Entercom announced a partnership with Pittsburgh Steelers running back, James Conner to join 93.7 The Fan for a weekly show. The James Conner Show will air every Monday at 5pm as part of The Fan’s afternoon drive duo, The PM Team with Poni and Mueller, beginning September 9th.
“We are excited to welcome James to the 93.7 The Fan family this season,” said Michael Spacciapolli, SVP and Market Manager, Entercom Pittsburgh. “James is one of the most beloved personalities in the region and we know he will bring unique insight and inspiration to the show.”
Conner, a Western Pennsylvania native and former University of Pittsburgh running back is excited for the opportunity to join The Fan each week. “I’m thrilled to be able to connect with Steeler nation through 93.7 The Fan every week and share with listeners insights that they won’t hear anywhere else,” Conner said in a press release.
The addition of Conner to The Fan, means the end of The Ben Roethlisberger Show, a popular weekly spot thanks to the quarterback’s candor. Roethlisberger’s weekly 20-minute segment during The Fan’s afternoon show regularly made headlines because of his, at times, polarizing radio personality.
In 2017, after losing to the Patriots in an AFC Championship game, Big Ben acknowledged he was considering retirement while on The Fan. On separate occasions, Roethlisberger questioned his offensive coordinator’s play calling and criticized teammates, once saying Martavis Bryant had to toughen up, also noting a poorly ran route by Antonio Brown.
The Steelers front office publicly supported Roethlisberger’s unfiltered radio appearances, but an April report by Matt Verderame of FanSided.com stated the star quarterback might end his show on The Fan to improve his relationship with teammates. The addition of James Conner to 93.7 The Fan appears to confirm the end of Roethlisberger’s weekly radio spots.
Big Ben had been heard on 93.7 The Fan for six seasons and although his teammates might not miss him returning for a seventh installment of The Ben Roethlisberger Show, the rest of us will.
16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.