The Cleveland Browns have quickly transitioned from one of the NFL’s least discussed teams to boasting one of the league’s most exciting rosters.
SiriusXM will look to capitalize on the Browns intrigue with a weekly one hour show called Dawg Pound Radio, mixing the franchise’s history with its highly anticipated present and future. Former Browns quarterback and fan-favorite, Bernie Kosar will join the team’s longtime radio voice Jim Donovan as hosts of the weekly show. Dawg Pound Radio will debut September 4th, airing every Wednesday from 7 – 8pm ET on the SiriusXM NFL Radio channel.
“My association with the Cleveland Browns started long before I wore that uniform. I’ve watched this team since I was a kid growing up Northeast Ohio,” Kosar said in the press release. “I’m so proud to have been a part of this franchise’s great history and I’m excited about its future. Baker Mayfield, Odell Beckham Jr., Jarvis Landry, Nick Chubb, Myles Garrett… This is an incredibly exciting group of young Cleveland Browns players. I’m excited for the opportunity to team up with Jim, tell stories about my time with the Browns, talk with some of the team’s all-time greats, and cover everything happening with the current team.”
Kosar quarterbacked the Browns from 1985 – 1993, leading the franchise to three AFC Championship games. His co-host on the new SiriusXM show, Jim Donovan has been the play-by-play voice of the Cleveland Browns Radio Network since 1999.
“To be sure, the Browns are one of the NFL’s most exciting and talked about teams heading into this season. They also have one of the richest histories in professional football and a dedicated fan base that has seen greatness and heartbreak through the years,” added Steve Cohen, SiriusXM’s SVP of Sports Programming. “This show will focus on both the Browns’ great past and its promising future, and will be something that anyone who loves football will enjoy. To have it hosted by Bernie Kosar, one of the franchise’s iconic players, and Jim Donovan, the voice of the Browns for two decades, is really special and means listeners are getting a true insider’s perspective week to week.”
Subscribers can listen to Dawg Pound Radio via SiriusXM NFL Radio channel 88 on the SiriusXM app, SiriusXM.com and their SiriusXM radios.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.