The late Dennis Green, an NFL head coach for the Minnesota Vikings and Arizona Cardinals, had a great philosophy. Green said the following on NFL Network’s America’s Game that chronicled the 1998 Vikings: “Desire, dedication, and determination are the three D’s and they’re really for me the essence of life. Desire is establishing what you want; what do you want? Dedication is the price that you pay to get it. Determination is how many times can we be disappointed and still not lose the fire in our belly?”
Scott Kaplan definitely hasn’t lost his fire in spite of dealing with a lot of adversity.
Kaplan is a sports radio host that has carved out a very impressive 18-year run in San Diego. His level of determination has been greatly tested as his former radio home, the Mighty 1090, went off the air four months ago in April. It was never in Kaplan’s DNA to shrug his shoulders and say “well shucks” as he passively accepted a falling out between a radio company and the owners of a transmitter site. Kaplan went into fix-it mode and hasn’t looked back since.
The story of Scott Kaplan has many different layers. His view of the 1090 soap opera is fascinating as Kaplan details just how close the station was to being revived — we’re talking Seahawks on the goal line in the Super Bowl against the Patriots here. Yep, that close. Kaplan is an extraordinary example of how hosts should look at traditional radio in non-traditional ways. Using multiple platforms to distribute content to the public instead of solely relying on a terrestrial radio station makes a lot of sense. Kaplan believes that shows need to go to the people, not expect the people to come to you.
His ambition is admirable. His determination is unwavering. And his viewpoints are incredibly useful. Enjoy.
Brian Noe: What have the past few months been like since the Mighty 1090 went off the air?
Scott Kaplan: You know what, it’s been an amazing learning experience. It really has been. Listening to how this radio station crumbled. Understanding why it was. When you look at things like excessive executive salaries, a massive amount of office space that was wasted and hyper expensive, and a really bad deal that this radio company was in with the owners of the transmitter in Mexico. It was just not a financially sustainable model in any way.
Unless you had a billionaire investor who just liked throwing money at it — which at one point this company had and it no longer did — there really was no oversight of management. It got to a point where they just couldn’t pay for the transmitter any longer and the transmitter owners took them off the air. Man, what a hard thing to learn when you’re an on-air talent and your ratings say that you’re the top in the business. Then you find out well we’re doing our job, but the other side of the building didn’t do its job. It’s been an amazing learning experience. It really has.
Noe: Has this been an angering process for you?
Scott: I’ve never been angry about all of this because really I look at myself and I think, I knew that I did not want my career to be in the hands of the management of 1090. I knew that for many years. I never really wanted to sit around and wait for these guys because I never believed in their leadership. I wasn’t angry. I just immediately went into fix-it mode.
For me, trying to fix the problem was let’s work a deal directly between me and the guys who owned the transmitter. I’ve got all of my winning teammates around me. I’ve got our morning show. I’ve got our midday show. The morning show took a job quickly across town and then in the last hours as I was trying to finish this deal off my colleague, Darren Smith, took a job with another radio station in San Diego.
Even though the lineup wasn’t going to be the same I still thought we could rebuild a winning brand. But ultimately the numbers don’t lie. Some guys in sports radio really love the statistical side of sports. I’m not really a fan of numbers unless I’m handicapping horse races.
I had to do a lot of learning about spreadsheets and real dollars and cents. Things that as a talk show host you don’t really learn about, you don’t really talk about all that often. But now we’re talking about big money and I needed to decide could we really make money? When the numbers got to the very end, the people who own the transmitter, they make a really nice amount of money. The people who work at the station, they all get paid. The company loses massive amounts of money and the investors don’t make back their money or profit. It’s just not a winning proposition.
This is stuff that I did not know and had to learn and then had to be unemotional about. As much as I wanted to employ all the people that worked at our station, as much as I wanted to rebuild this brand, and as much as I want to get back on the air not just in San Diego but all of Southern California, I couldn’t let the black and white numbers take over my emotions and do a deal that was going to be bad for everybody involved. Like I said, this has been a phenomenal business learning experience.
Noe: You mention Darren Smith and some of your other former co-workers. What was your reaction when your teammates joined other teams?
Scott: The first group of guys who went to the Padres home radio station, I wish they would have given us a little bit of time, but I understood their position. It was fine. They were a one-year show at our station. We were helping to cultivate them. So I kind of understood. They had the energy of a fresh, brand new show.
With Darren Smith, Darren gave me a lot of time. He told me his goals were to get on the air by August 1st. He told me his goals and I knew what they were, but I wasn’t working for Darren. I wasn’t trying to meet his goals. I was trying to get us all back on the air as quickly as possible. Doing a good deal takes time is what I learned. This unfortunately took more time and didn’t turn into a good deal.
I wasn’t disappointed. I was happy for everybody. I’m happy for Darren Smith. He has what he wanted; he likes security. I’m happy for our morning guys because they have what they wanted, which is to be around the baseball team. You can never be upset and unhappy for other people’s success. I’m very happy for all of those guys.
Noe: As far as not trusting management at 1090, when things crumbled did you reflect back upon the situation relating to yourself? Were you like, man, I knew better than to be in business together?
Scott: I knew that 1090 was in financial trouble. I also knew who the leadership was and I didn’t have any faith in them. I also knew that everybody else in the place had no faith in them either. But people are scared and people don’t want to have a revolt if you will. If the parent company would have had any oversight over this management team, they would have attempted to fix this a long time ago. But they didn’t. The parent company took their hands off of it and said forget it, survive on your own is essentially what happened. The management of this company couldn’t survive on its own.
If you looked at why that was, I can show you a million reasons — literally in dollars a million reasons — why that was. I was not mad at management. I knew in my own heart that this was not a team on the management side that had great leadership. We believed on the programming side we had tremendous leadership. We were insanely successful for a really long time. We felt like we were doing a very good job on our side of the building, not necessarily complimented from the other side of the building. And by the way if you know the characters involved you’re not really surprised.
Noe: What was that like for you on a day-to-day basis?
Scott: It was not a fun work environment. Not fun. Darren Smith and I would do this crossover every day where we’d spend 20 minutes on the air together. We’d probably spend 30 seconds before we even got on the air together, and we’d talk very openly and raw. It was not a place that people were having fun being there. It just filtered all the way down.
Management got rid of people whose jobs were important to the success of the radio station. Those folks were sacrificed so management could keep their jobs and their salaries. These are crazy realities that we don’t necessarily all encounter. Look, everybody’s got stories in the media business, but this was just one where I didn’t know a lot of what was going on and felt frankly a bit naive, but again I learned a ton along the way. It was not a great work environment. I can tell you that certainly at the very end.
I mean can you imagine? You have a guy who’s the president of the company who tells everybody we’re being pulled off the airwaves. Then for the next 20 days we’re broadcasting on our app — still by the way dominating in the ratings without even being on the air frankly — and at no time is there communication between the person steering the ship and the people who are out of control in the back of the ship who have no idea what’s going on. Zero communication. Zero leadership.
Noe: That’s wild, man. You have a great resume, but not being a featured part of a radio station has to be a weird feeling, right? Do your past accomplishments make your current situation tougher?
Scott: The thing is you could sit on the sidelines or you can do something. What I did is I immediately sprung into action. Rather than sit around and not be heard, I was able to immediately work a deal with Callaway Golf to use their studios. I’ve been broadcasting on YouTube, on Twitter, on Facebook Live, on the TuneIn app, and I’ve been in communication with my audience through all social platforms. I have sponsors that have wanted to stay with me because I’ve spoken for them for many, many years. I have an incredibly loyal group of producers and teammates who want to keep the show alive.
I’ve said this all along; desperation has spurred innovation. We’re actually in the process right now of building a studio in my house where I can do all of these different things that I want to do. All of the things that I was planning on doing with the 1090 transmitter I still think I can do, only now rather than using a transmitter I can use an app as more of my central location.
As of right now, you say well you’re not a part of a radio station. That’s true. But my fulfillment comes from broadcasting and entertaining. I get that fulfillment every day I go on using these other platforms. By the way if you look at my YouTube show, I get calls from people all over the radio industry saying you’re show looks as good as what Dan Patrick has. It looks as good as Colin Cowherd. It looks better than Jim Rome.
The studio at Callaway is awesome and when they turn on the lights and the cameras, you’re broadcasting on all these platforms. For people that are savvy enough to Bluetooth an app from their phone into their car, for those folks who are already listening on an app, not even using the AM transmitter, there has been virtually no interruption for those people. In fact if anything the show is probably better because we don’t do any commercials.
Noe: Has it been more rewarding doing it the way you have than simply having a typical radio shift on a typical station?
Scott: No, it has not been more rewarding because I haven’t been paid in four months. It’s been less rewarding because I’m making a whole lot less money. However, and now I’m being serious, it has brought my team closer together than ever before. We travel together — in other words we all get in a car together — we have a much longer commute than we used to have. So we are literally in the car together for about 60 to 80 minutes a day. We talk to each other differently now. We hang out with each other quite a bit differently now.
Everybody who has decided they want to be all in, they are coming up with their concepts and their ideas. By the way most of these guys are significantly younger than I am, and they all think I’m crazy for even wanting to get back on radio. Me, I love the medium of radio. I loved it when I was a little kid when it used to talk me to sleep. I loved it when I was a caller growing up. I loved it when I was able to work at a radio station and splice tape and feed it down a line. I loved it when I was producing at the Super Bowl as the Super Bowl was turning into what the Super Bowl is. I’ve loved broadcasting on radio for all these years.
Dude, I mean listen I’m an available free agent. If somebody calls me and says hey we want you to come and take this shift on a radio station in a market that I find very desirable with the teams I’d like to cover and a desirable place to live, I am all ears. I have a great team and we have a very successful product. But on the other hand I can’t wait around and wait for a radio station or a radio company to come grab me because I think hey I’ve had this amazing run in Southern California. Rather than wait around, I can continue to broadcast. I can continue to sell and who knows what the future brings?
I have nothing but great things to say about radio, but my younger producer guys, they all think the future is now with all of these digital platforms. Going out to the people not just in your local market but literally all over the world and communicating to these people with all the social platforms we have at our disposal right now, there’s a whole new world out there for broadcasters.
We’re all sort of making it up as we go along in many instances. That goes for even big networks and big radio companies who are trying to figure out the podcasting side of the business and are trying to figure out where does video play into any of this. It’s a very exciting time. That’s for sure. And by the way probably a very nerve-racking time really in traditional radio.
Noe: Since you’ve operated your show as a digital play on YouTube, TuneIn, and Twitter among others, what has surprised you the most?
Scott: The amount of people that are watching and listening. The willingness of the listener to say you’re the guy who I like listening to on the radio. I can’t get in my car anymore and turn on the radio, but I still have access to your content. I’m blown away by the things that we’re doing now. Why weren’t we doing these things before?
YouTube has an ongoing comment section and I’m following the comments while we’re on the air. I’m interacting with these folks while we’re on the air. Why weren’t we YouTubing when we were broadcasting? Why weren’t we doing simple things like being on Facebook Live? We have thousands of viewers on Facebook Live. Why weren’t we doing that before? Really it fascinates me that people will say to me, listen if I know where you are, then I’ll come listen. I will come watch. I’m blown away by how people watch this stuff on their own time.
I’ve been really spending a lot of my own time plugging my phone into my car and listening to our daily show in podcast form because I really want to understand what is the listener experiencing? What am I asking the listener to do? What I found out is guess what? If I can do it, so can anybody else. It’s really just so simple. You go to the podcast app on your phone and you click in what you want. You turn it on and you’re going. In your dashboard — assuming you have a relatively new car — you see the name and date of the show and I’m listening to it on my own time. I find it absolutely fascinating.
Then on the other hand, I’m following what people are doing on YouTube. I’m watching YouTube videos at other times of the day to understand how other people are ingesting this content because we may only have 500 to 1,000 viewers live, but by the next day there are 3,000 or 5,000 viewers. The content lives on so people go back and watch it at their own leisure. This is all new stuff for me because I had been an AM radio broadcaster.
Noe: For the people on traditional terrestrial radio, how much would you stress to them the importance of putting their content in other places beyond the radio station?
Scott: If it were me and I were going back on to terrestrial radio, which I expect that someday I likely will, but when I go back on terrestrial radio, terrestrial radio will be an additive platform to all these other things that I’m currently doing. We live in a world now — and I hate to be such a philosopher — but I think we live in a place now where you have to go to the people, not expect them to come to you.
Honestly I got into an Uber here in Houston this evening and I asked the gentleman if you could turn the radio from the FM dial where he was playing smooth jazz, to the AM dial so I could hear sports talk. Well guess what? This guy had no idea and he had a brand new car. He had no idea how to go from FM to AM. I walked him through it. He got there — couldn’t figure out how to tune the radio up or down.
Look this guy is a professional driver. As a professional driver you should probably know how to use the radio. Millions and millions of people are listening to radio. There’s no doubt about it. But the phone is in your hand all day long. The radio is in your car. The phone is in your hand all day long. This is where I believe ultimately we have to communicate with people.
Noe: What’s been the hardest part of running the show the way you have these past few months?
Scott: Probably me having to be really chill about all the people who work for the show, or who have a role within the show, and their individual level of commitment. People had to put their other stuff in front of the show when the show is not paying them per se. For me that’s kind of a hard thing that we’re not all together every day 100 percent. We can’t all do it. I’m the person who has to do it. My producer, Alex Padilla, he’s kind of the second guy that has to do it to keep the show alive. Everybody else has their things that are going on in their lives that need to take a priority. That’s been kind of hard. We are not all 100 percent as in as we would have normally been. That’s kind of a tough thing.
The other part of it is when you want to put on a good broadcast, you prep. You work hard. You know what you want to talk about. You have ideas formulated and so on. I’ve been spending so much time on the business side and so little time on the content side. What’s fascinating about that is my producer, Alex Padilla, has done such a phenomenal job of handling the content knowing that my mind was elsewhere and that I wasn’t studying the way I should be. He made it super easy for me to just sit down and have enough content that you would not know that I hadn’t watched a game in a month. That’s really one of the most amazing things is the ability for the team to come together and still put on a quality broadcast even with all the mayhem and chaos swirling around.
Noe: You’ve spoken to Entercom recently about a position in Houston. How serious did those conversations get?
Scott: We were very serious. Entercom and I were very serious about 610 here in Houston. It was just a timing issue for me. I was still trying to put together the 1090 deal and they needed an answer. I couldn’t commit. It was that simple really. Their program director at 610 is a guy named Armen Williams. He is probably the sharpest, young program director that I know in the radio business. He’s a disciple of Bruce Gilbert, who is one of the most respected program directors in the industry.
I was really, really interested in this radio station. They’ve got a great general manager. They’ve got amazing facilities. The talent that they have is really, really impressive. I loved the opportunity that was presented to me at 610. It was just a timing issue.
My being in Houston right now, I happen to be in town meeting with Gow Media. Gow owns a couple of radio properties, but I’m not really here talking as a broadcaster. I’m here talking as a CEO of my startup, which is called Sided. Sided.co is a platform that we built specific for radio, as a parallel ad platform for radio. So I happen to be down here in Houston meeting with Gow Media because I’m a huge fan of what they’ve done with their company and how they utilize radio to move listeners into content online. I’m just so impressed with what they’ve done so we’ve come down here to talk to them about partnering with what we do.
Noe: The other San Diego radio stations [97.3 The Fan and XTRA 1360] — do you view them as potential landing spots?
Scott: Oh, I definitely think that 97.3 and 1360 are both potential landing spots for this reason; if you’re one of those two stations and you’ve thought all along well we’re not going to spend the money and maybe it’s better that he’s off the air and neither of us are using him. When one of those two radio stations decides that they want to be the overwhelming dominant force in sports radio in San Diego, then one of those two radio stations will come and want to hire someone like myself with my 18 years of market equity, all of the advertisers that follow me, and the massive number of listeners that I’ve cultivated relationships with over the years. I definitely would not rule out those two radio stations.
The only issue is that San Diego is not the kind of sports market that big companies want to spend a ton of money on in sports talk radio. It’s not San Francisco. It’s not Chicago. It’s not Boston. It’s not Philly. Obviously it’s not New York.
When you’re in a somewhat smaller sports market with a limited number of pro teams, sometimes big companies are cautious about spending that kind of money on these types of radio stations. But I would argue this, you don’t have to have many pro sports teams. What you need are engaged sports fans. I’ll tell you right now San Diego for all the heat that it takes, San Diego has great sports fans. I know that because for 18 years I covered the teams. I’ve been in the stands with these people. I’ve been at the tailgate parties with these folks. I know that people who live in San Diego are great sports fans regardless of the fact that the Chargers left.
Noe: If you were in Vegas placing a bet on if 1090 is going to come back, what do you think the odds would be of that happening?
Scott:I’d say today 40-1.
Noe: So you probably wouldn’t put a significant amount of money on that would you?
Scott: No, it’s a long shot. And it’s a long shot because we have two separate sets of economic understanding. My understanding is I see what a radio station sold for in New York City. I see what the folks in Mexico think their radio station or their tower is worth. A radio transmitter in New York City versus a radio transmitter in Baja, California are worlds and universes apart. What they thought their asset was worth versus what I think their asset is worth are two totally different things. Therefore we can’t do business together as of today.
If something were to happen where my colleagues in Mexico decided to change the numbers to where we both would be in a little bit of pain, but maybe we’re both enjoying some pleasure as well, then I would never count 1090 out. I wouldn’t count 1090 out because right now it’s broadcasting a tiny little FM radio station Ultra 104.9 FM from Brownsville, Texas on a powerhouse transmitter in Southern California. As long as they’re not making money with the asset, I wouldn’t count it out. But 40-1, on occasion 40-1 wins. I’ve seen 50-1 win the Kentucky Derby.
Noe: Were the odds of an agreement being reached ever better than 40-1 at any stage?
Scott: Yes, the odds were 2-1 as of two weeks ago. We thought we had a deal in place. Unfortunately I slept on it for like three nights. After sleeping on it for three nights, I realized I’m about to go ask a bunch of investors to put money into something that I’m going to show them is going to lose money for a long time. If I were them why would I want to do this? Why? Because they’re nostalgic about the 1090 brand? Or because they’re my friends and they want to support me?
I didn’t want to become the Alliance of American Football. I didn’t want to hire a bunch of people and think that hey everything is great and then five months later be out of business.
I would say two weeks ago we were on the goal line and going in. Then I slept on it and slept on it and slept on it, and again back to learning, studied these spreadsheets and understood what the numbers really were telling me. It really wasn’t that hard of a decision to pull back and say this is a bad deal and I don’t want to do it. For me, for the employees, for the investors, I don’t want to do this deal. I respectfully bowed out. I will tell you right now we were going in. We were on the goal line and going in. We were that close.
Noe: I’m sure it got easier once the decision was made, but for those three days where you’re twisting with it — you put in a lot of work and the deal is right there — to not go through with it, what was that like for you?
Scott: Listen I put in a lot of time. I put in a lot of money. I gave up a phenomenal opportunity to go work for a company like Entercom in Houston. My children are asking me questions. Everywhere I go I’m being questioned. I didn’t realize everybody knew who I was. All of a sudden I’m off the air and everybody wants to ask me about it. A lot of time spent. A lot of money spent. All to ultimately find out that this was not a good deal and not a deal I could do.
Instead of looking at it as a failed deal I choose to look at it as the smart move. Sometimes the best deals are the ones that don’t get done. In this case this was one where it wasn’t going to make dollars therefore it did not make sense. It just didn’t. Yes, it was excruciating because I knew that there were people who had put their lives and their careers on hold under the expectation we were getting back on. I fully expected us to be getting back on. One side can’t get rich while the other side goes broke. That’s what was happening.
Noe: Hey man, I get it. That’s understandable. For the longtime fans of 1090, what message would you like to send to them who are left longing for 1090 to come back?
Scott: What’s been amazing about the 1090 listeners is that they didn’t just split in half and some went to one radio station and some went to another radio station. There were three sports radio stations in San Diego. 1090 had like 60 percent of the audience. So you would think the other two radio stations would then all of a sudden pick up 30 percent each. Well it didn’t happen. The 1090 listener has gone to podcasts. They’ve gone to their phone. They’ve gone to music. They’ve gone to whatever it is that’s occupying their time in their car. They are not going to those other two radio stations in droves. They may eventually, but they aren’t yet.
I think that it’s really amazing the brand loyalty that people have. 1090 was part of people’s lives. When the Chargers were terrible, 1090 told everybody they were terrible. When the Chargers became great, they were there to host the parties and drive the bandwagon. When the Padres had playoff teams, 1090 was there to be in the middle of all of that. A generation of people grew up with 1090. And then passed on yet another generation, which is why I’ve got tons of listeners who are 25 years old and guess what those 25-year-old guys have no problem listening on their phone via podcast or YouTube. That’s what they’ve come to know. It was when they were driving to school with their dad or their mom in the car that they were listening to the AM radio.
I just appreciate how loyal everyone was to that brand and when 1090 went away rather than the listener just going over to the big box, big company sports radio station, they just decided I’ll do other things with my time in my car. That’s pretty fascinating to me.
Noe: You’ve also had a steady presence on Westwood One’s NFL games. What’s your current status with them?
Scott: I’ll be back on Monday Night Football this year. What we do with Westwood One is we book a schedule earlier in the year and then we kind of wait for things to move around and change. I’ll be on the opening night of Monday Night Football. I’ll be in Oakland for the Broncos and the Raiders. I was there last year when the Raiders and the Broncos played what we thought was going to be the final game in the Coliseum and it wasn’t. So here we are for the final season and this is the kickoff to the year. I’ve got the West Coast Monday Night Football game. It’ll be on September 9th and then I’ll travel as the year goes on. I’ll be in Dallas in Thanksgiving. I’ll be on the sidelines of playoff games. I will continue my work with Westwood One and hopefully expand my role with Westwood One as well.
Noe: That, by the way, was the Marshawn Lynch blunt game, was it not?
Scott:It was. That’s right. (Laughs)
Noe: (Laughs) Only Beast Mode, man. What’s one thing that you’d like program directors and radio executives to know about you that they might not be aware of?
Scott: Just because I was on the radio in one place for 18 years and had a lot of autonomy, and just because I have an entrepreneurial spirit, don’t be scared off by that. I will tell you when somebody is the head coach, you follow their lead because they have to do things their way. The one thing about me is I’ve always been a team player. I’ve always been a team guy. When I had to tell the folks at Entercom that I couldn’t take the gig in May, I explained to them that it was because I’m a team guy. I have a team of people around me and they all were looking at me as a leader. I didn’t want to let down my team.
Ultimately we didn’t get 1090 back on the air, and as much as I thought people were going to be let down by that, instead the feedback from my team has been we appreciate how hard you tried and the risk that you were willing to take.
My point would be hey I’m a team guy. I get it; a lot of people might look at me and go well he’s been in the business a long time and he worked at an independent station for a long time, can he come into a corporate environment and be what we need him to be? If someone has a plan and it’s a plan that they believe is going to work and they say can you execute this plan? My answer is I can do that.
I like to do a lot of things at once. I love being on the radio because those are the three or four hours where the outside world can’t get to me. During the day I just have one of these brains that likes to go in a million different directions and can’t sit still. Being entrepreneurial particularly in the field of media and specifically in the world of radio should never scare anybody off.
In fact I think people should say we need more innovator type people around us. That’s what I would say to people who get a little bit freaked out that this disease that I have called ambition can get in the way of doing great radio. I disagree. I think it’s all part of doing great radio.
790 The Ticket Was Something Special And Stugotz Knows It
“I had programmers calling me saying this is the best local lineup that they’ve ever seen, that they’ve ever heard.”
When I was making the transition from the rock world to talk radio, there was one show I looked at as a guide. I got laid off from 96 Rock in Raleigh, NC in the summer of 2011. That was the beginning of my flirtations with streaming and podcasts, which is how I stumbled onto The Dan Le Batard Show with Stugotz on 790 The Ticket out of Miami.
Coming from a format that I felt out of place in at times, I instantly latched onto a show that reveled in pointing out how out of place it was in its own format. It became a daily listen for me, which opened me up to hearing other voices on the station like Jonathan Zaslow, Joy Taylor, Brian London, Brendan Tobin, Brett Romberg and others.
There were unique thinkers and passionate sports fans in every day part on 790 The Ticket. What set the station apart though is that I never heard anyone that sounded uncomfortable when the conversation turned to something that wasn’t a Dolphins’ loss or LeBron’s stat line. They talked sports the way normal human beings talk about sports. It was part of their lives, not the only thing they paid attention to.
Look at the outpouring of love for the station on Thursday. Hosts, producers and programmers from across the country took to social media to eulogize the station when the news broke that it would cease to exist the following week.
I can’t say for sure that all of those people felt the same way I did about the station and I cannot say whether or not it was for the same reasons. What I can say is 790 The Ticket had an influence that stretched far beyond South Florida.
Jon Weiner, better known as “Stugotz” to fans of the The Dan Le Batard Show, helped start the station in 2004. He told me that it didn’t take long for him to learn just how much The Ticket’s approach was making an impression on everyone in sports radio.
“I had programmers calling me saying this is the best local lineup that they’ve ever seen or heard,” he said in a phone call on Sunday. “I had people from out of market who had secure jobs at places that weren’t startups sending resumes and tapes because they wanted to be part of it. So yeah, we were aware and it is what we were going for. We got there pretty quickly and we were aware of the impact, not just in South Florida, but throughout the country.”
Last week, Brian “The Beast” London said his internal alarm bells first went off when he heard the Miami Heat were giving up their relationship with 790 the Ticket. The station and the team had been partners since 2008. He said in a YouTube video that it was hard to imagine the team’s games being heard anywhere else.
I asked Stugotz if he had the same feeling when he heard that news. He said in hindsight, he realized it was the beginning of the end, but he didn’t really get a sense something was up until Jonathan Zaslow was let go.
“[Zaslow] had been there since basically day one with us. And so I just kind of figured, yeah, between the Heat and then that I felt, okay, you don’t make a move like that unless there’s going to be some sort of seismic change. Otherwise, there’d be no reason to let him go. That was the moment I was like ‘okay, 790 is likely going away.'”
His feelings are no secret. He took to social media immediately on Thursday and said that the news that 790 The Ticket would soon be going away filled him with both sadness and pride. What Stugotz told me in our phone call was that he realizes that the station lasted about 15 years longer than it should have.
When the station was sold to Lincoln Financial Media, he was not expecting that company to want to keep a sports station. Senior Vice President Dennis Collins surprised him.
“The company saw so much potential in what we had built, both from a lineup and a sales perspective that they kept it going and that’s why it lasted all the way to 2022. We got it up and going and were responsible for the first three or four years, but Dennis saw the growth potential with the lineup we put together. That made me feel great because I had a pit in my stomach like ‘Oh, man, this thing we started is going to go away. It’s going to be three, four years and gone.’ And he said, ‘No, we love it. We want to keep it going’. So that was a huge compliment to everyone.”
Stugotz described the original owner of 790 The Ticket as a “young, good looking real estate mogul driving around in Lamborghinis.” That certainly helped the image of the station when it launched, but it is also a phenomenon that was very of the moment. It’s not 2004 anymore. Lamborghini-owning real estate moguls aren’t chomping at the bit to pour money into radio stations.
The conditions may be similar to what Stugotz and his partners saw in 2004. You could look at the radio landscape in Miami and see a way that a new challenger could fit in the sports radio scene. But what are the chances it actually happens?
“It’s a great question,” Stugotz said. “So just to go back to that time, two sports radio stations were popping up in every market. I’m not certain if that’s still the case anymore just because of podcasting and the way the way younger people are consuming media through Tik Tok, Snapchat, and other things that aren’t AM radio.”
He is quick to commend Audacy, the current owners of the 790 AM frequency. Dan Le Batard and Jorge Sedano were part of his early lineups at 790 The Ticket because Stugotz recognized the Cuban-American community in Miami was not being served in the sports space in 2004, just like it isn’t being properly served in the news/talk space right now. That’s why there’s room for the conservative-leaning brand Radio Libre in Miami and other markets are likely paying attention.
“It seems like a good plan, and I know it’s something that the Spanish population should have and deserves to have and probably was not being catered to correctly. So, yeah, I could see there’s a warning sign to some other sports radio stations or news stations in other markets where the Hispanic population is great. Absolutely!”
It is a shame that 790 The Ticket is no more and it is concerning that a station with its legacy and influence can simply disappear. But if we are being real, it isn’t the first station of its kind to suffer that fate and it won’t be the last.
As the media business changes and leaves sports stations vulnerable to something cheaper and with broader appeal, 790 The Ticket and stations like it should be touted as examples of how to rise above the noise and make an impact. Stugotz and his partners looked around in 2004 and said “we can be different and we can do this better” and that’s exactly what they did.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.
Chris Simms And His Self-Professed ‘Big Mouth’ Enjoying Life At NBC
“One of the things that I worried about was that I came from Bleacher Report and is NBC going to try to curtail my personality a little bit…sometimes I like to swear on my podcast and do stuff like that and they’ve really allowed me to be me which I really appreciate.”
To be a good football analyst, one certainly has to know and love the sport but you also can’t be afraid to use the most important tool that you have to do the job. Chris Simms has all of those attributes and NBC lets him use them to the best of his abilities.
“I love football and I love X’s and O’s and I got a big mouth so it’s a great combination,” said Simms. “Between my podcast, Pro Football Talk with Mike Florio, and Sunday Night Football, I get plenty of time to talk and get my studies out there.”
There’s no doubt that Chris inherited that self-professed big mouth from his father, former NFL quarterback and longtime NFL on CBS analyst, Phil Simms.
So, the question had to be asked…does Chris have a bigger mouth than his father?
“Yeah, I probably do,” admitted the younger Simms. “That’s a big mouth to overcome, but I think I probably got him beat in that department.”
Chris Simms set out to follow in his father’s footsteps on the field and played quarterback for Ramapo High School in New Jersey where he earned a pair of All-State honors. After graduating high school in 1999, Simms moved on to play quarterback at the University of Texas where he posted a 26-6 career record as a starter and was the team MVP during his senior season in 2002.
Simms was drafted by the Tampa Bay Buccaneers in the third round of the 2002 NFL Draft and he would guide the Bucs to a playoff berth in 2005. He would also go on to play for the Tennessee Titans and Denver Broncos completing a seven-year NFL playing career. He spent one season as an assistant coach with the New England Patriots before taking his talents to the world of broadcasting.
He started with FOX Sports as a college football announcer in 2013 and then joined Bleacher Report in 2014 while also serving as a color commentator for the NFL on CBS.
And then in 2017, Simms joined NBC Sports where he has certainly found a home.
“I couldn’t be happier,” said Simms. “It’s a great company to work for. Just good people all around. They’ve given me the platform to be me. One of the things that I worried about was that I came from Bleacher Report and is NBC going to try to curtail my personality a little bit…sometimes I like to swear on my podcast and do stuff like that and they’ve really allowed me to be me which I really appreciate.”
Simms wears many different suits at NBC Sports, most notably his role as a studio analyst on Football Night in America leading into Sunday Night Football. He’s also a part of the SNF post-game show Sunday Night Football Final on Peacock, Pro Football Talk with Mike Florio, and Chris Simms Unbuttoned, a streaming/digital show that is also a podcast multiple days a week.
But the most eyeballs are on him during Football Night in America, the most watched studio show in sports.
“I grew up wanting to play in these games more than be the guy in the studio but this is like the second-best thing,” said Simms. “I was kind of that kid at 4 or 5 (years old) who could tell you every player in the NFL, their number and all that type of stuff. It’s the NFL on the biggest stage. It’s such a well-done show. I get to be there with Maria Taylor along with Tony Dungy, and Jason Garrett, and Mike Florio, and Matthew Berry. We got a great team and it makes Sunday fun.”
From the “it takes one to know one” category, Simms has also made a name for himself with his ranking of NFL quarterbacks. He’s very diligent when it comes to watching the live action and also in his film study and his top-40 rankings have become a hot topic within the business and around the office coolers.
Simms is well aware that his rankings have become a lightning rod of discussion.
“It all kind of started organically just because I would make statements,” said Simms. “People were like ‘Why don’t you start making a list?’ It’s a really hard thing to do. It offends a lot of people and I hate that. I root for all of these guys and I say on my podcast all the time I hope this guy proves me wrong. I hope he shits on me and shows me that I was wrong. It’s certainly not personal. One of the things I pride myself on is studying and immersing myself in the game all of the time.”
Simms became a full-time employee of NBC Sports in 2019, but his first role with the network came in 2017 when he became a studio analyst for Notre Dame Football.
Here’s a kid that grew up in North Jersey where there’s a ton of Notre Dame alumni and he’s standing on the sidelines at South Bend as part of Fighting Irish telecasts.
“Another special entity,” said Simms. “I used to get chills being out on the field every Saturday there. It gave me great experience in a different way with the halftime show and the pre-game show. One of the years I was kind of the third man in the booth but I was on the sideline. It gave me some reps on in-game stuff as well. I think most importantly what that did for me more than anything is that it opened up more eyes at NBC about me.”
And now Simms’ work has him in the discussion for a new potential opportunity down the road.
NBC, alongside FOX and CBS, has secured a seven-year media rights deal with the Big Ten Conference that will commence next season. NBC will air Big Ten Saturday Night, the first time that Big Ten Football will have a dedicated primetime broadcast on a national broadcast network. Peacock will stream an additional eight Big Ten games each season and NBC/Peacock will air the 2026 Big Ten Championship Game.
There have been rumblings that Simms could be involved in the coverage. Is he interested?
“I’m intrigued by it,” admitted Simms. “I’m very all NFL right now but broadcasting game is fun. It’s definitely something on my radar for sure. I do have some producers here in the building that are like ‘I’m going to tell the boss I want you to do some of the Big 10 games this year and what do you think about announcing?’ I’ve already had some people in my ear talking about it. It’s awesome for the company regardless. It just expands our football world. As far as me being involved, we’ll see.”
In a relatively short amount of time, Chris Simms has built up quite the broadcasting portfolio. From FOX to Bleacher Report and CBS to his current expanded role with NBC, Simms has established himself as one of the premier NFL analysts in the business and his podcast has given him the freedom to do something that he loves to do. Including putting his money where his mouth is.
Peter Schwartz has been involved in New York sports media for over three decades. Along the way he has worked for notable brands such as WFAN, CBS Sports Radio, WCBS 880, ESPN New York, and FOX News Radio. He has also worked as a play by play announcer for the New Yok Riptide, New York Dragons, New York Hitmen, Varsity Media and the Long Island Sports Network. You can find him on Twitter @SchwartzSports or email him at DragonsRadio@aol.com.
The Pat McAfee Alternate Broadcast Presents Unique Challenges
Alternate broadcasts are all the rage these days, and ESPN, in conjunction with Omaha Productions, debuted a new one this weekend as The Pat McAfee Show aired an alternate broadcast of the Clemson and North Carolina State game Saturday evening.
A few weeks ago, I wrote that Manningcast copy-cats were destined for failure. And while I don’t believe McAfee’s debut was a failure by any stretch of the imagination, I couldn’t help but notice it brings its own set of challenges.
First and foremost, College Football Primetime with The Pat McAfee Show — the world’s most convoluted way to say “The McAfeecast” — doesn’t really resemble the Manningcast. And rightfully so. I’m not sure there are two more polar opposite sports media brands than the Mannings and McAfee. The Mannings are funny, but not too funny and never “blue”, while often concerned about how finely quaffed their hair looks and whether the button-down shirt color matches with the Nordstrom quarter-zip they’ve donned. Meanwhile, McAfee wears his black tank-top, like usual, and put his best Pittsburgh-ese foot forward.
Even though the Mannings and McAfee are opposites doesn’t mean they can’t work together, however. The alternate broadcast was a win for Manning, a win for McAfee, a win for ESPN, and a win for viewers.
People love Pat McAfee. Plain and simple. For a multitude of reasons that we can get into in a later story, but let’s focus on that for a moment. It was a big portion of my column a few weeks ago. The Manningcast works because people like Peyton and Eli. The KayRodcast doesn’t work because people hate Michael Kay and Alex Rodriguez. It’s honestly, truly, that simple.
I think it benefitted the McAfeecast to debut with a smaller game, which seems counterintuitive because it was a matchup of top ten teams in primetime. But let’s be realistic, a number five versus number ten ACC game doesn’t hold the same weight as a number five versus number ten Big Ten or SEC game. And it helped McAfee and crew, because there are obvious kinks to work out.
Firstly, there are entirely too many people on the screen. I’m going to have nice words to say about BostonConnr than the eight-and-a-half-year-old that went viral earlier this summer, but god love ya, your time to shine likely isn’t on primetime on ESPN. In my opinion, for the McAfeecast to really work in the future, a similar setup to the Manningcast with McAfee and A.J. Hawk being the prominent figures on screen is the best solution to the problem. I know McAfee believes in his boys. It’s one of his more endearing qualities, and is frankly part of the reason his show is so successful. But you’re reaching a different audience on ESPN2 on Saturday nights, and the reason the either tuned in or will stay is because of McAfee’s presence.
I didn’t get a great feel for McAfee’s thoughts or reactions on the game simply because you didn’t get a closeup of his face. The best moments of the Manningcast, outside of Eli flipping the double birds or Peyton saying “I can’t hear shit”, have been when the pair have been absolutely disgusted by a decision made by a coach or player and their face shows it without any words following up their reactions. And McAfee definitely holds that ability, and I wish I would have gotten a better sense of his facial reactions on-screen.
Also, and I know this is something McAfee can’t actually control, he had to be a bit more reserved on cable television. Part of the allure of The Pat McAfee Show is the — let’s call it extreme candor — with which he speaks. I believe that’s the scholarly way to write “he says f*** frequently”. And believe me, I subscribe to the theory that the FCC should allow hosts the ability to say obscenities 15 times per week, so I’m down for McAfee’s swearing. But you’re just simply never going to get that on ESPN2. You’re likely never going to get that if the broadcast aired on ESPN+, either. For a “family friendly” company Disney, those cards are just flat out never going to be on the table for McAfee.
One of the things McAfee is known for is his boundless energy, which felt lacking at times on Saturday, but it’s understandable. The man was on College GameDay earlier in the day, flew back to the studio to do the alternate broadcast after travelling the day before to get to Clemson to be on GameDay. I’m sure that takes a toll. On top of that, you’re doing something new for the first time, while trying to, essentially, heard cats on the screen, and you can be a little wiped out by the end of the night.
However, the goodwill McAfee has bought with fans over his extreme generosity was on display as the alternate broadcast donated more than $100,000 to Dabo Swinney’s charity, The Jimmy V Foundation, and the American Red Cross. It was a brilliant move for a debut broadcast, because it acts as a slight shield for criticism. How can you complain about something that raised hundreds of thousands of dollars for charity?
The alternate broadcast, for the most part, avoided the biggest problem I have with the Manningcast. The interviews. I’ve never been watching Monday Night Football, or the Manningcast for that matter, and thought “Man, I wish they were talking to Tracy Morgan right now!” McAfee brought on Peyton Manning, for obvious reasons, and former NC State quarterback Phillip Rivers. That’s it. They didn’t rely on guests to carry them through down periods. The eight folks on screen did most of the heavy lifting, and for that, I thank them.
The McAfeecast was certainly different than any other alternate broadcast I’ve consumed. The crew shooting hoops for extra donations to charity during stoppages of play definitely kept things light and interesting. I couldn’t help but be invested in whether or not someone would bury three out of five threes during an injury timeout for more money for charity.
Speaking of injury timeouts, McAfee planned a giveaway and told fans to use a certain hashtag and when to screenshot or take a picture of their TV. Immediately following him saying “now!”, an injured player appeared on the screen, and he instantly shouted “No! Not now! No! We don’t want that, and we hope he’s ok”. It was a light-hearted, nearly hilarious moment that brought levity to the situation.
The highlight of the cast, however, was — in true McAfee style — picking up on things other broadcasters wouldn’t, like an angry fan. The entire crew shouting at the same time in this specific moment was spectacular television.
Overall, I thought the McAfeecast got off on the right foot. There is undeniably a market for an alternate broadcast based around the former NFL punter’s personality, and I look forward to seeing where the show goes from here.
Garrett Searight is the Editor of Barrett Sports Media and Barrett News Media. He previously was the Program Director and Afternoon Co-Host on 93.1 The Fan in Lima, OH. He is also a play-by-play announcer for TV and Radio broadcasts in Western Ohio.