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Pauly Howard Does Gambling Content Right

“I think people are sick and tired of when they turn on these ESPN shows, it’s the same thing. It’s fluff pieces. Every pregame show is unwatchable. It’s terrible. They’re still afraid to get into gambling.”

Brian Noe

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The phrase “only in Vegas” gets thrown around too often. It shouldn’t be used to describe common occurrences like a $50 win at the craps table or a kiss from a stranger at a club. “Only in Vegas” should be saved for huge events like a future fiancée winning 12 million bucks or a Vegas sports betting show picking up major steam while adding popular TV affiliates around the country. Mammoth occurrences like this are part of the reason why Pauly Howard says he’s living the dream.

Pauly teams up with Mitch Moss to broadcast the sports betting show Follow the Money on VSiN. The show airs weekdays from 7am-10am ET (replayed 9am-noon PT) on SiriusXM channel 204. VSiN has established itself as the sports betting authority — the first network ever dedicated to sports gambling — and Pauly Howard is a big part of that success. He’s a great storyteller and very relatable. Well, except for the $12 million part.

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Pauly touches on several interesting stories and stances in the interview below. He isn’t shy about voicing his displeasure with several major networks that are falling short with their sports betting coverage. Pauly also talks about the sports radio host that has helped him the most. His views on the sports talk industry are strong, his career path is interesting, and Pauly’s stories are outstanding.

Enjoy.

Brian Noe: Can you start off by telling the epic story of being late to work and winning thousands of dollars on a machine?

Pauly Howard: We work crazy hours. We get up at 1:30. We were saying it’s amazing that no one has been late or overslept. Then the next day for whatever reason the alarm didn’t go off and I woke up at like 3:30 and we’re on the air at 4. Mitch locked me out of the studio for the first segment. It goes 15 minutes so I figure well, okay I’ve got 15 minutes to kill.

There was a machine that had been pretty lucky in the past. I went and got a Mountain Dew at the gift shop and like on the third hand I got a royal flush for $4,000. Then I hit a straight flush after that. In less than five minutes I had won $5,000. So then I go in after the commercial break is over. Mitch thought I was joking. We had the pictures all ready to go and the graphics. I flashed the money in front of him and he was so pissed. He wanted a percentage too for kicking me out or at least buy him dinner.

Noe: How many times have you thrown that in his face since it happened?

Pauly: He brings it up more than I do. (laughs) I think he wanted a couple of dinners out of it. I don’t blame him, but it worked out for everybody. That’s one that he brings up more than I do.

Noe: Who’s the person that taught you the most about being a sports radio host?

Pauly: I would say JT The Brick. Other than that I really didn’t get a whole lot of advice. I think I was in a bad situation at ESPN Las Vegas where I got my start. I didn’t think I had much of a chance to succeed early on with who I was working with. There wasn’t really anyone in the building who could tell you what you’re doing wrong and what you should do. It was baptism by fire, which was strange. I came in contact with JT The Brick later when he moved to Vegas. I think he really helped.

Noe: What were some of the valuable things that JT taught you?

Pauly: Interviewing techniques, how the business works, how to market yourself, people to know, things to avoid, pointing out bad habits, ways to get better, and don’t be lazy.

Noe: How did you feel as a broadcaster before JT told you all of those things?

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Pauly: I think I was above average, but I was getting into bad habits. I was frustrated because I didn’t think I was utilized properly. I find the whole thing ironic that once I quit where I was at and went on my own and got in touch with JT, I was then doing national fill-ins on FOX. It was fill-ins, but still I was by myself for four hours on the overnight, which is tough to do so at least somebody thought I was good.

Noe: What do you enjoy most about being a radio host?

Pauly: I’ve never worked a day in my life. I think this is the toy department especially now that we’re at VSiN. I think 95% of the country would change places with us. We work three hours a day and even though we have crazy hours your job is basically to watch games and research games, game previews, and betting trends. I guess it’s a cliché but it’s living the dream.

Noe: Do you think you’ve learned more over the years about sports broadcasting or sports betting?

Pauly: I would say broadcasting. I interned at KFAN when I was a senior in college. I had no idea what I was doing. They threw me on the air; I was 24, 25. I had no idea what I was really doing. There was a lot of room to grow and improve. Basic stuff I didn’t really know. I would say it’d be broadcasting.

Some of the stuff with sports betting is pretty straightforward. You know the spread. You know what the over/under is. You know what a moneyline is. You know what a teaser is. I think most people can understand that the minuses and the pluses and all that.

Noe: What are some of the most valuable things you’ve learned over the years about being a good sports bettor?

Pauly: I’m only good at college football and college basketball. I think this other stuff is very difficult. I’ve been a coin flip in the NFL my whole life. I don’t think that will ever change. The numbers are too good. We had the historic run in hockey with first period overs. It was great for the show and got national attention. That was a dream scenario and hopefully it’ll continue. It hit like 82% for a season. It was crazy with these teams we were highlighting.

I would just say you have to learn from your mistakes. You can’t chase. I also would say formulate your own opinion. Don’t ask people what they think because you’re going to get 10 different answers. If you like a game don’t talk yourself off of it. The more people you talk to I think the worse off you’ll be.

Noe: There are a couple of Twitter accounts — Pauly Howard’s Thoughts and Pauly Howard Paulyism’s — have you ever checked out either of those accounts?

Pauly: Yeah, I met the one guy that runs Pauly Howard’s Thoughts. He’s a nice guy.

Noe: Do you take those accounts as a compliment?

Pauly: Yeah. They have that and they have a drinking game. I know during NBA if I said Luka a certain amount of times it was take a drink, or if I said lunacy or buffoon. They have all the stuff — drinking games and Paulyisms and other stuff. I can’t believe there are parody accounts for both of us. People show up wearing our t-shirts and merchandise.

I was just some dumb kid from Minnesota. When people tell you they stopped listening to Howard Stern and they listen to you every day, I can’t believe it.

Noe: Is what you said about Howard Stern the best compliment you’ve gotten?

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Pauly: That or people come in from all over the country. They say they listen every day. It gets them through their commute. They’ll be staying on the strip, but they’ll still get in the cab or Uber and go 20 minutes just to come down at 6 in the morning to get a picture and say hello. That’s the stuff I can’t believe.

Noe: What was the biggest bet you won and what was the worst beat of your betting career?

Pauly: Well I wanted to bet $100,000 on Mayweather against Canelo Álvarez, but the guy from Morgan Stanley wouldn’t wire the money because he said I like the other side. He liked Alvarez. I couldn’t believe it.

My ex had a lot of money. We were going to put $100,000 on the bet. He wouldn’t wire the money and he talked her out of it. It was two against one. She goes okay you’re on your own, so I put $30,000 on it.

Dan Rafael had it 12-0, a shutout for Mayweather and the female judge had it a draw. They’re reading the scores; I’m like what the hell’s going on? He won but the female judge had it a draw. I couldn’t believe it. I just felt that you were never going to see him at that price again. I think I laid 220 or something on that fight. The worst beat is the live-in girlfriend of five years asking to get married and three months later she won 12 million dollars.

Noe: What happened from that point on?

Pauly: Well we gave it the college try. No one was going to tell me what to do. I don’t blame her for resenting me and saying, “I asked you to get married. You said no and now I have all this money.” Then she was the boss. Then she was doing her own thing. She was making all of the decisions and wouldn’t even run stuff by me.

I still proposed. I was in a tough spot after that too. I’m like well I can’t propose right away. I’ll look like a total idiot. It’s like so I have to wait. To my surprise she actually got mad that I took so long about proposing and everything. She said yes, but we never got there. I think once that happens I was drawing dead.

Noe: I didn’t know that story. So she won all that money after asking you to marry her?

Pauly: She asked me to get married and I said no. Then three months later she went to the casino. She went to go gamble. There’s a machine she liked there. I like the chicken fingers that they have. So she was going to get me lunch. She had some free food and some free comps. I fell asleep on the couch. It was a Friday. I woke up and had like a hundred missed calls. It was her saying she had just won 12 million dollars. I told her, I go, “Quit f***in’ around. You’re wasting my time.”

I made a couple of calls and the guy says it checks out. It actually bothered me because she was calm, cool, and collected over the phone. She’s like, “Hey, I just won $12 million. They might interview me on the news. Bring my makeup. We have the biggest suite they have. Go to valet. The host will meet you.” So I show up and it was all true.

Noe: Only in Vegas, right? That’s amazing.

Pauly: Yeah, she put like $20 in. I think it happened in like five minutes — the third hand or something. Ridiculous. I can’t believe it.

Noe: With that in mind — only in Vegas — how would you describe the Vegas market? Is it much different than anywhere else?

Pauly: Well it was, yeah. Doing local stuff we could talk about whatever we wanted because we didn’t have a pro team. We would do more of a national show, but we could joke around. There was always something weird happening with celebrities. Someone was at the club and there were always things going on.

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Now I would say it’s becoming just like every other place. We’re going to get the Raiders. We have the Knights. We have pro sports. Now we’re becoming a big-time sports city. The game changer is the new $2 billion stadium.

We’re going to get the Super Bowl. We’re going to get Pac-12 football. You’re going to get all these big events that are going to come to town now. I can’t believe that. I moved here in 2000. They always said wait another five years, we’ll get a team. Then we thought our big break was when we got All-Star Weekend for the NBA. That turned out to be a disaster. Pacman Jones — they had the shooting and a bunch of shady characters came to town. There was bad behavior. People weren’t coming out to gamble. They were causing trouble. People that work there all over the strip had horrible experiences.

I just can’t believe the NFL has decided to build a $2 billion stadium and it’s the Raiders. If you’d asked somebody for the small chance it would happen, you’d say Jacksonville or somebody like that would move. You wouldn’t say it’d be the Raiders and that brand.

Noe: Is Vegas a good sports town?

Pauly: I would say yeah. I think it’s unbelievable. They always used to say on the air that UNLV basketball didn’t draw unless they won. People would always call in and say you give us major leagues, we’ll go. I would laugh at that because you don’t even go to UNLV. But they were right.

It certainly helped they went to the Stanley Cup. The Golden Knights are selling out preseason hockey games. Tickets are expensive. I can’t believe how much the tickets are and people go every night and it’s the hottest thing. That surprised me. I didn’t think it was going to work because I thought the team would struggle for a while. Then it would go away and maybe hurt our chances of getting an NBA team. For an expansion team to almost win the whole thing is nuts.

Noe: Do you think the Raiders will work in Vegas?

Pauly: Yeah. That’s where you’re going to get people coming in from all over the country. People might be concerned about the population here and then people already have their team. I guess that’s different because the Golden Knights, it’s your team and it’s an expansion team. You already have, “I’m from Pittsburgh,” or someone’s from Chicago and they like the Bears. They’re not going to support the Raiders. But it’s only eight games. Plus with Raider Nation traveling — I’m sure everyone will just fly Southwest coming in all the time.

Then you just have to look at who the opponents are going to be too. I just think this will be like it is now with hockey. When the Red Wings are in town, when the Edmonton Oilers are in town, when the Blackhawks come here — that’s a lot of opposing fans. So I don’t think they’ll have any problems selling out.

Noe: If you look at your show with Mitch over these last two years what has been the biggest area that you guys have gotten better in?

Pauly: I think showing more personality and joking around and having a good time. People can get trends and stats anywhere. I also think it’s how you present it and if you also keep it loose. I would say we’ve done a good job of keeping it loose and being very entertaining. We’re entertaining and informative, but we’ve always had success there. We were highly recommended. We tried out. We got on. We were doing weekends. In no time we were doing afternoons. In two months they put us on morning drive after that. It was rapid fire. Everything happened so fast.

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Noe: Did you know Mitch before you guys teamed up?

Pauly: Yeah, I worked with him at ESPN Vegas. The funny thing is they never would put us together. They made us try out and it goes back to what kind of operation they were running over there. Whether it was you guys sound alike, you’re the same person, we can’t do it — they wouldn’t do it. They refused to do it. They wouldn’t put us on the same show just the two of us. Now we’re on TV in New York and Boston and hopefully adding some other markets here soon. I know the VSiN management laughs at that. You can tell right away how good the chemistry is. How couldn’t they see that? They would never put you two together? Several people in management have commented on that.

Noe: How does being on TV change your approach to doing a sports talk show?

Pauly: The only thing that changes is I can’t swear. We used to swear a lot and that’s the only thing. We’re on live television so that’s one of the stipulations.

I guess I have to look at the camera once in a while. I don’t think that’s a big deal anyway. I’m not doing the nightly news here. We’re doing a sports show. Once in a while I’ll put a sportcoat on.

The biggest thing is just watch the language. Other than that nothing’s changed. They always considered it that too. They’re on all over now, fubo, Sling, and there are a lot of radio stations that carry it. But from day one it was VSiN.com and watch online and all that. There are three or four cameras in the studio so nothing has changed for me.

Noe: How do you guys measure success at VSiN?

Pauly: For the show I think it’s just adding affiliates and getting on in other places. Getting on all over the country, which I can’t believe. We’re grateful for what NESN did as they reach I think five million homes. It’s great that Rick Jaffe believed in the show so strongly and put us on TV there and MSG followed. I think that was the first sign of this becoming big. Other than that you’d have to ask management. I don’t know what they would say.

I just think it’s people want something else. I think people are sick and tired of when they turn on these ESPN shows, it’s the same thing. It’s fluff pieces. Every pregame show is unwatchable. It’s terrible. They’re still afraid to get into gambling. You’ve got six guys that are laughing at their own stupid jokes. They do a quick thing where they make picks. They always take favorites. They’ll go with the dog of the week and they’ll always take somebody that’s catching two or three. It’s the same stuff. I just think people want something new.

Now that you see 13, 14 states, whatever it is, where it’s legal and continues to grow and who knows how many that will be, it’s just people want good information and they want to make money. They don’t care about Erin Andrews sitting down with somebody and asking mindless chitchat. The one thing they actually did that was good was they had Jillian Barberie on doing the weather. They even got rid of that. Stuff like that. I don’t know what they’re trying.

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Noe: Do you think that it’s just outdated thinking with these national outlets where they still treat gambling like it’s taboo?

Pauly: Yeah, that’s stupid. The one pregame show that’s good and it’s been that way for a long time is College GameDay. They have fun. They do picks. The Bear is on there giving picks. They discuss the point spread. It’s a good atmosphere and good energy. They like to have a good time with it.

The others, I don’t know what they’re doing, if they’re afraid of Goodell or what. The person who came up with this idea where we need six guys on there all ex jocks who speak in clichés and it’s all coach speak is laughable. I don’t know who came up with that. They all continue to do it. It’s a joke.

I think that’s why these fantasy shows are doing so well and why there’s potential for that. I don’t want to give them any ideas, but I just think if you would come on to talk point spreads and give good information right before kickoff on that type of platform — I think they’re wasting the platform. I don’t know anybody who watches that shit. It’s terrible. I don’t understand these guys who come in and like give me Bradshaw, Howie Long, Jimmy Johnson, Tony Gonzalez, or who’s on CBS? Nate Burleson, Bill Cowher, Boomer Esiason — I mean you’ve got five guys in there and they can say something for 10 seconds and they’ve got to move on. It’s all clichés and it’s all the same stuff. I don’t understand it.

That’s where you just got to give Goodell the middle finger and say you can’t say you’re opposed to gambling when you gave Las Vegas a pro team. Where would you really be without fantasy football which is gambling, fantasy sports, or sports betting? Where would you be? Would you be the NBA? I mean how popular really would you be if you eliminated that? That’s the reason you’re so successful, because of bettors! People love this.

Noe: Do the Johnny-come-latelies who are now all of a sudden embracing sports gambling annoy you, or is it the people that are still reluctant to embrace it?

Pauly: I would say the latter. There’s nothing wrong with trying. It’s a huge demographic. This is very important. More people bet sports than play the stock market. You have what — four networks whatever it is — devoted to the stock market. Think about that; that more people bet sports than play the stock market. The numbers are just staggering about how many Americans placed a bet last year.

My mom couldn’t tell you who the coach was at Duke, but every March she you would come home with a bracket to fill out for 20 bucks. That’s why it’s the biggest thing in Las Vegas every March. It’s standing room only in ballrooms and you can’t get a room. It’s bedlam. It’s because everyone likes to bet and everyone does an office pool.

I don’t think there’s anything wrong with trying. But the problem with that is you’re going to get found out and exposed right away. If you don’t know the terminology or the jargon, you’ll be found out quick. This is something you have to be around and know it. If you get the terminology wrong they’ll shut you off. I would say it’s the latter. I don’t know what ESPN is doing. That’s strange too because Van Pelt has been talking about it and doing the Bad Beats segment for years. I think they’re missing a huge audience. But that’s good for us because they can watch us then.

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Noe: Can you think of any unknown oddsmakers in Vegas that might become bigger personalities with sports betting becoming more of a national thing?

Pauly: I think Matt Lindeman could have a future. He’s at Circa. That’s going to be a billion dollar casino when it opens next year. I think it’s going to be the Bellagio on steroids. I think it’s going to be a game changer. He might be one because he’s an oddsmaker. He’s young, opinionated, has very good numbers — I think he could come on the scene.

The other one I think is a slam dunk is Mike Palm. Mike Palm is the VP at The D and with Circa Sports. He’s Derek Stevens’s right hand man. Number one he’s the Head of Active Content Management. Derek calls it a travesty in America — you go to a Buffalo Wild Wings, just go to a sports bar on a Saturday, and the bartenders can’t find a game. FOX News is on, the Weather Channel is on, and they’ve got a replay on ESPNU from 1987. When you ask them to put the soccer match on — Liverpool or whatever — they look at you like you have two heads. I can’t believe that the bosses aren’t training them. It totally could be a business.

In any event, he always knows what game is coming down to the wire and what game deserve sound. I know he’s a vice president, but he’s sharp, he’s got a good opinion, he does his homework on all the sports. He’s educated; he gave out the Blues early to win the Stanley Cup. He’s good at hockey, he’s good at baseball, and I think he could become a star. He’s already front and center with his position. If he bets big, he knows what he’s talking about on all these sports and he’s entertaining. I think those two go hand in hand. They’re building a huge broadcasting studio inside the new casino. I just think that thing is going to be a monster that opens late next year.

Noe: What would you say is your proudest achievement thus far as a broadcaster?

Pauly: I don’t think it’s happened yet. Well, I thought the FOX Sports Radio thing was a big deal. You know him; I was filling in for Ben Maller so however many markets he’s on. I also didn’t know if I could do it. I didn’t know if I could do four hours by myself in the middle of the night where you can’t have a guest on and sometimes the callers are drunk. I thought it was hard to do. I guess that was a big deal. I just think there are bigger things ahead.

Noe: What’s a major goal of yours or something you want to do before your career is over?

Pauly: I think just keep getting on as many networks and as many TV stations as possible. I think the sky’s the limit because so many other states are now getting sports betting and that just leads to all these people who want to bet, like to bet, and can add you all over the country. Look at all the networks. Look at all these places that carry 24/7 sports. There are some things I don’t want [to divulge] — I’m just throwing names out there like a MASN, whatever the networks are who carry these teams.

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Noe: What do you remember most about the first time you filled in for Ben Maller on a national platform? Did anything unexpected or funny happen?

Pauly: I felt comfortable. It was strange, but I was comfortable because I was doing it from the same studio that I worked at in Las Vegas. It was just me in a room. I was always confident that I could talk college basketball and March Madness was going on. I think Kentucky was going for an undefeated season.

On air they joked that my producer that night was in Liar Liar with Jim Carrey. I’m like are they serious? It was like a 10-minute discussion. That kind of loosened me up and I said okay we can talk about different things and joke around as well. I just couldn’t believe that the guy was one of the main stars as a child actor with Jim Carrey in a big time movie and here he was. I’m talking to him about “Jim’s on in Des Moines; he wants to talk about football.”

BSM Writers

Amanda Brown Has Embraced The Bright Lights of Hollywood

“My whole goal was that I didn’t need people to like me; I needed people to respect me.”

Derek Futterman

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The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.

It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Crypto.com Arena, making Bryant the only player in franchise history to have two numbers retired.

During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.

“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”

The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.

“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”

Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.

“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”

Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.

Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.

“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”

When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.

“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”

Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.

“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”

Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.

Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.

“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”

No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.

At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.

“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”

According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.

Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.

Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.

“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”

As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.

“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”

Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.

Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.

“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”

The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).

Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at bsmsummit.com.

“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”

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BSM Writers

Pat McAfee Has Thrown Our Business Into a Tailspin

Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.

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When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee. 

The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.

Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.

At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.

McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.

McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.

The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.

There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored. 

It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.

It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.

Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.

And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.

If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.  

Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.

If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable. 

It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.

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5 Tips For Networking At the BSM Summit

“Have a plan and don’t leave home without it.”

Jeff Caves

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Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain. 

Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:

  1. INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.  
  2. GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
  3. LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either. 
  4. SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email. 
  5. WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food. 

You’re welcome. 

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