BSM Podcast
BSM Podcast – Season 4 – Episode 8 – Michelle Smallmon – 101 ESPN
St. Louis sports radio personality Michelle Smallmon never planned to work in the sports radio business, but a few different experiences in college convinced her to change her career direction. After getting a start at 101 ESPN as Bernie Miklasz’s producer, she moved to the ESPN Radio network to produce Ryen Russillo, Danny Kanell, Jorge Sedano and others. Those experiences allowed her to grow and return home to St. Louis where she now weighs in on the teams she loves most while also helping to shape 101’s social media strategy.
TOPICS COVERED WITH MICHELLE:
- How she initially became interested in sports media
- Landing her first opportunity at 101 ESPN
- The interview process to work with Bernie Miklasz
- What she learned producing him
- Being contacted for an opportunity in Bristol with ESPN Radio
- Working the evening shift with Jorge Sedano
- Moving to daytime to help Ryen Russillo and Danny Kanell
- What a typical day of producing national radio involved
- Why she chose to leave Bristol to return to St. Louis
- Adjusting from being Bernie’s producer to his on-air partner
- The best and hardest parts of working on a morning show
- What brands do that catches her attention on social media
- Areas where brands miss the mark on social media
- The differences in working in TV
- Quick Hits: More important – the next Cardinals WS title or another Blues Stanley Cup, Biggest heartbreak of her STL sports lifetime, the person who’s taught her most locally and nationally, toughest part of working for Jason Barrett
FROM THE GUEST:
Michelle’s Twitter handle: @MSmallmon
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Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at bradyfarkas@gmail.com.
Stephen Strom can be heard hosting ‘The Sports Talkers Podcast’ for Barrett Sports Media. In addition to hosting here, Stephen works as a broadcasting assistant for the Miami Heat and color analyst for Nova Southeastern. Additional career experiences include working for SiriusXM, performing analyst duties for Princeton basketball, and hosting shows for TalkNorth.com. You can find him on Twitter @SStrom_.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at bradyfarkas@gmail.com.