It’s 10:01 am on a Wednesday in KNBR’s North Beach studios. The sun splashed the Cumulus building and the rest of San Francisco just about 3 hours earlier.
Generally this marks quitting time for Brian Murphy and Paulie McCaffrey but today they have one promo read that stands between them and the door. The day’s 4 hour Murph and Mac show was pretty typical for the longest running sports radio tandem in the Bay Area. Brian discussed the turbulent nature of his recent colonoscopy and Paulie asked earnest questions about the process. All live on 50,000 watts.
Preparing for their 30 second spot, the two radio vets are a shining example of the idea that opposites attract. Brian, in a quarter zip and khakis, is looking over the copy tossing out ideas about how they should attack the read. Paulie, in his hoodie and jeans, answers with Good Will Hunting quotes, all while tapping his black converse-adorned foot to a tune he’s humming to himself. This dance between the San Francisco icons lasts for about 3 minutes before they ultimately decide on nothing, other than just to try it.
They nail it on the first take.
The shorthand between Murph and Mac is tough to describe. They have the kind of connection you can only forge over nearly 14 years of live radio. They can have full conversations with a moment of eye contact. Theirs is a relationship beyond coworkers or even friendship. It almost feels like a marriage.
“I only see one problem with the marriage comparison,” admits Bonnie-Jill Laflin, owner of the show’s third microphone for the last year.
“Married people fight way more.”
Like any tale worth telling, the origin story of Murph and Mac starts with two young men who had no aspirations of becoming what they are today.
Brian Murphy graduated Mount Tamalpais just north of San Francisco in 1985 and headed off to UCLA to pursue a career in sports writing.
“The dream was to write for Sports Illustrated,” Murphy recounts.
“Back then, there was a traditional route. You’d find a job out of college working for any paper that would have you, then work your way up from there. That was my plan.”
His plan eventually earned him a position with the San Francisco Chronicle covering golf in the early 2000s and catching the attention of the market’s sports radio giant.
“My first interaction with KNBR came as a guest, actually. They’d have me on to talk golf leading up to a major or some big tournament. It was a lot of fun.”
What the sports writer viewed as “fun,” the powers that be at KNBR viewed as potential. In the spring of ’04, Murphy was recruited to fill in opposite Ralph Barbieri on The Razor and Mr. T while Tom Tolbert was traveling for NBA duties.
“You can definitely say my radio career is owed to Tom’s television career,” Murphy offers with a slight chuckle.
In less than a year, Murphy was offered a full time position on the station’s morning drive – one he cautiously accepted.
“I always thought, ‘OK, if this doesn’t work out, I’ll just go back to writing.'”
In November of 2004, KNBR had one half of what would become their cornerstone morning show. Unknown to the station and Murphy at the time, the co-host they were looking for had already worked at the station for nearly a decade…as a copywriter.
Paul McCaffrey grew up “bicoastal” well before it was cool, which could not be more Paul McCaffrey.
After spending time in a handful of cities, his college years found him in Boston where he attended Curry College.
“They had a great college radio station, so I would hang out there and eventually they had me DJ jazz at like 7 am on Tuesdays and from there I did every genre up to hip hop.”
“Late 80s hip hop, man – think of all those great artists!”
Upon graduation, McCaffrey did what he always thought he would do and returned to the City by the Bay.
“The time I spent in San Francisco as a kid, I always knew this place was special. I always knew I would be back here. I love this city.”
By the mid 90s McCaffrey found himself in that copywriter position. He wasn’t a DJ, but he was just fine with that.
“I was working in radio in a great city. I wasn’t on air, but I had pretty much let the dream go by then.”
Perhaps Paul was ready to let his on air dream die, but KNBR General Manager Tony Salvatore had no such intention.
“I remember I used to argue with coworkers getting coffee, or in the hallway or something, always about sports – and Tony used to hear me, point and say; ‘I wanna hear more from you.'”
Almost to McCaffrey’s shock, Salvatore gave the copywriter a shot on the station’s newly acquired Ticket 1050. He didn’t spend years in small to medium markets climbing the ladder to big market radio, and he didn’t grind through print media – but he was a passionate fan. His voice was that of the listeners and that perspective was cherished by Salvatore. In a few years, the Curry College grad made a name for himself not only on 1050, but the company’s rock station 107.7 The Bone. A passion for sports and music along with an infectious sense of humor had made McCaffrey’s dreams come true. But things were about to get even better.
By Christmas of 2005 Brian Murphy had been handling KNBR’s morning drive for a year – but the station was still searching for his co-pilot. It was at this point they decided to try Paul McCaffrey opposite Murphy for a handful of shows. You couldn’t pinpoint the reason why or how, but somehow the sports writer and the college jazz DJ complimented each other perfectly. The left side of the brain and the right. They fit together as well as their surnames – Murphy and McCaffrey – or as Tony Salvatore first exclaimed after their first few shows: “Murph and Mac!”
The marriage of Murph and Mac officially began just weeks later. For better or for worse – in sickness and in health. Unfortunately for Paulie and Brian, the San Francisco sports landscape during their first couple years was beyond sick – it was on life support.
“It was awful,” Brian remembers, laughing as if to keep from crying.
“Think about it – the Giants were terrible, the Warriors were terrible, the Niners were terrible. We had nothing!”
From the jump – their partnership was tested. They were forced to make 4 hours of content everyday out of franchises that weren’t giving them much to chat about. It was a challenge they overcame by a little old fashioned creativity.
“We tried a lot of stuff,” Paulie recalls through a nostalgic smile.
The two developed a fake auction in which they would push items associated with losing that no one would want, a “grievance game,” and of course – Paulie Mac’s now signature parody songs.
After a year of making lemonade out of lemons – Murph and Mac had established themselves with Bay Area commuters, just in time for the sports scene to turn around. The “We Believe” Warriors in the Spring of 2007 galvanized the Bay Area in a way that was relatively unprecedented, certainly in the previous ten years. After the ’07 Golden State run, the Giants rose to relevance with Tim Lincecum’s ascension in ’08 and the team’s playoff push in ’09. By the summer of 2010, there was a momentum with the San Francisco Giants that no one could really put a word on – no one but Paulie Mac.
“That summer, the Giants would keep winning these close games, and we were the first ones on the next day to talk about it – and Paulie would always say ‘this feels different, everyone, there’s magic in the air! There’s particles!'”
It was during that run 9 years ago that Murph and Mac rose to a different level of fame among Bay Area sports fans. They would soon be stopped on the street by construction workers only to hear jackhammer operators yell “PARTICLES!”
The subsequent 3 World Series titles by the Giants, the renaissance of the 49ers and the Warriors developing into one of the best teams in the history of the NBA put the Bay Area at the center of the sports world, and Murph and Mac were there for the fans every morning. They became synonymous with success, and fans grew closer and closer to their favorite morning show.
Ask Brian and Paulie for a specific example of a moment they realized how important their show is to certain listeners and they’re overwhelmed. They’ve had people reach out to express how their show got them through personal tragedy. How they offered up a daily distraction from pain and loss. Neither expected to have such an intimate connection with their fan base, but it’s one they refuse to take lightly.
The secret to their success? It might be the “act like there’s no tomorrow attitude” they bring to every show. In an industry that can be as ruthless as any in the world, in a market and a station where they’ve seen a number of coworkers lose their positions without much warning, Brian and Paulie have little delusions about job security.
“You’re definitely aware of your own mortality,” shrugs Paulie. “We just try to have fun with it. Even on the air, that’s just how it is.”
“Yeah we’ve seen Bay Area legends walk out the door – so why not us tomorrow you know? It’s kind of like gallows humor,” declares Brian.
That humility and subtle vulnerability of Murph and Mac is more than just part of their appeal. They’re approachable and it comes through on the airwaves. Their bond is built on being next to each other for countless highs and lows in their personal lives.
“This guy is the best,” Brian sighs while glancing at this partner. His voice as genuine as it was while discussing the unpleasant nature of his colonoscopy.
“There’s absolutely days when you don’t feel like telling jokes for four hours – but it’s on those days when you really have to bring it,” describes Paulie. “You never see David Lee Roth or Mick Jagger come out and cancel a show ’cause they’re having a bad day – why should we?”
In nearly 14 years Murph and Mac has gone from the new show to THE show in the Bay Area. They’re not looking for your adoration, they’re not looking to be celebrated – they’re just happy listeners continue to make them a part of their commute.
Not bad for a golf beat writer and a copy writing jazz DJ.
Jack Ferris writes feature stories for BSM and serves as an update anchor for iHeart Radio in San Francisco and as a freelance contributor for the PAC-12 Network. Previously he has worked as a sports anchor for KXLY-TV in Spokane and as the co-host of the Don West Show on KPQ in Central Washington. You can find him on Twitter @JFerris714 or reach him by email at FerrisJack54@gmail.com.
Twitter Blue Debacle Showcases Company’s Ongoing Concerns
“If you start giving away blue badges to everyone, then it has no value. It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”
For years, a blue “verified” check mark on Twitter has long been considered a symbol of status. Anyone — entrepreneurs, journalists, business executives — could potentially end up in the same exclusive space as celebrities like Taylor Swift and Tom Brady.
Perhaps the one quality that the blue check mark represented that had been overlooked was its authenticity stamp. The badge has been used all across social media platforms to signal an account’s authenticity — a verification that recently has proven to be of significant importance to not only people, but brands as well.
Shortly after Elon Musk’s $44-billion takeover of Twitter, the billionaire swiftly made his mark which, among many things, included a democratization of the app’s verification system. With a $7.99 monthly subscription to Twitter Blue, which launched last year as the company’s first subscription service, users could now possess what had long evaded them: a blue check mark.
“Theoretically, this would have made it easier for some brands or influencers to get verified than it has been in the past,” Galen Clavio, director of undergraduate studies for the Media School at Indiana University Bloomington, wrote in an email about the possible benefits of Twitter Blue’s verification accessibility.
“From an algorithmic perspective, that would have made sense to pursue under the Twitter setup that everyone had come to know,” he added.
While perhaps not a surprise to Musk or Twitter executives, everyday people were paying for the newly revamped Twitter Blue to boast their social media clout. Whether Twitter leadership knew it or not, though, those same subscribers took the opportunity to verify themselves using the alias of actual people.
Very quickly, Twitter Blue created an abundance of impersonators masquerading as verified celebrities and companies. Misinformation was hard to identify, making it tougher to find information in an era already plagued by discrepancies between fact and fiction.
“If you start giving away blue badges to everyone, then it has no value,” Alessandro Bogliari, CEO of the Influencer Marketing Factory, an influencer marketing agency, wrote in an email. “It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”
Shortly after the Twitter Blue re-launch, a tweet was sent from an account using the same logo and name of Eli Lilly, a pharmaceutical company. It read, “We are excited to announce insulin is free now.” The tweet seemed legit — the branding seemed real, as did the company name. It also boasted a blue-check mark, so it had to be true.
As just one of many misrepresentations that succeeded it, the Eli Lilly tweet was a fake. Even when Twitter finally removed the tweet, more than six hours later, the fraudulent account had more than 1,500 retweets and 10,000 likes. The pharma company’s stock also plummeted $368 a share to $346 a share, reportedly erasing billions in market cap, according to several economic reports. Eli Lilly’s stock price currently sits at roughly $352 as of Nov. 16th.
“I can only imagine the damage a tweet like that made for the company, its employees, stakeholders, shareholders and anyone really related to their offering,” Bogliari said. “Some were able to tweet from their official accounts and restore it a bit. Others, I imagine, used PR and reputation firms to get to a solution fast. But it’s not that easy for all of them… for others it could be potentially a damage so big they won’t be able to survive, not just in terms of market cap/stock value, but also in terms of reputation and customers love.”
The verification mishap affected not only Eli Lilly’s reputability and profitability, but could also spell trouble for Twitter’s revenue stream.
“It’s making it really easy for advertisers to say: ‘You know what, I don’t need to be here anymore,’ and walk away,” Jenna Golden, who previously ran Twitter’s political and advocacy ad sales team, said in an interview with The Washington Post. “People are not just providing inaccurate information but damaging information, with the ability to look legitimate. That is just not a stable place for a brand to invest.”
Sports personalities were also hurt by the preponderance of fake users across Twitter. Basketball star LeBron James trended on the platform after a tweet from someone with the user handle, @KINGJamez, claimed that the 37-year-old was leaving the Los Angeles Lakers to join his former club, the Cleveland Cavaliers.
Adam Schefter, a notable football analyst at ESPN, also trended after someone with the user handle, @AdamSchefterNOT, revealed that Las Vegas Raiders head coach Josh McDaniels lost his job. While the user handle clearly indicates that it didn’t come from the actual Adam Schefter, the fact that it was quote tweeted could have led many people to assume it was really Schefter, since many were unlikely to take the time to click and confirm the tweet — and tweeter’s — validity.
These are just a few specific instances where, while a more open verification system could have helped Twitter users, the idea did not lead to a successful implementation.
“Being verified would have given those brands more credibility and be marked as the official brand — impersonation happens also for smaller brands and not just for Fortune 100 companies,” Bogliari said. “So the idea was theoretically good — I would say only for brands and certain individuals and not just for everyone… documents and proof (are still) required but the execution showed us all the flaws.”
Verification issues aside, Twitter faces an uncertain future under Musk’s leadership. As much as 50% of the company’s 7,500 employees predating Musk’s ownership have been laid off under his tenure. The billionaire also revealed that Twitter’s cost-cutting methods are a result of the company losing upwards of $4 million daily. He’s even announced potential bankruptcy if Twitter doesn’t correct its financial woes.
“I see the Twitter Blue controversy as one of several items that are likely to just make brands and creators look elsewhere in the social media landscape,” Clavio said. “Twitter offers minimal exposure for creators and brands to the public when compared to other networks, and a much higher risk of doing or saying something that can cause a crisis.”
As more people grow skeptical about Twitter, alternatives have started to emerge. More people are visiting platforms like Discord, Reddit, even Tumblr. Others are joining Mastodon, a free and open-source microblogging site that has drawn comparisons to Twitter for its timeline of short updates arranged chronologically rather than algorithmically.
As recently as Nov. 12th, Mastodon boasted approximately 6.63 million accounts, a 17% increase from the 5.65 million users it had on October 28th.
From internal struggles to increased competition, Musk inherited a Twitter that, for better or worse, might be on a continual spiral to irrelevancy.
“It’s clear that the Twitter platform is pretty fractured right now,” Clavio said. “At the end of it all, I think a lot of brands will just opt out of having a presence on Twitter, paid or otherwise. It’s just not big enough of a platform to justify the potential negative exposure.”
Eddie Moran is a sports media reporter for Barrett Sports Media. He is a graduate of Boston University’s College of Communication, and has previously written for Front Office Sports, The Basketball Tournament, the USGA, and BU’s independent student newspaper, The Daily Free Press. He can be reached on Twitter @EddieMorannn.
Christian Arcand Returns To Where It All Started At WEEI
“Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”
Since the turn of the century alone, Boston has hosted 12 ticker tape parades to celebrate championships. Christian Arcand has had the opportunity to experience that success firsthand, initially as a diehard Boston sports fan and then as a voice of the fan. Now as he begins his second stint at the WEEI — this time as a producer and weekend host — he aims to ensure a seamless transition for both the Merloni, Fauria, & Mego afternoon drive show and his career in sports media.
Returning to a station where his Boston radio career began, Arcand enters the same building where he started his last sports media job with 98.5 The Sports Hub. Once the station moved to Dorchester, Massachusetts, WEEI moved its studios to the location – and it is where its shows are broadcast from today. Arcand’s time at 98.5 The Sports Hub ended in being laid off last month; despite that though, going to work evokes feelings of nostalgia and déjà vu.
“Walking back in there for the first time was pretty wild,” Arcand said, who returned to WEEI earlier this week. “I was laid off from The Sports Hub and it was a big surprise to me and to, I think, everybody that [it] happened.”
After graduating from the University of Colorado, Arcand moved back east to work for WDIS AM 1170 in Norfolk, Massachusetts, which he says isn’t really an option for those entering the business today.
“These little stations are all gone,” Arcand expressed. “Those were pipelines to places like WEEI and WFAN and other places in the area. You’d work in Connecticut or you’d work in Rhode Island or whatever and these places all just disappeared.”
Just over a year later, Arcand made the move to ESPN New Hampshire, initially co-hosting Christian and King with Tom King, a sportswriter for the Nashua Telegraph covering the New England Patriots, Boston Bruins and other college and high school sports. The show was broadcast during the midday time slot from noon to 3 p.m. and sought to entertain the audience while informing them about the day’s action.
After nearly four years on the air, Arcand transitioned to work with Pete Sheppard, a former member of the heralded WEEI program The Big Show hosted by Glenn Ordway, on Arcand and Sheppard. Additionally, Arcand was named as the show’s executive producer, meaning that while the show was going on, he was often focused on many different tasks. Once Christian and King was brought back, he continued working in this dual role before the show ended in January 2017, six months before the format flipped from ESPN-branded sports to oldies.
“It was a lot – cutting up all the audio you want to play, then playing it during the show, then cutting the commercial [and] trying to answer the phone,” Arcand said. “It was this whole thing, but I really loved it; we had a lot of fun up there.”
While Arcand currently works at WEEI, it is his second stint with the station – and this time, he is working in a brand new role. He initially joined the station in 2013 as a sports anchor and co-host of the evening program Planet Mikey featuring Mike Adams. Shortly thereafter, he helped launch WEEI Late Night, airing from 10 p.m. to 2 a.m. where he became known in the Boston marketplace going on the air after the conclusion of Boston Red Sox live game broadcasts.
Unlike his time in New Hampshire though, he was solely hosting and not producing – requiring him to adjust to not having as much oversight regarding the inner workings of each program.
“I’m not a control freak, but I remember [thinking], ‘Wow, this is different. I’m not running the board anymore. I’m not playing my own stuff,’” Arcand said. “….That was kind of jarring at first [but] I ended up working with a lot of great producers and I still am today.”
Mike Thomas, who currently serves as the senior vice president and market manager for Audacy Boston, was integral in building 98.5 The Sports Hub from its launch in August 2009. He was responsible for signing Arcand away from WEEI to join the brand as co-host of The Adam Jones Show airing weeknights.
Working alongside show producer Jeremy Conley, he gained an in-depth understanding of what it entails to produce a sports talk radio show in a major market, helping broaden his knowledge of the craft and position him for his current job with WEEI.
“I really had a good opportunity to learn from some of, I think, the best [producers] in the business,” Arcand said. “….It’s cool being a fan of these guys and then getting to work with them and learn from them and all that other stuff…. It’s really a job that requires a lot, and the guys who are really good at it, I think, are just top-notch.”
Over the last several years, 98.5 The Sports Hub has earned massive wins across the Nielsen ratings, recently finishing number one in the summer book across all dayparts in the men 25-54 demographic. Days later though, the station’s parent company Beasley Media Group made budget cuts, resulting in Arcand and Toucher and Rich producer Mike Lockhart’s employment being terminated.
While Lockhart has since been re-hired after Fred Toucher and Rich Shertenlieb lobbied for the decision to be reversed, Arcand was in the job market quickly mulling over his future in the industry. In fact, it was reported that Arcand was on the verge of signing a three-year contract that would have kept him at the station before the termination of his employment.
“I was so shocked that it had happened and it was sort of hard to deal with it,” Arcand expressed. “Then I was angry about it and then I sort of channeled that into, ‘Okay, what am I going to do next here?’ You start thinking, ‘Is this it? Is this the end of the career? Are you going to even continue doing this?,’ and that was a thought I had a couple of times.”
Arcand’s abrupt departure from 98.5 The Sports Hub and Boston sports radio was short-lived though, as there was a substantial market for his services. In the end, he communicated with Thomas and WEEI operations manager Ken Laird, utilizing industry connections and his own versatility to return to the place where he began working professionally in Boston.
“Seeing that WEEI was in the market for someone on-air and to produce [the afternoon] show, I was right there and willing to try out something I hadn’t done in a while,” Arcand said. “It was a no-brainer, really. Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”
As someone once again “new” to the station, Arcand is looking to foster a working chemistry with afternoon hosts Lou Merloni, Christian Fauria and Meghan Ottolini, along with radio producer Ryan Garvin. Arcand enters the role replacing show executive producer Tyler Devitte who left the station to pursue other opportunities and feels that the composition of the show is unique in the sports radio landscape. In short, it gives them an opportunity to further differentiate themselves from other afternoon programs across multiple platforms of dissemination.
“It’s an interesting show because Lou and Christian are both ex-jocks,” Arcand explained. “It’s rare that you sort of see shows where it’s just two guys like that and it was just them for a while but then with [Glenn] Ordway and then they brought in Meghan [Ottolini].”
Arcand had been listening to the afternoon drive program long before the offer to return to WEEI was made to him and now looks to offer his insight and expertise when necessary. He does not want to enter his new role with insolence or by coming off as dogmatic when expressing his opinions about the show.
“I’m sort of taking the approach of observing more than maybe I would in a couple of weeks from now or something,” he said. “I want to sort of make sure I get the rhythm of the show and the clock and everything like that. Those are all things that you have to be more aware of when you’re behind the glass as opposed to on the air.”
Arcand will be hosting a solo radio program on WEEI every Saturday afternoon, reminiscent of Sunday Service, a weekend show he used to host on 98.5 The Sports Hub. He is excited to be able to return to the Boston airwaves and connect with his audience once a week to bring them the latest sports news and entertaining talk – all while bringing his trademarks of sarcasm and congeniality.
“I’m really comfortable just sitting in the room, cracking the mic and talking with the callers or putting out my points and getting to certain things that I want to touch on,” Arcand said. “….I think my style is one that you just sort of tune in and you’re hanging out with me for a couple of hours.”
Ultimately, Christian Arcand has made the move back to what he refers to as his radio home. As he concludes his first week back at WEEI, he is focused on producing the afternoon drive program and complimenting that with his solo show on Saturdays, the first of which will take place tomorrow from noon to 2 p.m. Through all of his endeavors, he will talk about Boston sports with his listeners no matter the season, giving them a platform to engage with the hyperlocal coverage.
“Being back at WEEI is something that I’m really happy about,” Arcand expressed. “I was excited to get started, [and] now that I’m there, I’m excited to see where we can take this show.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he serves as the production manager for the New York Islanders Radio Network and lead sports producer at NY2C. He has also worked on live game broadcasts for the Long Island Nets and New York Riptide. He previously interned for Paramount within Showtime Networks and wrote for The Long Island Herald. To get in touch, find him on Twitter @derekfutterman.
What Twitter Alternatives Exist For Sports Media?
Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information.
The reality of Twitter dying as a platform was looked at as a bit hyperbolic when Elon Musk first took over the social media network. Now though, it is slowly coming closer and closer to potential reality.
Musk has been on a quest to salvage Twitter’s economic stability but has done so in an irrational and unplanned fashion. The actions he has taken include publicly criticizing his employees and firing them after pushback and firing essential engineers who literally keep the platform from crashing. Developers have even warned Twitter users with two factor authentication to either remove the feature or to remain logged in because the function that handles that process no longer works.
Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information. It has helped establish the careers of insiders such as Adrian Wojnarowski, Shams Charania and Adam Schefter. In case Twitter does actually come to an end, what should reporters who rely so much on the platform do?
Establish an email list through Substack
With permission from their employers, I would suggest starting a newsletter list that they would be able to carry with them in case they decided to leave their employer at some point (all three of the mentioned journos recently signed extensions). Posting on Substack through a mobile device is just as easy as posting on Twitter and it gives users an almost similar experience to what they had with using Twitter in the sense that they could have their email notifications turned on and they could interact with other basketball lovers through Substack’s comments section.
Create a live blog that always exists on your employer’s page
A running page of information that was sponsored and existed on ESPN or Stadium’s page would make digestible, quick hit commentary monetizable for the networks that employ Shams, Woj and Schefter. It brings people back to their employer’s page and establishes even more of a bond between consumers and apps/websites – a connection that has been taken away from many due to the existence of social media.
Establish a Mastodon server
With over a million users, Mastodon has become the closest thing to a Twitter alternative that’s available. Even though signing up for an account is a little confusing and the ability to search for unique users and takes isn’t fully established in comparison to Twitter – Mastodon has a similar look and feel to Elon’s platform and it gives employers more control over who is and isn’t interacting with their employees and what they are able to see. It would make it easier on ESPN or Stadium’s part to constantly promote links to their pages for viewers and readers to consume.
It’s the closest thing that is available to establishing your own social media network without the startup costs, hiring of engineers and figuring out tech issues. An advertising mechanism hasn’t been established yet but ESPN or Stadium could be in the forefront (because of the credibility they bring to the table) of establishing the revenue side of things alongside Mastodon.
Stick it out with Elon
NBC Universal’s advertising head recently told AdAge that NBC is sticking it out with Twitter. Twitter’s ad program has faced setback since Elon’s takeover but it is still much more established and streamlined that anything else available out there that is similar to Twitter. She also said that Twitter is the biggest host of NBC content on the internet (besides NBC owned platforms of course).
If a major company like NBC is standing with Twitter and if most major advertisers haven’t left yet, maybe sports reporters should also stay put for now. Twitter is not a startup. Despite the disarray we read about everyday, it’s still an established company that is up and running. We are all using Twitter itself to talk smack about its mismanagement but the reality is we are all still using Twitter. Even those who have gone away from the platform still come back more often than not to check in on what is happening directly on Twitter.
Maybe the grass will eventually be greener on the other side and Elon will have Twitter on more established ground. Maybe Elon files for bankruptcy and sells it to bankers who create an environment of stability for the company.
The reality is there is no other platform as good at real time reaction than Twitter so maybe sticking it out and keeping status quo is the best thing for everyone to do. See you later on Twitter (follow me @JMKTVShow).
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.