforce. Amazon let 18,000 go. Alphabet (Google) said goodbye to 12,000 jobs. Radio sales managers need to hire people like you – experienced sellers with a track record of bringing home the bacon.
“I AM A PROBLEM SOLVER.”
You solve a problem for your company when it comes to revenue. You know people, and you sell advertising better than anything they can come up with…so far.
Yes, they are trying to replace you, but Zoom Info reports iHeart’s self-serve spot buying service, AdBuilder, is doing under 5 million in business. You have time to solidify your value. Be happy you are the rainmaker.
“I WORK IN THE PEOPLE BUSINESS.”
Sports talk radio is the ultimate companion to millions of listeners. They aren’t robots, and your stations improve their lives by talking about what they care about 24/7. Celebrate selling access to callers, Twitter followers and FANS who go to games. You also get to work with local celebrities that everybody knows but you know best. We all need a connection to other people and want to be seen and heard.
“I GET TO CHANGE HOW I FEEL ABOUT MYSELF.”
In this job, you determine your value, feelings about your work, and who you work with. You get to set a strategy and talk to the businesspeople you want to help and do business with. It’s like running your own business with a tremendous support staff. Try to do it independently, and you will appreciate accounting, traffic, production, and sales assistance. Those wins produce deposits in your bank account.
“I HAVE COMPETITION!”
That format competitor across the street does things differently and sometimes better than you or tries to imitate you and looks terrible. They motivate you to beat them to a new account or put a moat around your best clients so they can’t be touched. They keep you sharp and willing to try new things. Good competition schemes to take money from your station, and your management needs you to protect them. And they also provide a place for you to work one day. The FTC wants to eliminate non-competes so you can walk across the street this year.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at email@example.com or find him on Twitter @jeffcaves.