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Why Aren’t We Banging The Drum For Radio?

“Nielsen is literally doing the research for you. All the numbers are there and they are more than favorable to radio as compared to all other mediums.”

Matt Fishman

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Sports Radio is a major part of live local and national radio. I saw a lot of people on Tuesday celebrating something called #NationalRadioDay. It’s one of those million made up days that helps drum up traffic on social media.

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But it made me think–who is spreading the gospel about radio. It seems like all the big audio news these days involves podcasts, SiriusXM/Pandora, Spotify, and radio apps like Radio.com and IHeartRadio.

Here’s a glimpse at some of the biggest audio stories of the past few weeks:

  1. August 5, 2019: Radio giants NPR and IHeartRadio dominate podcast listening. 
  2. August 7, 2019: Entercom buys major podcast companies Cadence 13 and Pineapple Street Media. 
  3. August 19, 2019: The Fantasy Footballers join SiriusXM for live shows and podcasts. 
  4. August 19, 2019: Entercom launches Radio.com digital sports network. 

Even the big stories above that are about radio primarily involve 1. Podcasts, 2. SiriusXM, 3. Digital listening. I’m going to share with you some numbers that everyone who works in radio should be promoting literally EVERY day. Whether you work in a small market or one of America’s biggest markets, am/fm radio listening is the dominant audio form. Here are the numbers courtesy of Nielsen’s “Audio Today” report from June of this year: 

  1. Weekly AM/FM radio reaches 272 Million listeners. That equates to 92% of adults 18 or older in the US. 
  2. By Comparison, in podcasts biggest markets (Washington, DC, Seattle, Salt Lake City, and Portland) still less than 50% of people surveyed EVER listened to a podcast. DC ranked the highest with 46.5% of respondents having EVER listened to a podcast. 
  3. AM/FM Radio has a greater reach than television 
  4. Radio reaches 93% of “teens” ages 12-17 and 98% of young adults ages 18-34. 

Who is out there promoting radio’s strength and reach? The true answer is no one. Nielsen is literally doing the research for you. All the numbers are there and they are more than favorable to radio as compared to all other mediums. 

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Brad Kelly, Managing Director of Nielsen Audio couldn’t say this more clearly in the Nielsen Audio report from June:

…as media fragmentation continues, reaching consumers in large numbers is more challenging. In this regard,AM/FM radio notably stands out from the crowd; radio reaches more Americans each week (92%) than any other platform measured by Nielsen. Across age, gender and ethnicity, radio consistently connects with a larger number of consumers than TV, mobile or digital.

So while podcasts and other digital media get the bulk of the headlines, the listeners are tuning into AM/FM radio across the country. Radio is a storyteller, it keeps you up to date on the latest news, it’s your friend on the ride home from work. Radio introduces you to new musical artists and takes you out to the ballgame. Hopefully someone will let the people who run America’s major radio companies know. If this were the radio State of the Union, the statement would be, “The state of our (radio) Union is strong, yet nobody knows it.”

Barrett Blogs

BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

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Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

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BSM Writers

Media Noise: What Does The Return of Bob Iger Mean to ESPN?

Demetri Ravanos

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Demetri Ravanos has questions about Disney going back to the future with Bob Iger. This entire episode of Media Noise is all about what the change at the top of the Walt Disney Company indicates about the future of ESPN.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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BSM Writers

Media Noise: What Is Realistic For FOX at the World Cup?

Demetri Ravanos

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On this special holiday edition of Media Noise, Demetri Ravanos dives into the controversy and criticism surrounding FOX’s coverage of the World Cup in Qatar.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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