Enrique Vasquez braced for the first big break of his career. It was Week 1 of the 1992 season for the Houston Oilers and he was sitting in the booth as the color commentator for the Spanish broadcast team. Growing up in Houston, he had routinely listened to the famous broadcasters of the time, such as the legendary Vin Scully. But here he was wearing a headset trying to duplicate all the famous voices he’d heard as a kid, but with his own Spanish flavor to it. The only problem, was that all the broadcasts he had listened to where in English. Though Vasquez is Hispanic, he wasn’t exactly sure what a Spanish-language broadcast was supposed to sound like.
It wasn’t until that very day for the ’92 season opener for the Oilers’, that he heard his first ever Spanish broadcast.
That’s right, Vasquez had never heard a Spanish broadcast in his life until the day he actually did it for an NFL team.
Something must have clicked, because 27 years later, he’s still going at it as hard as ever. Today, Vasquez serves as the play-by-play voice for the Spanish broadcast of both the Houston Texans and Oklahoma Sooners. That means long hours of prep during the week and a rigorous travel schedule on the weekend to catch both games. But still, he’s having the time of his life.
“My prep usually starts on Tuesday,” said Vasquez. “I’ll go over the previous game by listening to our broadcast and seeing how everything went, both technically and on the call, as well. Wednesday is media day for the Texans so I’m attending that. But since I’m away from OU, most of my prep work for them comes online and reading different things. By Thursday I’m working on my charts and spotter boards for the upcoming games of the weekend. I’m usually leaving on Friday to get to the OU game and then turning around quickly to get to the Texans game.”
Trust me when I say the weather Saturday night for the Bedlam Game between Oklahoma and Oklahoma State wasn’t pleasant. A frigid wind, that felt more like an arctic blast, made for a pretty brutal evening in Stillwater. But while both the OU and OSU radio crews were huddled in their respective enclosed press boxes, Vasquez and his color analyst, Luis Rendon, were in the open air TV booth where the elements were in full effect.
But that’s life on the road for Vasquez and Rendon. Since most stadiums can only accommodate the main broadcast teams, as well as a national radio crew that may be on hand, odd broadcasting locations is something of a norm.
“Our toughest location was at TCU last year,” said Vasquez. “We were behind the end zone sitting outside near the fans and just below the scoreboard. The photo decks aren’t bad, I’m kind of used to that now. They’re open and at least you have a location. Over the years, even at the NFL level, I started doing this in 1992 and that’s kind of always been the case. But as more broadcasts such as Spanish radio have become more prevalent, stadiums have been more accommodating.”
Not every set up is tough for Vasquez and Rendon. In fact, they’ll have one their best this weekend when Oklahoma takes on Baylor for the Big 12 Championship at AT&T Stadium in Arlington, Texas. But no matter where the game is, they do serve as their own on-site engineers. Granted, they do have another team member that helps with social media content on the @LosSooners Twitter page, but it’s essentially a two-man show on the air every Saturday.
Locally, the OU Spanish broadcast can be heard on two signals across the state: El Patron 101.5 FM in Tulsa and Exitos 96.5 FM in Oklahoma City. It can also be heard via the TuneIn Radio app, where more and more listeners around the globe have started to listen to the broadcast.
“We’ve gotten a big following internationally with Mexico,” Vasquez said. “We’ve also gotten messages from people in Spain, really just all over the place. A lot of people have been able to find the broadcast. The OU brand is big, so that obviously helps, as well as having Kyler Murray, Baker Mayfield and all the winning they’ve been doing recently. All of that has really helped our broadcast. In terms of the radio numbers in Oklahoma City and Tulsa, to be honest I haven’t seen the numbers of what the audiences is, but I’ve heard we’ve gotten a really good response.”
Though college and NFL teams in the southwest have had Spanish radio broadcasts for years, Oklahoma is in year number three with its new team. Seeing the audience the broadcast team has already created, it seems like a sure thing only more and more Spanish radio crews will find their way on the air.
That’s a good thing, and who knows, maybe Vasquez’s career as the Spanish voice for both an NFL team and college football blue blood could spark a new generation of Hispanic broadcasters.
TYLER MCCOMAS: How aware of college football is Hispanic community?
ENRIQUE VASQUEZ: I really think it’s growing. Football in general, the NFL has always been big, I think the Dallas Cowboys even had Spanish radio back in the late 1970s. They have been fans of football for a while now but getting used to the college thing, I think that’s a little bit new. I think the Texas Longhorns have been around for 25 years doing their Spanish radio. But I really think there’s a good following in northern Mexico for college football. It’s been that way for a long time.
TM: How passionate are they?
EV: I really think they’re getting there. Unless you get immersed in the traditions of it, and now that we’ve been going on for three years, I think that’s obviously going to help. Following the NFL and following football in general, the fans are there and now it’s just getting them acclimated to the OU brand.
TM: What play-by-play experience led to you being able to do this?
EV: I started in 1992 with the Houston Oilers. At the time I was a color commentator. In 1993 I did the play-by-play. From there I went to Fox Sports International and we broadcasted the NFL games to Mexico and Latin America. I got to do the Game of the Week for the NFL as well as Super Bowl 31 and 32. I did the Dallas Cowboys for a couple of years and then I joined the Houston Texans in 2002, where I still am today. When the opportunity came with OU, everything worked out with our schedules, seeing as I also do the Texans.
TM: Tell me about your color commentator.
EV: Luis Rendón is his name. He’s a graduate student at OU and he’s been working for Sooner Vision for a while. He’s from Venezuela. He’s become a big OU fan, so for him this is become relatively new. He wasn’t really a broadcaster but he was bilingual and worked at Sooner Vision, so this is new to him. But he works really hard at it and I think we make a really good team. It’s been a lot of fun working with them.
TM: Since it’s just you and Luis, how long of a pre and postgame show are you doing?
LV: Pregame show is 30 minutes and the postgame show is about 15 minutes. Plus, we’ll do stuff for social media after the game.
TM: How would you describe your broadcast style? What should someone that’s never listened to a Spanish broadcast before expect?
LV: I think my style is different from the typical Spanish football guy because I grew up here in the United States. The first broadcast in Spanish that I ever listened to was one that I was on. I grew up listening to the same guys as you did. The Vin Scully‘s, all the big names that called games when I was a kid, that’s what I listened to grown-up. But you do have to add in a Hispanic flavor to it. It’s just different. It’s not better or worse it’s just different. But we have fun with it. My style is more the American style with a little Hispanic flavor to it.
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.
The Future Is Now, Embrace Amazon Prime Video, AppleTV+
As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.
This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.
Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.
This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.
The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.
Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.
As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.
NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.
Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.
Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.
Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.
A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.
It’s time for sports fans to grow up and face reality. Streaming is here to stay.
MLB Network is another option
If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.
- One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
- CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
- The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
- ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.
Jessie Karangu is a columnist for BSM and graduate of the University of Maryland with a bachelor’s degree in journalism. He was born and raised in Baltimore, Maryland but comes from Kenyan roots. Jessie has had a passion for sports media and the world of television since he was a child. His career has included stints with USA Today, Tegna, Sinclair Broadcast Group and Sightline Media. He can be found on Twitter @JMKTVShow.
ESPN Shows Foresight With Monday Night Football Doubleheader Timing
ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.
The Monday Night Football doubleheader was a little bit different this time around for ESPN.
First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.
ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.
Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.
Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.
It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do.
Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.
Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?
I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?
That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.
After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else.
There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.
Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.
Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.
Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.
I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.
Danny O’Neil is a sports media columnist for BSM. He has previously hosted morning and afternoon drive for 710 ESPN Seattle, and served as a reporter for the Seattle Times. He can be reached on Twitter @DannyOneil or by email at Danny@DannyOneil.com.
Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not
On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.