Galaxy Communications’ ESPN Syracuse debuted two shows on Monday, featuring Seth Everett and Paulie Scibilia, followed by Etan Thomas and Danny Schayes. The ESPN Syracuse lineup now broadcasts five shows with local programming from 10am – 6pm each weekday.
ESPN Syracuse’s new shows, each one hour long, fill the lineup’s 10am – noon timeslot, replacing a simulcast of The Dan Le Batard Show. Actor and second oldest of the four Baldwin brothers, Daniel previously hosted a local show from 10am – noon on ESPN Syracuse which ended last spring.
The Seth Everett Show with co-host and longtime station operations manager, Paulie Scibilia will broadcast each morning at 10am. Everett, a veteran sportscaster, MLB Insider and Syracuse graduate, joined the Galaxy owned radio station last year to host their Syracuse football and basketball postgame coverage. Everett’s long list of radio credentials includes hosting stops at Seattle’s KJR, ESPN New York, WFAN, Fox Sports and Westwood One, among others.
Joining the ESPN Syracuse weekday lineup, Everett will continue to host their postgame shows for Orange men’s basketball and football. Former Syracuse quarterback, Eric Dungey will join Everett for this season’s football postgame show.
The 11am hour on the ESPN Syracuse weekday lineup will air the newly launched local show, Centers of Attention. Hosted by two former Syracuse and NBA centers, Etan Thomas and Danny Schayes, the show will cover all SU sports, while offering the players perspective on a variety of topics and national stories.
“You’re going to get the players view, the players approach and a sophisticated view of the sports conversation that you just don’t get other places,” said Schayes at the top of Monday’s show.
Monday also launched another season of In the Booth, a weekday show hosted by Syracuse University men’s basketball and football play-by-play voice, Matt Park. The new ESPN Syracuse lineup features The Seth Everett Show from 10 – 11am, Centers of Attention until 12pm, Orange Nation from noon – 2pm, followed by In the Booth at 2pm and On the Block with Brent Axe at 4pm.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.