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Locked On Network Receives $750,000 Investment

“Funds will be used to implement aggressive growth plans, continuing to produce quality podcasts and expand the Salt Lake City-based company’s sales team.”

Brandon Contes

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After securing a group of outside digital investors, The Locked On Podcast Network announced its first ever round of fundraising. Former Disney Interactive Media Group CFO Bruce Gordon, Podfund and Utah-based Summit Capital contributed $750,000 to the three-year old Locked On Network.

Funds will be used to implement aggressive growth plans, continuing to produce quality podcasts and expand the Salt Lake City-based company’s sales team.

“What makes this investment particularly interesting is the way the company brings elements of local media, local and national advertising and digital media together in the burgeoning podcast medium,” Gordon said in the press release regarding his investment. “Locked On has carved out a valuable and sizable segment targeting local sports passion with short, daily podcasts at a time when the industry was looking in other directions. From here, they now have multiple opportunities for growth.”

The Locked On Podcast Network was launched in 2016 by one of the industry’s pioneers and Utah Jazz radio voice, David Locke. In the last three and a half years, Locke has helped oversee the company grow into a network of 140 daily podcasts, focused on the NBA, NFL, MLB, NHL and college sports. 

For the month of October, Locked On reported nearly 8 million podcast listens, up 33% month over month and 113% year to date. The approximately 600 weekly podcast episodes are kept short, running between 22-30 minutes each.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Online

Barstool Sports Star Big Cat Launches Coffee Business

Barstool conducted a recent fan survey, and 80% of respondents said they drink coffee on a daily basis. Katz and the folks at Barstool listened, and so Stella Blue was born.

Jordan Bondurant

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A new direct-to-consumer product from the minds at Barstool Sports has hit store shelves – coffee. Stella Blue Coffee is a new brand launched by Pardon My Take co-host and Barstool Sports star Dan “Big Cat” Katz.

The name was inspired by Big Cat’s love of coffee and his love for his recue dog Stella.

Barstool conducted a recent fan survey, and 80% of respondents said they drink coffee on a daily basis. Katz and the folks at Barstool listened, and so Stella Blue was born.

The coffee will feature three different blends. Positive Vibes is the light roast, Big Cat Blend is the medium roast and Electric Avenue Dark Roast. The coffee is available in 12-ounce whole bean bags, 12-ounce ground bags and pods for Keurig lovers.

A portion of the proceeds from sales of the coffee will go to PAWS Chicago, the largest no-kill humane organization in Dan’s hometown.

Stella Blue is the latest Barstool-backed and created DTC product to hit store shelves. The company has a record of previous success launching other products including flavored vodka, beer and hard seltzers.

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Sports Online

Barstool Sports Raising Money In Memory of Murdered Virginia Football Players

Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.

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Barstool Sports founder Dave Portnoy has announced a fundraising campaign for the three Virginia football players murdered earlier this week.

In a tweet, Portnoy said 100% of proceeds from t-shirt sales will go to support the families of Lavel “Tyler” Davis Jr., Devin Chandler, and D’Sean Perry, who were all killed in an on-campus shooting earlier this week.

Two of the three football players killed were Barstool Athletes, a name, image, and likeness program started by the online outlet.

Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.

Merchandise can be purchased here.

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Sports Online

Grant Wahl Details Run-In With Qatari Security At World Cup

“Picture is not allowed, sir,” the guard purportedly told Wahl. When he asked for clarification, the guard told him “Kindly delete it, sir”.

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CBS Sports soccer analyst Grant Wahl has detailed an issue he had with security as the 2022 World Cup prepares to take place in Qatar.

In an article posted on his Substack, Wahl claimed he took a picture of a sign in the media center that said “Now is All”. He shared after he took the photo, a security guard immediately walked over.

“Picture is not allowed, sir,” the guard purportedly told Wahl. When he asked for clarification, the guard told him “Kindly delete it, sir”.

The 2022 World Cup being held in Qatar has been viewed as controversial for a multitude of reasons, mostly centered around the country’s poor record on human rights. Other media members have shared their experiences with Qatari security, as a confrontation with a Danish television crew went viral earlier this week.

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